The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher
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Jul 9, 2018 • 55min

168: How to Gain Big Influence in 5 Easy Steps

Goal Diggers, I am legitimately GIDDY to share this episode with you. Today, i am introducing you to one of the most magnetic women I know. Emily Sexton is a force to be reckoned with and I’ve been able to experience her magic first-hand in my mastermind group this year.With a past career on Wall Street as a Vice President of Communications and Change Management, Emily brings her ‘win them over’ know-how, delightful enthusiasm and every day wit to encourage American consumers to use their purchasing power for good. From Wall Street to the streets with no name, you can now find Emily traveling in developing nations to find gorgeous new goods for her Downtown Raleigh Boutique + online shop, The Flourish Market. She is an overly obsessed dog mom, an unlikely Crossfitter, a contributor to The Huffington Post, and an avid believer that every woman is worthy of influence.Today, Emily is going to teach us her signature topic: How to Influence Others. Goal Diggers, I cannot emphasize how important this episode is. Whether you are an entrepreneur, college student, or single mom, there is value in knowing how to communicate well, own your story, and connect with others in a powerful way. Goal diggers, I CANNOT wait for you to harness your inner voice and learn from this one in a million woman....GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com 
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Jul 4, 2018 • 27min

167: 5 Trends I Found After Interviewing 100 Successful Women

Can you believe it? I’ve interviewed over 100 powerhouse, insane, awesome women on this show and I wanted to sum up the big takeaways I’ve found from interviewing the women who inspire us daily. If you’ve been following along for a while you’ll know we have interviewed everyone from authors, influencers, CEOs, moms, athletes, and beyond!----All of them with a unique story, all of them with an irreplaceable impact, but all of them with overlapping themes. The beauty of this episode? It will apply to YOU! There is no strict rulebook to success, but there are five key things that likely all of us will experience. And today? We are going to show you the 5 Trends I found After Interviewing 100 Women.... are you in?!-----GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/100women 
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Jul 2, 2018 • 42min

166: From the Source: How to Rock Pinterest for Your Biz (For Free!)

Talk about an EXPERT. We always do our best to bring you the top experts in a field, and today is no exception! We all know that pinterest can be a game changer in our business, and today we are inviting the amazing Yuka Ohishi onto our show to give us all the secrets to maximizing our reach while we pin!----Yuka is a Creator Programs lead and International Program Manager at Pinterest. Today, we are hearing FROM THE SOURCE, how to use pinterest to change your business for the better!----We're covering everything from the new Pinterest business profile to hashtags on Pinterest to current trends to take advantage of and answering all your burning Pinterest questions straight from the source. Without further adou, here we go!---Are you ready to ROCK pinterest for you business?! Thought so!---GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/yuka  
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Jun 27, 2018 • 34min

165: How to Pay Yourself as an Entrepreneur

YUP, THE TOPIC NO ONE EVER TALKS ABOUT… I’M GOIN’ THERE: How To Pay Yourself as an EntrepreneurSo you own your own business which means you’re the boss, and as the boss - you get to determine how much money you make. Awesome, right? Considering how often I get asked this question, it seems to be more stressful than awesome for most business owners.If you ask the average entrepreneur what they make, they’ll likely tell you their profits for the year. “I made six figures last year” often means the BUSINESS made six figures. But what did you, the business owner pay yourself? And how do you come up with that number? And what should your business goals be to align with your personal salary goals?Safe to say there are a lot of things to consider and I wanted to break down how we’ve figured this out (while working through the seasons of crazy and the seasons of slow). When I first started, I realized quickly that I would have seasons where I would make a lot of money and then seasons where it would be nothing and I knew that in order to be smart with my money, I wanted to figure out a way to make sure I felt comfortable in all seasons....Want to find out how I did it?? Click the link in bio and get ready to learn how to ensure there are always $$$ in that bank account! (These tips and tricks will surprise you!)GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com 
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Jun 25, 2018 • 48min

164: Crafting a Booming Business Around A Niche Need

ATTENTION: THERE ARE RICHES IN THE NICHES: Danielle Walker is the beloved author of three New York Times best-selling cookbooks-- After being diagnosed with an autoimmune disease and suffering for many years, Danielle found health through dietary changes and shared her stories and recipes with the world...With her openness and focused brand, she became a beacon of hope in the autoimmune world, and has been a leader in the Paleo and gluten-free movement for nearly ten years.While I am a fellow gluten-free foodies, what also captivated me about Danielle is how she serves a niche audience so well. Not everyone suffers from autoimmune disease or intense dietary restrictions, but those who do, need someone to trust! Danielle has flawlessly created a thriving business that serves a smaller, niche audience.Today, I am going to get the low-down on how we can all develop our own “signature” expertize, serve our clients well, and turn YOUR niche into a full-blown biz! If you think you must #DoItAll for your business to survive… this episode will change your mind.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOALDIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/danielle 
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Jun 20, 2018 • 27min

