Stay Paid Podcast

This is a great episode! Today’s guest, Andrea Blum, is among the top 1% of agents in Toronto with $20M in sales, and is in the top 5% in all of Canada with $200M in sales volume. Andrea’s got the chutzpah (and credentials!) to tell sales professionals the way it is . . . she even takes on NAR to tell them why they’re wrong about the leads coming from your database. Listen to this episode and find out: - The 3-word job description that every salesperson should embrace. - The ONE THING in sales that’s even more critical than competence. - The single question that will tell you everything you need to know about your client. - How nothing else matters if you don’t have THIS one vital skill.   ~ Josh   Connect | Resources Instagram: @blumrealestate Facebook: @BlumRealEstate Email: Andrea@theblumrealestate.com   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Direct mail marketing is back in a big way. In fact, direct mail statistics for 2020 say that direct mail has a 90% open rate and a response rate 9 TIMES higher than email. Direct mail ROI continues to be some of the highest in marketing (only behind email and social media) with a median return on investment of 29%. We debunk the myths that direct mail is dead, share what we've learned from sending 100,000,000 pieces of direct mail, and share our three essentials your direct mail marketing needs.  ~ Josh   Connect | Resources Free e-book, Print Media—Your Secret Marketing Weapon: remindermedia.com/printmedia   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Eric Siu, this week’s Stay Paid guest, CEO, podcaster, and author of the new book, Leveling Up: How to Master the Game of Life, suggests that we use the lessons and principles of gamification as a way we can think about and react to adversity. If we do, then we can embrace hardship and turn it into fuel that gives us strength and motivates us to improve, to try again, and to keep going. Eric believes it’s this willingness to reframe a negative into a positive that differentiates successful people from those who stop short of success. And I believe he’s spot on. Listen, and when we’re done, you’ll walk away knowing: - The three skills gaming teaches that are indispensable to succeeding in business. - The benefits of thinking about business as an “infinite game.” - Why originality is overrated and the lesson to be learned from both Picasso and Steve Jobs.   ~Luke   Connect | Resources You can find Eric’s book at LevelingUp.com   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Today’s Silver Dollar episode is all about growing your following on Instagram and the type of content that’ll help you do that. I’m super excited that I recently hit the 20,000 followers mark, and I’m convinced it’s because of the content I post and that I’m committed to engaging with my audience. Listen and discover: Five easy ways you can generate a ton of followers. Why you should really be promoting and not just posting your content. The best time to engage with your audience. The one thing you should always be including in your posts. ~ Luke   Connect | Resources Get made-for-you Instagram posts with your ReminderMedia membership at remindermedia.com/platform   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Hear how a real estate rock star is made and grab his strategies for yourself. Jeff Cohn was personally recruited by Gary Keller and in January 2020, Jeff opened a tech-powered office in Omaha, Nebraska. He started with 24 agents and $3M in gross commission. By the end of 2020, the year of the pandemic and other lunacy, Jeff had: - Doubled his volume. - Doubled commissions. - Tripled his agent count. - Added a mortgage company. - Added an insurance company. - Added a digital marketing hub. - Grew his investment company to $10M+ in assets. You don’t achieve all this without being extraordinarily innovative and putting in place some air-tight systems. And during a fast-paced conversation with Josh and me, Jeff talks about how he did it and what he believes are the keys for every other agent to do the same. ~Luke   Connect | Resources - Instagram @jeffmcohn - The Team Building Podcast with Jeff Cohn on Apple Podcasts - Grow With ERS to get Jeff’s keynote address and his business plan   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Consider that 61% of marketers report lead gen as their #1 challenge, while 53% of marketers say they spend 50% or more of their budgets on finding leads. It’s no wonder we get so many questions about lead generation. In this episode of Stay Paid, Josh and I talk about four lead generation tools that are especially hot in 2021. Listen and: Find out who’s predicted to topple Facebook as the most profitable ad platform in 2021. Discover how big data is predicting the future (and where you should focus your efforts). Uncover the secret code that can turn your emails into virtual bloodhounds. Hear about the #1 mistake that deprives sales professionals of additional income.   Connect | Resources Automation software Marketo: https://www.marketo.com/ Customer.io: https://customer.io/ Salesforce: https://www.salesforce.com/ Ylopo: https://www.ylopo.com/ ReminderMedia resources remindermedia.com/leadmagnet remindermedia.com/calculator   Stay Paid episodes Ep. 180 Best Practices and Top Tips for Email Marketing (Don’t email R.O.T.) - https://bit.ly/3aceW9w Ep. 218 How to Implement Relationship Marketing (Marketing that’s F.I.T.) To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast​ https://www.facebook.com/staypaidpodcast​ https://www.instagram.com/staypaidpod...​   Follow Luke Acree: https://www.instagram.com/lukeacree​ https://www.linkedin.com/in/lukeacree​ https://www.facebook.com/lukeacreeRM/

Today’s episode is about content—emails and blogs. We interviewed Jacob McMillen who’s mastered how to appear at the top of Google’s organic search results whenever anyone searches for “freelance copywriter.” Jacob shares some tried-and-true principles of copywriting (which he calls “a-synchronous” sales; I love that) and offers tips that even beginners who have never written a sales email or blog can easily apply to make money and build their audience. Watch, listen, and take notes if you can because this is super useful info!   Connect | Resources https://jacobmcmillen.com/   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

I’m a little different from a lot of other sales professionals . . . I enjoy cold calling. I think its because I genuinely enjoy speaking with people, plus I completely believe the products we sell can change people’s lives. When it’s done right, cold calling remains an important tool in the sales professional’s toolbox because it works. And a significant portion of your success when cold calling can be attributed to your mental state. Listen as Josh and I talk about: - The most critical component of being a successful sales professional. - How doing this ONE THING can better prepare you to pick up the phone and dial. - What 93% of your success on a cold call can be attributed to. ~ Luke   Connect | Resources Visit www.remindermedia.com/coldcall to get FREE videos, e-books, scripts, and additional podcasts to help build your cold calling skills.   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Over the past week we have received many new subscribers to our podcast (thank you🙌🏻 ), so the Stay Paid Pals sit down to welcome all of our new listeners. Josh and Luke discuss the can't-miss episodes to listen to if you are new here (as well as the winner of $1200 in marketing and a $100 Amazon gift card!) We want to give a HUGE thank you to everyone that has either recently subscribed, or have been here since day one. We love producing this show, and we are so thankful to everyone that takes the time to listen.    To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/    

It was only after Dustin Brohm began to think of himself as a marketer who sold homes that he became obsessed with content marketing and found success. Dustin is a top agent and copywriter who routinely appears in the top position on Google’s search engine results page. He’s also the host of the award-winning Massive Agent Podcast. Luke and I invited him to the show to talk about the nuances of content marketing in 2021 and how agents can use it to generate more leads.   Listen and: - Learn the three features of content that will draw leads in no matter your industry. - Find out the most important topic agents should be talking about on social media (it’s not what you think) and why you don’t talk about it on YouTube or your blog. - Discover the goal that should guide every step of your 2021 marketing plan. - Understand the two trends that will separate winners from losers in 2021.   Connect | Resources Facebook: @massiveagent Instagram: @massiveagent Podcast: https://massiveagentpodcast.com/   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/