Embedded Executive Podcast

Why would you put sensors and power components into the same business unit if you’re a component supplier? That’s what I asked Adam White, President, of Infineon’s Power and Sensors Division. After hearing his response, it made perfect sense—today’s sensors are quickly growing in number and power consumption. So it only makes sense to put those engineers in the same room. Adam explained it better than I could, citing lots of power numbers and energy requirements needed by various applications, and how they vary in different regions. Check out this week’s Embedded Executives podcast.

Memory for automotive applications needs to be different from memory that’s intended for other applications. Why is that? I could not answer that question, so I turned to Michael Basca, the Vice President of Embedded Products and Systems within Micron’s Embedded Business Unit. As you might expect, Michael had no trouble answering the question. Hear what he had to say on this week’s Embedded Executives podcast.

Is it possible to develop a car that would never crash? We’re talking about a physical crash, not a software crash. According to Chet Babla, Indie Semiconductor’s Senior Vice President, it is. Being a non-believer, I had Chet as my guest on this week’s Embedded Executives podcast. Chet walked me through exactly what needs to happen to make this phenomenon a reality. Check it out.

Synopsys is all in on generative AI, and it’s putting its money where its mouth is by creating a Center for Generative AI within the company. Being that I had no idea what this meant, how it would work, or what it would mean to the industry, I invited the Center’s Executive Director, Stelios Diamantidis, to join me on this week’s Embedded Executives podcast. He laid out what the Center looks like today, and what it will mean to the entire industry going forward.

Alex Kaay, CTO and co-founder of Zymbit, discusses debunking the myth that Raspberry Pi is insecure. Exploring the evolution of security layers, secure boot configurations, and the importance of hardware security modules like ZIMBITS HSM. Focus on secure chains and isolation to enhance IoT security.

Phil Beecher, President and CEO of the Wi-SUN Alliance, discusses why Wi-SUN technology is ideal for smart metering. Topics include open standards, cybersecurity measures, smart grid solutions, and future plans for global expansion.

Andrew Burt, Director at Analog Devices, discusses the innovation of medical wearables and how they can improve healthcare. The podcast explores the use of advanced sensors, bio impedance technology, and AI integration in wearables. It also touches on the importance of supporting young engineers in the industry.

Mark Montierth, Corporate VP of Micron's Memory Business, discusses the critical role of memory in AI projects, the impact of memory demands on AI models, and the relationship between AI and memory subsystems. The podcast explores Micron's advancements in memory supply for mobile devices and the need for efficiency improvements in edge devices.

Pre-compliance testing is a phenomenon that should be a no-brainer, but for lots of reasons—none of them good—it’s not always done. When you’re doing a design that requires RF and you don’t do the testing, you’re really asking for trouble. That goes double for a product that’s going to ship into multiple geographies. To understand how this process should occur, I spoke to Paul Denisowski, a Product Management Engineer at Rohde & Schwarz, on this week’s Embedded Executives podcast.

Engineers are usually good at engineering, but writing? That’s a different story. In many cases, lacking the ability to write well can hurt engineers. This rears its ugly head when these engineers are job hunting. Having mis-spellings and bad grammar on a resume is a huge red flag. This is particularly true for some real cherry jobs attracting numerous applications. To understand what this means and the effect it could have on an engineer’s future, I brought back Marcus Webster, who is the principal of Webster & Webster Associates. Marcus last spoke to us about the engineering shortage. Check out this week’s Embedded Executives podcast.