Marketing is confusing and overwhelming because we listen to ALL of the things we should be doing and chances are, if you’re just starting out – or even if you’re established, you’re walking around with some guilt or shame in feeling like you KNOW what you need to do but you either don’t know HOW to do it or don’t have the bandwidth to do it all.
Let me take you back over a decade to one of my business courses in college where they taught us the four P's: product, price, place, and promotion. I literally remember learning about these “p’s” sitting next to Drew in a course and when I think about knowing how and where to market your business, it’s important we take these four p’s into account.
I’m going to let you establish your product and price – I have a few good episodes on pricing strategies, and we’re going to focus on place and promotion in today’s episode! Are you ready to dive on in as we talk about what to focus on first in your marketing?
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