The Modern Selling Podcast

Mario Martinez Jr
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Aug 29, 2025 • 34min

Mastering the Art of Helping Customers Through Sales with Mario Martinez Jr. | Ep. #304

Are you making critical mistakes in your sales cadence that could be costing you valuable opportunities? In this insightful episode, with Mario Martinez Jr., founder and CEO of Vengreso, he uncovers the most common errors salespeople make when reaching out to potential clients. With over 27 years of experience in sales and marketing, Mario shares his journey from retail to becoming a leader in digital sales prospecting. He reveals how a simple approach to helping customers at a camera store laid the foundation for his successful career in sales. Key Takeaways: The two biggest mistakes in sales cadences and how to avoid them Why referrals should be your starting point for prospecting The crucial difference between LinkedIn connections and follows How to earn the right to connect with potential buyers Mario also introduces FlyMSG.io, a suite of AI assistants designed to streamline the sales process and increase productivity by up to 33 hours a month! From AI-powered social media posts to role-playing for cold calls, these innovations aim to solve common pain points for sales professionals to book more meetings and grow the sales pipeline. Discover How to: Leverage LinkedIn notifications to your advantage Improve your prospecting efficiency with cutting-edge tools Adapt your sales cadence and approach to the modern selling age Whether you're new to sales or a seasoned professional, this episode offers valuable insights to enhance your prospecting strategy and boost your success rate. Learn how to focus on helping customers and watch your sales soar. "Sales is the art of helping." - Mario Martinez Jr. Don't miss this opportunity to refine your sales approach and stay ahead in the competitive world of B2B sales. Tune in now to transform your prospecting game! Key Moments 00:00:00Earning the Right to Connect on LinkedIn Mario emphasizes the importance of earning the right to connect with someone's network on LinkedIn. He discusses the difference between following and connection requests, highlighting common mistakes salespeople make in their outreach strategies. 00:07:42The Power of Referral in Sales Mario stresses that referrals are the most effective way to get a first conversation with potential buyers. He explains that 82% of buyers start their buying process with a referral, making it crucial for sellers to leverage their network connections. 00:14:08From Retail to Software Sales: Mario's Journey Mario shares his career journey, starting from his time at Ritz Camera Centers. He explains how his approach to helping customers naturally translated into successful sales techniques, leading to his transition into software sales. 00:27:48Leveraging AI for Sales Engagement Mario explains how Vengreso uses AI to enhance their products, leveraging their existing sales training content to guide AI-powered writing and responses. He emphasizes their focus on creating a comprehensive workflow solution for salespeople. 00:27:29Product Strategy and Future Plans Mario outlines Vengreso's product strategy, including various "Fly" branded tools and their approach to product-led growth. He discusses future plans, such as improving daily usage and potentially being acquired by a larger company in the next five years. 00:37:00The Future of FlyMSG and Sales Tools Mario discusses the future of FlyMSG, predicting potential acquisitions and explaining upcoming product releases. He emphasizes the importance of comprehensive sales tools that cover the entire workflow of a salesperson. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension  
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Aug 8, 2025 • 43min

Automating Prospecting: How AI Boosts Sales Performance | Ep. 303 with Mario Martinez Jr.

Mario Martinez Jr., CEO of Vengreso, discusses the intriguing disconnect between high satisfaction in sales training and low implementation rates. He shares insights on transitioning from service to software, driven by market needs. The power of AI emerges as they unveil FlyMSG, designed to streamline sales communication. A groundbreaking tool, FlyGrammar, promises to enhance messaging accuracy. Mario also candidly addresses balancing family life with business ambitions, adding a personal touch to his innovative journey.
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Jul 4, 2025 • 45min

Modern Buyer Journey Demands New Lead Generation Approaches with Zach Jones | Ep. 302

Zach Jones, Chief Revenue Officer at TechnologyAdvice, shares his extensive insights into the shifting B2B sales landscape. He discusses how 75% of the buyer journey occurs before contacting sales, stressing the importance of getting on the shortlist through strategic content placement. With AI reshaping lead generation, Zach highlights the necessity of aligning sales and marketing efforts to enhance engagement. He also delves into innovative tools that boost productivity and the evolution from quantity to quality in lead generation strategies.
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Jun 3, 2025 • 43min

AI-Assisted Prospecting: Intent Signals & Multichannel | MSP #301

Hannah Willson, CRO at Nooks and a seasoned sales expert with 20 years of experience, discusses the revolutionary blend of AI and human engagement in sales. She shares insights on how Nooks’ unique BDR to AE ratio is transforming outbound strategies. The conversation highlights the importance of utilizing intent signals for personalized outreach and the resurgence of cold calling. Hannah emphasizes creating authentic connections while leveraging technology, showcasing how these approaches can supercharge sales productivity.
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Apr 29, 2025 • 43min

How Great Teams Are Built (And Why Yours Isn’t Yet)

