Beyond Influence

Ring ring, it’s Sara from Pareto calling! Tune in this week as we chat with Sara Uy, sales director and internet personality known for sharing her live cold calls online.  In this episode, we discuss what inspired Sara to post her cold calls, the importance of buying into what you do, and starting her own business after five years at Pareto.  With the success and marketability she’s gained from her social media presence, Sara’s excited to see what new opportunities her platform can create. Follow Sara on Instagram @saraauyyy

Meet Zack Goytowski, Love is Blind alum, husband, father, and content creator.  In this episode, we discuss how Zack found love with wife Bliss Goytowski on season 4 of Love is Blind. After two years of marriage, Bliss gave birth to Galileo Goytowski (the first ever LIB baby!). Zack shares his experience becoming a dad, and how he transitioned to content creation after his reality TV stint. With a background in law, Zack is well-versed in contracts and uses this expertise to help navigate his creator career with brands. Apart from the 580k followers he’s gained on Instagram, Zack and Bliss have also started their own YouTube channel with 11k subscribers and counting. Follow Zack on Instagram @zackgoytowski

Join us as we chat to the brilliant Jade Beason, founder of “The Creator Project” and content creator specialist. In this episode, we learn how Jade turned her YouTube channel into a six-figure business within months of uploading her first video. She discusses the benefits of short-term vs. long-term content, and how to sprinkle different parts of your personality into your work.When she’s not creating content, Jade dedicates her time to helping creators and entrepreneurs grow their own communities and revenue through The Creator Project. Follow Jade on Instagram @jadebeason

Meet Colin Rocker, a career-focused content creator and advocate with an audience of over 360,000 (and some impressive brand partnerships with Glassdoor,  L'Oréal, Microsoft, and Google).In this episode, Colin shares the lessons he's learned navigating his career on social media, spotlighting “first-gen professionals”, or the first ones in their family to work in a corporate environment. With frequent workshops and coaching on career success, Colin shares the realities of being a content creator and a successful Black American professional. Follow Colin on Instagram @Careercolin

It’s season two and co-hosts Kwame Appiah and Scott Sutton are back in the studio! Join Kwame and Scott as they take a deep dive into their respective roles at Later, their takes on the social media industry, and the most shocking things they’ve learned along the way. Plus, Scott shares some insight into being a CEO, the things he’s done along the way, and the most important characteristics he’s gained to become successful (hint: it’s not what you think!)Stick around for a sneak peek of what’s in store for season two — and get the inside scoop on who Kwame ran into at Burning Man. Follow Kwame and Scott on Instagram @ayokwam and @scottmsutton

Meet Lexi Smith, the content creator behind the popular Instagram and TikTok accounts featuring her dalmatian, Wiley, who is known for his heart-shaped nose. Lexi started her journey into content creation six years ago when Wiley became a part of her life. Since then, they've captured the hearts of over 400k followers with their stunning nature photography and pet-friendly travel adventures.In this episode, Lexi shares her experience of becoming a pet parent influencer and the unique opportunities that come with it. We also dive into the importance of balancing life as an influencer, discussing Lexi's approach to unplugging and enjoying moments without the pressure of capturing content. Additionally, she talks about understanding her comfort level in the digital space and offers advice for those looking to find their path in the influencer world. Lexi also gives us a glimpse into her role at Later Media, where she has worked full-time in Revenue Operations for the past five and a half years.Follow Lexi and Wiley on Instagram and TikTok @Hi.wiley

Meet Lia Haberman, creator economy expert, educator, and advisor to some of the world's largest and most well-known brands. In this episode, we discuss Lia’s journey from McGill University to her career as an advisor, where she helps leading companies define their social and influencer strategy. After over a decade in the editorial space, Lia turned her keen understanding of brands and audiences into thriving influencer marketing programs. She shares how important it is to remain authentic through your journey, and how building genuine bonds can benefit both brands and creators alike. Follow Lia Haberman on LinkedIn @Liahaberman

Join us as we chat with Linda Le, a content creator and entrepreneur who carved out her own space on LinkedIn. In this episode, we discuss how dropping out of college and facing early rejection led Linda to a career of authenticity. By creating personal content with genuine engagement, Linda has amassed a staggering 569,000 followers on LinkedIn, partnering with brands like Notion and Betterhelp   — all while prioritizing her main brand pillars of mental health, self-love, and creativity.Follow Linda Le on LinkedIn @Lindale20

Tune in as we speak with Jessy Grossman, founder of Women in Influencer Marketing (WIIM), podcast host, and digital content leader. In this episode, we discuss how Jessy sold her talent agency and turned her passion project, WIIM, into the thriving community it is today. Jessy’s knack for strategic leadership has led to countless digital opportunities for influencers, providing education, mentorship, and more. She shares things to avoid in the industry, the best way to stay ahead of the curve, and why trust in your community is key. Follow Jessy Grossman across social @jessygrossman and @iamwiim

Join us as we chat with podcaster, livestream host, and social media personality, Carla Marie, who stepped away from radio to blaze her own trail in the broadcast world. In this episode, we discuss Carla Marie’s journey in radio and her departure in 2020, when she and co-host (and boyfriend) Anthony, left radio to host The Carla Marie and Anthony Show digitally on YouTube and Twitch. Today, Carla co-hosts The Morning Show podcast and has solidified her place as a local Seattle celebrity as the Seahawks gameday host. She shares how she balances being a creator, and the importance of opening up about sensitive topics with your audience. Follow Carla Marie across social @thecarlamarie