The Long Game Podcast with Sandra Scaiano The StoryBrand Framework with Heather Frechette-Crowley EP 163
Within the first seconds of seeing your website, visitors make the decision of whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based off of the book Building a StoryBrand by Donald Miller which was later on developed into a course, then a certification.
My guest in this episode is Heather Frechette-Crowley, Founder and Principal of Root Marketing and certified StoryBrand guide.
“Your website is not about you, but for your client.” - Heather Frechette-Crowley
In this insightful discussion, we focus on the crucial elements of your website's home page. We delve into every feature, detail, and piece of information that should—and should not—be present. We explore essential components like the one-liner, header, call-to-action buttons, and more. And we will explore three key points:
● How to make your client the hero
● Using scarcity and limitations to communicate your message
● Utilizing the power of clarity
“When we try to be clever or quirky, we sacrifice clarity.” - Heather Frechette-Crowley
Yes, your website is an excellent tool to build credibility and establish yourself as an authority in your field. However, its primary purpose is to help visitors determine if they want to work with you. By crafting your website with intention and utilizing the StoryBrand Framework, you create a platform that resonates with your audience and drives meaningful connections.
Tune in to this episode to gain invaluable insights and practical tips for building a compelling website that truly speaks to your clients and fosters lasting connections.
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