Don Yaeger, a distinguished journalist and bestselling author, dives into the essence of creating winning teams. He reveals why teams often struggle with engagement and performance. A simple shift in perspective can transform an average team into an extraordinary one. Don emphasizes the power of collaboration, strong cultural dynamics, and shared purpose as keys to success. Reflecting on case studies like USA Basketball, he highlights the crucial role of employee engagement, especially for younger generations, in achieving exceptional results.
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Mar 25, 2025 • 42min

Hacking the Buying Process With AI and Human Intelligence

Discover the surprising key to effective prospecting that even veterans may overlook. Explore how personalized, empathetic selling can overcome modern sales challenges. Hear an amusing journey from photo finisher to successful B2B salesperson, emphasizing trust and mentorship. Learn about the integration of human intelligence and AI for better engagement, and find out how multi-channel strategies can transform outreach efforts. Unlock the secrets of mastering LinkedIn for impactful connections and referrals.
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Mar 18, 2025 • 48min

Productivity with AI: Can AI SDRs Really Replace Humans?

If you're feeling overwhelmed by the limitations of traditional SDR methods and struggling to personalize outreach, then you are not alone! Get ready to be blown away. You won't believe how AI SDR bots are revolutionizing the sales process. Discover the unexpected truth behind how AI is transforming sales efficiency and personalized outreach capabilities. It's a game-changer that's shaking up the industry, and you won't want to miss out on this. Stay tuned to uncover the unexpected impact of AI in sales. This is Gaurav Bhattacharya's story: Gaurav Bhattacharya's journey into the world of AI SDR bots and sales automation began with humble beginnings in New Delhi. Growing up in a simple, blue-collar family, Gaurav's early exposure to technology ignited a passion for coding, leading him to build his first video game at the age of 10 and launch his first startup by 17. His experience navigating the complexities of AI in the healthcare space laid the foundation for his innovative approach to sales automation. Gaurav's personal connection to the transformative power of technology fuels his mission to enhance sales efficiency and personalized outreach capabilities through AI-driven solutions. This emotional and inspiring story resonates with anyone striving to harness the potential of technology to drive meaningful change and success in the sales industry. I think AI is going to get more and more powerful and it's not there to replace SDRs yet. It might be there in like 10 years. I don't think it's going to be there next year. - Gaurav Bhattacharya Unlock the Power of AI Unlocking the power of AI in sales development can revolutionize the way reps conduct outreach and engage with prospects. AI can assist in deep research on leads, provide insights for personalized outreach, and prioritize leads for sales reps. By leveraging AI's capabilities, sales teams can unlock new opportunities, increase qualified leads, and improve sales activities' quality and quantity. Ths week's special guest is Gaurav Bhattacharya Gaurav Bhattacharya, the CEO of Jeeva AI, is a seasoned tech entrepreneur with a proven track record in the development and implementation of AI-driven solutions. With extensive experience in building successful startups and a focus on leveraging AI to optimize sales processes, Gaurav brings a wealth of knowledge to the discussion on AI SDR bots. His entrepreneurial journey from founding and leading ventures to his current role at Jeeva AI demonstrates his expertise in navigating the intersection of technology and sales. As a featured guest on The Modern Selling Podcast, Gaurav's practical insights and industry acumen offer valuable perspectives for sales professionals and leaders in the tech sector, shedding light on the effective integration of AI SDR bots for enhanced sales efficiency and personalized outreach capabilities. In this episode, you will be able to: Understand how AI SDR bots revolutionize the sales process for increased efficiency and effectiveness. Discover the significant impact AI has on improving email deliverability in sales outreach. Learn the art of personalization in AI-driven sales outreach to enhance engagement and conversion rates. Explore the possibilities and considerations surrounding the replacement of human SDRs with AI technology in sales. Harness the power of AI tools to streamline sales processes and drive better results with enhanced efficiency.   The key moments in this episode are: 00:00:00 - AI SDRs vs. Traditional SDRs 00:03:39 - Introducing Jeeva AI 00:05:25 - Insider Secret: Gaurav's Love for Eggs 00:08:20 - AI SDRs' Role in Sales 00:11:59 - Jeeva's Impact on Sales Reps 00:12:22 - Mario's Impact on Product Development 00:13:40 - AI-powered Lead Generation 00:18:21 - AI in Sales and SDRs 00:19:00 - Hyper-personalization vs. Scaling 00:24:59 - AI Empowering Sales Teams 00:25:36 - Personalization Challenges in Sales Outreach 00:28:02 - Evolution of Personalization Strategies 00:30:27 - Future of AI in Sales Development 00:31:49 - Role of AI in Improving Sales Efficiency 00:33:14 - Empowering Sales Teams with AI 00:37:48 - The Future of Sales Reps and AI 00:39:58 - The Role of AI in Sales Coaching 00:41:45 - The Importance of Roleplaying in Sales 00:43:02 - The Future of Sales Technology 00:45:37 - Learning English through Movies Timestamped summary of this episode: 00:00:00 - AI SDRs vs. Traditional SDRs Gaurav discusses the difference between AI SDRs and traditional SDRs, emphasizing that AI is meant to augment, not replace, human sales reps. He highlights the potential for AI to automate manual tasks, freeing up reps to focus on high-value activities. 00:03:39 - Introducing Jeeva AI Gaurav provides a background on Jeeva AI, a tool designed to automate manual, repetitive sales tasks. He explains that the platform aims to help salespeople focus on strategic activities like discovery calls and demos by automating prospecting, research, and outreach. 