The Long Game Podcast with Sandra Scaiano

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive thinking and rebalance quickly. It’s not about never having a bad day or being perfect. Resilient people move beyond the trials of today and see things from a larger perspective. Learn more about your ad choices. Visit megaphone.fm/adchoices

This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords. Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a lot of resistance around this because it feels overwhelming. After this episode you’ll understand why keywords matter and where to start. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business. I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that may show up unexpectedly in your day and how to make the most of them. Remember that processes don’t have to be a huge undertaking; you can implement and tweak along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into the content planning system that grows out of them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I’m talking all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re almost into the final quarter of the year! Are you where you want to be? If not (and even if you are), today’s episode offers a 3-part “pep talk” to get you back on track with your planning and goals so you can end the year strong. In today’s episode, I’ll share three mini pep talks (some of which I also give to myself when I need them) around key actions to close out 2020 successfully. Learn more about your ad choices. Visit megaphone.fm/adchoices

After all these years in business, I never thought that my family would inspire an episode—but this is the one! I gathered these thoughts after a family get-together made me realize how many of our stories contain unworked emotions and ideas that might stay with us for years. In today’s episode, I talk more about this concept, and how one of my favorite quotes, “the only way out is through,” can be used to move us forward in life and in business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready for an inspiring, energizing and fun conversation between me and my guest Tracy Otsuka. As someone who’s known Tracy for a while now, I’ve seen first-hand how the power of niching down impacted her business in a very big way. Today we chat about Tracy’s “before” and “after” in her business and how finding work that resonated personally allowed her to discover her audience and serve them in the best way possible. Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding your perfect VA is step one. Last week we talked about how the right person will help you elevate your business. Today I’m sharing specifics about how I work with my VA, Grace. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a special episode because I’m talking with my friend and business mentor Jen Lehner. I was at an in-person mastermind hosted by Jen when the idea for this podcast came to life! We talk about a ton of great info and dive into planning, execution and what it takes to build a team. Be ready to be inspired! Here are the key insights: • Why do 90-day sprints work? Jen shares the philosophy for this and why it is so powerful. • Of course we talk systems. Learn more about your ad choices. Visit megaphone.fm/adchoices