Defenders of Business Value

You don't have to build your own business from scratch to be an entrepreneur. You can buy one instead. Della Kirkman, CPA and founder of Shift-N-Gears, is on a mission to help 10,000 women become business owners through acquisition. After starting as a waitress at Cracker Barrel, Della worked her way up to owning and selling her own accounting firm. Now, she's teaching others how to achieve wealth, independence, and freedom by buying businesses that are already established and successful. In this episode, Della shares her insights on risk, funding, and deal sourcing and explains why acquisition entrepreneurship is one of the most underutilized paths to financial freedom, especially for women. In this episode, you will: How to scale and grow an acquired business Insights on sourcing deals and funding for acquisitions Why every business needs to go digital Highlights: (00:00) Meet Della Kirkman (02:36) Why women are still behind in financial independence (05:43) The realities of buying a business (09:42) What buyers get wrong about acquisitions (11:17) Building an opportunity fund (14:21) Sourcing the right kind of deals (18:24) How to stand out to brokers and dealmakers (23:06) Inside Della's business buying bootcamp (28:51) Challenges in advising business buyers (34:18) Why every business needs a digital component Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Della: Connect on LinkedIn: https://www.linkedin.com/in/dellakirkmancpa/ Vote for Della at the 2025 Harbour Club M&A Awards: https://docs.google.com/forms/d/e/1FAIpQLSd5soMcyzgR8tzBqEil-2-JPk-GPfMp-W5bmvKqFSkL7uvkxg/viewform Learn more about Della's company: Shift-N-Gears: https://www.shift-n-gears.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Many business owners still feel trapped in the day-to-day because their companies rely too heavily on them. The Entrepreneurial Operating System (EOS) changes that by helping leadership teams build structure and accountability so businesses can run smoothly without the owner. Ashley Walters, Professional EOS Implementer at EOS Worldwide, explains how to align EOS with exit planning to build efficiency, long-term growth, and transferable value. She shares how she guides leadership teams through tough structure conversations, puts the right people in the right seats, and helps owners build companies that run independently. In this episode, you will: Understand the difference between business value and transferable value Learn how to identify your business priorities within a 90-day frame Hear why buyers prefer businesses running on EOS Highlights: (00:00) Meet Ashley Walters (03:05) How EOS and exit planning work together to grow value (05:50) The structure-first, people-second approach (10:15) What a company running on EOS looks like to a buyer (12:40) The rocks system: setting priorities that move the needle (16:28) Why EOS reveals owner dependence and how to fix it (21:16) Where AI fits in EOS (23:59) The EOS implementation process (29:54) EOS increases the rates of a successful exit (31:39) Why an operating system is always beneficial Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Ashley: Connect on LinkedIn: https://www.linkedin.com/in/ashleyklinewalters/ Email: ashley.walters@eosworldwide.com Website: https://accelerateadvising.com/ Learn more about EOS: https://www.eosworldwide.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Most owners think selling a business is only about numbers, but Denise Logan knows it's more complicated than that. Known as the "Seller Whisperer," Denise has helped hundreds of sellers navigate the complex emotions that can affect deals. It's not uncommon for business owners to experience identity loss, family conflict, shame, and the fear of "what's next". Denise's journey from therapist to lawyer to entrepreneur uniquely positions her to help owners face the reality that a sale is not just a transaction, it's a transition. She is also the author of The Seller's Journey, a book that helps readers understand the human side of every deal. In this episode, you will: How unprocessed emotions can derail a sale Why early exit planning matters more than timing What trusted advisors can do to prepare their clients emotionally Highlights: (00:00) Meet Denise Logan (02:49) The emotional landmines in business deals (06:57) The importance of early exit planning (11:04) When owners are not ready to sell (15:37) How to facilitate a business transition (21:56) The advisors' duty to care for their clients (24:28) Navigating owner's pushback in business valuation (33:18) Deal fatigue and emotional resilience (38:36) Why owners need to be transparent during CIM (43:49) Your business is not your identity Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Denise: Connect on LinkedIn: https://www.linkedin.com/in/deniselogan/ Website: https://deniselogan.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Most professionals in the M&A space have been closing deals for decades. But being young doesn't mean you can't bring value to the table. Morgan Tate, founder of Breakwater M&A, has built a reputation as one of the younger voices in the industry. He has helped facilitate over $250 million worth of deals and is now using automation to make the process faster and more efficient. From the lessons learned in those transactions, he created the Breakwater Blueprint to keep deals from falling apart. Morgan offers a glimpse at the future of exits, where human connection and technology go hand in hand. In this episode, you will: Hear how younger advisors are closing more transactions Learn how AI is speeding up the deal process Understand why advisory fees are declining and how brokers can protect their value Highlights: (00:00) Meet Morgan Tate (02:36) The Breakwater Blueprint (04:29) Earning trust as a younger advisor (10:42) Will AI lower advisory fees for business owners? (15:47) Let AI be your junior broker (19:06) Where human judgment matters most in business sales (21:30) The future of M&A (26:18) AI can solve this mistake that hurts deals Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Morgan: Connect on LinkedIn: https://www.linkedin.com/in/morgantate Learn more about Morgan's company: Breakwater M&A: https://www.breakwatermna.com Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Most buyers slow down in their sixties. But not Gary Hentschel. He's out buying companies, doubling their value, and selling them again. As a partner at The September Group and CEO at WSI Technologies, Gary brings decades of experience as a banker, entrepreneur, and operator. In this episode, he shares how he appraises businesses, what sellers get wrong about their company's value, and why good leadership matters when a business is up for sale. In this episode, you will: Discover what buyers look for in a management team See how earnouts help keep deals on track Find out why sellers often misprice their businesses Highlights: (00:00) Meet Gary Hentschel (03:31) The importance of good partnerships (06:22) Navigating business acquisitions (09:47) Evaluating business potential (17:07) Risk management and deal structuring (21:30) The role of earnouts and management teams (29:03) First 60 days post-acquisition (31:18) Learning from buyers, sellers, and advisors (35:17) Current market trends and insights Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Gary: Connect on LinkedIn: https://www.linkedin.com/in/gary-hentschel-3793487/ E-Mail: gfhentschel@gmail.com Learn more about Gary's companies: The September Group: http://theseptembergroup.com/ WSI Technologies: https://wsi-tech.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