00:05:25 - Insider Secret: Gaurav's Love for Eggs Gaurav shares a quirky personal story about his love for eggs and how he and his brother ran an egg sandwich stand to pay for school. He also reveals his aspiration to build an egg sandwich shop in the future. 00:08:20 - AI SDRs' Role in Sales Gaurav discusses the potential role of AI SDRs in sales, emphasizing their ability to automate prospecting, lead generation, and personalized outreach. He underscores the goal of helping sales reps be more productive and efficient in their daily tasks. 00:11:59 - Jeeva's Impact on Sales Reps Gaurav explains how Jeeva AI assists sales reps by automating lead generation, research, and crafting personalized outreach messages. He envisions 00:12:22 - Mario's Impact on Product Development Mario's extensive feedback has shaped the product significantly, making him a key champion. 00:13:40 - AI-powered Lead Generation The platform aims to provide quality data and automate lead generation using AI, with plans to add more functionalities in the future. 00:18:21 - AI in Sales and SDRs AI may not replace human SDRs as automated outreach through AI faces deliverability challenges, but AI can automate content creation and personalization to some extent. 00:19:00 - Hyper-personalization vs. Scaling Hyper-personalization is crucial, but AI can automate deep research and meaningful messaging. However, human creativity and strategy are still essential in sales. 00:24:59 - AI Empowering Sales Teams AI can help sales teams test hypotheses, bring ideas to market quickly, and enhance productivity, making a 20% AI-powered team as productive as a 100% traditional team. 00:25:36 - Personalization Challenges in Sales Outreach Gaurav discusses the challenge of personalization in sales outreach, highlighting the shallow and generic messages being sent. He explains the initial method of using AI to create personalized lines based on scraped LinkedIn profiles, and the limitations of this approach. 00:28:02 - Evolution of Personalization Strategies Gaurav outlines the evolution of personalization strategies, from shallow personalized messages to hyper-personalized sequences. He emphasizes the shift towards hyper-personalized messages that are deeper and more effective, using AI to gather extensive information about prospects and create tailored outreach. 00:30:27 - Future of AI in Sales Development Gaurav predicts that AI will not replace human SDRs in the next 10 years, emphasizing the complexity of sales and the importance of soft skills. He envisions AI complementing human SDRs, improving efficiency, and enabling smaller teams to achieve greater effectiveness. 00:31:49 - Role of AI in Improving Sales Efficiency Gaurav discusses how AI can enhance sales efficiency by automating prep work, research, and lead identification. He envisions a future where AI-powered systems provide comprehensive insights, signals, and ready-to-use messaging, enabling SDRs to focus on high-quality leads and creating more opportunities for sales reps. 00:33:14 - Empowering Sales Teams with AI Gaurav envisions a future where AI empowers sales teams to create more qualified opportunities and conduct challenger-style sales. 00:37:48 - The Future of Sales Reps and AI Gaurav discusses the shift towards having fewer sales reps who can close multi-million dollar deals, the return of full stack sales reps, and the potential impact of AI on sales roles. 00:39:58 - The Role of AI in Sales Coaching Gaurav shares the acquisition of a sales coaching software that utilizes AI for cold calling and role-playing. He emphasizes the importance of providing tools to help sales reps improve their skills. 00:41:45 - The Importance of Roleplaying in Sales Gaurav explains the significance of role-playing in sales coaching and the introduction of AI role-playing software in their program. He highlights the value of coaching reps in conversation skills and grading their performance. 00:43:02 - The Future of Sales Technology Gaurav discusses the need for all-in-one sales platforms that can help companies scale their sales activities. He emphasizes the importance of providing a comprehensive solution rather than siloed niche products. 00:45:37 - Learning English through Movies Gaurav shares a personal anecdote about learning English by watching the movie Titanic multiple times. This lighthearted moment adds a personal touch to the conversation. Maximize Sales Efficiency with AI By leveraging AI in the sales process, reps can automate manual tasks like prospecting and lead research, allowing them to focus on high-value activities such as engaging with prospects and closing deals. AI SDR bots can streamline the prospecting process, identify leads, and generate personalized messaging, ultimately maximizing sales efficiency. The goal is to free up the rep's time and empower them to enhance productivity through AI-assisted tasks. Elevate Email Deliverability with AI AI can play a crucial role in elevating email deliverability by assisting in crafting highly personalized messages. With AI-powered systems, sales reps can automate the process of creating tailored messages, ensuring that each email resonates with the recipient. By leveraging AI to enhance email deliverability, sales teams can improve engagement, increase response rates, and strengthen relationships with prospects. The resources mentioned in this episode are: Connect with Gaurav Bhattacharya on LinkedIn to learn more about AI-powered sales solutions and strategies. Reach out to Gaurav Bhattacharya via WhatsApp at 424-443-8212 for a direct conversation about AI sales coaching and prospecting. Visit the Jeeva AI website to explore their AI-powered sales solutions and learn how it can enhance your sales process. Download FlyMSG for a free text expander and personal writing assistant to boost your sales productivity. Leave a 5-star rating and review for the Modern Selling podcast on iTunes to show your support for valuable sales insights and tips. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension.
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Mar 11, 2025 • 53min

