The Long Game Podcast with Sandra Scaiano

Today’s mini episode is a continuation from last week’s episode about happiness. (If you haven’t heard that one – check it out here – it’s short and powerful!) Even the most optimistic person is going to run into trouble. It’s a part of life. Sometimes things don’t go as planned or maybe you have to deal with a person that drains you. Maybe a big project or opportunity didn’t work out. That’s life, right? So, what do you do? I’m referencing Robert Mack, author of Happiness from t Learn more about your ad choices. Visit megaphone.fm/adchoices

“The actions that you took last year brought you to where you are today.” I’m using this quote in my up-coming webinar. What you did last year contributed to where you are now. What you do every day makes an impact in where you’ll be tomorrow. I’m having all the feels around this because I’ve been head down working on my own business. It’s been so intense, I my eye began a twitching! Yeah. That happened. It was a good reminder for me to remember what matters. That brought me to “blis Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is about creativity and making vidoeos! I’m talking about dipping my toes into video content with help from my good friend Holly G. You are going to enjoy this plus you’ll find out how easy this method is to help you get started. If using video has been on your to do list for months (like me) this episode is going to break it down for you. I’m sharing my journey and yes, the things I’ve done to make creating video content easy. Holly is my first repeat guest, and she was great. Learn more about your ad choices. Visit megaphone.fm/adchoices

As I focus more on my personal business goals (such as the new course I’m developing), I’ve been thinking about the concept of “your why” more and more. Your “why” is important for so many reasons, and it’s critical to check in with your “why” as things change, as you grow, or as the world around you changes.  In today’s episode, I examine the concept of your “why” and how it can serve you in your life and business. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re wondering what Energetic Thinking means, I share more in today’s episode: it’s when your thinking flows and you gain insights based on random experiences or something you’ve seen or heard in real life. One place I like to spark inspiration is in the news and seeing what large corporations do in terms of marketing, advertising and content creation. You can glean some amazing insights that you can apply on a smaller scale to your own business. It’s super cool! Learn more about your ad choices. Visit megaphone.fm/adchoices

I always put my clients first in business, and I bet the same is true for you. So how do you make time to work on your own business when you have projects you want to complete? That’s what I’ll be talking about in today’s podcast.  I used the process of creating content on my own business with a course I’m working on now. Today, I’m going to reflect on how this is different from working with clients. For instance, progress on your own projects might be a little slower than when you work with c Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever had to use your own teachings and philosophy on yourself? Today’s guest, my good friend Mallika Malhotra, used all her own processes around branding and brand photography when she had to establish her business all over from scratch. You’ll learn all about brand attraction today with Mallika.  If you want to step out of the “hobbyist” phase and really elevate your brand to that of “expert,” that’s where professional brand photos come into play.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Summer is coming and the world is opening up—I’m excited! From simple dinners with friends to graduations and weddings, this seems like a good time to talk photography and taking great pictures. So let’s talk about iPhone photography today. My own training included a BFA with a definite interest in photography. I learned how to interpret images, convey your message with imagery, execution of images, darkroom techniques, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Zainab Illyas is an artist when it comes to desserts. Her specialty are French macarons, and she creates beautiful, expertly crafted custom treats. As a women owned business, hers could have been shut down by COVID. But she flourished. So what did she do to ensure that her brick-and-mortal business continued to succeed during the pandemic? Listen in today for this different entrepreneurial perspective.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Following the pandemic in 1918 we had the roaring 20's. What will follow this pandemic? A new kind of renaissance! Repurposing is the best way to reflect on where you've been and show the path ahead.  I'm taking my own advice and repurposing this episode about repurposing. I know, very meta. Enjoy!  Learn more about your ad choices. Visit megaphone.fm/adchoices