

Disrupting Japan
Tim Romero
Disrupting Japan gives you candid, in-depth insights from the startup founders, VCs, and leaders who are reshaping Japan.
Episodes
Mentioned books

Sep 30, 2019 • 40min
DJ Selects: A Japanese MBA Does Not Mean What You Think It Means
Education is very hard to disrupt.
That’s both good and bad. Education is so important to both individuals and society, it should not be changed on a whim, but over time it seems that our institutions of higher education have drifted away from meeting students real needs.
Yoshito Hori, founder and CEO of Globis, is making radical changes. He turned a small training school into Japan's first independent and fully accredited business school with an MBA. Less than ten years later, Globis became Japan’s most popular MBA program.
We talk about the need for change in education and about the successful, real-world pilot program Globis is running to modernize Japanese higher education. Yoshito also shares insights on how to teach innovative thinking and explains why such a high percentage of Globis MBAs go on to found starts or join them.
It's a fascinating discussion and I think you'll really enjoy it.
Show Notes
Why most Japanese do not want to attend full-time MBA programs
How to make an advanced degree both exclusive and inexpensive
How to groom MBA students to start startups
How Sumitomo missed out on a multi-billion dollar business
Why Japanese higher education is so resistant to change
This difference between SPOCs and MOOCs, and why it's important
How drinking in front of your computer might save higher education
Links from the Founder
Check out Globis
Yoshito's blog on entrepreneurship in Japan
Follow Yoshito on Twitter@YoshiHoriGLOBIS
Connect with him on LinkedIn
Yoshito's article on 100 Actions to revive Japan
The G1 Global Conference
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Transcript
Disrupting Japan. Straight talk from Japan’s most successful entrepreneurs. I’m Tim Romero, and thanks for joining me.
I’ve got another great select show for you today.
I really like this particular episode because it highlights that disruptive innovation does not have to be about the technology, If fact, even when disruption seems to be about technology, it’s really not. It’s about changing systems, changing the way people and businesses interact with each other. Of course, that often does involve technology, but when it does, the technology is only the conduit.
Nowhere is that more clear than in my conversation with Yoshito Hori, the CEO, and founder of Globis. In fact, I would say that at least so far, Globis has brought far more genuine change to Japan’s education market than all Japan's edTech startups combined.
So please enjoy the episode and I’ve got some important updates to our story for you after the show.
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You know, education is hard to disrupt. And as long-time fans know very well, that’s both a good thing and a bad thing. It’s good because education is so important and foundational not only to how well a given child will do later in life but also because in the large developed nations, the educational system forms the basis of society itself. It provides us all with a shared set of experiences.
So the fact that we don’t change the rules every few years is a good thing. On the other hand, this lack of disruption leads to educational systems that don’t really meet the needs of today’s students and today’s societies for that matter. So clearly, there must be a better way of doing things than what we’re doing now.
Well, today, I’d like to introduce you to someone who’s found a better way. Yoshito Hori founded Globis as a small business training school and grew it into Japan’s first independent and fully accredited business school offering MBAs. And then, Globis became Japan’s most popular MBA program.
Yoshito’s strategy for innovation is fascinating. Unlike similar schools in the US, Globis does not compete on cost. In fact, the Globis MBA is more expensive than similar degree programs at Todai or Hitotsubashi. No. Globis is doing something unique and something that is making a lot of people rethink how un...

