Drowned in Sound

Is rage the soundtrack of summer 2025? Can joy exist alongside political solidarity when climate change turns fields into dust clouds? Are main stages becoming platforms for resistance? And how do grassroots venues create the community foundations that allow festivals like Reading to exist at all? This DiSpatch captures Reading Festival 2025 as both a celebration and political flashpoint - a weekend where Chappell Roan's euphoric main stage triumph coexisted with Palestine solidarity, climate crisis manifestations, and urgent conversations about the grassroots music ecosystem that supports it all. Sean Adams and Emma Wilkes navigate backstage conversations revealing how artists choose which urgent topics to address when "there's a lot of things happening in the world." From Enter Shikari's pioneering grassroots levy work to Cliffords’ Cork scene community building, the episode maps how small venues create the collaborative culture that eventually reaches festival main stages. These conversations connect individual artist journeys to systemic challenges: venue closures, climate impacts, and the intersection of music with broader political movements. Chapters: 00:00 – Introduction: Festivals as cultural battlegrounds in climate crisis era 05:00 – Chappell Roan: Joy as political resistance on main stage 08:00 – Cliffords on optimism as radical act and Cork scene collaboration 11:00 – Sofia Isella: From classical training to festival mud, building versatile artistry 16:00 – Rage as summer's soundtrack: Artist perspectives on political expression 22:00 – Enter Shikari: Choosing urgent topics and grassroots levy pioneer work 28:00 – Grassroots venues: Community infrastructure beyond music 35:00 – Climate crisis reaches UK festivals: Dust storms and venue sustainability 43:00 – Political solidarity: Palestine flags and artist platform responsibility 47:00 – Reading 2025: Cultural battleground assessment Featured Links: DrownedInSound YouTube Channel - Full artist interviews from Reading Festival DiS Instagram - Behind-the-scenes festival content and artist clips Grassroots Music Venue Crisis - Learn about the £1 levy supporting venues Muse at Reading Festival 1999 - A history of Muse performances at Reading Festival DiS Bookshop - Supporting independent bookstores and music writing Artists Featured: Chappell Roan, Cliffords, Sofia Isella, Enter Shikari, Heartworms, The Linda Lindas, Mannequin P*ssy, Amyl and the Sniffers, Lambrini Girls, and more About DiSpatch: DiSpatch episodes capture music events as cultural moments that reveal broader political and environmental currents. These aren't traditional festival reviews - they're explorations of how live music spaces become essential infrastructure for community building, political discourse, and cultural resistance in the climate crisis era. Continue the Conversation: Email sean@drownedinsound.org with your thoughts on festivals as political spaces Join the discussion in our community forum about venue sustainability Subscribe to DiS newsletter for climate crisis generation journalism 

Cherie Hu, a music and technology journalist and founder of Water & Music, dives into the intersection of tech and music. She explores how current platforms prioritize profit over artistry, emphasizing the need for community building in an oversaturated landscape. Cherie discusses the evolution of digital journalism and collaboration in music, while shedding light on the vital role of trust and patience in creating sustainable online spaces. Plus, she connects the creative realms of music and mathematics, highlighting their shared emotional depth.

