Join us as we dive into the world of ChatGPT in this episode with Shanif Dhanani, Founder & ChatGPT consultant at Locusive.With his software development and data science background, Shanif helps businesses understand and build systems that connect their internal and proprietary systems to ChatGPT, enabling internal employees, customers, and other stakeholders to reap the benefits of using large language models on their own data.He has built machine learning, analytics, and software systems at large companies like Twitter, Booz Allen, and TapCommerce, one of the world's first mobile advertising platforms, and is also the founder of a small SaaS startup, Apteo.👉 Discover how businesses can harness the power of large language models to drive growth and innovation, boost sales conversion rates, and revolutionize SaaS workflows. Explore the future of business and productivity with AI, how large language models might transform the way we work and hire, and why chat tools like Slack are poised to become the "next browser." Don't miss this discussion on AI's potential to shape the future business landscape!Here are some of the key topics that Shanif and Paris discussed in this episode:• 00:00 Intro• 03:35 How ChatGPT can improve SaaS workflows• 04:37 How SaaS companies use ChatGPT• 05:42 Building APIs with ChatGPT• 06:45 How to use ChatGPT to improve win rates & conversion rates• 08:31 How ChatGPT can boost the productivity of service & support teams• 10:14 Improve your products by analyzing customer feedback and reviews• 13:38 How ChatGPT helps with internal data search• 18:19 The growing value of data scientists for every industry• 20:51 How ChatGPT will impact junior-level employees and content creators🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the AI for Marketing theme of our podcast!Resources:DatagrownLocusive

The early-stage startup journey is a mess! As you strive to validate your vision and achieve growth, you encounter a chaotic mix of challenges. Gaining customers becomes a hit-or-miss scenario that impacts both your progress and marketing tactics, leaving you unsure who your best-fit audience truly is.You need to bring order to this startup mess. And that's where repositioning steps in: a strategy to focus on your best-fit customers and niche down your product for targeted growth.In our Marketing Strategy Theme, we've invited the growth marketer Andrej Persolja to discuss the power of product repositioning.Tune in to learn how at his last startup, Andrej repositioned the product and managed to lower the cost of user acquisition (CAC) by 52%, which led to doubling their growth.👉 Andrej is a growth marketer, helping tech startups who experience stagnant growth reposition their products to attract, convert, and retain customers. His experience comes from co-founding 2 startups, where he learned about the challenges founders face on the path to growth. Andrej has worked with more than 30 startups, and today he is a consultant and fractional CMO, helping startups grow.Here are some of the key topics that Andrej and Paris discussed in this episode:• 00:00 Intro• 02:21 How early-stage startup journey is a mess• 04:25 Should you limit your targeting to best-fit customers in the early-startup lifecycle• 05:36 Investors pressure & hitting user acquisition goals• 08:29 How personal branding can help with testing a Product-Market Fit• 09:51 Where does the need for repositioning kick in?• 12:11 How repositioning led to a 52% lower Cost of User Acquisition (CAC)• 15:06 How to understand you have a product positioning problem• 19:42 Don't rely on ChatGPT for product positioning• 23:41 Focus on doing more organic marketing• 25:01 How to get people onto Zoom calls• 31:20 Why marketers should experience agency or small startup life🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the Marketing Strategy theme of our podcast!

Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.We've recently rebranded. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode. Ready to unlock the true power of marketing strategy? In this theme, we'll explore the world of cutting-edge marketing strategies and tactics that are shaking up the #SaaS industry. We'll share insights on testing new tactics and uncover the latest developments from digital landscape giants like Google, Facebook, and LinkedIn.We'll also explore how AI is revolutionizing the digital landscape and transforming marketing tactics. 📍 So grab your headphones and get ready for a marketing strategy masterclass with Paris Talks Marketing.Tune in and start dominating your market today!