Sep 16, 2019 • 36min
How scammers are using your devices to steal money
Ad-fraud is one of the most profitable activities for organized crime today. The scammers are sophisticated, disciplined, and numerous, and they might be using your IoT devices to rip people off.
Over the past decade, there has been relatively little of this kind of cybercrime in Japan, but that's changing as the ad-fraud crime networks go global. Japan has to catch up and catch up fast. Unfortunately, Japan defenses have been rather poor.
Today we sit down and talk with someone who is fixing that. Satoko Ohtsuki is the founder and CEO of Phybbit, Japan's largest ad-fraud prevention network, and she's going to explain the biggest scam you've probably never heard of.
Of course, we talk about the different kinds of ad-fraud and what is being done to combat them, but we also talk about how she was pushed into entrepreneurship, and the challenges of raising money (and raising children) as a female founder in Japan.
It's a great discussion with one of the most interesting founders in Japan, and I think you will really enjoy it.
Show Notes
The global scale of ad-fraud
How to bluff your way into starting a leading software company
The main kinds of ad-fraud
Google & Facebook's conflict of interest in solving ad fraud
How scammers try to get around the fraud countermeasures
Who exactly are the ad-fraud scammers and where are they located?
How your devices and home electronics are helping the scammers
The challenge of raising venture money as a woman in Japan
Satoko’s advice for women raising money in Japan
Balancing the demands of a growing startup and growing children
How Japanese VCs stop Japanese startups from going global
How the 2020 Olympics are affecting venture investment in Japan
Links from the Founder
Everything you wanted to know about Phybbit
Phybbit's 2019 Whitepaper on Ad Fraud
Check out Satoko's blog
Follow Satoko on Twitter @satoko90
Friend her on Facebook
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs.
I’m Tim Romero and thanks for joining me.
Today we are going to be talking about ad-fraud. Ad-fraud is a multi-billion-dollar problem that a lot of people don’t really want to see get solved.
You see, when you run an internet ad campaign or participate in an affiliate network, some of the clicks or installs you pay for are from real people interested in your product or service, but a lot of them are bots that are simply scamming money for the site owners.
In fact, a surprising number of ad-clicks are bots. Internet advertising is a $280 billion global business and it's estimated that somewhere between 25% and 50% of it is fraud.
Well today, we are going to sit down with someone who is doing something about that.
Satoko Ohtsuki founded Phybbit to combat ad fraud, and it has now become the largest ad fraud detection service in Japan.
Satoko and I talk about how Phybbit is using artificial intelligence to combat the seemly endless stream of online ad fraudsters, the challenges she faced raising money as a woman founder in Japan, and how you, yes you in particular, might be helping out the ad fraud scammers without even knowing it.
But you know, Satoko tells that story much better than I can, so let’s get right to the interview.
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Interview
Tim: Cheers!
Satoko: Cheers!
Tim: So, I'm sitting here with Satoko Ohtsuki of Phybbit, so thanks for sitting down with me.
Satoko: Thank you too. Thank you for your time.
Tim: Phybbit makes Spider AF.
Satoko: Yes.
Tim: And the AF stands for 'Anti-Fraud'? 'Ad Fraud'?
Satoko: Ad Fraud.
Tim: Ad Fraud.
Satoko: So, let me introduce what is Ad Fraud first. Ad Fraud is exactly as it is written, it’s advertisement fraud. For example, if I was a blogger, I will put some advertisement spot inside of my blog a...

Sep 2, 2019 • 32min
These robots are changing cooking forever. But one thing will never change
The robotics ecosystem in Japan is amazing. And confusing.
It's a collection of crazy ideas, odd creations, and true breakthroughs. And despite the combination of fawning prise and snide skepticism that Japanese robotics evoke in the international press, only time can really separate the true breakthroughs from the dead ends.
Today, we sit down with Tez Sawanobori, the founder of Connected Robotics, and we talk about how robots are being adopted in the restaurant industry here in Japan.
Connected Robotics already has two lines of consumer-visible robots being used in restaurants in Japan, and the reaction from the owners, the employees, and the customers has been overwhelmingly positive and quite a bit different than similar experiments run in America.
We talk about the strong economic and social pressures affecting the adoption of robots in restaurants and discuss the changes he had to make before chefs and robots can really work side by side.
It's a great conversation, and I think you will really enjoy it.
Show Notes
The real reason we need robots chefs
The unlikely founding of Connected Robotics
Why the restaurant business is so hard to disrupt
Looking at the real economics of food prep robots
What’s holding back robotics in restaurants
Can robotics really solve the labor shortage in Japan?
How Japanese employment practices make it harder to use robots but increase the need for them
How Japan can catch up to the US and China in robotics research
The best way for American and Japanese robotics engineers to work together
The future of foreign workers in Japan
Links from the Founder
Everything you wanted to know about Connected Robotics
Watch a video of the OctoChef in action
Follow Tez on Twitter @tezsawa
Friend him on Facebook
Connect on LinkedIn
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs.
I’m Tim Romero and thanks for joining me.
Today, we’re going to be talking about the OctoChef.
“What the hell is the OctoChef?” you might ask, and that would be a good and quite reasonable question.
The OctoChef was created by Connected Robotics and it’s a robot that makes Takoyaki, and we’re going to sit down with founder Tez Sawanobori and talk about why it’s important.
It’s important to understand that the OctoChef is not just some crazy side project of Tez and the team, although I guess it was the very first time I met them, but no, now, the OctoChef is being used in both small scale, single restaurant installations and industrial scale factory installations.
Tez and I talk in detail about how Japanese react to robotics and work with robots very differently than westerners do. We also sit down and eat some pretty good robot-cooked Takoyaki and take a hard look at the question of whether the OctoChef is just a novelty or a fad, or if on the other hand, it’s solving a real problem.
The answer turns out to be yes but the reason why is pretty surprising.
But you know, Tez tells that story much better than I can, so let’s get right to the interview.
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Interview
Tim: So, I’m sitting here with Tez Sawanobori from Connected Robotics, the maker of the OctoChef, so thanks for sitting down with me.
Tez: Yeah, thank you for having me in this great show.
Tim: Thank you. What is the OctoChef?
Tez: OctoChef cooks Takoyaki. Takoyaki is octopus ball popular in Japanese festivals, you see a lot of Takoyaki stalls.
Tim: Yeah, the round little – and they’re awesome, it’s great food.
Tez: Yeah, yeah, it’s a popular Japanese fast food, and a robot cooks Takoyaki and it’s from pouring oil to serving to the dish, all the process the robots do.
Tim: Okay, so in the process, the humans still have to create the batter?
Tez: Yes.
Tim: And, I guess deliver the cooked Takoyaki to the cus...

