The Long Game Podcast with Sandra Scaiano cover image

The Long Game Podcast with Sandra Scaiano

Latest episodes

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Dec 23, 2020 • 14min

The Trifecta: Onboarding, Automations and Segmenting EP: 36

In true long game style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting aren’t sexy or sparkly. They are powerful. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 16, 2020 • 19min

Choosing the Right Online Course Platform EP: 35

This is the most asked question I see in online communities. In this episode I break down what works. There are 2 key ways to set up a course. Here are key things to think about when making a platform decision: • Ease of used based on your tech skills • Where are you in your business • Budget – always a concern My recommendation? Use the right tool for the right application and it will be less hassle and save you time and money. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 9, 2020 • 16min

Creating Your Course or Membership Content EP 34

I’ve talked about courses and memberships and now it’s time to plan yours!  Today you’ll find out how you can turn what you do, what you know and what you love into an online course or membership content.   Creating course and/or membership content takes work and planning, and it can be so worth it. It’s a great way to take your expertise and package it in a way that your audience gets the help or solutions they need.   Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 2, 2020 • 24min

Holiday Gift Guide 2020 EP 33

Welcome to the first ever Long Game Gift Guide. I’ve been shopping early and when I looked at a few gift-guides they didn’t really have things that I wanted for myself, or gifts I wanted for others.   So, after doing my own shopping (in the name of research of course) I’ve created the Long Game Holiday Gift Guide. I’m sharing some of the gifts I’ve purchased and some of the things I’d love to find under the tree with my name on it!   Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 25, 2020 • 12min

The Long Game Is . . . Courses for Every Industry EP: 32

This topic is something that comes up nearly every day with clients. As I mentioned in episode 30 the pandemic and related shifts in the business world, have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing new. PBS, HGTV and The Food Network made digital learning routine. It’s not just for home DIY projects anymore. I cover examples, resources and 6 questions to get you on your w Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 18, 2020 • 40min

Rock Your Strengths with Pat Roque EP 31

After a series of personal and career twists and turns, Pat Roque experienced a seismic shift in her life when her corporate career came to an abrupt end. Eventually, a unique gift for her 50th birthday was the catalyst for a new direction in her life that allowed her to shift to her new direction as a Career Transformation Coach. Today, Pat helps people define their strengths and determine their own best direction in business and life. She joins me to talk about her unique approach to career change. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 11, 2020 • 20min

Online Courses versus Membership Site EP: 30

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here, I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve learned. We are seeing success with online learning in general and specifically, women who have launched courses are seeing success. Even those just starting are finding a place for their online offers. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 4, 2020 • 44min

Pinterest Traffic Building with Penny Fox EP: 29

Pinterest is so much more than boards with pretty pictures! Today Pinterest traffic-driving expert Penney Fox talks about how to use Pinterest as a key tool to drive traffic to your website and increase your customer base Penny has been a Pinterest expert since 2011 and is an amazing source of information. Pinterest is a tool that offers a ton of value if you know how to use it. If you’re not yet optimizing your presence on this platform, this is a great time to start. And Penny’s program can help. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 29, 2020 • 12min

The Long Game Is . . . Universal Concepts EP: 28

Whether your business relates to wellness, coaching, real estate or something else, there are universal threads that run through all businesses. Today, I talk about what these threads are and how you can take action to tap into the information and value you’ll find in other businesses, whether or not they are from within your own industry. In today's episode I cover 4 key universal concepts and 5 steps you can take to improve your processes and create meaningful connections. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 21, 2020 • 35min

The Long Game is . . . Resilience with Taryn Abrahams EP: 27

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive thinking and rebalance quickly. It’s not about never having a bad day or being perfect. Resilient people move beyond the trials of today and see things from a larger perspective. Learn more about your ad choices. Visit megaphone.fm/adchoices

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