Nirvana, TikTok, analogue aesthetics, and virality don't usually go together. Meet the creator who is bucking all the trends. How do you build genuine community around music in an attention economy designed for extraction? What happens when Nirvana's DIY punk ethics meets TikTok algorithms? Can analog aesthetics and primary source research create alternatives to clickbait culture? This week, Drowned in Sound founder Sean Adams talks with Royce aka ShoshinBoy - the TikTok creator behind viral music history videos that blend VHS cameras, rotary phones, and deep cultural excavation. From viral Nirvana content (2 million views) to uncovering forgotten Cure folklore, his analog-meets-digital approach reveals how authentic passion can cut through algorithmic noise. Inspired by DIY punk rock culture, ShoshinBoy developed research methodology that prioritises primary sources and contemporary context over Wikipedia aggregation. His anti-gimmick gimmick - talking through vintage technology while analysing YouTube clips of Arctic Monkeys, The Clash, Pavement and many more - started as platform critique but evolved into genuine community building around shared musical mythology. The conversation explores creator economy extraction, the death of mysterious rockstars in parasocial media landscapes, and why nostalgia both preserves and destroys cultural memory. Most importantly, it reveals how DIY ethics can survive on corporate platforms when creators prioritise community service over algorithmic optimisation. Chapters: 00:00 – Introduction 04:30 – Defining journalism 08:37 – Everett True's book to TikTok virality 11:59 – The analog setup: Anti-gimmick philosophy 17:05 – Primary sources vs Wikipedia 24:11 – Creator economy critique 34:04 – Nostalgia as cultural force 42:15 – Alternative funding 45:04 – The future of musical mythology in algorithm-driven culture Quotable Moments: "I think that like. At its core, I just wanna be genuine and, and like I said, I'm only doing this 'cause it's fun and it's what I'm compelled to do anyways." [24:00] "I don't think the idea of selling out exists in the year 2023. Acknowledging the idea that just to even pay rent or, or exist as a creative online in the current economy is, is it's so difficult." [26:00] Continue the Conversation: Email sean@drownedinsound.org with your thoughts on DIY ethics in the creator economy Join the discussion in our community forum about preserving musical mythology Share your experiences building authentic community around music passion Guest Links: @shoshinboy on TikTok - Analog music history through VHS and telephone Shoshin Boy on Instagram Referenced in Episode: Everett True – Live Through This: American Rock In The 90s - The story of the grunge phenomenon by Everett True Careless Talk Costs Lives Magazine - Everett True's magazine mentioned Meta Label - Yancy Strickler's collective-focused creative platform Artist Corps - Creative collective experiment mentioned Simon Reynolds - Retromania - Book on nostalgia culture referenced About the Host: Sean Adams is the founder of Drowned in Sound, an independent music publication that has championed underground and independent artists since 2000. Through the DiS podcast, newsletter, and community, Sean explores how to build a fairer, more sustainable music industry while supporting the artists and fans who make it meaningful. This evergreen episode of the DiS podcast was recorded in 2023 and explores how DIY punk ethics can survive and thrive in platform capitalism, revealing alternative paths for creators who prioritise community building over algorithmic extraction in the attention economy.

Ilana Kaplan, music editor at People Magazine and author of "Nora Ephron at the Movies," dives deep into the art of music journalism. She shares her journey from intern to spotting stars like Billie Eilish early on. The conversation reveals how she successfully introduced unconventional artists like Zola Jesus to mainstream platforms. Kaplan discusses the importance of trust in interviews and how music journalists curate experiences that algorithms can’t replicate, emphasizing the vital role they play in discovering new talent.

Dive into the harsh realities of streaming economics and social media burnout in the music industry. Discover why massive streaming numbers don't guarantee financial stability for artists. Learn how to transform social media from a chore into a storytelling tool. Explore the challenges of live streaming and its inability to replicate the authentic concert experience. Sean exposes the disconnect between streaming success and real fan engagement, urging musicians to rethink their approach in an exploitative system.

