In this episode of The Long Game Podcast, we delve into the essential aspects of entrepreneurship that can transform your business into a soulful and impactful journey. Today's conversation weaves into one conversation different topics including authenticity in business, core values, time management, and structuring your venture. To share her insights in this conversation, we’re joined by Kami Guildner. Kami is not your typical entrepreneur. She’s the Founder of the Extraordinary Women Ignite Conference, Extraordinary Women Connect events, and host of the award-winning Extraordinary Women Radio™ – a podcast igniting a new paradigm of entrepreneurship with Soul+Strategy at its heart. She has a passion for bringing together a sisterhood of influential women to learn, connect, and inspire, each dedicated to raising up her voice, her vision, and her visibility to lead soulful, wildly successful businesses of impact. “You can't outsource your leadership of thought.” - Kami Guildner Here are some things we discuss:  Authenticity leads to the right relationships in our business  The importance of listening inside, scheduling CEO time and opening up to our wisdom and our intuition for the growth of our business  How having a balance across our mindset, body, spirit, and community affects how we show up for our business   “People fall in love with your soul, not your face.” - Kami Guildner Kami also shares her SMART acronym: Simplification, Market, Ascending, Repeatable, Time Prosperity. These are the fundamental characteristics and foundations of a business that came out of her goal to build businesses that offer both time and wealth prosperity. This episode is a deep dive into the soulful and strategic dimensions of entrepreneurship. Kami's insights and experiences serve as an example for those who want to run their businesses with authenticity, purpose, and prosperity. Whether you're an aspiring entrepreneur or a seasoned business leader, you’ll find something in this episode that you’ll resonate deeply with. Connect with Kami:  Website Facebook Instagram LinkedIn YouTube  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Long Game, we're diving into the world of podcasting, entrepreneurship, and transparency as a business strategy. If you want to learn about building a thriving podcast, cultivating a passionate community, and achieving financial freedom, stick around because this episode is just for you. Our guest today is the remarkable Kate Erickson, a bona fide luminary in the podcasting and entrepreneurial universe. As the co-founder of Entrepreneurs on Fire podcast and a pioneer of many successful podcasts and courses, she's here to drop some serious wisdom and actionable insights.In this episode, we’ll be discussing: ●       The benefits and opportunities that come from podcasts●       Maximizing opportunities for engagement●       Building and fostering communities “Being an open book is not easy all of the time, but it's a core value of mine to share what I know and not hold anything back.” - Kate EricksonThis episode is full of AHA! moments, as Kate walks us through her experiences and lessons learned. She highlights the role that transparency and connection play in the modern business landscape, and we get an insider's look at how income reports and other innovative strategies aren't just about numbers—they’re about building trust and guiding your audience to their own success. Kate's story is an example of the power of staying true to your vision while nurturing genuine connections within your community.Connect with Kate Erickson:WebsiteInstagramLinkedInTwitter Learn more about your ad choices. Visit megaphone.fm/adchoices

The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style.Today we’re talking with Lizzie LaRock and we’re discussing the power of creativity. She’s the creator of The Life Feast, a one-of-a-kind program she calls a movement and a mission.Lizzie shares how she came up with the name “Life Feast”. She explains how this phrase came to her during a particularly difficult time in her own life. We are meant to have lives of joy after all! It’s not just about working and paying bills.How can we use creativity to live a bigger life?One way Lizzie made space for more in life was to sign up for piano lessons; something she’d always wanted to do. She had this realization when one of her daughters wanted to stop her lessons. She realized she was sad about it because she’d always wanted to learn to play.How can we switch from consuming to creating?There’s nothing wrong with streaming your favorite shows or checking out Tik Tok videos. Lizzie and I talk about how we focus on creating more often and use consuming content for fun and sometimes for inspiration.Creativity is a state, not a trait. It’s a muscle that we all have and can build upon.Lizzie shares why using her iPhone is what works best for her when she’s creating. It’s a great reminder to use what we have and take 15 minutes to take photos when you’re inspired.To spark creativity Lizzie shares prompts to help people see their world with a new perspective. Here’s a few examples:Worms eye viewShoot from the hipFocus on a specific color (what pops up?)Birds eye viewI love that these prompts can be integrated into part of your day. It’s not about setting aside an hour with a planned agenda. It’s about noticing what’s right in front of you and seeing it in a new way.Lizzie explains that she encourages a growth mind-set. No one was born with a great eye, knowing exactly how to create the perfect photo. Embracing your view, your imperfections and your perspective is what makes you interesting. It is what makes your creativity unique to you.Think play, curiosity, and sense of wonder. It’s something any of us can do as we begin to create. It allows all of us to be in flow leaving stress and perfection behind.Lizzie also brings the science. She teaches mindfulness based in the rigorously researched, evidence-based, scientific study of positive psychology.She calls her course a “gateway” drug. Many of her members move into other types of creative practices like painting, or writing, or acting etc. It’s a way to open up your creativity and your curiosity.We need 3 positives for every negative in our day.We are hard-wired to recall the negative things in life for survival purposes. Creative work helps us embrace and hold onto the positive. She explains the practice of savoring and shares several great examples that anyone can do.Reclaim your creativity!Connect with Lizzie:Life Feast Info https://www.larockstarcreative.com/the-life-feast-sales-pageInstagram https://www.instagram.com/lizzielarock/ Learn more about your ad choices. Visit megaphone.fm/adchoices