Leap into the future of the Interactive Web3 and AI Assistants War between Google Bard, ChatGPT, and more!With Alexander De Ridder, we discuss the limitations of Web2 and the need for a shift towards a more AI-friendly infrastructure.In this episode, you will find out what's the future of marketing & search and more about the three driving forces behind the rise of Web3 & AI Assistants: • The economic considerations• The desire for content and data ownership (legal aspect)• And the need for streamlined consumption of information (content aspect). 👉 Alexander De Ridder is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions. He was also the Co-Founder, Visionary, and CTO at Edgy Labs, LLC, a multimillion-dollar marketing agency acquired by Compass.uol in 2021.Witness the emergence of a new era where large language models and personal AI assistants seamlessly communicate with websites, transcending the limitations of traditional browsing. 🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the AI for Marketing theme of our podcast!Here are some of the key topics that Alexander and Paris discussed in this episode:• 00:00 Intro• 4:23 Reasons behind the birth of Web3 & AI Assistants • 06:49 The AI Assistant wars• 12:38 Limitations of Web2 & the rise of the new Interactive Web3• 25:23 Bing is bringing plugins to search this year• 36:49 Who's winning the AI Assistants war?• 41:25 Plugins & AI Assistants are the futureResources Mentioned:SEO.app, the first SEO plugin for ChatGPTSmith.ai, 24/7 virtual receptionist & lead intake services

Can Hubspot beat Salesforce? 🎙️ When SaaS companies aim to fuel their business growth through CRM, choosing the right option can be challenging, especially with the intense debate about which CRM platform reigns supreme: HubSpot or Salesforce.And our guest, Connor, is here to show you which CRM would better fit your needs!👉 Connor Jeffers is the Founder and CEO of Aptitude 8, an Elite Tiered HubSpot technical consulting firm, and Hapily, an app studio building products on top of the HubSpot platform. Before Aptitude 8, Connor led growth teams building venture-backed companies on top of Salesforce and operated a consulting firm on the Salesforce ecosystem. Join Connor Jeffers from Aptitude 8 as he discusses how HubSpot competes with Salesforce CRM.🔥 With different themes, each PTM podcast episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the Marketing Strategy theme of our podcast!Here are some of the key topics that Connor and Paris discussed in this episode:• 09:02 The Rising HubSpot Universe Mirroring Salesforce's Success• 10:33 The HubSpot Revolution: Untapped Market for CRM Solutions • 12:33 How Switching from Salesforce to HubSpot CRM Was a Game-Changer• 15:50 Advantages of Salesforce CRM over HubSpot• 18:27 Where HubSpot Wins Over Salesforce CRM • 26:26 Break Free from Data Silos with HubSpot• 30:02 How Generative AI Will Impact CRMs like Hubspot & Salesforce

🎙️ In part two of our theme, First-Party Data in Marketing, we've invited our data scientist, Nikolay Stefanov, to discuss one of the main benefits of 1PD: using it to predict customer lifetime value!👉 Nikolay Stefanov is our Chief Data Scientist at Hop Online, working on various data science projects and primarily trying to crack predictive lifetime value, using machine learning models, and he's here to tell us all about that!Join us on our rebranded podcast as we dive into how to build a good machine-learning model using 1PD. And discover how to accurately predict the lifetime value of new customers with this model.🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!Here are some of the key topics that Niki and Paris discussed in this episode:• 03:33 Why you should predict customer lifetime value (pLTV)• 05:29 When should predicting customer lifetime value be the top priority for your business• 09:50 Google's hunger for data in the Cookiepocalypse• 12:48 The steps to creating a machine learning (ML) model with first-party data• 14:00 What's the key to getting started with a model predicting customer lifetime value• 18:25 Aggregation of data for pLTV modeling• 20:11 Different types of ML models and how Random Forest ML works• 27:57 The final feedback loop: feeding your customers' pLTV scores back to Google Ads

