The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

If I had a dollar for every time I got the question “Where do I find a Caitlyn or Kate or Danielle”, I’d be permanently retired on a beach in Hawaii. Having just taken 6 weeks off while these ladies ran my business for me, I can wholeheartedly say that investing in my team was one of the best decisions I’ve ever made and is at the top of my list in terms of priorities again for this year.After reading all the questions you guys asked in last week's episode "Ask Jenna Anything About Hiring A Team" I thought I would make a tangible, step-by-step guide in what to look for, how to hire, and the logistics of growing a team.So, today I want to share to those of you thinking about adding to your team this year, how to identify what role would fit your business best, pick the best person and then what you can do to prepare to hand things over for a smooth transition. And before you think this might not be for you and leave me in this episode, let me challenge you to say that even starting small will make a huge impact and I believe anyone in business can benefit from what I’m going to share today.

Hey Goal Diggers, today we are diving into a topic that I have never talked about on Goal Digger before…. Balancing both your motherhood and entrepreneurial roles. It’s no secret that these two roles can get chaotic, but there IS a way to do both, and I couldn’t think of anyone better to talk with than Johnna Holmgren of Fox Meets Bear! Johnna seems to have the magic secret to balancing ALL THE THINGS.She is a mother, creative, and author of the cookbook titled, 'Tales from a Forager’s Kitchen’. She lives in the woods of Minnesota with her husband and her three girls where they spend as much time as they can outdoors hiking and foraging, cooking and baking, homeschooling and peaceful parenting. (And cleaning up way too many messes from their two dogs, two cats, and a small flock of ducks and chicks!)It’s safe to say this woman capitalized and evolved both of these roles and intertwined both her motherly side and business side into a really beautiful partnership., and I am so excited to talk to her about how to transition with your career when you have children.What an episode, what a topic, what a woman. Johnna reminds us that is okay to be fully human-- striving in our careers and also pausing (and melting!) around our children. If I've learned anything in this episode it's that each of our journeys look different, but we just have to tune in to our instincts and do our best, every day.

Hey Goal Diggers! Another “Ask Jenna Anything” Episode! I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram (if you’re not hanging out there, you’re totally missing out!)I was absolutely floored by the amount of responses I got from you guys, and I decided to group them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details.Many of you know my story-- a burnt out photographer, blogger, businesswoman juggling (and struggling) with all the balls in the air. BUT finally, I reached a breaking point, took a leap, and outsourced one job… then two.. Then hired a full-time member… and another… It’s been a whirlwind, but the BEST decision I’ve ever made, and today we are covering all the behind the scenes magic of how you can hire your own dream team! Let’s get started!TUNE IN TO HEAR THE JUICY ANSWERS TO ALL OF THESE QUESTIONS!(Is your name mentioned on air?!)Okay, first things first… so many of you asked! So here is a quick RUN DOWN OF TEAM JK What does your current team like? What are their roles? Are they full-time part time? Is YOUR team in person or all online? Caitlyn, Kate, Danielle, Kerry, Steph, Ashlyn, Rebecca, Alex (?)Morgan K: Jenna! I need help with the struggle of taking my personal brand to hiring. I own a fitness studio, named as me and had so much growth this year. I wonder how to prepare clients I engage with face to face each day that someone else will soon be in front of them too!Marie W: What I’m currently needing help with is HOW do you go about hiring your first employee? Where do you look? What do you look for? I really need someone to help manage my day to day tasks but I’m terrified of hiring someone who isn’t a good fitMeagan J: How do you divide responsibilities during a project? And about communication, I know you communicate via slack, but being that your team members are mostly contractors and set their own schedules, are your communications ever lost in translation when someone isn't logged in?Another from Megan J (above): How do you set expectations when taking on a new team member?Megan J (again! Love it!): Do you find it difficult to work remotely with your team at times?Alyssa C: How do you budget for hourly workers? Are they paid a "set" number of hours per week? I loved your episode on hiring your team, but want to hear more about the hourly worker piece, especially with everyone working remotely.Rebecca T: What is the best way to hire/create a great brand ambassador?Molly G: How do you, Jenna Kutcher yourself, make time to reach out and offer guidance to everyone, given the huge volume of photographers and fans you have? How do you keep it personal and meaningful? What keeps you from delegating most of this to your support team?Melissa (Instagram) Have y'all set up a Trello board or anything like that to communicate deadline, ideas, etc?Blue salad (on Instagram) : How do you handle management of your company with employees and keeping your brand consistent?Aida G: Hey Jenna, I would love to know how you handle all the projects that you have going on without being overwhelmed (I know you have people working for you - but, you also need to keep track of what they are doing - right?). I just want to learn how I can juggle different projects in the most efficient way. Thanks for all your amazing content:Corinna-marie (Instagram) Hi Jenna!! My question is is in regards to your amazing team. How did you find them and what is your advice for someone who wants to be on a team like yours! Where can you find those opportunities and how can you best position yourself as a candidate to become a boss babe's employee?--------And, as always, if you have questions for me, I am CONSTANTLY checking our Goal Digger Podcast Insiders FB group and Goal Digger Instagram account to make sure I am answering YOUR questions. I want to see your name in those groups!

