Membership Geeks Podcast with Mike Morrison

Is your membership built on rented land? Are you relying on third parties with little control of your own content or community?While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what?If you can’t access your membership assets, that’s bad news for your business. In this episode, you’ll hear all about the perils of building a membership on rented land. Tune in to hear why control and having alternative options in the bag are so important and what you can do to protect yourself from a Facebook 2021-style outage. Essential Learning Points:What the Facebook outage taught us about the dangers of relying on third partiesWhy control is the most important thing you needWhy you need to protect your business assetsThe pros and cons of building on rented landImportant Links & Mentions:The Membership GuysMembership AcademyKey Quotes:“When we talk about not building on rented land, it's less about the dangers of depending on third parties and more about emphasizing the importance of control.”“The willingness that so many people have to just surrender control of their most valuable business assets to third parties in the name of convenience or simply following the crowd is insane when you think about it.” “Your decision to build on rented land has to be an informed one. You have to know that there's a risk that comes with it, that you're sacrificing something in order to get that convenience.”

Email marketing is the golden ticket to growing any kind of membership or online business. But a successful email marketing campaign is about so much more than sending out the occasional email to your mailing list.If you really want to step up your email marketing effectiveness, you need to use some tried-and-tested tactics. In this episode, we share six ways to improve your email campaigns.You’ll hear why emailing more often is the right move, how to use narrative and open-loop emails to keep interest and how to use different email marketing features to transform your campaigns. Tune in today to learn more. Essential Learning Points:Why you should get out of your comfort zone with email marketingHow to utilize the P.S. section of your emails to drive salesWhy storytelling is the key to a good emailHow to maintain interest through open-loop emailsWhy you should always try to experiment with email marketing  How to use conditional content Important Links & Mentions:The Membership GuysMembership Academy Key Quotes:“Stories are far easier to infuse your personality into, which of course helps to foster connection which goes a long way, especially with memberships where that connection is so key.”“If you've got a great story to tell and a strong narrative that lends itself to being sent one bit at a time, then using open loops in your emails can be fantastic and engaging.”“Split testing can be invaluable for refining and perfecting your approach to email marketing to best suit your audience's preferences.”

Want to give your membership a little revenue boost? Who wouldn’t? The chances are, you’re already working on 101 things to grow your membership over time. But what can you do today?In this episode, we cover four super simple ways you can boost your revenue both in the short and long term. These are simple tactics you can get started on today that don’t take too long or cost much. This episode covers how you can use flash sales and discounts to boost sales, why you should pay extra attention to your non-buyers and ex-members, and how you can get members to upgrade. Try these tactics today and integrate them into your long-term strategy to see consistent results for years to come. Tune in to hear how you can get started.Essential Learning Points:How to use a flash sale to boost revenueWhy you shouldn’t ignore your non-buyersThe benefits of getting in touch with ex-membersHow a simple email can prompt members to upgradeImportant Links & Mentions:The Membership GuysMembership AcademyKey Quotes:“You could email anyone who's on your email list, who's been through your main sales sequence, and have not bought yet. You could run a flash sale targeted just at those people to give them an extra push and incentive to join your membership.”“More often than not, people will be open to returning, and indeed, many will come back to your membership within months.”“Cancellation is not condemnation. People don't leave because they hate your membership.”“If you've not reached out to your ex-members in a while, then consider emailing them today or starting a Facebook ads campaign targeted at those people.”

Every successful membership site owner knows their numbers.If you don’t know how your business is performing in key areas, then you have no basis for growth and making improvements, or any idea of whether or not your membership site is doing well or if it’s in trouble.Worryingly, our Online Membership Industry Report revealed that 14% of membership site owners aren't tracking their KPIs (Key Performance Indicators) at all. And an even greater number only track a few key metrics! This is something that needs to change. So if you're currently not tracking metrics on your site or are measuring some, but are not sure if they're the ones you should be focusing on, then this episode of The Membership Guys podcast is for you.Join us as we explore KPIs that every membership website should be tracking. Essential Learning Points:Different metrics to focus on for analyzing website traffic and activity Why you need to have an in-depth understanding of your conversion ratesHow your churn rate impacts member retention and why you should aim for 5% to 10%Why it’s crucial to measure the percentage of trial participants who become paid membersHow to measure the lifetime value of your membersRecommended tools for reporting on member engagementWhy you should track customer acquisition cost Important Links & Mentions:Membership AcademyBiggest Takeaways from the Online Membership Industry ReportThe Most Effective Tools for Reducing Your Membership ChurnWhy Member Lifetime Value is More Important Than Churn RateKey Quotes:“If you don’t know how your business is performing in key areas then you have no basis for growth, for making improvements or knowing whether or not your membership site is doing well or if it’s in trouble”“Member retention is as important, if not more so, than acquiring new members.”“What really matters in business is the overall profit that you're making. As the old saying goes, turnover is vanity, profit is sanity.”“Knowing that lifetime value means that when planning, advertising campaigns or any of the marketing spend, you can more accurately assess your return on investment.” 

