
Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry
Interviews from the best and brightest minds in the real estate industry. We cover topics like Investing, listings, buyers, brokerage, technology, entrepreneurship and so much more. Brought to you by KevinandFred.com
Latest episodes

Sep 22, 2020 • 23min
How OJO Labs is Navigating the Pandemic Real Estate Market | Interview with Chris Heller
In this episode, OJO Labs Chief Real Estate and real estate team leader, Chris Heller returns to the Kevin and Fred show. With everything happening in the real estate market, from a pandemic standpoint, what’s going on with interest rates and inventory; this is a great time to talk to Chris about the trends he’s seeing and what real estate agents should be doing right now. OJO Labs recently launched The Select Network, a referral network that delivers the best real estate talent to consumers. Chris also has an interesting perspective on the market right now, and how the change in consumer demands have impacted the market. Chris is the Chief Real Estate Officer at OJO Labs. Founder and owner of The Heller Real Estate Group. As Chief Real Estate Officer of OJO Labs, Chris is shaping partner strategies, creating a cohesive structure between real estate professionals and OJO, and accelerating adoption in the industry. Chris Heller brings deep industry and leadership expertise having held influential positions for more than 3 decades. The combination of lockdown-driven real estate needs, low inventory and super low interest rates has created a unique real estate market, and made this an interesting time to be a real estate professional. Consumer behavior has shifted radically, with people re-evaluating where they live and making moves to find a home that fits in with their new lifestyles. The most successful agents are leaning into the consumer demands and establishing strategies to help people navigate this new normal. In Chris’ words, “instead of wondering when we’ll go back to normal, we need to really re-evaluate what we mean by normal.” For more information visit, https://selectnetwork.ojo.com/rise/index_new.php?utm_source=facebook&utm_medium=ch&utm_campaign=own_announcement#/ Guest Info Chris is the Chief Real Estate Officer at OJO Labs. Founder and owner of The Heller Real Estate Group. As Chief Real Estate Officer of OJO Labs, Chris is shaping partner strategies, creating a cohesive structure between real estate professionals and OJO, and accelerating adoption in the industry. Chris Heller brings deep industry and leadership expertise having held influential positions for more than 3 decades. For more information visit, https://selectnetwork.ojo.com/rise/index_new.php?utm_source=facebook&utm_medium=ch&utm_campaign=own_announcement#/

Sep 16, 2020 • 10min
This Week's Industry Headlines with Kevin Kauffman & Fred Weaver
Opendoor going public Mortgages in forbearance drop again, but that trend could reverse Interest rates hit another all time low

Sep 9, 2020 • 7min
This Week's Industry Headlines with Kevin Kauffman & Fred Weaver
Spike in lumber prices boosts construction costs Higher lumber costs are adding about $16,000 to the price of a new house, NAHB says On earnings debut, Rocket reveals plans to dominate the U.S. mortgage market Adwerx now allows you to stream your next listing on Hulu

Sep 7, 2020 • 1h 2min
REPLAY: John Berkowitz on Overcoming The Challenges of Running a Business & How OJOLabs is Automating Decision Making
In Today’s Episode, We Talk About; - John’s journey as an entrepreneur prior to real estate and starting Yodle at 21. - Exiting Yodle and the importance of being led by value not the goal to exit the business. - Entrepreneurial PTSD and the challenges founders face - The journey of OJOLabs and why John chose it as his next venture after Yodle.- The difference between real AI and what people say AI is.- Scaling and its connection to a lack of entrepreneurial desire. - What John is excited about, what he has changed his mind on and something surprising about him. - The value of earned trust, and why it’s what makes a real difference in business. What doesn’t exist today is a consumer trusting a product or company Guest Info John Berkowitz is the Co-founder and CEO of OJO Labs, an Austin-based company that has quickly become a leader in conversational AI technology. With the application of its patented AI, OJO empowers people to make better decisions through the fusion of machine and human intelligence by automating lead conversations for agents and creating data-driven, personalized experiences for consumers. John’s track record of building and scaling successful, mission-driven technology companies with award-winning workplaces paved the way for the formation of OJO in 2015. John’s dedication toward building a positive work environment led to OJO being named to Comparably’s 2018 Best Company Culture list, and Built In Austin’s Best Places to Work in 2019. Prior to founding OJO, John co-founded Yodle, and was instrumental in building it into a $200M+ revenue leader in the online marketing space with more than 50,000 SMB customers and over 1,400 employees. In February 2016, Yodle was acquired by Web.com in a $342 million all cash transaction. Recently, John was named to Swanepoel’s SP200 and The Most Powerful Technology Executives in The Residential Real Estate Brokerage Industry list. John is actively involved in nonprofits, and currently serves as CASA’s board president, using his entrepreneurial background and resources to fight for the welfare of children in the communities he operates in.

