The Long Game Podcast with Sandra Scaiano

I’m taking a strategic look at how we spark and build relationships. Digital marketing info is often about the tactics and they are important. But the best tactic won’t make a difference if you don’t understand how to use it to build meaningful connections with prospects and clients. Relationships still matter, even online. Can I really make a living with my online course? The answer is yes. The details make the difference. Find out how to understand the opportunities in each step of the proces Learn more about your ad choices. Visit megaphone.fm/adchoices

In true long game style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting aren’t sexy or sparkly. They are powerful. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the most asked question I see in online communities. In this episode I break down what works. There are 2 key ways to set up a course. Here are key things to think about when making a platform decision: • Ease of used based on your tech skills • Where are you in your business • Budget – always a concern My recommendation? Use the right tool for the right application and it will be less hassle and save you time and money. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’ve talked about courses and memberships and now it’s time to plan yours!  Today you’ll find out how you can turn what you do, what you know and what you love into an online course or membership content.   Creating course and/or membership content takes work and planning, and it can be so worth it. It’s a great way to take your expertise and package it in a way that your audience gets the help or solutions they need.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the first ever Long Game Gift Guide. I’ve been shopping early and when I looked at a few gift-guides they didn’t really have things that I wanted for myself, or gifts I wanted for others.   So, after doing my own shopping (in the name of research of course) I’ve created the Long Game Holiday Gift Guide. I’m sharing some of the gifts I’ve purchased and some of the things I’d love to find under the tree with my name on it!   Learn more about your ad choices. Visit megaphone.fm/adchoices

This topic is something that comes up nearly every day with clients. As I mentioned in episode 30 the pandemic and related shifts in the business world, have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing new. PBS, HGTV and The Food Network made digital learning routine. It’s not just for home DIY projects anymore. I cover examples, resources and 6 questions to get you on your w Learn more about your ad choices. Visit megaphone.fm/adchoices

After a series of personal and career twists and turns, Pat Roque experienced a seismic shift in her life when her corporate career came to an abrupt end. Eventually, a unique gift for her 50th birthday was the catalyst for a new direction in her life that allowed her to shift to her new direction as a Career Transformation Coach. Today, Pat helps people define their strengths and determine their own best direction in business and life. She joins me to talk about her unique approach to career change. Learn more about your ad choices. Visit megaphone.fm/adchoices

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here, I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve learned. We are seeing success with online learning in general and specifically, women who have launched courses are seeing success. Even those just starting are finding a place for their online offers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pinterest is so much more than boards with pretty pictures! Today Pinterest traffic-driving expert Penney Fox talks about how to use Pinterest as a key tool to drive traffic to your website and increase your customer base Penny has been a Pinterest expert since 2011 and is an amazing source of information. Pinterest is a tool that offers a ton of value if you know how to use it. If you’re not yet optimizing your presence on this platform, this is a great time to start. And Penny’s program can help. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether your business relates to wellness, coaching, real estate or something else, there are universal threads that run through all businesses. Today, I talk about what these threads are and how you can take action to tap into the information and value you’ll find in other businesses, whether or not they are from within your own industry. In today's episode I cover 4 key universal concepts and 5 steps you can take to improve your processes and create meaningful connections. Learn more about your ad choices. Visit megaphone.fm/adchoices