Ecomm Breakthrough The Ultimate Amazon Product Launch Strategy
Matt Altman is the Head of Amazon at Right Side Up, a third-party agency that mentors rookie and veteran brand sellers to scale from zero to $3 million in monthly sales through optimization, including advertising and analytics. Matt attributes his success to his “owner mentality” blueprint, a strategy he provides to his clients. Matt’s ability to rise beyond seven figures makes him an expert e-commerce entrepreneur. With over 12 years of selling experience, he has sold over $35 million in products through Amazon.
In this episode…Do you have the ultimate product to sell online? Maybe you want to launch a product on Amazon but are unsure of the steps to take. Look no further.
Not only does Amazon want your products, but it is also always searching for new brands. However, there are many factors to consider, such as advertising, data, conversion rates, software tools, and much more. That’s where Amazon head Matt Altman comes in.
In this episode of the eComm Breakthrough Podcast, host Josh Hadley sits down with Matt Altman, the Head of Amazon at Right Side Up, to talk about the ultimate strategy to launch a product on Amazon through product optimization, pay-per-click (PPC) management, and Matt explains to sellers when it’s time to cut an underperforming product. If you are an aspiring Amazon seller, this episode is for you. Let’s dive in!
Resources mentioned in this episode:- Josh Hadley on LinkedIn
- eComm Breakthrough Consulting
- eComm Breakthrough Podcast
- “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans”
- “Four Critical Pillars for Amazon Listing Optimization” with Steven Pope
- “Actions You Must Take To Prepare Your Business for a Recession” with Steve Simonson
- “How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection” with Rich Goldstein
- Email Josh: Josh@eCommBreakthrough.com
- Hadley Designs
- Hadley Designs on Amazon
- Matt Altman on LinkedIn
- Right Side Up
- Matt’s free audit session
- Plum Card
Special Mentions
- Kevin King
- Steven Pope on LinkedIn
- Steve Simonson on LinkedIn
- Brandon Young on LinkedIn
- Destaney Wishon on LinkedIn
Software Tools