Frank Somma: Why B2B is actually P2P | Episode 004

What are the core elements you could be missing when you create that landing page, LinkedIn Post, Facebook Update, or Tweet?

Frank Somma, author of B2B is Really P2P: How to Win With High Touch in a High Tech World shares in this episode that he found the key differentiator is always him. But you can’t hire Frank – and you don’t need to.

What Frank refers to are the skills that need to be a more prevalent part of your digital marketing that frequently we may have viewed as obscure or not considered at all.

As a digital marketer, you have to move people to a sale by removing perceived risk and opening the potential for trust to enter your ideal client\'s mind. You don’t need to learn to be a silver-tonged devil or a wizard of sales copy.    

Frank shares insights into how to listen better, understand better and serve better. It’s about creating a connection.

Your ideal clients are sorting through so much information out there-many things coming at them all day every day. How do you help them to distinguish your organization\'s solutions from another? Frank knows how, and he shares that in this episode.