The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business
Jenna Kutcher
You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of.The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress.If you have ever asked yourself how do I grow my business online without burning out, what do I even post on social media that truly connects with people, can Pinterest or podcasting really grow my audience while I sleep, how do I build an email list from scratch without the tech headaches, is it actually possible to make money with a small audience, what should I offer and how do I launch it without second-guessing everything, or am I too late to start over or scale up, this show is your answer.Every episode blends practical, proven strategies with the mindset shifts you need to break through imposter syndrome, release overwhelm, and clarify your next steps. Past guests include powerhouse names like Amy Porterfield, Mel Robbins, Marie Forleo, Ed Mylett, and Jasmine Star.With over 110 million downloads, The Goal Digger Podcast has helped thousands of women get strategic with their time, grow brands that feel aligned and profitable, launch offers with confidence, create content that works even while they rest, and replace running on empty with systems that actually support their life.You do not have endless hours to figure it out. This podcast gets straight to what works. It is where clarity meets action, where practical tips meet personal truth, and where you finally start to feel like you are on the right track.Subscribe now and join the movement of women building life-first businesses that give more than they take. Visit goaldiggerpodcast.com for show notes, tools, and bonus resources. And if this show helps you, leave a review so more women can find it and feel less alone.
Episodes
Mentioned books
Dec 5, 2022 • 47min
623: Don’t Make This Mistake with Your Finances
You know you can’t talk business without talking about money – profits, losses, taxes, paying your staff, investing in resources to keep things growing, the cost of doing business… It’s a lot to wrap your brain around, especially if you started your business to do what you love every day, while also *hopefully* making money while you do it.Katie Gatti Tassin is here to dig into a full range of money topics especially relevant to side hustlers and full-time entrepreneurs. Making money as a contractor? We’re digging in. Taxes? We’ll talk about ‘em. Budgeting with a variable income? Yup, we’ve got that covered, too. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/katietassin
Nov 30, 2022 • 38min
622: I Tried Biohacking and The Results Might Surprise You
This has been one of the most requested topics ever. I did a podcast episode a little while back all about my own health journey, where I referenced that I have gotten very much into biohacking and am very curious about it because it's become a part of our lives. And I got so many DMs and requests from you guys to record this episode, so I am super excited to dive into the topic of biohacking.Biohacking is also known as human augmentation, which sounds kind of creepy or like human enhancement. It's kind of this do-it-yourself biology aimed at improving your performance, your health, and your well-being through strategic interventions. For many biohackers, biohacking in general consists of just making small incremental diet or lifestyle changes to make small improvements in your health and well-being, and that has been a huge piece on my own health.And so today is all about biohacking, coming from someone who knew nothing about this a year ago, who is not a doctor who will probably get things wrong, but who has experienced the benefits of biohacking in big ways over the last year. I'm going to walk through 14 things that I've done or tried in the last year and I'll share about if I've enjoyed them, if I'm still doing them or if it wasn't for me. Alright, let's dive on in.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/biohacking
10 snips
Nov 28, 2022 • 41min
621: The SEO Secrets to Growing Your Business Organically
True or false: It’s possible to grow your business organically without spending a dime on paid ads. I can almost hear my two guests for this episode shouting from Minneapolis, “IT’S TRUE!” Yes, organic business growth is totally possible without spending on ads. The secret here is SEO – search engine optimization. Abbey Oslin and Courtney Petersen are both co-founders and business besties of Duo Collective, a boutique organic marketing agency specializing in social media strategy, branding, SEO and coaching for small business owners and creative entrepreneurs. The dynamic duo of Abbey and Courtney are here to demystify SEO starting with the basics, but don’t worry, for all you seasoned SEO DIYers listening, they’ve also got some updated advice and strategies to keep your SEO on point. Three SEO obsessed women on one podcast together… This should be FUN. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/seoisfun
Nov 23, 2022 • 50min
620: How to Leverage Where You Are to Get to Where You're Going
Usually once a month I sit down with my podcast producer, Kylie, and she grills me on a topic. But Miss Kylie is busy snuggling her sweet little baby, so I asked Brooklyn to come on. Brooklyn is an incredible member of my team who has been with me for four whole years, she is the keeper and the writer of all the words inside of the brand.Today's topic is actually one I'm very excited about because I don't know if you're like me, but around this time, each year as we inch closer to the new year, I feel this simultaneous pull and tug of, who do I want to be coming the next year? And what do I wanna accomplish? And what do I need to wrap up in order to make this year great? And who am I going to turn into?And it's this beautiful, beautiful pressure that we sometimes put on ourselves or the world puts on us, or the changing calendars bring to us of wanting to move in a new direction. However, today's topic is how to leverage where you're at to get to where you wanna go instead of abandoning all the things that have gotten you here.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/nextsteps
6 snips
Nov 21, 2022 • 1h 24min
619: How to Get Clear on What ‘Having It All’ Means for You