What if the very thing that makes you feel like an outsider in the music industry could become your greatest business advantage? How do you build something meaningful when you're convinced you're not qualified? And why might starting before you feel "ready" be the secret to creating lasting change? This week, Sean talks with Isobel Anderson - founder of Girls Twiddling Knobs, one of music tech's most important feminist voices. Following on from the Mary Spender episode about converting online reach into sustainable income, this conversation explores a different path: how small, mission-driven businesses can create industry change without needing massive audiences. From a PhD in Sonic Arts to over 25 million Spotify streams to building Girls Twiddling Knobs into one of music tech's most important feminist voices, reaching thousands of women through courses, community, and her acclaimed podcast, Isobel's journey proves that feeling like an imposter might actually be your qualification. In essence, this episode is about turning industry frustrations into business opportunities, why multiple revenue streams are now reality for musicians, and how to value your work when the world expects creativity for free. Chapters: 00:00 – Sean's Introduction: Building Your Independent Music Business 02:41 – Isobel Anderson intro: From Singer-Songwriter to Sonic Arts PhD 08:12 – Why Sound Design and Production Details Matter 10:08 – Confronting Misogyny in the Music Industry 20:05 – From Facebook Group to Girls Twiddling Knobs 24:41 – Overcoming Self-Doubt When Learning Something New 30:46 – Why Great Producers Are More Than Technical Experts 33:48 – Valuing Your Work and Putting a Price on Creativity 46:40 – Are Musicians as Vital to Society as Doctors? 49:37 – Balancing Music-Making with Building a Business 55:54 – Sean's Outro Reflections Key Takeaways: The 10% Edge: You don't need to be an expert to start teaching others - you just need to be one step ahead of the people you want to help. Start Before You're Ready: "You are not going to ever be ready to do this" - perfectionism is the enemy of progress. Mission Before Money: Purpose-driven businesses can be more disruptive than charities because they can make quick decisions and restructure rapidly. Multiple Revenue Streams Are Reality: Modern music careers require diversified income - it's not a backup plan, it's the plan. Community Over Confidence: Building safe learning spaces can be more valuable than traditional "confidence training." Continue the Conversation: Email sean@drownedinsound.org with your thoughts Join the discussion: Drowned in Sound Community Get more music insights: DiS Newsletter Guest Links: Girls Twiddling Knobs Podcast Isobel Anderson - Artist Referenced in Episode: The Anchoress - Artist managed by Sean Girls Twiddling Knobs special episode - The immersive episode Sean references Delia Derbyshire Day - Celebrating the electronic music pioneer The Oram Awards - Recognizing women innovating in music and sound technology About the Host: Sean Adams is the founder of Drowned in Sound and manages artists including Charlotte Church and The Anchoress. Beyond founding one of the original music blogs, he's worked with BBC 6 Music and co-produced political podcast The Trawl. Through the DiS podcast, he maps the future of music by exploring culture, politics, and the systems shaping how we create and consume music. Note: This conversation originally took place a couple of years ago but feels more relevant than ever as musicians navigate the realities of building sustainable, independent careers. If this episode sparks any business ideas, we'd love to hear about them in three years' time.

While most music industry coverage focuses on (poly)crisis and collapse, Mary Spender argues we're living through the greatest era for independent artists in history. But, but but... what about streaming economics, venue closures, and platform dependence? Don't worry, we get into it. With over 100 million YouTube views, 34,000 newsletter subscribers, and significant album sales achieved before releasing a single track to streaming, Mary demonstrates there are viable alternatives to industry doom-spiralling. In this conversation, she reveals her strategies for converting YouTube viewers into album buyers, why artists need to think like entrepreneurs, and what she'd build with Spotify's $400 million Joe Rogan budget. Sean also asks her about her recent video about why artists should embrace YouTube. Speaking of which, you will be able to see clips from this interview over on Drowned in Sound's YouTube: youtube.com/@DrownedinSound Timestamps 00:00 Sean's Intro 03:21 What will music be like in 2050? 06:25 Why artists should think like entrepreneurs 12:45 What does the future hold for independent artists? 16:56 The 1000 true fan theory 18:51 Should YouTube be the #1 platform for musicians? 24:36 Researching with an open mind. A rare skillset? 29:45 How to convert an audience from YouTube 34:17 What can the UK government do for music? 36:35 How would Mary spend the $400 million Spotify paid Joe Rogan? 38:39 Is long-form content on the return? 43:29 Sean's Outro Quotable Moments "Technically it's never been a better time to be a musician than today, even though everyone likes to talk about the heyday. But that was for a very lucky few." "If you don't have the grassroots, you don't have the artists in Wembley Stadium. Like you don't have that trajectory." Continue the Conversation📧 Email sean@drownedinsound.org with your questions for future episodes🌐 Join the Drowned in Sound Community📰 Subscribe to the Drowned in Sound newsletter Guest Links Mary Spender's YouTube Channel Mary's website and newsletter The Dire Straits Documentary on Nebula Referenced in Episode Kevin Kelly's "1000 True Fans" essay About the Host: Sean Adams is the founder of Drowned in Sound (est. 2000), manages artists including Charlotte Church and The Anchoress, and has worked with BBC 6 Music. Through this podcast, he maps the future of music by exploring culture, politics, and the systems shaping how we create and consume music. At its peak, Drowned in Sound had over 3 million readers. Stay tuned for details about its 25th anniversary celebrations.