Aug 19, 2019 • 24min
Outside of the Bubble with Japan’s Startup Girls: Mone Kamishiraishi
Those of us who spend our lives working with startups live in a bubble. Whether you spend your days programming at a startup or investing in new ventures, you and I see things differently than “normal” people.
It happens to everyone to some extent. We all tend to interact with people who are like us, who care about similar things and who work in similar industries, so of course, we frequently hear the same ideas and opinions. The startup bubble, however, is particularly strong and particularly opaque.
We founders have a bad habit of believing our own bullshit.
Well today, we step outside our bubble and sit down with Mone Kamishiraishi, the star of the new film Startup Girls. We talk about what she learned as an outsider interviewing startup founders to get ready for her role, what most Japanese find surprising about founders and startup culture, and what Japan can do to to make starting a company more mainstream and accepted.
It's a great conversation, and I think you will really enjoy it.
Show Notes
What most Japanese people think about startup founders
The similarities between startups and acting
Why family support and role models are so important in Japan right now
What’s holding entrepreneurship back in Japan
What we need to do to create a broader acceptance of startups in Japan
Links from the Founder
Check out Mone's official homepage
Follow her on Instagram
The Startup Girls official site
See the trailer
Pre-order tickets
Follow Startup Girls @startupgirlsmov
Startup Girls on Instagram
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs.
I’m Tim Romero and thanks for joining me.
Today, I’ve got a very different kind of interview for you. It’s shorter than most but it’s going to be an interesting one. You and I talk a lot about innovation in Japan and how things are changing for the better here. But as many of my friends point out, I live in kind of a bubble. Not in an economic bubble but with all the startup unicorns we see prancing around these days, we’re probably living in an economic bubble too. But no, no, I mean more of a filter bubble.
Disrupting Japan is a podcast about innovation in Japan so naturally, we talk a lot of Japanese innovators. Most of my friends are startup founders and venture capitalists. So, while we are seeing all kinds of innovation and increased risk-taking in this group, maybe that’s not really reflective of Japanese society as a whole. Well, today, we’re going to step outside our bubble and see what’s there. We’ll still be talking about startups, of course, and we’ll be doing it with Mone Kamishiraishi.
Now, Mone was the star of the megahit anime, Your Name, and she is co-starring in the new film Startup Girls which focuses on startups in Japan. So, when Mone accepted the role of playing a startup founder, she had to figure out exactly what they were and how they were different from, well, let’s just say how they were different from normal people.
It’s a great discussion about how people outside of our bubble see us and Mone and I also talk about the similarities between startups and acting, the general attitude towards creativity in Japan and how to foster a greater acceptance of startups and innovation in Japan. But you know, Mone tells that story much better than I can, so let’s get right to the interview.
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Interview
Tim: You know, the idea of startups is kind of new in Japan, right?
Mone: Yeah.
Tim: So, before you started this project, before you started working on Startup Girls, what was your image of startup founders?
Mone: To be honest, I didn’t even know what the word “startup” stands for.
Tim: Really?
Mone: Yes, I could imagine very, very vaguely but, yeah, start something, I thought. But yeah, I didn’t know and also,

