The Fitness Entrepreneur Podcast

A lot of Fit Pros chase gimmicks. The ones who scale focus on solving real problems. In this episode, Lee and James break down why Black Friday deals don't build a business, why pricing-shoppers kill your LTV, and how to create year-round demand through consistent, high-ROI marketing that speaks to real pain points. Perfect listen before you plan 2026. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Most fitness coaches are following the wrong strategies - chasing followers, copying influencers, and posting content that never converts. The industry is contracting, attention is harder to get, and generic branding won't save you. This episode breaks down the new rules for building a real coaching business in 2026 — one that attracts high-ticket clients, creates safety and clarity for buyers, and stands out in a crowded market. You'll learn why branding is dead, why followers don't matter, why elite coaches focus on conversations not likes, and how to build a content system that drives inbound leads every week. We cover backstory, positioning, social proof, high-ticket strategy, and the exact content types that create demand. If you want to stop playing the influencer game and start building a business that pays you properly, this will change how you market forever. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Most coaches obsess over lead generation, but that's not where real profit lives. Retention is. In this episode, Phil reveals the simple systems, client classifications, and brand touchpoints that keep clients paying longer and referring more. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

If you're a fitness coach, online trainer, or gym owner, this is essential to understand. The coaches who lean into AI and Ozempic in their mindset, marketing, sales, delivery, and team will win. The ones who don't will get left behind. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Your environment dictates your success. Here's how to control it before it controls you. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

The sale is made before the call. Build long-form + proof, then close in the DMs. Here's the full workflow. Watch the video on my Fitness Entrepreneur YouTube channel ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Most coaches glamorise 10k months and think success is easy. The truth? Your attitude is either building your business or killing it. In this episode we break down the mindset shift every fitness entrepreneur must make if they want to last. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Rory Phelan went from £800 a month and a third shoulder surgery to 13k to 16k months in under a year. We unpack the levers. Kill the fear of money. Compress work to 60 minutes a day and revenue lifts 20 percent. Sell the result, not the plan. System over self. Niche hard. Build community that retains. This is the path from scattered PT shifts to a focused, profitable offer. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Ever had a record week… only to wake up the next day worrying where the next client will come from? That cycle keeps coaches stuck in fear, never enjoying the business they built. In this live training, I break down the mental block behind it, and how to finally escape the trap so you can grow, earn, and actually enjoy your life. Listen now. Your business will never feel the same again. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

"Give Me 5 Minutes": Mission Over Metrics Forget vanity metrics. In this episode, I show you how to fix retention, sales, and marketing so your business actually grows. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/