Sep 2, 2020 • 9min
This Week's Industry Headlines with Kevin Kauffman & Fred Weaver
Eviction moratoriums ending in some states… Refi Fee is Delayed - now starting December 1st Biden proposes $15,000 first-time homebuyer tax credit

Aug 31, 2020 • 56min
*REPLAY* INNOVATIVE MARKETING. Interview: Dean Jackson
THE REFERRAL BUSINESSTune in to this very informative conversation between Dean and Kevin Kauffman. Dean is a 30+ year veteran in the real estate business using his expertise in marketing and applying this knowledge to real estate.Dean’s reflection on how much has changed in the Real Estate world and how much hasn’t changed. In the beginning, Realtors had all of the information contained in a book and searches for properties were physical – you had to go to the open house, read the newspapers, talk to other agents. Now, everything is online and Buyers oftentimes know more than the Realtors. Back in the day, people desired getting top dollar in the least amount of time with little to no hassle. This was true 30 years ago and is still true today with the added benefit of more opportunities to make it happen. What hasn’t changed is Days on Market and the asking price percentage. One area that is competition proof is the referral business. Dean employs the Dunbar Number and markets to his Inner Circle of 150 people defined as this – these are the people you recognize by their name, you would stop and have a conversation with them, and you know your position in their life.What is an Orchestrated Referral Program? Ex: When showing a home in a particular neighborhood call or email a friend who lives in that neighborhood explaining what you are doing and ask if they know of anyone in that neighborhood who is interested in selling their home.This is a proactive referral. Discussion on the psychology of the herd – changing mass behavior, making people feel good to do something for you and elevating their perceived status and giving them opportunities to do so. We are all hard-wired to provide value to people in our inner circle of 150 and are constantly looking for an opportunity to add value.INTRODUCTION TO THE WORLD’S GREATEST POSTCARDTo stay on people’s minds, Dean sends out a postcard to his inner circle of 150 to stay on the minds of his friends. In this way, he manages his relationship portfolio asset for a 20% yield in new business by changing the mindset and conversation and programming this into the minds of his friends using the postcard as a proactive referral tool. http://theworldsmostinterestingpostcard.com/ LISTING MULTIPLIER INDEXExplanation of the Metric Index for listings. Take how many listings you obtained from one listing and divide by 10 to get an index.Each listing should yield 5 opportunities for more business: 1. Get is SOLD 2. You find a buyer for this listing 3. A buyer in interested in another property from you 4. Another listing 5. A referral from the seller before the transaction is closed How to discover the 5 Star Prospects from all the rest of your leads?Everyone has leads that have slipped through the cracks or were prejudged as not good. Gather up those leads and send the 9 Word Email which revives dead leads from NOT now to NOW.https://ilovemarketing.com/have-you-tried-a-9-word-email/Reference links: http://www.gogoagent.com/http://gettingreferrals.com/ DEAN JACKSON BIOThere have been men throughout history who have captured ideas seemingly plucking out them out of thin air and giving them to an incredulous population.Dean Jackson is one of those men.Dean’s greatest joy in life is to find a new idea and share it with those around him.This is Dean’s unique approach to marketing. His inspirational approach to marketing is bringing new DNA to the net. His approach is to compartmentalize your business model into three phases: Before, During, and After and using a steady drip campaign finding the multipliers to launch your business into a new dimension.(Conversation is condensed and paraphrased for convenience and flow.)

Aug 26, 2020 • 7min
This Week's Industry Headlines with Kevin Kauffman & Fred Weaver
Late-term mortgage delinquencies rise on forbearances Mortgage lending will beat 2019 by $1 trillion, Fannie says FNMA and FHLMC Fee postponement coming??