Having a ‘dream’ or vision for your life can look great on paper, but in practice, more often than not, can start to feel overwhelming. How is someone supposed to actually juggle a career alongside, well, anything else? Time for adventure, family, community, rest, creativity? All signs start pointing to burnout. And I’m passionate about showing you that the ‘having it all’ burnout only happens when we let other people define it for us. That’s why I wanted to sit down with my friend and truly brilliant leader, Lewis Howes, on his podcast School of Greatness! This conversation felt so perfectly timed. If you’re not already a student of the School of Greatness, then make sure you subscribe and listen in — my takeaways are always profoundly simple and super applicable.As I listened to this episode on his show, I found myself wanting to make sure YOU heard these words. We dive into why it’s SO important to invest in yourself, and what it really looks like to overcome the doubt and fear that holds us back from doing that wholeheartedly. The themes and messages here are truly meant for you, Goal Diggers, so I am grateful that Lewis let me share this conversation here with you, too! GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jennawithlewis
Nov 16, 2022 • 44min
618: How an Infomercial Unexpectedly Taught Me These Marketing Strategies
I can't believe I'm recording an episode talking about an infomercial, but here we are. I actually had an entirely different episode planned for today, I was going to record an episode all about boundaries, but I actually pivoted because I had a really interesting encounter this morning.I went to get my nails done, and while I was sitting there with dead headphones and nothing to do but watch the tv, an infomercial for Nutri Sealers caught my eye. I had the pleasure of watching this infomercial for about 45 minutes, and I actually learned a lot from it. I was so intrigued and I kind of asked myself like, what are they getting right? Because I am not a Nutri Sealer customer yet, however, I want to talk about how the infomercial almost made me a customer. So today's episode is going to be about the five things that I learned from watching an infomercial that we can all apply to our marketing strategy today. What do you think? Should we dive in? Let's go.GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/infomercial
Nov 14, 2022 • 46min
617: Curious about Cryptocurrency? Hit Play Now!
Bitcoin had a bad week — like a really bad one. And if you’re out of the know or don’t understand that world, you’re not alone, we don’t really get it either. In fact, the timing of this release feels a little uncanny as headlines are hitting on the topic (and we still don’t understand it all!) We recorded this episode with Brit a few months ago (to help prep for our producer’s maternity leave!) and so while the Bitcoin world is experiencing interruptions, the content inside of this show helps dissect what this world is and if it’s something you might want to explore.Cryptocurrency. What’s your first thought when you hear that word? Maybe you’re already an investor and you know the potential in this growing space. Maybe you have a healthy curiosity but reasonable skepticism about it.For a time, I definitely felt like the world of crypto and NFTs and Web3 was rife with gatekeepers wanting to keep women and non-binary people on the outside... But leave it to serial entrepreneur Brit Morin to bust down those gates and wave in a community of people to learn all about how to invest and benefit from an industry that will reach an estimated value of $10 trillion in the next five years.You might know Brit Morin from her lifestyle and education company Brit + Co, but in this conversation, we’re talking about her endeavors in the Web3 and cryptocurrency arena. She will demystify the terms and concepts you need to know to get started, why it’s not too late to dive into the space, how people are making money with crypto, and some advice as you get started or grow your portfolio in the world of Web3. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/britmorin
Nov 9, 2022 • 38min
616: Simplifying Your Marketing To-Do List: Here’s Where to Focus First
Marketing is confusing and overwhelming because we listen to ALL of the things we should be doing and chances are, if you’re just starting out – or even if you’re established, you’re walking around with some guilt or shame in feeling like you KNOW what you need to do but you either don’t know HOW to do it or don’t have the bandwidth to do it all. Let me take you back over a decade to one of my business courses in college where they taught us the four P's: product, price, place, and promotion. I literally remember learning about these “p’s” sitting next to Drew in a course and when I think about knowing how and where to market your business, it’s important we take these four p’s into account. I’m going to let you establish your product and price – I have a few good episodes on pricing strategies, and we’re going to focus on place and promotion in today’s episode! Are you ready to dive on in as we talk about what to focus on first in your marketing?GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/focusfirst
Nov 7, 2022 • 48min
615: Building a Product-Based Business that Can Survive Any Season
Where are my product-based business owners at? I know the community of makers and creators listening to this show is a mighty one, so I am thrilled to welcome two expert voices in the product-based space to speak to the unique challenges and opportunities that come with launching and growing a business around a physical product. Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. Together their goal is to change the landscape of product entrepreneurship and help product-based entrepreneurs grow and scale their businesses in an ever-changing landscape. In this conversation, Jacqueline and Minna are sharing their insider tips for leveraging the product-based space, how to prepare for business seasons (like big retail holidays), their philosophy for discounting and sales, and advice for getting the most out of your email marketing efforts. Ready for this chat with the Product Boss ladies themselves?GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/productboss
Nov 2, 2022 • 55min
614: I Found Out I Have ADHD (Here’s What I’ve Learned So Far!)
Hi, I’m Jenna Kutcher. I lose my phone at least 3x a day and if you listen closely you can hear my Apple watching pinging to find it. I procrastinate on life admin things to the point where opening an envelope stresses me and causes anxiety. When I finally do the things that I’ve put off for too long like unpacking my suitcase or applying for my passport renewal, I berate myself that it took me so long to do something so simple. I create unnecessary stress for myself and others in my disorganization or inability to complete tasks with a lot of details. I function well with little piles of the things in my life and struggle when things are put away. I am Jenna and I have ADHD and today’s episode is alllll about that. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/GOAL DIGGER SHOWNOTES: jennakutcherblog.com/adhd
