Stay Paid Podcast

ReminderMedia
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May 27, 2021 • 22min

250 - How to Catch a Facebook Lead in 15 Seconds

Facebook video ads can be one of the biggest lead generators in your business. With 100 million hours of video content being watched on Facebook daily, it can be a huge opportunity for you to connect with your audience and a way to find new audiences. But it's hard to know where to start before you invest your hard-earned dollars. In this episode, we offer four tips to get you started creating effective Facebook video ads that stop people from scrolling and get them into your funnel. And be sure to check out the show notes, where you'll find more information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Webinar: The 3 Facebook Ads That Every Agent Needs - https://bit.ly/3f5owNV Website: Facebook Ads Library - https://bit.ly/3oy8e3g Episode 189: Maximize Your Facebook Advertising with Grant Wise - https://bit.ly/3f7D5AO To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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May 24, 2021 • 36min

249 - 3 Ways to Stay Relevant Amidst Increasing Technology (with Mike McGlothlin)

It's true that new technologies are increasingly threatening the stability of jobs across professions and industries. All we need to do is consider new tools that have either already replaced employees or that are being used to make work easier, more efficient, and more cost-effective. To stay relevant during this fourth industrial revolution, Michael McGlothlin, this week's Stay Paid guest, suggests three courses of action. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: highperformingpractice.com Podcast: High Performing Practice on Apple Podcasts Book: Winning Strategies: The New Rules of Retirement Planning - https://amzn.to/33HYwBY Book: Above the Clouds . . . Winning Strategies from 30,000 Feet - https://amzn.to/3tLs9N2 Book: Free Throws for Financial Professionals: Winning Principles for Unlocking Business Success - https://amzn.to/2RUuxnp We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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May 20, 2021 • 22min

248 - Your Biggest Marketing Pain Point Resolved

Everybody knows that in order to get people to know you, like you, and trust you, you have to be consistent. And not only consistent in how many times you contact someone, but also in your words, actions, and service. But that's easier said than done. So, in this episode, the Stay Paid pals talk about how many touchpoints they believe you should be having with your sphere, how to create a consistent brand experience, and how to combat the greatest threat to executing on your consistency goals. And you can always check out the show notes for more in-depth information and added details not included in the episode at www.staypaidpodcast.com Connect | Resources Special offer for podcast listeners at ReminderMedia.com/staypaidoffer Free, printable one-year anniversary cards - https://bit.ly/3uYimEW Free, printable birthday cards - https://bit.ly/3ov1gfA ReminderMedia Community on Facebook - https://bit.ly/3yhqouC To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod... Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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May 17, 2021 • 59min

247 - Step-by-Step Process for Converting Facebook Leads (with Gus Munoz Castro)

If you struggle to convert audience engagement with your Facebook ads into bona fide appointments, then Gus Munoz Castro has proven advice that can help. Gus is the owner of PowerISA, one of the largest inside sales teams in North America. (They make 50,000 outbound calls a day!) During his interview, he shares the valuable, practical lessons he's learned about what it takes to convince a lead to confirm an appointment. And when you've finished listening, don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: www.powerisa.com/ FREE e-book: Lead Generation for Real Estate Agents at remindermedia.com/leadgeneration Complete our listeners' survey at staypaidpodcast.com/survey [4:00] Preview [5:25] Gus's business journey [11:17] Prospecting in the real estate space [13:53] Transitioning into building an ISA company [20:28] The critical importance of your lead source [22:00] Ranking the various lead sources; quality vs. quantity [29:22] Tactics for getting the appointment [40:45] Advice for tracking your numbers [43:03] Scripts and the need to build rapport [49:37] Speed to lead [50:58] Gus's routines/habits [58:00] Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpod... Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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May 13, 2021 • 19min

246 - 5 Consumer Trends That Are Rocking It in 2021

Building and growing a business or practice requires that you keep an eye on where the market is and where the trends are heading. If you don't, you run the risk of getting left behind. And now that we've successfully navigated the "panic pivoting" of 2020, it's time to start looking ahead again and preparing for what the future holds. Bazaarvoice, a shopper engagement platform, published a blog titled "5 Consumer Trends Brands and Retailers Should Lean into Next Year," and we thought it would be a good idea to go through its list and offer our insights into how service-based sales professionals can prepare for these trends. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit staypaidpodcast.com. Connect | Resources 5 Consumer Trends Brands and Retailers Should Lean into Next Year (Bazaarvoice e-book) - https://bit.ly/3xWgIFC FREE lead magnets from ReminderMedia - https://bit.ly/33r3OBs To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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May 10, 2021 • 33min

245 - Why Consistency Matters (with Luxury Agent Frank Isoldi)

