My .4 Cents Indie Artists’ Best-Kept Secret w/ Brian Zisook of Audiomack
Aug 27, 2025
Brian Zisook, co-founder and leader at Audiomack who built a discovery-first streaming platform for independent creators. He talks about Audiomack’s roots in hip-hop, rapid growth across Africa, Latin America and diasporic markets. Short takes on human curation, geo-targeted playlists, creator tools like in-app messaging, and strategies for fan clubs and regional music communities.
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Prioritize Discovery Over Passive Plays
- Use AudioMack for discovery because its audience is young, multicultural, and discovery-driven.
- Prioritize building a community on AudioMack as those users are more likely to save and stick with you.
Become A Verified Tastemaker
- Apply to be a Tastemaker by regularly curating and updating playlists to get an editorial badge.
- Monetization for tastemakers is coming, so maintain active, quality playlists now.
Use Free Direct Messaging To Reach Fans
- Use AudioMack Connect to message everyone who follows your profile for free and centralize artist-fan community in one app.
- Encourage followers to opt in so your messages reach them without paid boosting.