Aug 24, 2020 • 1h
Steve Valentine Returns: Your Real Estate License is Your License to Opportunity
On this episode of The Kevin and Fred Show, fellow Arizona Realtor and entrepreneur Steven Valentine returns. With over two decades in real estate, Steve is a wealth of knowledge on not only reinvention and what it takes to have longevity in this business. He also knows a lot about how to transcend the conventional real estate transaction and go beyond the listing. Our entire industry is centered on an asset class that people build income, wealth and empires on. Yet very few agents ever explore real estate investing opportunities in their own right. We’re often too busy trying to chase a quick paycheck, we miss out on the chance to build long-term wealth. This is a narrative Steve is hoping to change. Steve is a Real Estate Strategist, Entrepreneur, Speaker, Author, and founder and CEO of Valentine Group. With more than 20 years of real estate experience, he’s fanatical about handcrafting the right strategy for each client using his toolbox of absurdly effective techniques. He’s more super-hero when it comes to real estate investing and in his relationships with clients, employees, and family. He out-right refused financial ruin to build a retirement-sustaining real estate portfolio of more than $15 million in value. A portfolio that is so diverse and has been so fun to create, he’s educating others to do the same. In the past 5 years Steve has created a real estate business that encompasses all of today’s top strategies including traditional real estate, flipping homes, buying off market opportunities, building wealth for himself, his team, and his clients. The approach we take with a property can be the difference between getting a $4000 commission and a $15 000 real estate investing opportunity. But we can’t see that if we think from the perspective of a conventional transaction. We need to have the ability to take a 30,000 ft view of every specific real estate situation, and tailor the best approach. If we don’t make this shift, it’s impossible to build wealth in this business, and we’ll only go as far as our latest commission. Guest Info Steve is a real estate strategist, entrepreneur, speaker, author, and founder and CEO of Valentine Group. With more than 20 years of real estate experience, he’s fanatical about handcrafting the right strategy for each client using his toolbox of absurdly effective techniques. He’s more super-hero when it comes to investing in real estate and in his relationships with clients, employees, and family. He out-right refused financial ruin to build a retirement-sustaining real estate portfolio of more than $15 million in value. A portfolio that is so diverse and has been so fun to create, he’s educating others to do the same. In the past 5 years Steve has created a real estate business that encompasses all of today’s top strategies including traditional real estate, flipping homes, buying off market opportunities, building wealth for himself, his team, and his clients. Instagram: @SteveDValentine Text “agent” to 6029938600 To sign up for tips, funny real estate stories etc

Aug 19, 2020 • 14min
Industry Headlines with Kevin Kauffman & Fred Weaver
Opendoor resumes iBuying in all of its markets Fannie Mae, Freddie Mac forbearance rate drops below 5% The GSE rate is the lowest since mid-April, MBA says Housing industry turns against Fannie, Freddie’s added refinance fee Are people really fleeing urban areas for more rural areas?

Aug 17, 2020 • 34min
How to Simplify Real Estate Virtual Assistant Training - Sphere Rocket Virtual Assistants
On this episode, I’m joined by real estate agent and entrepreneur, Justin Nelson who is on our show for the second time. He has been helping real estate business owners build leverage by placing well-trained virtual assistants in their organizations. Bringing leverage into our business can exponentially increase our effectiveness and our growth. The key is making sure that VA is set up to mesh with us and what we do, because that’s what will allow them to thrive. This is where real estate virtual assistant training comes in and provides what’s needed to create a successful employer-employee relationship. Justin is the founder and CEO of Sphere Rocket and owner of the Franklin Team at eXp Realty, a Virtual Assistant Company created to help only the Real Estate Niche. Sphere Rocket has grown into a company that not only specializes in helping Real Estate Virtual Assistant training, but also helping any type of business looking for leverage. Getting a VA can be a point of friction in so many real estate organizations, but it is possible to make the process smooth and to make sure the VA meshes with us so that they can thrive. If our VAs thrive, that’s how they can help us not only by growing our businesses, but by giving us real freedom in our lives. In this episode: - Justin’s work in the VA world, and how he got started - How Sphere Rocket VA works and how the model is different from other VA companies. - The onboarding process and how to effectively work with a VA. - The 3 categories for VAs and how to determine what you need them for. Guest Info Justin is the founder and CEO of Sphere Rocket and owner of the Franklin Team at eXp Realty, a Virtual Assistant Company created to help only the Real Estate Niche. Sphere Rocket has grown into a company that not only specializes in helping Real Estate Agents get a Virtual Assistant, but also any type of business who is looking for leverage. https://www.sphererocketva.com/virtual-assistant