

Defenders of Business Value
Ed Mysogland
The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.
Episodes
Mentioned books

Jul 13, 2020 • 17min
EP 57: Appraiser Selection and The Shark Tank Effect
Today, you just get Ed in this solo show. Ed's been getting a lot of questions lately about business valuations. Circumstances with the pandemic are changing, there are more divorces happening now, and the economy is a little different than we've seen in a while. So, Ed takes this episode to share some realistic business valuation tips with you. He also shares how he often sees the Shark Tank Effect on business valuations, and it doesn't always help the business owner. Enjoy this solo episode with Ed! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e059/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jul 6, 2020 • 43min
EP 56: The Pandemic Impact on Real Estate and Business Valuations with Sam Smith
Ed fields a lot of calls from business owners that own real estate and they want to know, what do we do here? What's the effect of this pandemic on our real estate? Are we going to be able to sell it at fair market value? What does the future look like? What does the buyer have to look like in order to buy it in an environment like this? Ed contacted one of his buddies in the commercial real estate industry, Sam Smith of Resource Commercial Real Estate, and had a visit about what real estate look like today. Sam is the chairman and co-founder of Resource and leads the company occupier services. Sam handles all the sensitive renewal negotiations achieving multimillion-dollar client occupancy cost savings. He conducts National Site Searches, prepares sophisticated market analysis, assemblages and manages the team consultants, evaluates alternatives, and negotiates favorable and significant economic development incentives. Sam constantly uses proven processes, superior market knowledge, and strong negotiation skills to help clients achieve below market and flexible lease purchase terms, and attractive functional and efficient space that enhance employee productivity and shareholder value. All that means is that, if there's one guy in this community that you go to for commercial real estate, it's Sam. Enjoy this conversation with Sam Smith! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e058/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 29, 2020 • 31min
EP 55: Liquidation as an Exit Strategy? with Matt Gallivan
Ed recently spoke to a business owner that said, "You know what, they're going to carry my dead body out of here. And what I want my family to do with this business is liquidate it." To that business owner, Ed's got a big surprise for you. Matt Gallivan of Gallivan Auctioneers and Appraisers was on the show. What they were going to talk about was, if that's your exit strategy that you want to ride the ship down, and when it's over, it's over and liquidate the equipment, perfect, that is a fine strategy as long as that is a conscious strategy as opposed to something that you're going to spring on everyone after you're gone. Enjoy this conversation with Matt Gallivan! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e056/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 26, 2020 • 7min
EP 54: Frequently Asked Questions for June 26, 2020
Frequently Asked Question Episode: Each week I answer three questions about business value or selling companies that come in from the website or social media. This is a little bit shorter of an episode, but hopefully, it will be helpful in your journey to making a salable company. This week's questions are: What kind of financing is available between minimal downpayment and conventional financing threshold? Should you buy a retail business in a pandemic? Is an offer on a business binding? ************ For past guests, please visit https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Defenders of Business Value newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/faq/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram: instagram.com/defendersofbusinessvalue Facebook: facebook.com/bvdefenders