Enabling Sales Reps for Success: A Winning Sales Culture

Hey there, Sales Leaders and Professionals! Imagine a surprising twist in the world of sales culture that could skyrocket your team's performance. It's something unexpected, something that will make you rethink everything you know about building a winning sales culture. Stay tuned to find out what it is and how it can revolutionize your team's success. Ready to take your sales game to the next level? Let's dive in! Cultivating a sales culture Cultivating a strong sales culture is essential for fostering teamwork, accountability, and continuous improvement within sales teams. It involves creating a supportive environment where team members are empowered to collaborate, learn from each other, and strive for excellence. A positive sales culture boosts morale, increases motivation, and ultimately leads to enhanced performance and success. This is Paul Fuller's story: In this episode of The Modern Selling Podcast, Mario Martinez Jr. sits down with Paul Fuller, the Chief Revenue Officer of Membrain, a B2B growth platform. Paul brings over two decades of sales experience to the table, making him an expert in driving sales culture through character, competence, and technology. He emphasizes the significance of continuous training, individual accountability, and celebrating wins while coaching privately for improvements, laying the foundation for a positive sales culture. Throughout the episode, Paul shares valuable insights on providing constructive criticism in sales, the challenges of implementing sales technology, and the importance of proper training and enablement. With his deep understanding of the multi-faceted nature of sales and the impact of technology on driving sales culture, Paul offers practical advice to enhance team collaboration, accountability, and sales excellence. This engaging conversation is a must-listen for sales leaders and professionals looking to elevate their team's performance and build a strong sales culture. Paul Fuller found his calling in sales through a journey filled with diverse experiences. His career, which includes founding a sales-as-a-service company and transitioning to his current role, reflects his unwavering dedication to the industry. Paul's view of sales as a blend of leadership, service, and wayfinding sheds light on the profound insights he has gained over the years. His story is not just about professional growth, but a testament to how a shift in mindset can turn disdain for a profession into a deep-rooted passion. Paul's narrative resonates with the challenges and triumphs many professionals encounter, making his journey an inspiration for those seeking fulfillment and purpose in their careers. I think the biggest thing that we can help them do is be good at their job and be held accountable to doing it well. - Paul Fuller Our special guest is Paul Fuller Paul Fuller, the Chief Revenue Officer of Membrain, is a seasoned sales professional with over 22 years of industry experience. With a track record of leading a sales-as-a-service company and now steering Membrane's B2B growth, Paul brings a wealth of expertise to the table. His unique journey from initial skepticism about sales to recognizing its potential to transform lives gives him a distinct outlook on building a sales culture within teams. Paul's insights into leadership, service, and wayfinding in sales offer a refreshing and valuable perspective for sales leaders and professionals seeking to enhance team performance and foster a collaborative and accountable sales culture. In this episode, you will be able to: Mastering LinkedIn messaging will revolutionize your sales outreach. Weekly sales reports can uncover hidden opportunities and boost team performance. Cultivating a sales culture within your team is key to achieving sales excellence. Choosing the right sales technology can supercharge your team's productivity. Effective B2B sales coaching strategies can transform your team's performance.   The key moments in this episode are: 00:00:00 - Importance of LinkedIn messaging and leadership in sales 00:01:56 - Introduction to Membrain and Paul Fuller 00:03:13 - Membrain's B2B growth platform 00:07:43 - Personal definition of sales and its impact on people 00:11:20 - Delicate communication in addressing areas of improvement 00:13:47 - Building a Strong Sales Culture Based on Character and Competence 00:16:31 - Accountability and Approach in Sales Leadership 00:21:03 - Creating a Systematic Sales Culture 00:23:15 - Equipping Sales Teams with the Right Technology 00:27:55 - The Pitfalls of Misguided Enablement 00:42:35 - Challenges in Training 00:43:20 - Resistance to Change 00:44:50 - Impact of Membrain 00:49:13 - Connecting with Paul 00:50:52 - All-Time Favorite Movie Timestamped summary of this episode: 00:00:00 - Importance of LinkedIn messaging and leadership in sales The conversation starts with a discussion about the missed opportunity to reply on LinkedIn messaging and then delves into the importance of leadership in sales and the need for delicate communication in addressing areas of improvement. 