Beyond Influence

We chat with the dynamic Kay Brown of Betches and The Betchelor podcast about her journey to becoming a well known content creator. Kay talks about the importance of connecting with your audience one-on-one to build community. We discuss her growth from content creation as a hobby to a career, including how she dedicated more time and energy to her craft. We also explore how your personal brand can guide your career choices, as Kay shares why staying true to your personality — even at the risk of losing followers — is crucial. Hear Kay’s story and why she believes that people may come for the content, but being honest and true to your character is what makes them stay.Follow Kay on social @Kayyorkcity.

Cole and Tezza, the visionary duo behind the Tezza app, created a seamless platform for content creation. Originating from a tight-knit bond as childhood friends, their relationship blossomed into romance and eventually dating and marriage. Combining Tezza's artistic flair in photography and art direction with Cole's experience in product development, they started their entrepreneurial journey from their New York apartment in 2018. What began as a humble endeavor has grown into the success story of Tezza, now a thriving multimillion-dollar creative tool made specifically for creators.In this episode, we talk to Cole and Tezza about how they started Tezza from scratch. Learn how they balance their time as founders, influencers, and parents, and get their honest advice about becoming a full-time content creator.Follow Tezza @Tezza.Barton and Cole @Cole_hermm.

Tune in to our chat with Nicole The Intern, where we cover her journey and the significant steps she took that led to Mixoloshe’s upcoming rebrand to SMASHD. Plus, learn why her account is known as having "the best marketing strategy ever".In this episode, we talk with CMO Mike Chambers and Nicole about the importance of consistent content creation and following through to see tangible results. Discover tips on how to stay motivated — even when you don’t have immediate success. Learn about the benefits of rewarding and involving your community throughout your entire brand evolution. Leverage learnings from the viral strategy of Mixoloshe/SMASHD to help guide your own marketing initiatives.Follow Nicole The Intern @TheBestMarketingStrategyEver and the brand she blew up @mixoloshe (soon to be SMASHD).

Explore the world of pet influencing with Lindsay Van Bramer and her dog, Beth, on this episode. Learn about making pets relatable, going independent from management companies, collaborating with brands, and turning creativity into a successful business. Follow Lindsay and Beth @PardonThyFrench for more insights and inspiration.

Tiffany Pennywell Brown from Love is Blind shares tips on building confidence in content creation. Discussions on exclusive vs. non-exclusive partnerships, interviewing management teams, and letting go of perfection for fulfilling creativity.

Join Marcel Cunningham, aka BasicallyIDoWrk, as he shares insights on turning video game streaming into a full-time career. He discusses setting boundaries, growing his community, finding a niche, maximizing revenue from social media, transitioning to lifestyle content, and the excitement for future plans.

Jason Tartick, Wall Street Journal Best-Selling Author and host of 'Trading Secrets,' shares insights on building a career as a creator. Topics include time management, industry growth, talent management, imposter syndrome, and successes of his book tour. He discusses the importance of authenticity and vulnerability in career success and the growth of his talent management company, Rewired Talent. Jason also talks about seeking partnerships with hotel and airline brands, podcast revenue strategies, and future plans for expanding his brand.

Dr. Morgan Anderson, relationship coach and attachment theory expert, shares her journey from clinical practice to podcasting. She discusses authentic content creation, navigating relationships, and the importance of genuine product endorsements. Tune in for practical tips on building strong relationships and following your passion as a creator.

Reality TV star Chelsea Griffin Appiah talks about life post overnight fame, maintaining authenticity in the influencer space, testing products as an influencer, navigating public scrutiny, collaborating with brands, and managing partnership dynamics in marriage.

Hosts Kwame and Scott discuss the evolution of social media content creation, the global impact of social media on creativity, navigating public scrutiny after reality TV, and handling feedback in the creator's journey.