Ecomm Breakthrough

Rafael Veloz is the Founder and CEO of Share It Studio, an award-winning, Amazon-focused marketing agency specializing in helping sellers reach their goals like increasing sales and building brand awareness. Rafael has over 13 years of marketing experience and spent five of those years as an Amazon marketing specialist. In this episode… Like many young adults just graduating from high school, Rafael Veloz’s future seemed uncertain because he hadn’t discovered his life’s passion. Once he realized that he could use his creativity for content creation, it was full throttle from that point on. As a product specialist for Amazon marketing, Rafael helps his clients achieve their full selling potential by using the lessons he’s acquired about product content optimization. Rafael focuses on providing effective, data-driven strategies for visual content that benefit his clients’ listings’ performance. In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits with Rafael Veloz, the Founder and CEO of Share It Studio, to discuss product optimization that helps sellers stand out from the competition. Rafael explains how to understand data using brand analytics, how to implement those findings into product listings, and how to understand product advertising through constant testing. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Rafael Veloz on LinkedIn Share It Studio Email Rafael: Hello@ShareItStudio.com Rafael on Instagram Rafael’s Gift: 15% Discount Gary Vaynerchuk (Gary Vee) on LinkedIn

Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon. In this episode… Do you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further.  Not only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in.  In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in! Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” “Four Critical Pillars for Amazon Listing Optimization” with Steven Pope “Actions You Must Take To Prepare Your Business for a Recession” with Steve Simonson “How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection” with Rich Goldstein Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Matt Altman on LinkedIn Right Side Up Matt’s free audit session Plum Card Special Mentions  Kevin King Steven Pope on LinkedIn Steve Simonson on LinkedIn Brandon Young on LinkedIn Destaney Wishon on LinkedIn Software Tools Eva Guru Intellivy Amazon Mechanical Turk (MTurk) Data Dive  Ecom Analytics Pacvue

Aaron Hovivian is the CEO and Solution Project Lead of The Collab Team. The company is a hub that specializes in creating solutions for transitioning clients seeking to operate at their highest efficiency. The Collab Team focuses on four core areas: people, processes, planning, and projects.  Aaron’s business is turning solopreneurs into eight-figure earners using The Collab Team formula. He attributes his success to being a jack-of-all-trades, which includes understanding team analysis and KPIs and creating roles and responsibilities. Aaron also hosts hybrid and virtual events, including masterclasses. In this episode… Many solopreneurs and small business owners reach a level of success where their company profits millions and then hits a plateau. This often leads to evaluating processes and cutting overhead costs to elevate profits.  Unfortunately, that isn’t always the most effective solution. When it comes to scaling a business to seven figures and beyond, operating systems must be placed in motion. But where do you start? If you think operations drain profits or the thought of creating systems overwhelms you, then this episode is for you.  In today’s episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with The Collab Team CEO and Solution Project Lead, Aaron Hovivian, to discuss the four foundations that scale a business beyond seven figures, including marketing automation and integrations, customer experience, organizational chart and team, and sales and finance. Plus, Aaron shares a free special gift with the eComm Breakthrough Podcast audience. This is one episode you don’t want to miss. Let’s get started. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Aaron Hovivian on LinkedIn The Collab Team The Collab Team: Facebook | Instagram | TikTok Traction: Get a Grip on Your Business by Gino Wickman Foudations That Scale Masterclass Ops Experts Club Aaron’s Free Gift for eComm Breakthrough’s Audience Keith Yackey on LinkedIn Married Game Kolbe ATM Index Loom Pedro Adao on LinkedIn 100X Academy

Josh Hadley is the CEO of Hadley Designs, and Becca Hadley is the Chief Creative Officer of Hadley Designs, an online boutique graphic design store. The boutique specializes in stationery and gift items ranging from wedding invitations to baby shower decor to classroom decor. A one-off opportunity for Becca to design wedding invitations for her best friend sparked something in Josh, and from there, Hadley Designs was born.  The e-commerce leaders are more than just business partners. They are also the powerhouse couple behind the brand.  Though Hadley Designs is an eight-figure success, Josh and Becca’s trajectory once laid elsewhere. Josh’s path was always to be an entrepreneur. He holds an MBA from the University of Utah and has always had an innate passion for owning a business. Becca, an art lover since childhood, is also a University of Utah alum with a BA in education. In this episode… It’s rare that a couple can combine their passions to create a business venture. But that happened for Becca and Josh Hadley, the dynamic duo behind the creative e-commerce brand Hadley Designs. Still, working with a significant other can be challenging: how to divide time to spend with the kids, setting aside alone time, and respecting each other's job role in the company. So, how can a married couple who spends nearly 24 hours together make it work?  In this episode of Josh Hadley’s eComm Breakthrough Podcast, the script has been flipped, as Chad Franzen of Rise25 interviews Josh, CEO of Hadley Designs, and his wife, Becca Hadley, Chief Creative Officer of Hadley Designs. Together, this powerhouse couple discusses following your passion, understanding the right time to pursue entrepreneurship full-time, and finding the balance when working with a spouse. Resources mentioned in this episode: Josh Hadley on LinkedIn Email Josh: Josh@eCommBreakthrough.com eComm Breakthrough Consulting eComm Breakthrough Podcast Becca Hadley on LinkedIn Hadley Designs Hadley Designs on Amazon Rise25 Chad Franzen on LinkedIn