00:01:56 - Introduction to Membrain and Paul Fuller Mario introduces Paul Fuller, the Chief Revenue Officer of Membrain, and they discuss Paul's background in sales and his role at Membrain. 00:03:13 - Membrain's B2B growth platform Paul explains that Membrain offers a B2B growth platform that includes a CRM and is designed to help sales experts and their customers define and execute their sales processes and methodologies. 00:07:43 - Personal definition of sales and its impact on people Paul shares his personal definition of sales as leadership, service, and wayfinding, emphasizing the impact of sales on changing people's lives beyond just financial gain. 00:11:20 - Delicate communication in addressing areas of improvement The conversation explores the challenge of providing constructive criticism in sales and the importance of building respect and trust to effectively communicate areas of improvement to sales professionals. 00:13:47 - Building a Strong Sales Culture Based on Character and Competence Paul emphasizes the importance of character and competence in building a strong sales culture. He stresses the need for true intentions and a heart of servitude in sales interactions. 00:16:31 - Accountability and Approach in Sales Leadership The discussion shifts to the approach and accountability in sales leadership. Paul talks about the importance of holding individuals accountable for their actions and celebrating wins while providing private coaching for improvement. 00:21:03 - Creating a Systematic Sales Culture Paul discusses the significance of creating a systematic approach to building a sales culture. He emphasizes the need for continual training, coaching, and the use of technology to enable sales teams to be effective in their roles. 00:23:15 - Equipping Sales Teams with the Right Technology The conversation delves into the importance of providing sales teams with the right tools and technology. Paul highlights the demoralizing effect of not arming teams with the right technology and emphasizes the need to align technology with the desired sales outcomes. 00:27:55 - The Pitfalls of Misguided Enablement The discussion covers the misconception of enabling sales teams with technology without understanding the specific job roles and desired outcomes. Paul emphasizes the need to avoid the "tech confusion gap" and align technology with the specific needs of each sales role. 00:42:35 - Challenges in Training Paul discusses the challenges he faced in training a large number of people and the lack of implementation and engagement from the trainees. 00:43:20 - Resistance to Change Paul addresses the resistance to change from the sales team, including their reluctance to use referrals and their low open rates and engagement on emails. 00:44:50 - Impact of Membrain Paul talks about the impact of Membrain on the market, including elevating the sales profession, driving excellence in the sales process, and achieving significant growth and client retention. 00:49:13 - Connecting with Paul Paul shares that the best way to connect with him is through LinkedIn and also mentions his podcast, "The Art and Science of Complex Sales." 00:50:52 - All-Time Favorite Movie In a lighthearted moment, Paul reveals that his all-time favorite movie is "The Goonies" and shares a fun memory related to it. Mastering LinkedIn messaging Mastering LinkedIn messaging is crucial for building connections and generating leads in the digital sales landscape. It involves crafting personalized messages that resonate with prospects and drive engagement. By harnessing the power of LinkedIn, sales professionals can reach a wider audience and establish meaningful relationships with potential clients. Unveiling the benefits of weekly sales reports Weekly sales reports offer valuable insights into team performance, allowing sales leaders to track progress, identify areas for improvement, and celebrate achievements. These reports provide a clear overview of key metrics, such as revenue goals, conversion rates, and pipeline growth, enabling data-driven decision-making. By analyzing weekly sales reports, teams can optimize strategies, enhance efficiency, and drive sales success. The resources mentioned in this episode are: Connect with Paul Fuller on LinkedIn by searching for Paul Fuller, Membrain or visiting LinkedIn.com/in/paulsfuller. Check out the Art and Science of Complex Sales podcast created by Membrain, available on all podcast platforms. Download FlyMSG at flymsg.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Visit Membrain's website at membrane.com to learn more about their B2B growth platform and how it can help elevate the sales profession. Listen to the Modern Selling Podcast and give it a five-star rating and review on iTunes to support the show and help others discover valuable sales insights.
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Feb 25, 2025 • 35min

