Beyond Influence

Tune in for our episode with Michelle Young of The Bachelor, who boldly decided to step away from her career as a teacher to start a foundation and create content full-time. Michelle shares how she maintains her identity and stays grounded as her personal brand continues to grow. She shares her journey of finding her purpose, starting the Michelle Young Foundation, and why she believes in serving others first.Follow Michelle Young across social @MichelleYoung.

Join us as we talk with Netflix personality and gaming influencer, Avori, as she discusses staying true to herself while navigating the world of content creation. In this episode, Avori shares her insights on understanding brand safety as a creator and maintaining authenticity in your work. Listen to her story of fighting through doubt and building a strong, supportive community within the world of gaming — all while seeking to empower women in the space. We also discuss the importance of monetizing content via brand collaborations while preserving the trust of your audience. Follow Avori across channels @AvoriStrib.

Join us as we discuss self-love and resilience with Izzy Zapata — Love is Blind and Perfect Match star turned content creator. In this episode, Izzy shares his journey of maintaining morale amid the relentless hustle of social media and the occasional challenge of online trolls. He reveals his strategies for knowing your worth and not selling yourself short — all while learning to make fun of yourself along the way. Tune in for a candid discussion filled with humor, practical tips, and inspiring stories that will empower you to embrace your true self on social.Follow Izzy across social @izzyzapata_

Join James Pendergrass, Netflix reality star and influencer, as he shares insights on creator skills, authenticity, and positivity. Learn about his journey from college to Netflix, dream brand deals, and balancing quality content creation with mental well-being. Follow for a refreshing take on being a content creator with passions for fitness, fashion, basketball, and mental health.

We chat with the dynamic Kay Brown of Betches and The Betchelor podcast about her journey to becoming a well known content creator. Kay talks about the importance of connecting with your audience one-on-one to build community. We discuss her growth from content creation as a hobby to a career, including how she dedicated more time and energy to her craft. We also explore how your personal brand can guide your career choices, as Kay shares why staying true to your personality — even at the risk of losing followers — is crucial. Hear Kay’s story and why she believes that people may come for the content, but being honest and true to your character is what makes them stay.Follow Kay on social @Kayyorkcity.

Cole and Tezza, the visionary duo behind the Tezza app, created a seamless platform for content creation. Originating from a tight-knit bond as childhood friends, their relationship blossomed into romance and eventually dating and marriage. Combining Tezza's artistic flair in photography and art direction with Cole's experience in product development, they started their entrepreneurial journey from their New York apartment in 2018. What began as a humble endeavor has grown into the success story of Tezza, now a thriving multimillion-dollar creative tool made specifically for creators.In this episode, we talk to Cole and Tezza about how they started Tezza from scratch. Learn how they balance their time as founders, influencers, and parents, and get their honest advice about becoming a full-time content creator.Follow Tezza @Tezza.Barton and Cole @Cole_hermm.

Tune in to our chat with Nicole The Intern, where we cover her journey and the significant steps she took that led to Mixoloshe’s upcoming rebrand to SMASHD. Plus, learn why her account is known as having "the best marketing strategy ever".In this episode, we talk with CMO Mike Chambers and Nicole about the importance of consistent content creation and following through to see tangible results. Discover tips on how to stay motivated — even when you don’t have immediate success. Learn about the benefits of rewarding and involving your community throughout your entire brand evolution. Leverage learnings from the viral strategy of Mixoloshe/SMASHD to help guide your own marketing initiatives.Follow Nicole The Intern @TheBestMarketingStrategyEver and the brand she blew up @mixoloshe (soon to be SMASHD).

Explore the world of pet influencing with Lindsay Van Bramer and her dog, Beth, on this episode. Learn about making pets relatable, going independent from management companies, collaborating with brands, and turning creativity into a successful business. Follow Lindsay and Beth @PardonThyFrench for more insights and inspiration.

Tiffany Pennywell Brown from Love is Blind shares tips on building confidence in content creation. Discussions on exclusive vs. non-exclusive partnerships, interviewing management teams, and letting go of perfection for fulfilling creativity.

Join Marcel Cunningham, aka BasicallyIDoWrk, as he shares insights on turning video game streaming into a full-time career. He discusses setting boundaries, growing his community, finding a niche, maximizing revenue from social media, transitioning to lifestyle content, and the excitement for future plans.