The Fitness Entrepreneur Podcast

Phil Graham
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Oct 13, 2025 • 10min

Your Attitude Is Killing Your Business

Most coaches glamorise 10k months and think success is easy. The truth? Your attitude is either building your business or killing it. In this episode we break down the mindset shift every fitness entrepreneur must make if they want to last. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
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Oct 6, 2025 • 37min

Rory Phelan - How I Turned a Small, Uncommon Niche Into a Six-Figure Online Fitness Business in 1-Year

Rory Phelan went from £800 a month and a third shoulder surgery to 13k to 16k months in under a year. We unpack the levers. Kill the fear of money. Compress work to 60 minutes a day and revenue lifts 20 percent. Sell the result, not the plan. System over self. Niche hard. Build community that retains. This is the path from scattered PT shifts to a focused, profitable offer. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
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Sep 29, 2025 • 54min

Why Most Fitness Coaches Feel Broke (no matter how many sales they make)

Ever had a record week… only to wake up the next day worrying where the next client will come from? That cycle keeps coaches stuck in fear, never enjoying the business they built. In this live training, I break down the mental block behind it, and how to finally escape the trap so you can grow, earn, and actually enjoy your life. Listen now. Your business will never feel the same again. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
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Sep 22, 2025 • 13min

Give me 5-mins to fix your business

“Give Me 5 Minutes”:  Mission Over Metrics Forget vanity metrics. In this episode, I show you how to fix retention, sales, and marketing so your business actually grows. ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
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Sep 17, 2025 • 51min

Harry Shepherd: From £12.50 an Hour to £40k/ Month

Ex-Royal Marine to market leader. 125 active clients. Cash rich and time rich. In this hotseat I break down how Harry scaled fast with simple systems, strong positioning, and daily sales discipline. What you’ll learn: The short-form to story engine that starts conversations and converts •⁠  ⁠The 40/20/20/20 content mix that keeps demand high •⁠  ⁠The pricing and packaging moves that lifted MRR •⁠  ⁠The hiring sequence that unlocked bandwidth and retention •⁠  ⁠The sales review habit that lifts close rate week after week Ready to grow like Harry and thousands of other coaches we’ve helped scale? ► Book a call with our team today and we’ll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
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Aug 29, 2025 • 6min

Stop Focusing On Gimmicks, Focus On Solving Real Problems Instead

Stop chasing gimmicks. Start solving real problems. In this episode, we break down why generic marketing is killing fitness businesses, and how to stand out by speaking directly to your clients’ deepest pain points. Want help applying this to your business? Book a call with one of my coaches now.
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Aug 25, 2025 • 6min

The Stuff You Hate is Key To Your Growth

The stuff you fear and the stuff you hate in business are the exact things holding you back. Every challenge comes down to three pockets: belief, skill, and strategy. Shift the belief, build the skill, and execute the strategy, and you’ll unlock growth, wealth, and freedom faster than you think. Want help applying this to your business? Book a call with one of my coaches now.
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Aug 4, 2025 • 7min

How to Capitalise Over the Summer as a Fitness Entrepreneur

In this episode, Phil, Lee Hand, and James Davies from the Client Success Team break down why summer is a make-or-break period for fitness business owners. Most coaches ease off the gas during summer (and Christmas), then panic when revenue dips. The takeaway? You can rest, but only if you plan for it. Stay intentional with marketing, client delivery, and sales year-round, or risk starting Q4 in the red.
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Jul 28, 2025 • 16min

The Exact Budget Breakdown to Grow Your Coaching Business

If you want financial freedom, stop spending like a consumer and start thinking like a CEO. In this episode, I break down how to pay yourself, where to invest, and the real reason most coaches stay broke. Want help applying this to your business? Book a call with one of my coaches now.
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Jul 14, 2025 • 13min

The coaching industry is dying. Here’s how to win.

If you're not controlling your inputs, you're being controlled by someone else's. Your phone, your news feed, your social circle. All of it shapes your thinking. If you're always tired, reactive, distracted, and unsure, it's not just a motivation problem. It's an environment problem. And it's your responsibility to fix it. Audit your inputs. Eliminate what drains you. Double down on what sharpens you. This is what disciplined people do. They take ownership of their mental bandwidth. Stop letting the world program your operating system.

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