Stay Paid Podcast

I say it all the time … know your numbers. If you don't know your numbers, if you aren't tracking your metrics, then you have no idea what is working and what isn't. You don't know if you should do more of one thing or stop doing something else. More importantly, you have no idea what actions are making you money and what actions are simply wasting your value time and resources. At best, you're making uneducated guesses. In this episode, Josh and I talk about the importance of tracking your numbers and we explain exactly how to do it. It starts with knowing your goals, and we give you a free spreadsheet to make the work easy. Stop feeling your way and know with certainty what you need to do every single day to achieve your dream. - Luke

Luke and I couldn't be happier to interview Andy Dane Carter for a second time. Andy is an agent who has worked for years with investment properties. And recently (after eating a big slice of humble pie) has successfully added residential sales to his repertoire. Andy is a fan of Stay Paid, and the feeling is mutual. He's living proof that investing in branding and building relationships pays off. And he knows through personal experience, which he shares during this interview, that sticking with his marketing plan and having the patience to it takes to build trust works. You'll discover what Andy needed to do to successfully transition from working with investment properties to residential homes. He explains why "lead follow-up is a 1,000 times more important than lead generation." Plus, he talks about believing that business is first about customer service, then about marketing, and lastly … everything else.

Did you know your emails can be blacklisted if you don't follow best practices? Did you know it's a good idea to ask people if they want to unsubscribe? Did you know that 200 words is the sweet spot for an email? There are lots of questions people have about email marketing. In this episode, Luke and I get super practical about what you should and should not do when writing an email to your audience. Resources: -The Starter Guide to Email Marketing: remindermedia.com/guides/the-starter-guide-to-email-marketing/ -Ep. 176: How to Get More Leads with Lead Magnets: youtu.be/Qcp0JbULPk8 -Check out Josh's offer for 30 days of free email marketing: remindermedia.com/platform To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

I think that aside from the advice that Kevin Harrington, one of the original sharks on Shark Tank, gives about how to find a mentor, working with a mentor, and why having mentors is so great, the best part of this interview was listening to Kevin tell the stories of his own experiences with his mentors. He has so many examples of how he met someone who knew someone else, who then got him money, or an introduction, or a job—whatever he needed at the time. The key is to talk to people and to not be afraid to ask. Key Points How to find a mentor is really a question about how to build relationships. Look to friends, relatives, professional organizations—people who can put you in touch with other people who can help. But also look to people you interact with during the course of doing business—suppliers, distributors, financiers, lawyers, accountants. They could be a valuable connection and should be willing to help. Shifts in mindset, which a mentor can often provide, can move you beyond what you initially thought was possible. It's one thing to take advice. It's another thing to believe the advice. And it's still another thing to act on the advice. Be your mentor's best student, act on their advice, and offer something of value in exchange. Action Item Get a mentor and be the best student that mentor has. Connect You can leave a message for Kevin at KevinHarrington.tv. Resources If you want a copy of Kevin's book, Mentor to Millions, then visit GetMTM.com. TIME STAMPS[1:19] Overview [2:19] Kevin's father introduces him to business and mentors him as a young boy. [6:03] To learn how to finance his As Seen on TV business, Kevin looks for a mentor. [8:35] Richard Branson gives Kevin advice, and he meets Mark Burnett of Shark Tank. [10:38] Kevin talks about how to find a mentor. [14:10] Kevin takes a bet and vows to meet Donald Trump in less than a week. [17:42] Don't be afraid to go for the big names, but make sure your mentor's best student. [20:05] How Kevin and Mark Timm met and decided to write Mentor to Millions. [22:39] Zig Ziglar's story of the fleas in a cup and shifting your mindset toward growth. [25:24] Kevin's experience with internet business. [29:21] Luke and Josh identify and discuss Kevin's Golden Nuggets. [34:52] Action Item