Aug 12, 2019 • 27min
Live from Stanford: Where are Japan’s Unicorns?
I’ve got a special bonus episode for you this week.
Last month I was part of a panel discussion hosted by Stanford University and the Japan Society of Northern California. It was part of this year’s Japan-US Innovation Awards, and it was a great conversation, so I thought I would share it with you.
The panel was moderated by Dr. Richard Dasher and was a discussion between me and Allison Baum who is an investor and a prolific writer about startups and innovation.
We talk about a surprising source of innovation in Japan, discuss why there are not more Japanese unicorns, and peer into our crystal balls to predict what Japan’s startup ecosystem will look like in three to five years.
It’s was a great discussion, so I packaged it up for you as is, with no editing or commentary.
I think you’ll really enjoy it.
Leave a comment

Aug 5, 2019 • 31min
DJ Selects: IoT, Japan, and the Uncertain Future of Poop
Startup founders claiming their company is going to “change the world” has become a cliche. But rarely do we see a product that could clearly and significantly make someone’s life better. D-Free is one of those products. However...

Jul 22, 2019 • 40min
How Government Money is Hurting Japanese Startups
Japanese university and government venture funds play a much larger role in Japan than in the West.
I've always considered this difference to be, on balance, neutral, today's guest makes a convincing case that these funds are actually hurting the startup ecosystem here.
Today we sit down and talk with Hiroaki Suga, co-founder of PeptiDream. PeptiDream is now a $7 billion biotech company, but it started out as a couple of university faculty members funding operations out of their own pockets.
PeptiDream succeeded by using a very different model than that used by either the current generation of university spin-outs or biotech startups in the West. It's an interesting blueprint that other biotech firms might want to copy, but only if they are really sure that their technology will actually work.
It's a great conversation, and I think you will really enjoy it.
Show Notes
Japanese Univstities' problems with applied research
The challenge in moving from academia to startup operations
How to hire a CEO
What most professors don't know they don't know about business
How to land large sales contracts as a small startup
How to sell new technology to Japanese pharmaceutical companies
Why biotech investment is so hard in Japan
Why you want to step away while you are on top
Japan's next biotech unicorn
Why most Japanese government startup money is misused
Links from the Founder
Dr. Suga's Lab
Everything you ever wanted to know about PeptiDream
Hiroaki's new project MiraBiologics
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Transcript
Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs.
I’m Tim Romero and thanks for joining me.
We’ve talked a lot before about how there are not many life sciences startups in Japan and what can be done to change that. But there are, of course, some and some incredibly successful ones. PeptiDream is one of those startups. Founded by a small team at a university lab, PeptiDream has grown from nothing to a $6 billion company.
Today, we sit down with the founder of PeptiDream and fellow guitarist, Hiroaki Suga, and he’ll explain how they’re working with pharmaceutical companies all over the world to discover new drugs and new treatments. We also talk about the rather unusual business strategy that allow them to scale up with relatively little financing and to land deals with global drug companies a lot sooner than most biotech startups can.
And I’ve got to say, my conversation with Dr. Suga really changed my mind about the role the Japanese universities and the government should play in fostering startups and innovation here.
It’s a fascinating and unique perspective from inside the system, and I guarantee you, it’s not what you think it is.
But you know, Hiroaki tells that story much better than I can, so let’s get right to the interview.
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Interview
Tim: I’m sitting here with Hiroaki Suga, the cofounder of PeptiDream. So, thanks for sitting down with me today.
Hiroaki Suga: Sure. Very welcome.
Tim: PeptiDream is a peptide discovery platform but what is that exactly?
Hiroaki: So, the technology started from over 25 years ago. I had idea. Is that okay? I want to develop RNA catalyst. The so-called ribozymes. I did a post doc with Professor Jack Szostak in Harvard Medical School. I run the techniques for the in vitro selections but I didn’t really get major success, but I was fortunate enough that I get an academic position in State University in New York Buffalo.
So, I succeeded in developing we call “flexizimes” so that the first two patents are owned by SUNY Buffalo, but it wasn’t really quite useful yet.
Tim: So, you were working on this for 20 years plus?
Hiroaki: Pretty much, yeah.
Tim: Did you have an end target in mind saying, “This is how I’m going to commercialize it, this is why it’s useful”?