Goal Diggers, this episode has the potential to completely change your business… Seriously. Our guest today,Christina Scalera, is the legal attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches... Christina is a creative as well and soon realized that she could blend her two interests (creativity and law) into a business that brought the benefit of her legal training to help her fellow creatives.It became clear that my fellow creatives needed legal help-- there wasn’t anything or anyone out there to help them. On the one hand, other legal sites provided contract templates that were too generic and disconnected from the pulse of the creative industry. On the other, hiring an attorney is a difficult process-- you don’t know who is good and who isn’t, and even if you found the cheapest attorney out there, hiring someone to draft your business contracts is an expensive endeavour.And today we are lucky enough to hear everything you need to know about using contracts in your business …. In this episode, Christina will flip the script on what you think you know about contracts and show you how they're a relationship-building and money-making tool.

CONTENT CREATION, CONTENT CREATION, CONTENT CREATION! Those 2 words can send chills up a creative entrepreneurs spine. Form blog posts, social media captions, email opt-ins, facebook posts, you name it-- you've got to create it!BUT If you’ve been around here for awhile, you’ve probably heard me say this - but it’s worth repeating: there is literally no one stalking your business, refreshing your newsfeed or seeing everything you put out into the world the first time. Ok, maybe your mom reads every word - but that’s probably it. Between social media algorithms, busy lives and just an overload of information - I can guarantee most of your audience is missing your great information. Did you know that only 6% of your audience is even seeing what you’re sharing!Further, we’re hopefully growing our followings and so new audiences are joining your tribe every day - have they seen the great content that you put out and worked hard on? NO.Let’s not reinvent the wheel and instead, get more mileage out of what already exists rather than feeling the pressure to create something new all of the time. When it comes to content creation, overwhelm probably isn’t too far behind! So today I’m going to walk you through the lifecycle of my content in the hopes that it inspires you (and saves you a boat load of time in the creation process.)

It’s awkward, it’s confusing, and it’s often discouraging. What am I talking about? GETTING SPONSORSHIPS. Yup, we’re going there. What do you do when you need funding for an event or business venture? Who do you call? What do you even say? Well, For serial entrepreneur Brandice Daniel, “no” is not the end of the negotiations, it’s only the beginning...Today, as CEO of Harlem’s Fashion Row and co-founder of the Great Girlfriends podcast, Brandice brings that same passion and determination to her businesses as she strives each day to connect people to their own passions and purpose. Brandice has secured over $2 million dollars for events. She has been featured in NY Times, Forbes, Washington Post, Teen Vogue, NY Cut and more.Harlem Fashion Row has partnered with Verizon, Prudential, Pandora Jewelry, Target, Smartwater, Covergirl, Nissan, Macy’s, and more, and today, Brandice is going to teach us how we can secure sponsorships of our own!

Alright, Goal Diggers, let’s talk about something that usually is pretty hush-hush in the #girlboss world…. navigating marriage as a powerful business woman. One of the things that makes me laugh (and frankly makes me a little angry) is when I tell people what I do and they immediately follow up their question with a “What does your husband do?” It’s easy to feel like people treat my job like it’s a hobby and that’s partially my fault because I struggle at sharing the scale of my business but when it comes down to relationship roles, I want to share a few of things we’ve learned as my business has grown from non-existent to a 7-figure empire in the span of our marriage.It can be difficult to be a woman that is striving for more in her career: Goes against traditional gender roles People question your priorities It’s easy to feel like a workaholic compared to peers Marriage as a #girlboss can look a little different than the storybook we’ve been told, but that doesn’t mean there’s anything wrong with it! I love the quote, “Be the CEO your parents hoped you would marry!” Ummm, can we get an amen?In fact, there is so much that can be RIGHT about it… fulfilling relationships, successful careers, comfortable incomes, driven mindsets. But it DOES require a little work, and today I am going to tell you how to make the most of your marriage as a strong, independent, MARRIED woman!