I bet our interview with Patrick Kelly has at least one Golden Nugget for every seven minutes of listening time. We talk about how having a vision is especially important to entrepreneurs when they don't have capital, real experience, or an established brand. But we also get into taking initiative and pushing forward, how relationships can lead to all kinds of introductions, and how resourcefulness can be more important than resources. And it's crazy, but no matter the guest, the topics of humanizing your brand, building trust, and gaining your clients' trust always enter the conversation. Key Points Patrick's experience trying to get investors to back his product proves that when something doesn't go the way you had hoped, it doesn't mean that something better didn't happen. Great entrepreneurs are ones who can sell a vision without any tangible proof that their idea is going to work. While the problem isn't restricted to financial professionals, many typically don't properly measure the success of their marketing, and they end up trying and discarding tactics with little data. If you're not accurately measuring the effectiveness of your marketing, you don't know what's working and what isn't. Don't be discouraged by a lack of direct leads. A consistent presence, retargeting, dozens of touchpoints over months of time, Facebook ads, video text messages, and more … all your marketing efforts go toward building mindshare around your brand so that when people think of an industry, they think of you. Action Item First, make sure you have a strong vision. It should be big enough so others can see their visions coming to fruition if they buy into yours. Then ask yourself, "Am I selling my vision with passion?" Connect You can connect with Patrick by emailing him at Patrick@signaladvisors.com. Resources If you "hate the freakin' maybes" as much as Luke, then listen to Episode 172, "How to Overcome Any Objection." In this Silver Dollar episode, Luke and Josh explain a three-step process to squash the maybes and other types of objections.

If you want proof that engagement with people outside of business produces strong and profitable relationships in business, then this is your episode. Jean Fidone, VP at Anchor Capital Advisors, is deeply committed to giving back, connecting with people, and growing to genuinely know, understand, and serve her clients in ways that separate her from other financial professionals. Her approach made her Anchor's 2019 top producing agent in the nation. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

It's simple—if you want to grow your email list, then you need a lead magnet. We use a ton of lead magnets at ReminderMedia. A lead magnet is something of value that you offer to your target audience in exchange for their email address or other contact information. The best lead magnets are useful or intriguing, and you use them to build your email list. In this episode, check out the tips Luke and I provide for how to promote your lead magnet as well as some examples of lead magnets that audiences crave. - Josh To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

You don't hear Luke say it, but as soon as we stopped recording our interview with Ravi Abuvala he proclaimed, "That was incredible. This is one of our best five interviews." We completely agree because Ravi doesn't just spout platitudes. He gives real answers to real questions like how much should I spend on Facebook ads? Ravi was all set to go to his pick of top law schools when he decided becoming a lawyer wasn't what he wanted to do. Instead, he started his own business, Scaling with Systems, to help entrepreneurs scale their business and systematize their lead generation process. And he's been outrageously successful doing it. You can't help but be impressed by this guy if only because he's tremendously skilled, generous, and living the kind of life we want for all our ReminderMedia clients. Plus, we fell in love with his daily routine. We hope you get as much out of our interview with Ravi as we did. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

Luke and Josh have nine (count 'em, NINE!) helpful tips in this week's Silver Dollar episode for how to generate leads on Instagram. That means not only how to get real Instagram followers, but also how to keep them and eventually turn them into clients and raving fans. The thing to know about growing a business on Instagram is that it takes time. It's a long-term game. You win by consistently providing value and by engaging with your audience. (If you're a fan of Stay Paid, you saw that one coming.) Here's why: The more time you spend posting and engaging on Instagram, or any social media platform for that matter, the more familiar you become to your audience. Familiarity breeds credibility. In turn, credibility lends itself to trust. It's that easy and that hard. But don't worry—the podcast pals have got your back with nine tips you can begin to implement today to generate leads on Instagram and grow your business. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia

When Luke and Josh talk about how to build and nurture relationships, they are, in large part, talking about how to build trust with customers. For this week's Stay Paid guest, developing trust in relationships with clients and prospects begins with clearly communicating three value propositions that all clients want from their financial advisor—indeed, from every service professional with whom they work. Adam Holt, CEO and Founder of Asset-Map, says if you want to know how to build trust with customers, then demonstrate you: 1. Know what matters to them. 2. Understand their unique situation. 3. Provide them with options. You can't tell a customer to trust you. You have to communicate with them in ways that prove you know, understand, and can provide what they want. Do that consistently, and you'll build trust in your relationships with clients. It's what Adam helps his clients do. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ Follow ReminderMedia: https://twitter.com/remindermedia https://www.facebook.com/ReminderMedia https://www.instagram.com/remindermedia