349 - Are Facebook Groups a Viable Option for Membership Communities in 2022?

Are Facebook groups still a good option for your membership

community?

The answer has become more complicated considering that

Facebook has upped their game over the past few years.

But, as it is with most things, with the good comes the bad.

On this episode of the Membership Geeks, we’re delving into the age-old debate of Facebook groups vs on-site forums, with a little twist.

We explore new and useful features that come with Facebook groups and the downsides of hosting your community on the platform. We also look into a few alternatives to using Facebook or on-site forums for your membership community.

Essential Learning Points:

• Why Facebook’s accessibility is both a pro and con
• How Facebook groups can impact your live events  
• Cool new features Facebook has added in their groups
• Why Facebook groups are more suited for informal interactions
• Alternative platforms to host your community

Important Links & Mentions:

• The Membership Geeks
• Facebook Announce Paid Group Subscriptions. What Does It Mean For Memberships?
• Jill Stanton on Using Facebook Groups to Grow Your Membership
• Should you use a Forum or Facebook Group for your community?

Key Quotes:

“The average member experience is going to incorporate some content and some community. So, if you're splitting those up, it just becomes more of a hassle for members.”

“The main thing people cite as a reason to have their memberships on Facebook is how easy, accessible, and discoverable it is to have a group on there.”

“All the features in the world mean nothing if the group isn’t serving the purpose of enabling your members to connect and talk to each other.”