Preparing to launch your membership website? This can be both an exhilarating and terrifying time, with lots of tasks to tick off your checklist and limited time in which to get as many eyeballs as possible on you and your business. So how can you make your membership launch a success?The key is to generate excitement and buzz around your site that will result in your first influx of members and give you some momentum to move forward with. And in this episode of The Membership Guys podcast, we’re sharing with you six tactics to implement to do just that. Essential Learning Points:Why a membership website doesn’t live or die based on launch alone Why you don’t necessarily need a large audience to launch your membership How to connect with your audience and make them feel like they’re involved from the get-goDifferent tactics to implement to get in front of a wider audience to promote your membershipImportant Links & Mentions:Membership AcademyWhy You Need to Take People Behind the Scenes of Your MembershipMust-Listen Podcast Episodes for Launching Your Membership Website How to attract better members that will stick around long-termKey Quotes:“Right from the get-go you’ll need an initial influx of members to get your community up and running, people engaging and consuming content, and giving you feedback that will enable you to make your product even better. This in turn will make it easier for you to attract more members in the future.” “You can still do a lot in terms of your membership launch with a relatively modest audience.”“Live video is a fantastic way of getting your personality across and really connecting with your audience to allow them to feel like they're getting to know you on a deeper level.”“There's no doubt that having a group of people who are committed to spreading the word about your membership in their own audience, especially if their audience is large, can do wonders for your membership launch.”

Unlock the secrets to social media success with a structured 12-step plan! Discover the crucial role of audience understanding and regular audits for effective marketing. Learn the art of two-way communication to engage your followers and add genuine value. Dive into analytics to monitor your progress and refine your messaging for better results. Embrace the power of strategic planning to convert your social media presence into real sales and community growth!

Are you struggling to get members to consume and complete your content once they’ve signed up?If you want to keep members happy and improve member retention, the work doesn’t end once they hit ‘join.’Members need to constantly feel like they’re getting value, but sometimes they need a prompt to get involved in the content.In this episode, you’ll hear four super simple tactics to improve content consumption and engagement in your content library. We share how rewarding your members can go a long way, how you can get involved, and what you can do to your content to improve its effectiveness. With these tactics, you’ll help to boost your engagement rates across your content library and help members progress towards their goals. Essential Learning Points:Why you should try to boost content consumptionHow rewarding your members can go a long way How to use reminders to prompt your members to consume more contentWhy getting involved in the content yourself boosts engagement The benefits of using multiple content formats Important Links & Mentions:The Membership GuysMembership AcademyKey Quotes:“The ability to have access to you and to have you focused on the same thing that they're focused on can be a huge motivation to get your members to actually take part in a course.”“Reminders and helpful nudges can be a great way of guiding people to content, making sure that they're actually consuming it.”“Make sure that you're providing multiple content formats so that you're catering to a variety of different member needs and learning styles.”

First impressions are key, especially in the membership world. A good experience in the early days is absolutely crucial to encouraging engagement, community collaboration, and retention.But a good onboarding experience is just step one. Even if you have all the necessary steps covered, there’s still more you can do to amplify and enhance that experience. In this episode, we cover five simple yet effective ways to level up your new members’ experience, so they’ll want to stick around for years to come. This episode covers why you should try to go above and beyond in the early days, why a personal touch can help you create a great first impression, and how to make your new members feel welcome. Essential Learning Points:Why leveling up your membership experience can boost satisfaction and retentionHow personal videos can go a long wayHow a member questionnaire can help both you and your membersThe importance of using segmentationWhy you should consider throwing a welcome partyHow physical welcome gifts can be a welcome surpriseImportant Links & Mentions:The Membership GuysMembership AcademyBonjoro.comKey Quotes:“Any way that you can better tailor things to each particular member's needs will massively level up their experience.”“This sort of stuff is really just about going that little bit further, putting in that little bit of extra effort to make someone's formative days and weeks inside your membership that much more enjoyable, that much more rewarding, and that much more productive.”“That sort of welcome party can be really, really good for getting that buzz, getting that excitement, and helping people make those connections early on, all of which level up your member experience.”

Do you want to offer a brand-new course or live event…separate from your membership? Is this something you’re allowed to do, or will all hell break loose in your membership?First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed. Luckily, there are a few ways around this that we share in this episode.If you want some tips on how to navigate this delicate topic, tune in today. We’ll share the pros and cons of keeping everything in your membership, why you shouldn’t always cave under pressure and ways to keep your members happy.Essential Learning Points:The problem with selling a separate product from your membershipWhy this can upset membersWhy it’s all about setting expectations and your messageHow to avoid doing yourself a disserviceThree simple ways to keep members happy and offer separate products Important Links & Mentions:The Membership GuysMembership AcademyKey Quotes:“The clearer it is, what your membership does, who it's for, and what it consists of […] the less chance there will be of confusion or disappointment.”“You don't want it to seem like your membership is a bait and switch. But at the same time, flipping this around to you as a membership owner, you need to resist the urge to over-deliver.” “Give your members priority preferential treatment and a price discount on anything else you might sell outside of the membership. That then adds to the value of them becoming a member.”

If you’re thinking about starting a membership site, the very first decision you need to make is what it’s about.Your choice of topic is fundamental to your success. A good choice is a strong foundation. A poor choice will lead to an uphill battle you really don’t want to tackle.But how do you make the right choice? Tune in to this episode to hear the crucial elements that make a good membership topic idea. We cover why you need some expertise and what to do if you aren’t an expert. We also discuss why you should pick an evergreen topic if you want to be in this for the long haul, and much more!Essential Learning Points:   Why your choice of topic is essential Why you should chasing avoid any fads    The importance of picking a topic you have some expertise inHow to pick a topic that’s evergreenWhy you need to love your topicWhat to do if your membership idea doesn’t tick all the boxesImportant Links & Mentions:The Membership GuysMembership AcademyKey Quotes:“If you make the wrong decision about your membership topic, then that pretty much means that anything else you do is built on a pretty unstable foundation.”“Most online memberships will involve tapping into your knowledge, skills, experience, and expertise to help someone accomplish something to learn something to make progress towards a specific goal result or outcome.”“If you've got a real passion and enthusiasm for your topic, then the idea that you get to eat, sleep and breathe this subject day in day out for years to come will be absolute perfection.”“In an ideal world, your topic should really be something specific, something niche, as opposed to something generic.”