What really makes a business attractive to buyers? Buyers weigh more than just financials. They consider risk, operations, and whether the business can run without you. Colin King and Joe Van Deman, Principals at Circle City Capital Group, Inc., know this firsthand. They've built a portfolio of 15 companies by acquiring businesses that many others have overlooked. Colin, a CPA and CFA, and Joe, a former Google employee, bring complementary skills for buying and growing companies. Their perspective offers owners a rare look at how serious buyers evaluate opportunities and negotiate deals. In this episode, you will: Hear how buyers assess both financial and emotional factors in a deal Learn what makes a business unappealing to buyers right away Find out what makes a partnership last through tough deals Highlights: (00:00) Meet Colin King and Joe Van Deman (02:29) How a Craigslist ad launched their partnership (07:37) Lessons from their first chaotic acquisition (11:32) What makes a business partnership work (15:50) How Circle City Capital Group is different from private equity (23:08) Turning risky businesses into profitable opportunities (33:03) Favorite companies in their portfolio (36:13) What instantly turns buyers off during negotiations (44:20) The changes that make businesses more sellable Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Colin: Connect on LinkedIn: https://www.linkedin.com/in/colin-king-cpa-cfa-37045a38/ Follow Joe: Connect on LinkedIn: https://www.linkedin.com/in/joevandeman/ Check out their portfolio of companies: Circle City Capital Group: http://circlecitycapitalgroup.com Profit Mastery: http://profitmastery.net The Vermont Flannel Company: https://www.vermontflannel.com/ Vermont Teddy Bear: https://vermontteddybear.com/ All American Clothing Co.: https://www.allamericanclothing.com/ Gusset Brand: https://gusset.com/ Silk Flower Depot: https://e-silkflowerdepot.com/ Dried Decor: https://www.drieddecor.com/ Montessori 'n Such: https://www.montessori-n-such.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Most people think selling a business is just like selling a house. That's where they're wrong. George Wellmer, founder of Tupelo, clarifies the misconceptions sellers have about brokers and the deal process. George explains how technology and AI are simplifying administrative tasks, allowing brokers to focus on guiding clients through the most important transaction of their lives. He also shares what sellers and owners need to understand about valuation and finding the right buyer before listing their company for sale. In this episode, you will: Learn the difference between good and bad brokers Understand how deal acceleration and buyer targeting really work Hear how AI and automation are changing the way businesses are marketed and sold Highlights: (00:00) Meet George Wellmer (05:20) How business brokers help close deals (09:43) Vetting the quality of potential buyers (11:45) Keeping up with the different aspects of a brokerage (15:53) Buy-side brokers vs sell-side brokers (22:22) How AI enables brokers to be more efficient (26:36) Questions to ask to avoid bad brokers (32:36) Why hiring a broker is worth it (38:20) George's advice for buyers, sellers, and advisors Resources: For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow George: Connect on LinkedIn: https://www.linkedin.com/in/georgewellmer/ Website: https://www.tupelosmb.com/ E-Mail: george@tupelosmb.com Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