Jul 8, 2019 • 53min
What You Need to Know to Raise Money in Japan
Startups and venture capital work differently in Japan.
The rounds are smaller, the priorities distinct, and while the same terms are used, people quickly discover that the definitions are often subtly different. The game is played differently in Japan.
Today we get a chance to clear up a lot of the confusion as we sit down with James Riney, founder of Coral Capital and head of 500 startups Japan. We talk about some of the most significant changes that Japanese venture capital has seen over the past five years, and we look at how things are going to develop going forward.
James and I also break down the business model behind venture capital funds themselves. It's something that all serious startup founders should understand, but few do.
It's a great conversation, and I think you'll enjoy it.
Show Notes
How venture funds raise funds
Why Japanese banks and corporates are changing their attitudes towards Japanese startups
The tradeoff between sector-specific and general VC funds
What the hell is a Series-A anyway?
How VCs try to appeal to the "right kind" of startups
The real problem with IPOs in Japan
How Japan's new, bigger funds will change Japanese VC in the long term
What you never want to tell a VC when you are raising money
What VCs do with their portfolio companies that don't work out
How Softbank's Vision Fund is changing the market
Advice to foreign founders who want to raise money in Japan
Links from the Founder
Everything you wanted to know about Coral Capital
Check out James' blog
Follow him on Twitter @james_riney
Friend James on Facebook
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan’s most successful entrepreneurs.
I’m Tim Romero and thanks for joining me.
Today, we’re going to do something a little bit different. We are going to talk about the state of venture capital in Japan. If you are raising money in Japan or thinking of investing in Japan, you really want to listen to this.
Now, normally don’t interview VCs on Disrupting Japan. It’s not that VCs are not interesting. I’ve got nothing against VCs. I mean, some of my best friends are VCs. No, it’s just that VCs have a tendency to talk in the abstract.
They talk about general trends and their portfolio companies, and I have always found that it is far more informative to go straight to the source, to talk to the founders about what they specifically are doing to capitalize or respond to those market trends, to have them tell you about the real challenges that startups are facing right now, and how that fits into the bigger more important society-wide stories.
Well, today, we’re going to do both. Today, we sit down and talk with James Riney of Coral Capital, and we examined the business of venture capital, how VCs view advertising and customer acquisition, and what causes some VCs to make money and others to lose money.
It is not exactly like it is for startups, but it is surprisingly close. We talk about the most important changes happening in Japan’s startup community, of course, but we also dig into the challenges facing venture capital funds in Japan, and Coral Capital in particular.
We talk about what VCs look for when evaluating a pitch, things you should never tell a potential investor, what the next few years of venture funding in Japan will look like, and hopefully, we will clear up some of the confusion about the difference between seed and pre-seed, and pre-series A and series A rounds.
But you know, James tells that story much better than I can, so let’s get right to the interview.
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Interview
Tim: So, we’re sitting here with James Riney, the founding partner and CEO of Coral Capital and former head of 500 Startups Japan, and we are going to be talking about venture capital.
James Riney: Yes, it’s good to be back, Tim.

Jun 24, 2019 • 42min
DJ Selects: The Myth of the Successful Startup Failure
Startup culture has crazy and contradictory views about failure. As founders we are told to fail fast, but also to never give up. We are told to follow our vision, but be ready to pivot. Somehow this macho-bullshit culture of “I never really fail and ‘m not afraid of failure.” has become dominant amount founders. But it’s the result of denial. Trivializing failure is a way of not thinking about it’s effects.
The truth is that failure sucks. Failure is painful. Failure ...

Jun 17, 2019 • 53min
Live: What You Need to Know to Work at a Startup in Japan
I’ve got a special bonus episode for you today.
Last month, I moderated a panel discussion at Coral Capital’s “Bilingual’s and Gaijin in Startups” event.'
Our panel focused on what foreigners should expect when working at Japanese startups and what Japanese startups should start doing to better support their international employees.
It was a great conversation with four amazing people from four of Japan’s most interesting startups.
Tetsuya Sawanobori of Connected Robotics
Jordan Fisher of Zehitomo
Takanori Sato of Shippio
Tatsuo Kinoshita of Mercari
This is a bonus episode, so the recording is straight off the board. There is no editing, no transcription, and no witty summary at the end alluding to the larger significance of the discussion.
But a lot of good ideas were shared on stage, so I really wanted to share it with you.
If you’ve ever thought about working for a Japanese startup, I think you’ll really enjoy this.
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