B2B Digital Marketer

With the world at the current state it\'s in, finding leads and business has become a real challenge for B2B companies. They\'ve heard of LinkedIn as a great platform to do that but don\'t necessarily know the strategies and tactics to leverage it for their business. In this episode, David Ubeda shares his experience how you can use LinkedIn in your B2B digital marketing strategy and potentially generate 426 sales appointment in a year!

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn\'t solve the customer\'s problems then it doesn\'t matter at all. Linda Ruffenach shares in this episode why B2B digital marketing is all about building a personal relationship with the customer and solving their problems.

With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. However, this modern approach can sometimes lead to a situation where everything is automated and communication becomes too digital and faceless. The human connection is gone and marketers are no longer able to build a relationship with their customers. Ethan Beute shares in this episode how we can use modern technology, specifically video messaging, to make our communications more personal and rehumanize our businesses.

B2B Digital Marketing have traditionally been operated in a static way. For example, people would send an email blast and immediately end their campaigns. It’s impersonal and does not consider the customer’s emotion or personality. With the current advancements in technology today, communication channels are merging and the line between personal and business is becoming thinner and thinner. Eric Burgess, shares in this episode why B2B digital marketers need to communicate to customers the same way they would with their friends or family. Your customers are people, and people buy from people. According to Eric, B2B digital marketing should be conversational rather than static.

Chloë Thomas shares strategies and insights on how you can optimize your B2B digital marketing campaigns. With the current situation of the world, more and more companies are transitioning to a virtual platform. Listen to this episode as Chloë explains how you can do better digitally on virtual summits, LinkedIn outreach, content repurposing, and more!

Samantha Stone shares on this episode why business should focus less on the quantity of leads they get and more on targeting the right customer and delivering deep and meaningful value to them. According to Samantha, everything you do in marketing is all about understanding the buyers and meeting their needs.

Dr. Cherie Rains expounds on the vital importance of human connection in today\'s hyper-connected digital world. With technology moving forward faster and faster, companies are becoming dehumanized and are losing its human touch. Despite the advances and modern digital marketing, customers still want to connect with real people - the human aspect is still the most important element of any successful digital marketing campaign. According to Dr. Cherie Rains, human connection is still key.

Mike Gospe shares the importance on why marketers should also be leaders and why advocating the customer is important. This episode will surely hit you with a curved ball as Mike shares a lot of insights in building a REAL strategy for your B2B digital marketing.

Patrick Schwerdtfeger shares his insights on how businesses can leverage data to improve their marketing campaigns. Patrick shares strategies and tactics using exclusion-based marketing, omni-channel opportunities, display ads, and PPC advertising. Listen to the episode and learn more how you can take advantage of the technology trends today to propel your business towards the future.

What are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet? Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to. What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all. As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client\'s mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.     Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection. Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How do you help them to distinguish your organization\'s solutions from another? Frank knows how, and he shares that in this episode.