 Within the first seconds of seeing your website, visitors make the decision of whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based off of the book Building a StoryBrand by Donald Miller which was later on developed into a course, then a certification.  My guest in this episode is Heather Frechette-Crowley, Founder and Principal of Root Marketing and certified StoryBrand guide. “Your website is not about you, but for your client.” - Heather Frechette-Crowley In this insightful discussion, we focus on the crucial elements of your website's home page. We delve into every feature, detail, and piece of information that should—and should not—be present. We explore essential components like the one-liner, header, call-to-action buttons, and more. And we will explore three key points:●       How to make your client the hero●       Using scarcity and limitations to communicate your message●       Utilizing the power of clarity “When we try to be clever or quirky, we sacrifice clarity.” - Heather Frechette-Crowley Yes, your website is an excellent tool to build credibility and establish yourself as an authority in your field. However, its primary purpose is to help visitors determine if they want to work with you. By crafting your website with intention and utilizing the StoryBrand Framework, you create a platform that resonates with your audience and drives meaningful connections. Tune in to this episode to gain invaluable insights and practical tips for building a compelling website that truly speaks to your clients and fosters lasting connections. Connect with Heather Frechette-Crowley:WebsiteFacebookInstagramLinkedIn Connect with Sandra: Website  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s guest is the person who introduced me to the concept of morning pages. Julia Cameron, author of The Artists Way, explains them this way:  Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. *There is no wrong way to do Morning Pages*– they are not high art. They are not even “writing.” They are about anything and everything that crosses your mind– and they are for your eyes only. Morning Pages provoke, clarify, comfort, cajole, prioritize and synchronize the day at hand. Do not over-think Morning Pages: just put three pages of anything on the page...and then do three more pages tomorrow. This is an exercise that helps you have more consciousness during your day. It’s a process to help open your creativity. It’s all about uncovering, getting unstuck.  Today’s guest, Krysty Krywko, has her own process called anchor pages. She uses art and creativity to help people heal.   First up we talk about how Krysty chose to rebrand herself and her business. She shared why she knew she needed to make the change AND admitted why it felt so hard to release the old name/brand. “I can change my mind anytime I want to change my mind”. – Krysty Krysty shares her anchor pages process and how she uses this in her own work. It’s working through a series of prompts.   Name it and claim the emotions you are feeling right now.  How do you want to feel?   What actions do you need to take?   She reminds us that the actions are usually small steps that allow us to make a change.  She’s using this process with creativity to help clients with sobriety and recovery. She encourages using a journal to allow for creative expression when doing this work. I know for sure that we are all recovering from something, and this process is something anyone can do.  Krysty reminds us that it’s perfectly fine to start where you are, with what you have. Use the kids crayons and markers, cut photos out of magazines. Her advice: don’t censure. Just start.  The power lies in the process.  Hear how this process is different from creating a vision board. Krysty shares how some of her clients have use this journal-creating-process to gain clarity in life. She also explains 3 of her favorite ways to get started so you aren’t working with a blank page.  Final words: Start where you are. Don’t worry about showing anyone else and remember that there are no rules. You can’t do it wrong!  Connect with Krysty Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here, I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve learned. We are seeing success with online learning in general and specifically, women who have launched courses are seeing success. Even those just starting are finding a place for their online offers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Launching a podcast and preparing your episodes for listeners is just the beginning. Once your podcast is live, there’s still post-production work and marketing so it can reach your audience. That’s what we’re discussing today with my dear friend, Susan Winkler. Sue is the co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural wellness studio, and she’s also considering starting her own wellness podcast. She had a bunch of really good, insightful, questions for me that I’m sure every entrepreneur looking to start a podcast wants to know the answers to. Here are the three key lessons from this episode:  Repurposing your podcast content to reach a wider audience on different platforms.  Leveraging tools and technology to streamline your podcasting process.  Identifying practical and authentic ways to market your podcast effectively.   “The more true you are to yourself and to bringing your content forward, the more that audience is going to find you.” -Sandra Scaiano You don't have to implement every marketing strategy available. Instead, focus on understanding the various strategies so you can identify the ones that resonate with you and will be most effective in reaching your target audience. Find your unique approach and let your authentic content shine. Connect with Sue Winkler: Soma Vayu Garden LinkedIn  Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve been doing this podcast for three years now, and in that time, I’ve learned some tricks of the trade and noticed some trends. Podcasts remain a powerful content vehicle for sharing your voice, viewpoints, and connecting with your audience. When my good friend Susan Winkler asked me, "What do you need to know to start a podcast?" I invited her to join me in this two-part series where she interviews me and asks all her burning questions as a total podcast newbie. Sue, co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural wellness studio, is considering starting her own podcast. Today we dive into the technical and production aspects of podcasting.  