Boost Productivity with AI: Personal Touch in An Automated World

If you're feeling overwhelmed by the endless cycle of searching for and crafting repetitive messages, only to end up spending hours on mundane tasks instead of focusing on what truly matters, then you are not alone! Unexpectedly, this AI tool is not just for sales professionals. It's revolutionizing productivity for a wide range of professionals, from digital pharmacists to stay-at-home moms. And it's not just about automation; it's about human-assisted AI. But how exactly can this tool save 20 hours a month for you? Find out more in the full episode below. Mastering Human Assisted AI In this episode, Mario delves into the concept of human-assisted AI, showcasing the importance of human input in leveraging technology for enhanced productivity. The discussion highlights the significance of striking a balance between automation and human creativity to maximize the potential of AI tools like FlyMSG. It emphasizes the need for personalized, contextually relevant content creation with the assistance of AI. In this episode of The Modern Selling Podcast, Mario Martinez Jr. dives deep into the development and impact of FlyMSG, a human-assisted AI tool designed to revolutionize productivity for sales professionals and entrepreneurs. Mario shares his initial skepticism about the tool, followed by his discovery of its innovative features and potential to enhance client productivity. Throughout the episode, Mario emphasizes the significance of preserving genuine human interaction while leveraging AI for enhanced productivity. The conversation with guests Viveka von Rosen and Scott Waldron delves into various aspects of FlyMSG, highlighting its versatile applications across diverse professional domains. With insights into the tool's evolution, user base, and its role in streamlining communication, this episode offers valuable takeaways for anyone striving to enhance productivity and streamline communication. Mario's entrepreneurial journey and strategic insights add depth to the discussion, positioning this episode as a must-listen for sales professionals and entrepreneurs seeking to unlock the potential of human-assisted AI for productivity gains. The world doesn't need more automation. What we do need is tools and technology that helps me do my job faster. And now I apply human thinking to ensure that it's relevant and contextually relevant to the individual. - Mario Martinez Jr. In this episode, you will be able to: Master Human Assisted AI for Enhanced Productivity - Discover the power of human-assisted AI to supercharge your productivity and streamline your daily tasks. Unleash the Potential of FlyMSG AI Productivity Tool - Explore how FlyMSG productivity tool can revolutionize the way you communicate and manage your workflow. Boost Salesperson Productivity with AI - Learn how AI can elevate sales productivity, leading to more efficient processes and increased sales success. Elevate Your Sales Prospecting Skills and Tools - Uncover the latest sales prospecting training and tools to take your outreach to the next level and maximize your sales potential. Minimize Transactionality in Digital Communication - Explore effective strategies to reduce transactionality in digital communication, leading to more meaningful interactions and time-saving benefits.   The key moments in this episode are: 00:00:00 - The impact of digital interactions on human connection 00:01:09 - Introducing FlyMSG AI 00:03:30 - Evolution of FlyMSG and its impact 00:10:28 - Calculating time and cost savings 00:13:50 - Differentiating FlyMSG from competitors 00:16:15 - Evolution of Technology Companies 00:17:50 - Value of FlyMSG 00:20:50 - Expansion of FlyMSG 00:24:28 - Human Assisted AI 00:31:39 - FlyMSG Platform Growth 00:32:09 - User Demographics 00:32:33 - Connectivity and Feedback 00:33:06 - Connecting on LinkedIn 00:33:27 - Podcast Wrap-up Timestamped summary of this episode: 00:00:00 - The impact of digital interactions on human connection Mario discusses the impact of digital interactions on human connection and the transactional nature of social platforms like LinkedIn. He emphasizes the importance of maintaining humanity in online interactions. 00:01:09 - Introducing FlyMSG AI Mario introduces FlyMSG AI, a productivity assistant designed to save users time and increase efficiency. He shares his motivation for creating the tool and how it can benefit individuals and businesses across various industries. 00:03:30 - Evolution of FlyMSG and its impact Mario shares the evolution of FlyMSG and its unexpected impact on users from different professions, not just salespeople. He highlights specific use cases and the significant time and cost savings experienced by users. 