
Defenders of Business Value
The Defenders of Business Value Podcast combines over 30 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business.
Latest episodes

Jun 15, 2020 • 38min
EP 51: Exit Planning with Brian Trzcinski
One of the people that Ed’s been hassling and trying to track down and get on the podcast is Brian Trzcinski of MassMutual. Ed’s seen him speak probably three or four times, and each time he comes away shaking his head with such good information. MassMutual do some really great research. Brian is the director of the business market development over at MassMutual. He’s in charge of all the marketing programs aimed at assisting business owners in the marketplace. He truly is one of the defenders of business value. He’s making sure that all of the MassMutual guys across the country are armed with great data, data from, this is what we're seeing in the marketplace, let me help you make the great decisions. Enjoy this conversation with Brian Trzcinski! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e053/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 8, 2020 • 48min
EP 50: How Equipment Value Contributes to Overall Business Valuation with Tim Roy
Ed does a fair amount of equipment appraisal. With this pandemic, lots of companies are likely going to be forced to sell their companies, which is simply the assemblage of assets and lots of the goodwill has evaporated with this pandemic. Ed thought it would be a good idea that they talk about equipment value, and that's where his friend in the business Tim Roy, from Capitale Analytics comes in. He's a machinery and equipment appraiser. He works with business owners, lenders and investors and he evaluates equipment of all kinds. Ed asked Tim what kind of equipment is best in this pandemic. What other industries might be able to absorb equipment? How do you value it? How can you do it yourself? How do you know when you need another professional? Ed enjoyed the interview with Tim and says he was certainly generous with his information and certainly a resource for all of you here on the podcast. Enjoy this conversation with Tim Roy! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e051/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

Jun 1, 2020 • 48min
EP 49: How to Value and Sell an Online Business with Andrew Voda of Empire Flippers
Have you ever thought about online businesses - that they’re as much of a business as any other business, the kind that has bricks and mortar? Well, the interesting thing is that this is big business. Ed is not kidding you when he tells you that some of the multiples that are being paid for some of these online businesses are remarkable. Ed had the opportunity to talk to Andrew Voda of Empire Flippers which is a domain brokerage, so to speak. This was a great one because Ed was interested in learning about how regular valuation techniques apply to this asset that resides on the internet. Enjoy this conversation with Andrew Voda! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e052/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

May 25, 2020 • 32min
EP 48: How Cyber Security Affects Business Valuation with Brandyn Fisher
Have you ever wondered how to secure your company and the value associated with technology, and intellectual property even if you're just a small five-man shop? Have you ever thought about the risk associated with your technology? Well, today I had the opportunity to visit with Brandyn Fisher of The Mako Group. The Mako Group is a cybersecurity type company. And what they do is they test - they go in and try to infiltrate your infrastructure to see just where the chinks in the armor are because we live in a day and age where data can be stolen and resold on the dark web. Enjoy my conversation with Brandyn Fisher! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e050/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

May 18, 2020 • 37min
EP 47: How to Thrive in a Family Business with Tom Deans
On this show, Ed had an opportunity to visit Tom Deans who is a wealth of knowledge. Tom Deans is the author of Willing Wisdom and Every Family’s Business. Tom is probably the foremost thought leader on family businesses and the unique dynamic associated with it. Having a podcast is one of those things where you get an opportunity to visit with people that are way over your pay grade and Tom was one of those guys to Ed as he has been following his work for a long time. Tom has so many good value nuggets to share in this episode. Enjoy this conversation with Tom Deans! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e048/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

May 11, 2020 • 35min
EP 46: What is a Family Office and Do I Need One? with Kevin Alerding
Do you know what a family office is? Ed didn't either. He'd heard the term before, but just never really understood its function. Ed has known Kevin Alerding of Indie Asset Partners for a while. He's seen him speak a couple of times and, he recently joined a practice in which the practice is a family office. So Ed reached out to him and wanted to learn a little bit about what a family office is and who's it for? Why does it work? And why are so many families moving in that direction? Enjoy this conversation with Kevin Alerding! ************ For past guests, please visit: https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e046/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram:instagram.com/defendersofbusinessvalue Facebook:facebook.com/bvdefenders

May 8, 2020 • 16min
EP 45: Frequently Asked Questions for May 8, 2020
Frequently Asked Question Episode: Each week I answer three questions about business value or selling companies that come in from the website or social media. This is a little bit shorter of an episode, but hopefully it will be helpful in your journey to making a salable company. This week, rather than 3 questions, I share with you "65 business risks." It was shared with me and I don't know the source, but I found it very helpful. ************ For past guests, please visit https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Defenders of Business Value newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/faq/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram: instagram.com/defendersofbusinessvalue Facebook: facebook.com/bvdefenders

May 7, 2020 • 1h 1min
EP 44: Office Hours
Office hours discussing buying, selling, valuing a business. We discussed the effects of COVID19, financing, and the future of dealmaking. I was joined by Larry Metzing and Jamar Cobb-Dennard

May 4, 2020 • 46min
EP 43: Little Engine Ventures: A Different Kind of Private Equity for Small Business
Today, Ed had an opportunity with Mikel Berger. Mikel is one of the co-founders of a private equity group, but they are not your average private equity group. He has 37 partners and they are buying small businesses. He and his team are looking for deals with business owners that are looking to retire. It’s a really interesting group doing special things in this underserved market. Enjoy this episode with Mikel Berger! ************ For past guests, please visit https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Legacy Exit newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/e043/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram: instagram.com/defendersofbusinessvalue Facebook: facebook.com/bvdefenders

May 1, 2020 • 15min
EP 42: Frequently Asked Questions for May 1, 2020
Frequently Asked Question Episode: Each week I answer three questions about business value or selling companies that come in from the website or social media. This is a little bit shorter of an episode, but hopefully it will be helpful in your journey to making a salable company. This week's questions are: What does my company look like after coronavirus? What does this do to my business? And what does value look like? And what does the saleability look like? What are the questions you need to ask buyers when selling a business? How do I know if I should close my business? ************ For past guests, please visit https://www.defendersofbusinessvalue.com/dbv-podcast/ Sign up for the Defenders of Business Value newsletter here For show notes, go to: https://www.defendersofbusinessvalue.com/faq/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Twitter: twitter.com/edmyso Instagram: instagram.com/defendersofbusinessvalue Facebook: facebook.com/bvdefenders