Giddy up, Goal Diggers, because today we are digging into Writing a Book 101 with the incredible author and girl boss, Rachel Hollis! Rachel is the host of Dais podcast, and she was such a joy to interview. This rockstart woman is a best-selling author, tv personality, public speaker, CEO, and mother of four. As if that wasn’t enough, Rachel was named by Inc. Magazine as one of the "Top 30 Entrepreneurs under 30” and she is deeply passionate about women in business.In addition to an online reach in the millions, Rachel has written several books from cookbooks and fiction series all the way to her most recent “Girl, Wash Your Face”. and has one of the most impressive book launch processes I’ve ever seen, and today she is peeling back the curtain and letting us see how the magic happens! If you have ever asked "how to write a book, "how to self publish a book" or "how to get a book published" Rachel walks through each option with tangible advice. From creativity to finances, we are talking about it ALL! If writing has always been on your bucket list, but you don't even know where to start, you are in the right place!

Have you wondered "Should I join a mastermind?" "Should I lead a mastermind", or the most common, "What is a mastermind?!"...You're in the right place.This year started with a bang as I hosted my first retreat with the Jenna Kutcher Mastermind group. 25 incredible women from all over the country (and Canada) gathered together in Waco, Texas where we spent 3 days diving into their lives, digging into their businesses, and helping them establish the dreams and set the goals they will achieve over the next year.Throughout the year we will meet up in person 3 times at different locations where we will come together, troubleshoot things in our businesses, learn new techniques and strategies, and commune as a whole. Hosting a mastermind is probably the BEST thing I’ve ever done as an entrepreneur and I am so thankful that I get to lead these women through their best year yet. I’ve talked about why I don’t offer one-on-one coaching in an episode on the show and so today I want to break down the 5 big lessons I learned from leading a mastermind and share a little about our experience.If you want to gain knowledge in fostering community, building your business, creating meaningful connections, and taking your business to the next level, you're in the right place!

I was introduced to the amazing Lindsey in my Photo Lab course, and have watched Lindsey's photography business FLOURISH in the past few years.She gives us her top tips for relocating as a small business owner, targeting your dream client, how to get paid for your passion, starting a small business, marketing yourself in a way that gets your hired, and why investing in education is a must-do.Today she is going to tell us how she developed her niche of photographing adventurous couples in Hawaii, why she decided to invest in her future, and what she has learned being the girl boss behind an ever-growing photography business!THIS EPISODE IS FOR YOU IF....If you and your small business could be relocating soon, you NEED to listen to Lindsey's tactics at ensuring you don't just survive, but THRIVE.You are taking any work that comes your way and not targeting your dream clients. Tune in to hear how Lindsey created sustainable work from a niche-specific business.If you want to ensure your dream client sees you, hears you, (and hires you!)If you are debating if investing in education is worth it....Like I mentioned above, The Photo Lab is what originally introduced Lindsey and me. That's right-- she went from a follower, to a student, to my personal photographer all the way to a podcast guest! In the episode, I tell you about my first thoughts on Lindsey, and how I just knew she would run with the course. I loved chatting with Lindsey about the course in such a genuine, authentic way.Lindsey bought it right when she was going full-time, and invested in herself fully. She had a vision for where she wanted to go, but didn't know how to get there, and decided to "bet on herself" by signing up for a course. I loved how Lindsey said a course is a "fast track ticket" because it gives you all the information up front that would've taken years to learn.She couldn't have said it better, "When you spend the money on education and yourself-- you will get that money back. Without a doubt, if you put the work in, you will get your investment back-- and then some."Lindsey is SUCH a bright light- as a photographer, business owner, student, and just as a WOMAN. I can't wait for you to meet this ray of sunshine, Goal Diggers!