What does it feel like to attend Glastonbury for the first time? Music journalist Emma Wilkes brings us along for her debut pilgrimage to the UK's landmark musical gathering. She spins us a sonic diary with interviews from Terminal 1 and Laima Layton, along with reactions to some of the politically charged moments of the festival (shouts to Amyl and the Sniffers). Along the way, there are vox pops with strangers, overlooked corners, and moments that slipped under the mainstream radar… 00:00 Introduction 01:51 Pre-festival preparation with Emma Wilkes 03:26 Attendees' expectations of Glastonbury 2025 04:22 First impressions and Thursday observations 06:19 Terminal 1 and an interview with Laima Layton 18:32 The sounds of Worthy Farm 19:12 How does the real-life festival compare to the coverage seen previously? 21:45 The political moments of Glastonbury 2025 30:42 The journey home, the Tuesday after, and a summary from a slightly raspy Emma 34:11 Expectations vs. reality with the people of the festival Mentioned in the episode: Laima Layton In Place Of War GRRRL Terminal 1 Amyl and the Sniffers JADE Seun Kuti Maruja Lambrini Girls Join the conversation: Drowned in Sound Community Email: sean@drownedinsound.org Stay updated: Subscribe to DiS newsletter

Nikki Camilleri, a music strategist and Forbes 30 Under 30 honoree, shares her insights on building impactful communities in the music world. She emphasizes that nurturing just five super fans can be more valuable than chasing massive followings. The discussion dives into overcoming geographic disadvantages, the need for industry transparency, and the broken nature of social media advice for artists. Nikki envisions a future where genuine connections matter more than algorithms, urging artists to focus on quality interactions over quantity.

What does it mean to “metabolize” emotion through music? Do wellness tools actually work better when paired with your favourite artist? Why does the music industry treat artists like products and not caregivers? Drowned in Sound founder Sean Adams is joined by Ariana Alexander-Sefre, co-founder of the mental health app SPOKE⁠, to talk about the future of therapy and how music can play a pivotal role in that. The conversation explores the science behind sound, the emotional toll on musicians, and why music should be taken seriously as a public health tool. Spoke has worked with over 100 artists, training them in techniques like CBT and mindfulness to embed into lyrics and melodies - and the results are changing lives. Episode chapters: 0:00 - 2:45 - Introduction 2:46 - 4:55  What would Ariana hope music to be like in 2050? 4:56 - 7:46 Using music to “metabolize” emotions 7:47 - 11:50 Who are SPOKE and who is Ariana Alexandre-Sefre 11:51 - 13:42 The relationship between music and mental health 13:43 -  20:28 Inside the SPOKE app - embedding music with culture with therapy 20:29 - 31:18 Why the music industry needs a fresh perspective on artist value 31:19 - 37:08 The science behind functional music and mindfulness 38:09 - 40:04 The real-world impact of therapy delivered through music 40:05 - 48:08 Can artists become a recognised part of healthcare? 48:09 - 54:13 - Closing thoughts from Sean Mentioned in the episode: Music Minds Matter Can Music Make You Sick? (Sally Anne Gross) Mood Machine: The Rise of Spotify and the Cost of the Perfect Playlist (Liz Pelly) Endel Join the conversation: Drowned in Sound Community Email: sean@drownedinsound.org Subscribe to DiS newsletter