We're excited to share our first rebranded podcast episode with you! 🎙️In our first theme, First-Party Data in Marketing, with AnnMarie and Matt, we discuss the importance of collecting and using first-party data (1PD) to improve your marketing efforts.👉 AnnMarie Wills is the Co-Founder and CEO of Leverage Lab, a 1PD consultancy specializing in CDP (customer data platform) technology. She believes that we are living in a critical evolutionary period, where embracing 1PD to create customer centricity not only drives improved business outcomes but creates true authentic brand relationships. It's the 1PD revolution, and AnnMarie is here for it!👉 Matt Parisi is the Director of Product Marketing at Tealium, which is one of the original SaaS vendors offering a CDP (customer data platform) for managing first-party data.Prior to Telium, Matt was a digital marketing strategist for marketing agencies and other SaaS businesses. Join us on our rebranded podcast as we dive into the 1PD revolution with AnnMarie and Matt. 🔥 With a new format and different themes, each episode provides a well-rounded perspective that includes our host's own insights. Don't miss out on the first season of our podcast!And stay tuned for part two, where we discuss one of the benefits of 1PD: using it to predict customer lifetime value! ⏳Chapters:00:00 Intro03:10 The Cookiepocalypse05:29 What SaaS businesses must know about first-party data07:39 DMP (data management platform) vs. CDP (customer data platform)10:50 How a CDP can work alongside a data warehouse14:39 Benefits of a CDP19:47 The 3 steps to first-party data strategy transformation: Data Aggregation, Data Segmentation & Data Activation29:47 Tealium use cases of first-party data & CDP with clients36:01 How to get value from a CDP and first-party data44:48 Episode wrap-up

Every SaaS company plays for high stakes, but what does it take to dominate the market right now? Welcome to Paris Talks Marketing, the podcast where we dive deep into the latest trends and strategies in SaaS marketing that are really working today.We've recently rebranded and we're bringing the fun with a new format that's jam-packed with value. We're now featuring two to three guests per episode. Our guests are SaaS CMOs, founders, and specialists, and we discuss one trendy topic in the industry per episode. Our first theme is First-party data in marketing, and we have some amazing guests lined up for you.We'll be diving deep into the importance of first-party data, how to collect it, and how to use it to improve your marketing efforts.Our first theme, First-party data in marketing, is just the beginning of our deep dive journey into the nitty gritty of what strategies really work in the SaaS industry.📍 So mark your calendars because the first episode is launching on 11th May!Tune in and start dominating your market today!

Florian Decludt is a teacher-turned-growth marketer and content creator. He's worked on over 60 different growth projects in 6 different countries. Florian has grown his presence on LinkedIn from 944 connections to 32,000 + followers in less than 2 years.Formerly a Growth Marketer at Reddot Growth, Florian is now a Client Advisor at Venli Consulting Group. He helps B2B sales professionals sell and earn more.Join us to learn why cold emailing is a super powerful tool yet very misunderstood and misused.And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳Here are some of the key topics that Florian and Paris discussed in this episode:• (1:41) How Florian grew his LinkedIn connections from under a thousand to 32K in 2 years• (5:06) How can you monetize your LinkedIn following, and how can you measure it?• (7:05) Why you should build a personal brand• (11:56) How do you warm up a domain?• (13:48) How to do cold outreach on LinkedIn and email• (16:51) Why super ugly emails achieve over 70% open rate• (23:46) How to improve your SaaS cold email strategy• (26:15) What are some zero-budget growth channels?• (31:53) Solopreneurship: building your own business and scaling itMentioned Resources:Lemwarm, a tool that keeps your emails away from spam and generates more business opportunitiesLemlist, a cold email, and outreach automation softwareCaptain Data, data extraction & automation platform Dropcontact, B2B email finder, and enrichment in CRMLeadIQ, a platform of B2B sales prospecting tools

Sam Dunning is the co-owner at Web Choice, an award-winning web development and digital marketing company. He's also the host of a B2B marketing podcast called the Business Growth Show.Join us to learn why SEO isn't dead and how to make your website your best salesperson.And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳Here are some of the key topics that Sam and Paris discussed in this episode:• (2:40) The biggest mistakes on B2B SaaS websites• (4:46) How to make your B2B SaaS website resonate with your audience• (6:04) Is SEO a fit for you?• (13:03) How to create content that matches the search demand• (13:58) Why marketing & sales alignment is a win for the customer• (17:01) How to create value in your B2B content• (19:00) Why you should be present on multiple channels• (21:00) How to rank with your B2B SaaS website• (22:04) How to do link building for your B2B SaaS website for free• (25:47) What are Core Web Vitals?• (28:44) When is the right time to remove or update a page• (30:56) How to keep visitors on your websiteMentioned Resources:Chartable.com, podcast analytics and attribution platform for publishers & advertisers