Selling your business doesn't always deliver the financial security or fulfillment you expect. So what if there was another option? Jim Muehlhausen, founder of Half-Retire, has worked with thousands of owners facing this exact dilemma. In this episode, he shares how business owners can step back from day-to-day operations without giving up income, legacy, or control—and why it's a viable exit option. In this episode, you will: Learn the core principles of half-retirement Understand how to design systems that reduce owner dependency Learn simple steps to de-risk your business for the future Highlights: (00:00) Meet Jim Muehlhausen (03:30) Why most owners don't sell their business (05:43) Financial fears that keep owners from retiring (10:20) Why quality of earnings matters more than valuation (14:12) The 44% rule of selling your business (16:20) Delegating versus designing yourself out of work (21:32) The six-step process for half-retirement (28:13) The buyer's perspective of risk Resources: Take the Half-Retire Master Class: https://halfretire.com/free/ For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Jim: Connect on LinkedIn: https://www.linkedin.com/in/jimmuehlhausen/ E-Mail: jimmue@halfretire.com Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

For years, we've been told that retiring business owners would flood the market with companies for sale. The truth is that most of them are holding on longer and for good reason. In this episode, Ed Mysogland shares market data that explains why owners are staying put. He explains the investment math influencing their choices and the costly mistakes made when they stop reinvesting in their business. Ed has advice for buyers, sellers, and advisors who are keen to preserve business value in a slow-moving market. In this episode, you will: Understand why business owners are no longer retiring at 65 Learn a realistic timeline for selling a business Maintain reinvestment to protect business value Highlights: (00:00) Meet Ed Mysogland (02:32) What is the silver tsunami? (04:43) Why business owners are reluctant to sell (08:54) Reinvesting in the business to keep its value (12:41) Advice for buyers, advisors, and owners Resources: Rethinking the "Silver Tsunami": https://www.linkedin.com/pulse/rethinking-silver-tsunami-ed-mysogland-hxbwe/ For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/ Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders

In this episode, Ed Mysogland shares key insights from the latest quarterly Deal Stats report on business valuation trends. He discusses how EBITDA multiples have returned to typical levels after fluctuating during the pandemic. Ed also analyzes sector performance and highlights contradictory trends in private company sales multiples. Learn about typical discount levels, officers' compensation benchmarks, and the lengthy process of selling a business. Ed is available to discuss specific industries and answer questions from business owners. Tune in to get the latest market data and strategies for increasing your company's value. ************ About the Show The Defenders of Business Value Podcast combines nearly 31 years of valuation and exit planning expertise working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and make it a salable asset. Most of the small business owner's net worth is locked in the company, and to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won't be able to sell their companies because they don't know what creates a saleable asset. Ed interviews experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business. ************ For past guests, please visit https://www.defendersofbusinessvalue.com/ Follow Ed: Connect on LinkedIn: https://www.linkedin.com/company/defenders-of-business-value Twitter: https://twitter.com/sellabizpod Instagram: https://www.instagram.com/defendersofbusinessvalue/ Facebook: https://www.facebook.com/bvdefenders