Defenders of Business Value

Ed Mysogland

The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.

Episodes

Mentioned books

Jun 26, 2020 • 7min

EP 54: Frequently Asked Questions for June 26, 2020

Jun 22, 2020 • 55min

EP 53: Does Race Play a Factor in Business Value and the Salability of a Company?

Does race play a factor in business value and the salability of a company? You wouldn't think that it would, there is empirical data and anecdotal rationale as to why a gap in value exists between black and white businesses. After my conversation, it seems not for the reasons you might guess. It is because of history, education, and the lack of access to capital and my guest today and I talk about it. Jamar Cobb-Dennard permitted me to ask all of the questions a middle-age white guy would want to ask about how to be a better leader to get opportunity and capital to this underserved entrepreneurial population. After all of these episodes, there are two pillars of business value according to the guests: How to get that business owner out from running the day to day business and employees. And in this case, how to make your diverse workforce work better together so that it increases employee satisfaction which translates into higher value and salability? Jamar, the community leader he is, shared his webinar "Bye Bye Business-Bias" that he is providing to serve as the catalyst to start or further conversations. I hope you enjoy my episode with my friend and colleague, Jamar Cobb-Dennard! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e054/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 19, 2020 • 11min

EP 52: Frequently Asked Questions June 19, 2020

Frequently Asked Question Episode: Each week I answer three questions about business value or selling companies that come in from the website or social media. This is a little bit shorter of an episode, but hopefully it will be helpful in your journey to making a salable company. This week's questions are: What do you get when you buy a business? You want to buy the assets of the entity as it is the most tax advantageous to you, limiting the risk associated with acquiring stock. The assets you acquire typically include: Inventory Furniture Fixtures Equipment Goodwill Trademarks Trade Names Digital Assets (sometimes, accounts receivable, accounts payable) How to sell businesses for a living? I'm assuming you are looking at becoming a business broker or investment banker. Here are a few things to keep in mind if you venture into this industry. Age and experience matters - You cannot expect a business owner to entrust most of their net worth to you without any assurance that you know what you are doing It would be best if you had a runway. It takes 6 to 12 months on average to sell a business. It would help if you had enough capital to get your practice up and running, as at least a portion of your fee will be success oriented. It would help if you had an understanding of financial statements and sources of capital You need to understand how to evaluate buyers concerning your deal You need to know you are in sales (the business is your product) and are not there to fix the business, but to sell it. (Some firms offer ancillary exit planning services-I assume you are only interested in selling) You need to understand that the process is relational between you, the buyer and seller. There are a lot of dynamics at play - most of which you don't know about. Everyone has baggage. You need to understand that the best buyer may not be paying the highest price You need to realize that you are operating in the irrational (for both buyers and sellers). Expect decisions and positions that are counterintuitive. You need to know the difference between value and price. You need to know that the closer you are to closing, the less control you have. Bonus: Finding a buyer is only about 30% of the job. Getting it to the closing table is where you earn your fee. There likely is no better time to be getting into the business. Best wishes. ************ For past guests, please visit https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Defenders of Business Value newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/faq/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram: instagram.com/defendersofbusinessvalue Facebook: facebook.com/bvdefenders

Jun 15, 2020 • 38min

EP 51: Exit Planning with Brian Trzcinski

One of the people that Ed’s been hassling and trying to track down and get on the podcast is Brian Trzcinski of MassMutual. Ed’s seen him speak probably three or four times, and each time he comes away shaking his head with such good information. MassMutual do some really great research. Brian is the director of the business market development over at MassMutual. He’s in charge of all the marketing programs aimed at assisting business owners in the marketplace. He truly is one of the defenders of business value. He’s making sure that all of the MassMutual guys across the country are armed with great data, data from, this is what we're seeing in the marketplace, let me help you make the great decisions. Enjoy this conversation with Brian Trzcinski! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e053/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 8, 2020 • 48min

EP 50: How Equipment Value Contributes to Overall Business Valuation with Tim Roy

Ed does a fair amount of equipment appraisal. With this pandemic, lots of companies are likely going to be forced to sell their companies, which is simply the assemblage of assets and lots of the goodwill has evaporated with this pandemic. Ed thought it would be a good idea that they talk about equipment value, and that's where his friend in the business Tim Roy, from Capitale Analytics comes in. He's a machinery and equipment appraiser. He works with business owners, lenders and investors and he evaluates equipment of all kinds. Ed asked Tim what kind of equipment is best in this pandemic. What other industries might be able to absorb equipment? How do you value it? How can you do it yourself? How do you know when you need another professional? Ed enjoyed the interview with Tim and says he was certainly generous with his information and certainly a resource for all of you here on the podcast. Enjoy this conversation with Tim Roy! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e051/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 1, 2020 • 48min

EP 49: How to Value and Sell an Online Business with Andrew Voda of Empire Flippers

Have you ever thought about online businesses - that they’re as much of a business as any other business, the kind that has bricks and mortar? Well, the interesting thing is that this is big business. Ed is not kidding you when he tells you that some of the multiples that are being paid for some of these online businesses are remarkable. Ed had the opportunity to talk to Andrew Voda of Empire Flippers which is a domain brokerage, so to speak. This was a great one because Ed was interested in learning about how regular valuation techniques apply to this asset that resides on the internet. Enjoy this conversation with Andrew Voda! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e052/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

May 25, 2020 • 32min

EP 45: Frequently Asked Questions for May 8, 2020

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