Jun 22, 2020 • 55min
EP 53: Does Race Play a Factor in Business Value and the Salability of a Company?
Does race play a factor in business value and the salability of a company? You wouldn't think that it would, there is empirical data and anecdotal rationale as to why a gap in value exists between black and white businesses. After my conversation, it seems not for the reasons you might guess. It is because of history, education, and the lack of access to capital and my guest today and I talk about it. Jamar Cobb-Dennard permitted me to ask all of the questions a middle-age white guy would want to ask about how to be a better leader to get opportunity and capital to this underserved entrepreneurial population. After all of these episodes, there are two pillars of business value according to the guests: How to get that business owner out from running the day to day business and employees. And in this case, how to make your diverse workforce work better together so that it increases employee satisfaction which translates into higher value and salability? Jamar, the community leader he is, shared his webinar "Bye Bye Business-Bias" that he is providing to serve as the catalyst to start or further conversations. I hope you enjoy my episode with my friend and colleague, Jamar Cobb-Dennard! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e054/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 19, 2020 • 11min
EP 52: Frequently Asked Questions June 19, 2020
Frequently Asked Question Episode: Each week I answer three questions about business value or selling companies that come in from the website or social media. This is a little bit shorter of an episode, but hopefully it will be helpful in your journey to making a salable company. This week's questions are: What do you get when you buy a business? You want to buy the assets of the entity as it is the most tax advantageous to you, limiting the risk associated with acquiring stock. The assets you acquire typically include: Inventory Furniture Fixtures Equipment Goodwill Trademarks Trade Names Digital Assets (sometimes, accounts receivable, accounts payable) How to sell businesses for a living? I'm assuming you are looking at becoming a business broker or investment banker. Here are a few things to keep in mind if you venture into this industry. Age and experience matters - You cannot expect a business owner to entrust most of their net worth to you without any assurance that you know what you are doing It would be best if you had a runway. It takes 6 to 12 months on average to sell a business. It would help if you had enough capital to get your practice up and running, as at least a portion of your fee will be success oriented. It would help if you had an understanding of financial statements and sources of capital You need to understand how to evaluate buyers concerning your deal You need to know you are in sales (the business is your product) and are not there to fix the business, but to sell it. (Some firms offer ancillary exit planning services-I assume you are only interested in selling) You need to understand that the process is relational between you, the buyer and seller. There are a lot of dynamics at play - most of which you don't know about. Everyone has baggage. You need to understand that the best buyer may not be paying the highest price You need to realize that you are operating in the irrational (for both buyers and sellers). Expect decisions and positions that are counterintuitive. You need to know the difference between value and price. You need to know that the closer you are to closing, the less control you have. Bonus: Finding a buyer is only about 30% of the job. Getting it to the closing table is where you earn your fee. There likely is no better time to be getting into the business. Best wishes. ************ For past guests, please visit https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Defenders of Business Value newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/faq/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram: instagram.com/defendersofbusinessvalue Facebook: facebook.com/bvdefenders

Jun 15, 2020 • 38min
EP 51: Exit Planning with Brian Trzcinski
One of the people that Ed's been hassling and trying to track down and get on the podcast is Brian Trzcinski of MassMutual. Ed's seen him speak probably three or four times, and each time he comes away shaking his head with such good information. MassMutual do some really great research. Brian is the director of the business market development over at MassMutual. He's in charge of all the marketing programs aimed at assisting business owners in the marketplace. He truly is one of the defenders of business value. He's making sure that all of the MassMutual guys across the country are armed with great data, data from, this is what we're seeing in the marketplace, let me help you make the great decisions. Enjoy this conversation with Brian Trzcinski! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e053/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 8, 2020 • 48min
EP 50: How Equipment Value Contributes to Overall Business Valuation with Tim Roy
Ed does a fair amount of equipment appraisal. With this pandemic, lots of companies are likely going to be forced to sell their companies, which is simply the assemblage of assets and lots of the goodwill has evaporated with this pandemic. Ed thought it would be a good idea that they talk about equipment value, and that's where his friend in the business Tim Roy, from Capitale Analytics comes in. He's a machinery and equipment appraiser. He works with business owners, lenders and investors and he evaluates equipment of all kinds. Ed asked Tim what kind of equipment is best in this pandemic. What other industries might be able to absorb equipment? How do you value it? How can you do it yourself? How do you know when you need another professional? Ed enjoyed the interview with Tim and says he was certainly generous with his information and certainly a resource for all of you here on the podcast. Enjoy this conversation with Tim Roy! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e051/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 1, 2020 • 48min
EP 49: How to Value and Sell an Online Business with Andrew Voda of Empire Flippers
Have you ever thought about online businesses - that they're as much of a business as any other business, the kind that has bricks and mortar? Well, the interesting thing is that this is big business. Ed is not kidding you when he tells you that some of the multiples that are being paid for some of these online businesses are remarkable. Ed had the opportunity to talk to Andrew Voda of Empire Flippers which is a domain brokerage, so to speak. This was a great one because Ed was interested in learning about how regular valuation techniques apply to this asset that resides on the internet. Enjoy this conversation with Andrew Voda! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e052/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

May 25, 2020 • 32min
EP 48: How Cyber Security Affects Business Valuation with Brandyn Fisher
Have you ever wondered how to secure your company and the value associated with technology, and intellectual property even if you're just a small five-man shop? Have you ever thought about the risk associated with your technology? Well, today I had the opportunity to visit with Brandyn Fisher of The Mako Group. The Mako Group is a cybersecurity type company. And what they do is they test - they go in and try to infiltrate your infrastructure to see just where the chinks in the armor are because we live in a day and age where data can be stolen and resold on the dark web. Enjoy my conversation with Brandyn Fisher! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e050/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders


