My .4 Cents

Brian Zisuk, co-founder and EVP of AudioMac, shares his insights on music promotion across TikTok, Reels, and Shorts. He discusses how algorithms impact artist visibility and the importance of platform-specific strategies. Brian highlights AudioMac’s role in supporting independent artists and the unique challenges of promoting regional music, particularly from Africa. The conversation also touches on community engagement and the vital need for innovative content over mere trends in the competitive music landscape.

In this engaging conversation, Chris Greenwood, known as Manafest, shares his inspiring journey as an independent musician and entrepreneur. He reveals his remarkable triumph with a six-figure Olympic sync licensing deal. Chris discusses transitioning from live performances to harnessing the power of streaming and digital marketing, including the strategic use of Facebook ads. He offers essential insights for emerging artists on navigating the complexities of music rights, maximizing revenue streams, and branding through merchandise, while also addressing both the challenges and perks of today’s music industry.

This episode of "My Point Four Cents" features a deep dive into the Spotify algorithm with musical artist and educator Chris Greenwood, also known as Manafest. Hosts Dustin Boyer, Matt Bacon, Jesse Cannon, and Andrew Southworth explore the metrics behind Spotify's Popularity Index and share insights from a data-driven study that analyzed the streaming behavior of hundreds of artists. Andrew explains findings from their research, revealing surprisingly simple correlations between streams and algorithmic playlist placements such as Release Radar and Discover Weekly. The conversation also covers artist development strategies, sync licensing, the economics of digital and physical music sales, and the realities of modern streaming income. Greenwood shares his journey from major label deals to independent success, including stories of high-value sync placements and how he leveraged digital marketing and sales funnels to sustain a thriving music career.Watch Andrew's video on the Spotify Algorithm here: https://www.youtube.com/watch?v=-w3hk2KtKXo&t=603sHelp us crack the algorithm for part 3 here: https://forms.gle/Yiffp3CjMiJf8nvT6Follow Andrew Southworth@andrew.southworthhttps://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow MattBacon@bacons.bits  dropoutmedia.netsapphireeye.net  Hosted on Acast. See acast.com/privacy for more information.

James Rhodes, the President and CEO of FiXT Music, shares insights about empowering artists through equitable deals and sustainable careers. The discussion dives into the balance artists must strike between personal branding and music promotion on social media platforms. Rhodes elaborates on the importance of fair profit-sharing, particularly the 50-50 model he advocates. Trends in artist-label relationships and the complexities of the live music economy, including financial challenges in big cities, round out a thought-provoking conversation about navigating today's music industry.

Victor, known as Goshfather, is a Disco House musician celebrated for his energetic performances and unique Soviet-inspired aesthetic. He shares his remarkable journey from nearly quitting music to a revitalized career, thanks to his commitment to releasing a song every week. Victor discusses the significance of authentic storytelling and building communities through social media, while also emphasizing the importance of completing musical projects. With insights into mentoring emerging artists, this conversation is filled with inspiration and practical advice for budding musicians.

Victor, known as Goshfather, is a Disco House DJ and producer celebrated for his vibrant blend of Soviet aesthetics and high-energy EDM. He shares his impactful journey through the music industry, including nearly stepping away from his career. Their discussion dives into the intricacies of Spotify's algorithm, exploring how it affects artist visibility and the importance of genuine fan connections. Goshfather also offers sound advice on branding, content strategy, and the risks of third-party playlisting, inspiring both emerging and established artists.

The signing of the first AI artist by a record label has ignited fierce debates about the value of AI-generated music. Critics argue it undermines human creativity, while supporters claim it requires a unique skill set. The discussion explores AI's impact on music production, revealing how it can democratize music creation but may lack emotional depth. Historical perspectives on music technology highlight the ongoing challenge of balancing innovation with artistic integrity. Overall, the future of AI in songwriting promises both transformation and tension in the industry.

Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and experience at grassroots shows led to launching Tankcrimes, which has grown from selling seven-inches out of a shopping cart to running a full-fledged label. They discuss how the changing economy and digital landscape have transformed the way independent artists and labels promote themselves, emphasizing the role of direct-to-fan engagement and sustainability. Scotty also reflects on the future of DIY, staying authentic, and maintaining mental health in a digital age, while continuing to build a label rooted in community, passion, and perseverance.Follow Andrew Southworth@andrew.southworthhttps://andrewsouthworth.com/https://www.youtube.com/andrewsouthworthFollow Jesse Cannon @jessecannonjessecannon.comFollow Dustin Boyer @dustintheindustryplant Follow MattBacon@bacons.bits  dropoutmedia.netsapphireeye.net  Hosted on Acast. See acast.com/privacy for more information.

Scotty Tankcrimes, owner of Tankcrimes Records, shares his journey from DIY punk shows in San Francisco to running an indie label. He discusses the ethical dilemmas artists face with platforms like Spotify, illustrating the struggle for fair compensation. The conversation dives into balancing artistic integrity with market pressures and emphasizes the importance of community and experimentation in music. Listeners gain insights into navigating the music industry while staying true to one's vision amid financial challenges.

The discussion centers around Oracle's rumored acquisition of TikTok and what it means for musicians. The hosts dive into the complexities of social media dynamics and the importance of connecting directly with fans through email and SMS marketing. They share humorous anecdotes from their musical journeys and highlight the challenges independent artists face in an evolving landscape. Additionally, they explore alternative career paths and the significance of building genuine relationships within the music community.