There comes a time when everyone asks whether their marketing is paying off. Is the time, money, and effort they're spending really worth it? Today's episode answers that question with an unequivocal yes! Frank Isoldi is an agent who's been farming the same area for 20 years, and he's has become synonymous with real estate in his area. His consistency has paid off in a big way—he averages 50–70 transactions a year—all in the neighborhood of $1M. Listen and discover how Frank maintains a strategy of omnipresent marketing and how you can do the same. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Website: www.theisoldicollection.com Instagram: @frankdisoldi Facebook: The Isoldi Collection Waze: www.waze.com [3:09​] Preview [4:20​] Frank's business journey [7:25​] Thoughts on consistency [11:29​] Lead sources [12:58​] Thoughts on holistic marketing and being omnipresent [16:40​] Advice for new agents looking to build their database/sphere [20:42​] The "pandemic pivot" [23:34​] Even successful agents have pain points [26:53​] Frank's routines [28:59​] Frank's advice [31:17​] Action Item To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast​ https://www.facebook.com/staypaidpodcast​ https://www.instagram.com/staypaidpod...​ Follow Luke Acree: https://www.instagram.com/lukeacree​ https://www.linkedin.com/in/lukeacree​ https://www.facebook.com/lukeacreeRM/
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May 6, 2021 • 16min

244 - Social Selling: How Not to Get Left Behind

Social selling is just one of the many sales tools that we have in our toolbox in the digital age, but does it work? According to a study from Sales for Life, the average ROI for social selling is $5 for every $1 invested, and those who use social selling find, on average, 45% more opportunities than those who don't. In a survey done by eMarketer, participants told researchers that the top three benefits of using social selling tools are 1) they reduce the amount of time spent researching prospects; 2) they increase the number of leads; and 3) they encourage a deeper relationship with clients. This week, the Stay Paid pals discuss some tools you can use for social selling and offer tips for executing your social-selling strategy. Don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Chet Holmes, The Ultimate Sales Machine - https://amzn.to/3gHlY9Q Episode 69: When Persistence Makes Perfect (with Keith Wilson) - https://bit.ly/3t5FTBS Episode 185: Create a LinkedIn Profile That Will Have Prospects Calling You (with Jimmy Coleman) - https://bit.ly/3vpyAqg Episode 209: Don't Be Famous. Be MicroFamous. (with Matt Johnson) - https://bit.ly/3eIHDff To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/ #MakeAMillionInRealEstate #StepByStepSalesMarketingTips #RepeatReferralBusiness
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May 3, 2021 • 36min

243 - How to Master Relationship Marketing (with Glennda Baker)

Do you struggle with knowing how to implement relationship marketing? Do you want to be consistent in reaching out to your sphere but find it hard when it comes to doing it? Do you ask yourself how are you supposed to calculate the ROI of relationships? This week's guest, Glennda Baker, has answers to all your questions. With 30+ years of experience using relationship marketing, Glennda has proven its value to her long-term success. In her interview, she shares the philosophy, systems, processes, and attitude that have earned her lifelong clients. Listen and share Glennda's enthusiasm for real estate and passion for relationships. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com Connect | Resources Glennda Baker & Associates, Inc. - https://bit.ly/3eFkFpw The Glennda Show - https://bit.ly/2QKcGiO Find Glennda on social media. Search "GlenndaBaker." To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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Apr 29, 2021 • 17min

242 - 8 Ways to Get FREE Leads

Whether you're new to your business or looking to grow on a budget, you DON'T have to pay for leads. There are two types of capital you can inject into your business—check equity and sweat equity—and in this episode we talk about the latter. We've published a 3-part blog series on How to Get Leads for Free, and we're going to go over the 8 we recommend from Part 1 of that blog. To read the entire series, go to remindermedia.com/freeleads. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com Connect | Resources Blog: remindermedia.com/freeleads Free resources: remindermedia.com/printables Free scripts: remindermedia.com/scripts To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/
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Apr 26, 2021 • 42min

241 - Turning webinars into MASSIVE concrete business, with Brad Swineheart

If you want to know how to host an awesome webinar, then this week's guest, Brad Swineheart, is your go-to guy. As the VP of Business Development at White Glove, an end-to-end seminar service for financial professionals, Brad has helped 10,000 financial advisors educate 500,000 clients. And since the pandemic, it has all been done using webinars. When you listen, you'll hear how to go from presenting mediocre webinars to presenting webinars that will keep your audience engaged and create captive prospects you can convert to leads. And don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit http://staypaidpodcast.com Connect | Resources Podcast: Be Advised—Leading with Value on Apple Podcasts Podcast: The Captivating Advisor on White Glove offers video resources and more to create captive prospects. Website: https://whiteglove.com/ To learn how to generate more referrals and repeat business, visit: www.remindermedia.com Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree

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