00:10:28 - Calculating time and cost savings Mario discusses how FlyMSG calculates time and money savings for users, emphasizing its value in increasing productivity. He shares insights into the significant time and cost savings achieved by users across various industries. 00:13:50 - Differentiating FlyMSG from competitors Mario explains how FlyMSG sets itself apart from competitors, particularly in its evolution from text expansion to a comprehensive productivity tool. He discusses the transition to sales-led growth and the need for a multi-functional solution for enterprise clients. 00:16:15 - Evolution of Technology Companies Apollo's growth led to other tech companies diversifying their offerings. FlyMSG was developed as a result of Vengreso's sales prospecting training program, catering to the sales line of business. 00:17:50 - Value of FlyMSG FlyMSG's sales prospecting training was so valuable that the world's largest sales training company, Miller Hyman Sales Training, sought their help. The focus on productivity and engaging buyers led to the creation of FlyEngage. 00:20:50 - Expansion of FlyMSG FlyMSG's features expanded to include FlyEngage for writing comments on social media posts. The introduction of FlyPosts streamlined the process of writing social media posts, reducing the time from 32 minutes to less than 1 minute. 00:24:28 - Human Assisted AI The focus of FlyMSG is on human-assisted AI, not automation. The goal is to help users work faster while ensuring contextual relevance and personalization in their interactions, addressing the need for productivity without losing the human touch. 00:31:39 - FlyMSG Platform Growth Mario discusses the significant growth of the FlyMSG platform, with a focus on the sales line of business and individual entrepreneurs. The platform aims to eliminate the problem of storing and finding text snippets. 00:32:09 - User Demographics Mario shares that 60% of users are in the sales line of business, while 40% are from various other professions. The platform is designed to cater to a wide range of users, from digital pharmacists to stay-at-home moms. 00:32:33 - Connectivity and Feedback Mario highlights the importance of reaching out on LinkedIn and encourages listeners to mention the podcast when connecting. He emphasizes the platform's user-friendly approach, as it does not require credit card information. 00:33:06 - Connecting on LinkedIn Mario explains the criteria for accepting connection requests on LinkedIn and underscores the significance of personalizing requests. He also acknowledges the struggles of entrepreneurship and thanks the host for the opportunity to be on the podcast. 00:33:27 - Podcast Wrap-up The host encourages listeners to rate and review the podcast on iTunes and mentions the benefits of using FlyMSG for increased productivity. Mario expresses his gratitude for being on the podcast and looks forward to engaging with the audience. Boosting Salesperson Productivity The conversation focuses on FlyMSG's ability to cater to sales professionals and entrepreneurs, highlighting its efficacy in streamlining communication and enhancing productivity. Mario emphasizes the platform's rapid growth and the diverse range of professionals benefiting from its features, positioning it as a valuable tool for driving efficiency and time savings. The episode underscores the importance of targeted communication tools like FlyMSG in boosting salesperson productivity and enhancing overall business performance. Unleash the Potential of FlyMSG AI Mario introduces FlyMSG as a multifunctional AI-powered productivity tool designed to save users significant time by assisting with typing and writing tasks. The platform's evolution beyond text expansion to streamline social media engagements emphasizes its versatility and efficiency in enhancing user productivity. The episode showcases FlyMSG's potential to revolutionize communication across various professional domains, offering valuable time-saving capabilities. The resources mentioned in this episode are: Visit flymsg.io to download FlyMSG for free and try the AI out every day. Click on the trial offer at the top of the screen to try the Business Professional plan for 14 days with no credit card required. Connect with Mario Martinez Jr. on LinkedIn and mention that you heard him on Unlocked with Scott Waldron to engage with him. Give the Modern Selling Podcast a five-star rating and review on iTunes. Download FlyMSG to save 20 hours or more in a month and increase your productivity.
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Feb 18, 2025 • 46min