Rich Goldstein, Principal Patent Attorney at Goldstein Patent Law, discusses the importance of intellectual property protection for e-commerce sellers, including trademarks and patents. Topics covered include the challenges and benefits of international trademarks, the purpose of utility patents, and the consequences of not protecting intellectual property. Recommendations for influential figures in the e-commerce space are also provided. Discover how to double or triple the value of your business with IP protection.

Steven Pope is the Founder of My Amazon Guy (MAG), a full-service marketing agency known as the “Wikipedia of Amazon knowledge,” and handles over 300 clients. MAG provides over 1,200 tutorial videos on YouTube, educating hopefuls on how to grow sales on Amazon. A thought leader, Steven mastered the e-commerce business as a corporate marketing manager and e-commerce director. His 10 years of experience led him to teach the art of leveraging on Amazon. Before founding MAG, Steven earned his MBA from Western Governors University and worked as a TV reporter. In this episode… You finally originate a niche product and decide to sell it on Amazon. Sales quickly flourish, but suddenly the product success hits a snag. Now what? You enlist the services of My Amazon Guy. The agency’s Founder, Steven Pope, is not only an e-commerce brand mastermind but also has firsthand experience as an Amazon seller. He understands the concerns that come with selling on the platform. From copycats to thieving hackers to product suppression, Steven has experienced it all. More importantly, Steven and his firm of veteran professionals know how to handle these situations and execute resolutions. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steven Pope. Steven discusses three actionable steps to increase sales and take your brand to the next level by conducting a search query performance report, identifying keywords before implementing content and merchandise changes, performing A/B tests on product images, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Steven Pope on LinkedIn Email Steven: Podcast@MyAmazonGuy.com My Amazon Guy My Amazon Guy With Steven Pope Podcast My Refund Guy Age of Sage on Amazon Lilly Posh on Amazon Momstir on Amazon Holstit Dr. Squatch on Amazon Pickfu The Road Less Stupid by Keith J Cunningham Scaling Up: How a Few Companies Make It...and Why the Rest Don’t by Verne Harnish Time Doctor Calendly Harry Joiner on LinkedIn eCommerceRecruiter.com

Steve Simonson is the Managing Director of Symo Global, a consulting firm composed of veteran high-level executives with a mission to support and aid companies to achieve their goals. Steve is also a lifelong entrepreneur who has built, purchased, sold, and founded several companies over three decades. Additionally, Steve’s companies have been recognized for three years straight by Inc. magazine and have been on its Inc. 500 list. Steve was also a finalist for the Ernst and Young Entrepreneur of the Year award. In this episode… Some may say a recession is approaching, and others believe we’re already living in one. While businessman Steve Simonson agrees with the latter, he does not believe these are doom and gloom days. Instead, Steve challenges fellow business owners to strategize in order to come out triumphant on the other side. So, how should entrepreneurs go about doing this?  A lifelong entrepreneur, Steve spends plenty of his time collaborating with intelligent people. He’s learned plenty through trial and error, and what he did not learn from experience, he achieved from brainstorming with some of the greatest minds in free enterprise. As a result, Steve knows how to navigate business in a booming or a shaky economy. In this episode of the eComm Breakthrough Podcast, Josh Hadley sits down with Steve Simonson, the Managing Director of Symo Global. Steve discusses the actions entrepreneurs must take to prepare their businesses for a recession, including implementing a product profitability analysis and liquidating non-earning inventory. Plus, Steve answers Josh’s rapid-fire questions. So entrepreneurs, grab a pen and paper because you do not want to miss what Steve has to say! Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Steve Simonson on LinkedIn Symo Global Steve on Youtube, Twitter, Instagram, Facebook Awesomers.com Podcast “Steve Simonson - 7 China Mistakes and How to Avoid Them” Manny Coats on Linkedin Helium 10 Kevin King Product Savants Parsimony Empowery eCommerce Cooperative EmpoweryMastermind.com Travis Zigler on LinkedIn The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E Gerber E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael E Gerber The End of the World Is Just Beginning by Peter Zeihan Mark Vadon on LinkedIn Jay Steinfield on LinkedIn Lead From the Core: The 4 Principles for Profit and Prosperity by Jay Steinfield

Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode… In the last three Thought Leadership conversations, Josh Hadley revealed his early mistakes as a new entrepreneur, his step-by-step process for hiring A-level talent, and how he scaled a seven-figure brand beyond eight figures. Nothing short of passionate, Josh believes there is enough prosperity to go around. He has a genuine desire to help business owners succeed. On a mission to guide nouveau entrepreneurs on how to avoid the stumbling blocks he encountered, Josh shares his wisdom once again. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 flips the script and interviews Josh in part four of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss creating a business performance enhancement framework, including Josh’s explanation of product innovation, why he believes talent is the nerve center of any business, his thoughts on sales and marketing strategies, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Chad Franzen on LinkedIn Rise25 Utah Entrepreneur Challenge American Airlines MBA Leadership Pipeline The Seven-Step Process Entrepreneurs Should Use When Hiring New Talent Ryan Deiss on LinkedIn Scalable Roland Frasier on LinkedIn Alex Charfen on LinkedIn Simple Operations Entrepreneurial Operating System (EOS) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Kevin King is a lifelong entrepreneur who has not received a paycheck from an employer in 30 years. An e-commerce merchant, Kevin has been a successful Amazon agent since 1999. His success led him to launch five seven-figure, private-label brands on Amazon in 2015.  Kevin was named one of the Top 40 Direct Marketers Under 40 by Direct Marketing Magazine. Additionally, he’s been quoted in prestigious news mediums, including the New York Times and The Wall Street Journal. He’s also appeared on Lifestyles of the Rich and Famous, Inside Edition, and Entertainment Tonight.  Kevin’s fortune allows him to travel extensively, and he’s traversed 90 countries spanning all seven continents. When Kevin isn’t traveling or overseeing his multimillion-dollar Amazon businesses, you can catch him hosting his AM/PM Podcast — a platform that educates aspiring Amazon sellers. In this episode… Not many people are fortunate enough to have been their own boss for a lifetime. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. Yet, this is the story of Kevin King, who has had a lucrative career as an Amazon seller and spent the bulk of his life's work generously sharing his talents. But Kevin isn’t some self-serving guru who regurgitates what others say. Kevin actually leads by experience and is often referred to as a “walking encyclopedia of Amazon and marketing.” So, what is Kevin’s formula for success? In this episode of the eComm Breakthrough Podcast, Josh Hadley talks with e-commerce seller and entrepreneur Kevin King to discuss his multiple business ventures, why an Amazon seller must create a brand, his “wicked-smart” direct marketing strategies, and more. So get comfortable, grab a pen and paper, and take heed. Kevin drops plenty of knowledgeable nuggets you won’t want to miss! Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Kevin King Kevin on Facebook AM/PM Podcast Helium 10 Helium 10 Elite Billion Dollar Seller Summit Steve Simonson on LinkedIn Product Savants Brand Genesis Collective Minds Society Norman Farrar on LinkedIn Seller Systems Brandon Young on LinkedIn Casey Gauss on LinkedIn

Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.  Before starting Hadley Designs and eComm Breakthrough, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines. In this episode… In our second Thought Leadership episode, Josh Hadley discussed the five biggest mistakes he hopes entrepreneurs avoid. Josh also touched upon understanding the right time to hire and what roles need to be filled.  Now, Josh shares one of the main concerns he hears from other business owners, which is hiring reliable talent. If you’re someone in a leadership role who’s responsible for recruiting, you’ll want to listen as Josh offers his seven-step hiring process. In this episode of Josh Hadley’s eComm Breakthrough Podcast, Chad Franzen of Rise25 once again flips the script and interviews Josh in part three of their Thought Leadership discussion. Together, these well-versed B2B podcasters discuss effective strategies to hire high-performing talent, including Josh’s recommended job advertising websites, his methodology for assessing potential candidates, his interviewing process, and more. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Hadley Designs Hadley Designs on Amazon Email Josh: Josh@eCommBreakthrough.com Rise25 Chad Franzen on LinkedIn Upwork Indeed OnlineJobs.ph Criteria Corp