EP 132: Why Franchises Sell (and Independents Don't): Lessons from Inside Neighborly

More entrepreneurs are turning to franchises, and it's easy to see why. With proven systems, recognizable brands, and built-in support, franchises make both ownership and resale less risky.

Alyssa Hernandez, Vice President of Franchise Resales at Neighborly, leads the team that manages transitions across 19 brands and nearly 10,000 franchise owners. Her team helps owners exit smoothly while guiding new entrepreneurs into established operations — all while protecting brand consistency and business value.

In this episode, Alyssa shares why franchise businesses often sell faster and at higher prices than independents, and how early planning can help owners achieve better outcomes when it's time to sell.

In this episode, you will:

• Understand how franchisor support reduces risk

• Learn the biggest reasons resales fall apart and how to avoid them

• Discover how tech and AI are reshaping the franchise resale process

Highlights:

(00:00) Meet Alyssa Hernandez

(04:21) The value of franchises vs independent businesses

(08:23) The success rate of selling a franchise

(11:50) Why resales fall through

(13:53) Prep work to sell a franchise business

(17:25) How technology streamlines the resale process

(21:35) The future of franchising and business ownership

(24:45) Why business owners need to understand valuation

Resources:

For past guests, please visit https://www.defendersofbusinessvalue.com/

Follow Alyssa:

Connect on LinkedIn: https://www.linkedin.com/in/alyssa-hernandez-4a235a60/

Learn more about Neighborly: https://www.neighborlybrands.com/

Follow Ed:

Connect on LinkedIn: https://www.linkedin.com/in/edmysogland/

Instagram: https://www.instagram.com/defendersofbusinessvalue/

Facebook: https://www.facebook.com/bvdefenders