163: 5 Easy Ways to Promote a Freebie and Grow Your List

Ready to save HOURS every week?! We need to flip the script and instead of creating new content 90% of the time and marketing them 10%, we should be creating less and marketing them more. Last year we created over 50 new opt ins! Growing our email email list was our number one priority and so we created a ton of new material that quite honestly, didn’t all need to be made. I recently talked about how to create less content with more impact and today I want to take it a step further and show from start to finish how we continuously share one opt-in. This year we’re prioritizing working smarter (not harder) and have come up with a plan on how to share what’s already been created and get the most mileage out of our existing content. Whether you’re like us and are content creating machines, or if you have limited content and sometimes don’t know what else to share, today’s episode is going to walk you through 5 ways to promote your opt-in.The sky is the limit with creatively sharing your content! Here are just a few ideas I can think of off the top of my head: create an FB ad pointing to your freebie, promote it on a podcast, collaborate with another freebie, target a different audience, etc. The point? I hope this episode inspired you to make the most of your content and work more on SHARING it to get the most bang for your buck! Goal Diggers, take this as your sign that it's officially time to work smarter, not harder.FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ SHOWNOTES: http://jennakutcherblog.com/promote 
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Jun 18, 2018 • 42min

162: How this Small Etsy Shop Owner Rose to the Top

Before I give you the details on this Wonderwoman, I have to tell her how I met her.If you hang out on the Goal Digger Instagram you’ll know that we often ask you what YOU, our listeners want to hear... and we really do listen! So many of you wanted to know more about selling products, designs, and creations on Etsy, and… enter Natalie Fugere! Natalie is a faithful Goal Digger, and after seeing all of your Etsy questions on the Instagram post, Natalie reached out and offered to teach us how to make it big on Etsy!I loved how she presented herself and couldn’t help from swooning while looking at her shop! Natalie started an Etsy shop when she was just 18 with a ten dollar bill and a vision. Four years later and her business, The Painted Press, has gained national media attention, supports her and her family, and sits in the top 1% of all Etsy shops! It is her mission to provide an affordable, unique gift giving option and to support her team made up entirely of college and high school students. Beyond the beautiful trinkets, Natalie is a brilliant businesswoman and today she is going to teach you how to make it BIG on Etsy!FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/SHOWNOTES: http://jennakutcherblog.com/natalie 
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Jun 13, 2018 • 28min

161: This One is Dedicated to the Haters - Handling Criticism 101

If you’re pleasing everyone you’re probably pleasing no one - including yourself.Here’s the thing, you are not going to be able to please everyone. These people that take the time to write you a mean message? They aren’t your people. Focus on the ones that are and the fact that everyone is not going to love you or your message is ok. It’s more than ok.The more I do this, the more eyes I have on me, my life, my body, my business. Putting yourself out there open YOU up for criticism but I have to remind myself that when you’re doing the big, hard word, people will notice and sometimes it won’t be the RIGHT people but when you can sincerely learn to focus on the good, to keep your heart open, and to protect your energy to be poured into the right things, you’ll become more convicted in your message and you’ll be more prepared to fight for what you really believe in.“You’re fat.”“Unhealthy”“Enough with the underwear pics… you’re a smart girl, you have more things to say, unfollowing.”“Do you know that your eyebrows are way darker than your hair? You should change that.”“How did YOU land such a good looking guy?”“10 emails in 3 days? Go F** yourself. Way to f’in annoy potential clients. F’in idiot.”“You’re way too aggressive, I’m out.”You might think it’s all rainbows and butterflies over here in Jenna Kutcher land, and it’s true - we have the most supportive, loving and just all around amazing tribe. But. I’ve found where there is a success, ugly things can creep in and try to attack too. I love to say “More followers, more problems” and a lot of times, we’re fighting battles behind our screens that people never see. I want to dedicate this episode to the haters today and share how I handle criticism.To prove I’m not invincible, I thought I’d read you some emails that have landed in my inbox. These were hard to find because my team does a good job protecting me from them, but here are a few we could dig up: (I’m thankful that we had to actually dig to find these because it’s a testament to the great people we have supporting us!!)This episode is dedicated to getting you through the harsh feedback, trolling, and haters. This is for business women, for you, for me. Let's do this.FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/SHOWNOTES: http://jennakutcherblog.com/haters 
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Jun 11, 2018 • 48min

160: The BIG Secret To Making a Profit AND A Difference

SURPRISE! Did you know that you can make a profit AND an impact with your business?The two are not mutually exclusive and today we are talking to the beautiful and brilliant Jess Ekstrom, the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. The company has been featured on the TODAY Show, Vanity Fair, Seventeen, Good Morning America and People Magazine.These headbands have been worn and supported by celebrities such as Lauren Conrad, Lea Michele, and so many more! But most importantly, they've donated over 200,000 headbands to every children's hospital in the United States and 15 countries. Jess was named the Women's Health Magazine Ultimate Game Changer in 2017 and also received 'Entrepreneur of the Year' award from Atlantic BT. AND A Huffington Post article named her a "limit breaking female founder".In this episode, you'll find out that you shouldn't have to choose between making a living and making a difference. She's passionate about helping others find those collision points and live a more purposeful life. Goal Diggers, without further adieu, Jess Ekstrom!FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/SHOWNOTES: http://jennakutcherblog.com/jess 
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Jun 6, 2018 • 50min

159: Keeping Up With The Kutchers

Ask Jenna Anything with a major twist…. I present to you “Ask Jenna (and Drew!) ANYTHING”. Yup, that’ right. My husband, Drew, and I are about to dig into your questions revolving everything from marriage to personal all the way to business. (I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger Instagram... if you’re not hanging out there, you’re totally missing out!)We are fully covering ALL the nitty gritty details of your questions…If you’re wondering how we balance business and play, what our relationship story is, what it’s REALLY like to marry a #girlboss (and how Drew truly feels about how much I share online), or how our most embarrassing habits! , then this episode is for you.Let's jump in!BLOG: http://jennakutcherblog.com/drew FACEBOOK COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ 

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