In this episode, I talk about the equipment you’ll need, like microphones, recording software, and lights, and also about the music, intros and outros, editing, and hosting. I’ll guide you through the entire process from planning to having your episode ready for your audience to hear. If you're considering starting your own podcast, I’ll address all the questions you've asked and even those you didn't know to ask. Should I start a podcast? Is it worth it to have a podcast? Would I have the time and resources to sustain the podcast? What equipment do I need? Where do I even start? “You can start one way and move yourself up another way.” -Sandra Scaiano Podcasting is a personal journey, and your experience will be unique to you. The decisions you make as you go along will depend on your specific situation, goals, and available resources. This episode will help you identify the key factors influencing those decisions and help you start your own podcasting adventure. Be sure to stay tuned for the next episode, where we'll delve into post-production and marketing strategies for your podcast. Connect with Sue Winkler: Soma Vayu Garden LinkedIn Relevant Links: Audacity Riverside Shure MV7 Microphone Sound Box Lume Cube Table Top light  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we delve into the world of summits and what it takes to run a successful one. Summits offer entrepreneurs valuable networking opportunities, industry training, and a platform to market themselves and grow their audience. But behind the scenes, there are countless moving parts that contribute to a summit's success. Join us as we uncover the secrets to hosting a remarkable summit. “Summits are a lot of work. Do it wrong and you’ll learn how much work it is.” - Larissa Russell Our guests today are Larissa Russell and Malva Gasowski, the founders of Spectacular Summits, a company dedicated to hosting impactful summits and assisting clients in organizing their own. Larissa, known as the Summit Queen, is an entrepreneur, international bestselling author, speaker, artist, coach, and healer. With her extensive experience running summits for herself and other experts, Larissa brings unparalleled expertise to the table. Malva, an instructional designer, business trainer, summit creator, executive coach, and international bestselling author, is also a key figure in the summit space. Together, they also host the Elevate Your Kajabi Business Summit, a premier event that focuses on delivering proven advanced strategies and tactics for scaling Kajabi businesses and achieving long-term success. Throughout this episode we address key questions, including:  What value do summits bring to entrepreneurs and their businesses?  Is hosting or participating in a summit a worthwhile investment for your business?  Should you speak at a summit?   “As a summit speaker, I’m collaborating with someone else.” - Malva Gasowski Dispelling a common perspective that the other speakers and participants and summits are “competitors,” the ladies remind us that we’re collaborating rather than competing with one another. When professionals from the same industry come together, we bring our expertise, knowledge, and connections to the table. By embracing collaboration, we can collectively grow and support each other's success. Tune in to this episode to gain insights from Larissa and Malva on how to create and leverage summits for maximum impact. Connect with Larissa Russell: Website LinkedIn Connect with Malva Gasowski: Website Facebook Instagram LinkedIn Connect with Spectacular Summits: Website LinkedIn Elevate Your Kajabi Business Summit  Learn more about your ad choices. Visit megaphone.fm/adchoices

There are times when we doubt whether or not something is possible. Whether it’s a big goal, a trip we dreamed of, a little “what if?” thought. In this episode, we’re talking about if that thing we want to do is possible (spoiler alert: it is!), and the amazing things that happen when we let go of our control a little bit. And who better to talk about this than today’s guest, Lisa Corrado. Lisa is a coach and champion for small business owners & entrepreneurs. She’s a cancer survivor and wildly enthusiastic traveler who is right now (as of the release of this episode) walking the entire 500+ miles of the Camino de Santiago in Northern Spain. “Sometimes it’s easy, and sometimes it’s hard. But it all gets done.” - Lisa Corrado Lisa shares how her trip’s been so far, meeting different people, the miles of nature, historical sites, culture, and all the food. But how did she prepare for this two-month trip, and how does she manage to do it all while staying connected, running her business, and servicing her clients?  Here's a few of the lessons Lisa learned:  When you decide to do something, things will align and fall into place for what you want to happen.  When you loosen your hold and let go of the idea that things have to happen your way, you open up a different path that would have been better and easier than anything you could have planned for.  Open yourself up to meeting people and experiences that will restore your faith in humanity.   “In my business, when I loosen my grip and don’t hold things too tightly, it grows faster than it did before.” - Lisa Corrado This trip was something that Lisa decided to do, and she did what she could to make it happen, then the rest fell into place. She’s someone who reinforces the lessons she’s learned and exemplifies the things she teaches. This is part of the reason why her clients trust her so much. Listen to this full episode to learn more from her. Connect with Lisa Corrado: Website Facebook Instagram LinkedIn Breakthrough Retreat  Learn more about your ad choices. Visit megaphone.fm/adchoices