How I Saved $21K Using My Own Sales AI Tool

Want to learn how a sales professional successfully transitioned from corporate to entrepreneurial career? Discover the solution to achieving this result and hear from the expert who made it happen. Get ready to elevate your sales game and productivity. Let's dive in! In this episode of The Modern Selling Podcast, Mario Martinez Jr. recounts his journey from corporate America to entrepreneurship, highlighting pivotal moments that shaped his transition. From seizing opportunities following a LinkedIn sales conference to founding Vengreso, Martinez's insights offer valuable lessons for sales professionals seeking entrepreneurial pathways. The episode delves into the evolution of Vengreso, emphasizing the power of focus and strategic adaptation in a competitive market. Martinez's candid and open approach provides listeners with valuable insights into his mindset, motivations, and business strategies. Whether listeners are sales professionals seeking entrepreneurial opportunities or aiming to enhance their sales prospecting skills, this episode offers a compelling narrative and a wealth of valuable takeaways, making it a must-listen for those navigating the dynamic world of modern selling. I want to make you more productive. Whether I'm coaching you to make better calls or writing content for you, my goal is to save you time and cost, and help you cut through the noise in the sales space. - Mario Martinez Jr. In this episode, you will be able to: Master the art of transitioning from corporate to entrepreneur and thrive in the new journey. Unlock the secrets to the importance of sales prospecting and revolutionize your sales game. Discover cutting-edge digital sales training strategies to stay ahead in the competitive sales landscape. Harness the power of AI for sales productivity and take your sales performance to the next level. Uncover the strategies for building a powerful sales influencer brand and becoming a force in the industry.   The key moments in this episode are: 00:00:00 - Starting My Own Company 00:02:08 - Importance of Prospecting 00:07:36 - Personal Development and Growth 00:09:50 - Journey to Entrepreneurship 00:15:07 - Identifying a Gap in the Sales Training Space 00:16:08 - Rapid Success with Miller Hyman 00:17:31 - The Evolution of FlyMSG 00:19:28 - Milestones and Challenges 00:21:51 - The Power of Niche Focus 00:29:30 - Crafting a Welcome Message 00:31:30 - Sales Cadences and Engagement 00:32:27 - AI in Social Selling 00:34:56 - FlyMSG for Sales Teams 00:39:21 - Acquisition and Future Offerings 00:44:38 - Mario's Relationship with Cigars 00:45:20 - Building 5, 6, 7, 1 00:45:29 - Podcast Rating and Review 00:46:00 - Conclusion and Goodbyes Timestamped summary of this episode: 00:00:00 - Starting My Own Company Mario discusses how a presentation led to the opportunity to start his own company, emphasizing the importance of sales and delivery in a business. 00:02:08 - Importance of Prospecting The conversation delves into the significance of prospecting in sales, highlighting the challenges and the impact it has on sales success. 00:07:36 - Personal Development and Growth Mario shares his personal growth journey, reflecting on the book "What Got You Here Won't Get You There" and how it impacted his approach to leadership and relationships. 00:09:50 - Journey to Entrepreneurship Mario details his extensive corporate background, and how a blog article led to consulting and training opportunities, ultimately leading to the formation of his own company. 00:15:07 - Identifying a Gap in the Sales Training Space The speaker discusses the lack of focus on pre-hello to hello sales training and how their company aimed to fill this gap, leading to a successful partnership with Miller Hyman. 00:16:08 - Rapid Success with Miller Hyman The speaker shares the remarkable story of quickly signing a contract with Miller Hyman and successfully deploying their sales prospecting training to the entire organization. 00:17:31 - The Evolution of FlyMSG The evolution of FlyMSG from a sales productivity tool to a solution utilized by various professionals for repeatable messaging, leading to the creation of a successful sales prospecting training program. 00:19:28 - Milestones and Challenges The speaker reflects on the journey from corporate to entrepreneurship, highlighting major milestones, challenges, and the pivotal shift towards becoming a full SaaS company. 00:21:51 - The Power of Niche Focus The importance of staying focused on a niche and the value of offering a unique solution, leading to recognition as a top sales and marketing influencer and successful partnerships with major companies. 00:29:30 - Crafting a Welcome Message Mario discusses the importance of a personalized welcome message on LinkedIn, emphasizing the need for personalization, value, and a call to action. He explains the impact of engaging with the algorithm and the need for quality content. 00:31:30 - Sales Cadences and Engagement Mario highlights the flaws in traditional sales cadences, emphasizing the importance of warming up contacts before sending a connection request. He stresses the need for personalized engagement and the impact on productivity. 00:32:27 - AI in Social Selling Mario introduces FlyMSG's AI capabilities, discussing how it aids in writing posts and comments. He emphasizes the significant time savings and productivity increase for individual users. 00:34:56 - FlyMSG for Sales Teams Mario explains the relevance of FlyMSG for sales teams of all sizes, highlighting the significant productivity savings and the platform's ability to enhance prospecting and engagement. 00:39:21 - Acquisition and Future Offerings Mario shares the exciting news of Vengreso's upcoming acquisition of an AI sales role-playing software. He emphasizes the comprehensive solution the acquisition will provide for sales prospecting, messaging, and coaching. 00:44:38 - Mario's Relationship with Cigars Mario shares that he has no relationship with cigars due to being asthmatic. He enjoys the smell but has never smoked one. He expresses appreciation for being on the show despite the topic of cigars. 00:45:20 - Building 5, 6, 7, 1 The conversation shifts to Mario's business, with the host wishing him luck with the acquisition. There is mention of "building 5, 6, 7, 1," indicating future growth and expansion. 00:45:29 - Podcast Rating and Review The host asks for a favor, requesting a five-star rating and review for the podcast on iTunes. Additionally, a text expander and personal writing assistant, FlyMSG, is promoted. 00:46:00 - Conclusion and Goodbyes The episode concludes with gratitude to the listeners and a call to action to increase productivity. The host bids farewell until the next episode, ending with "good selling." Mastering the Transition Navigating the shift from a corporate career to entrepreneurship requires strategic decisions and a clear vision. Mario Martinez Jr. shared his pivotal moment at a LinkedIn sales conference that catapulted him into entrepreneurship just three months later. This transition exemplifies the opportunities that effective presentations can unlock for aspiring entrepreneurs. Unlocking Sales Prospecting Importance Martinez emphasized the significance of specializing in sales prospecting, a critical yet often overlooked phase in the sales cycle. By focusing on this niche, Vengreso carved out a unique position in the competitive sales training market. The collaboration with industry giants like Miller Hyman and Korn Ferry underscored the importance of effective prospecting strategies in building successful business relationships. Cutting-Edge Digital Sales Training The evolution of Vengreso's flagship product, FlyMSG, showcases the company's commitment to leveraging technology to enhance sales productivity. By developing a comprehensive sales prospecting and engagement tool, Vengreso addressed the specific challenges faced by sales professionals across diverse industries. The upcoming acquisition of an AI sales role-playing software further demonstrates Vengreso's dedication to staying at the forefront of digital sales training innovation. The resources mentioned in this episode are: Visit the website FlyMSG.ai to learn more about the FlyMSG tool and its capabilities for improving sales prospecting and engagement. Connect with Mario Martinez Jr. on LinkedIn and mention that you heard him on the Sales and Cigars podcast to engage with him and learn more about his expertise in sales and marketing. Explore the Vengreso website to access free sales training resources and learn more about their offerings for improving sales productivity and engagement. Check out the Vengreso YouTube channel for free sales training videos and valuable insights on modern selling techniques. Download FlyMSG from the Chrome store or Edge store to start using the text expander and personal writing assistant tool for free, without needing a credit card.

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