Beyond Influence

It’s season two and co-hosts Kwame Appiah and Scott Sutton are back in the studio! Join Kwame and Scott as they take a deep dive into their respective roles at Later, their takes on the social media industry, and the most shocking things they’ve learned along the way. Plus, Scott shares some insight into being a CEO, the things he’s done along the way, and the most important characteristics he’s gained to become successful (hint: it’s not what you think!)Stick around for a sneak peek of what’s in store for season two — and get the inside scoop on who Kwame ran into at Burning Man. Follow Kwame and Scott on Instagram @ayokwam and @scottmsutton

Meet Lexi Smith, the content creator behind the popular Instagram and TikTok accounts featuring her dalmatian, Wiley, who is known for his heart-shaped nose. Lexi started her journey into content creation six years ago when Wiley became a part of her life. Since then, they've captured the hearts of over 400k followers with their stunning nature photography and pet-friendly travel adventures.In this episode, Lexi shares her experience of becoming a pet parent influencer and the unique opportunities that come with it. We also dive into the importance of balancing life as an influencer, discussing Lexi's approach to unplugging and enjoying moments without the pressure of capturing content. Additionally, she talks about understanding her comfort level in the digital space and offers advice for those looking to find their path in the influencer world. Lexi also gives us a glimpse into her role at Later Media, where she has worked full-time in Revenue Operations for the past five and a half years.Follow Lexi and Wiley on Instagram and TikTok @Hi.wiley

Meet Lia Haberman, creator economy expert, educator, and advisor to some of the world's largest and most well-known brands. In this episode, we discuss Lia’s journey from McGill University to her career as an advisor, where she helps leading companies define their social and influencer strategy. After over a decade in the editorial space, Lia turned her keen understanding of brands and audiences into thriving influencer marketing programs. She shares how important it is to remain authentic through your journey, and how building genuine bonds can benefit both brands and creators alike. Follow Lia Haberman on LinkedIn @Liahaberman

Join us as we chat with Linda Le, a content creator and entrepreneur who carved out her own space on LinkedIn. In this episode, we discuss how dropping out of college and facing early rejection led Linda to a career of authenticity. By creating personal content with genuine engagement, Linda has amassed a staggering 569,000 followers on LinkedIn, partnering with brands like Notion and Betterhelp   — all while prioritizing her main brand pillars of mental health, self-love, and creativity.Follow Linda Le on LinkedIn @Lindale20

Tune in as we speak with Jessy Grossman, founder of Women in Influencer Marketing (WIIM), podcast host, and digital content leader. In this episode, we discuss how Jessy sold her talent agency and turned her passion project, WIIM, into the thriving community it is today. Jessy’s knack for strategic leadership has led to countless digital opportunities for influencers, providing education, mentorship, and more. She shares things to avoid in the industry, the best way to stay ahead of the curve, and why trust in your community is key. Follow Jessy Grossman across social @jessygrossman and @iamwiim

Join us as we chat with podcaster, livestream host, and social media personality, Carla Marie, who stepped away from radio to blaze her own trail in the broadcast world. In this episode, we discuss Carla Marie’s journey in radio and her departure in 2020, when she and co-host (and boyfriend) Anthony, left radio to host The Carla Marie and Anthony Show digitally on YouTube and Twitch. Today, Carla co-hosts The Morning Show podcast and has solidified her place as a local Seattle celebrity as the Seahawks gameday host. She shares how she balances being a creator, and the importance of opening up about sensitive topics with your audience. Follow Carla Marie across social @thecarlamarie

Tune in for our episode with Michelle Young of The Bachelor, who boldly decided to step away from her career as a teacher to start a foundation and create content full-time. Michelle shares how she maintains her identity and stays grounded as her personal brand continues to grow. She shares her journey of finding her purpose, starting the Michelle Young Foundation, and why she believes in serving others first.Follow Michelle Young across social @MichelleYoung.

Join us as we talk with Netflix personality and gaming influencer, Avori, as she discusses staying true to herself while navigating the world of content creation. In this episode, Avori shares her insights on understanding brand safety as a creator and maintaining authenticity in your work. Listen to her story of fighting through doubt and building a strong, supportive community within the world of gaming — all while seeking to empower women in the space. We also discuss the importance of monetizing content via brand collaborations while preserving the trust of your audience. Follow Avori across channels @AvoriStrib.

Join us as we discuss self-love and resilience with Izzy Zapata — Love is Blind and Perfect Match star turned content creator. In this episode, Izzy shares his journey of maintaining morale amid the relentless hustle of social media and the occasional challenge of online trolls. He reveals his strategies for knowing your worth and not selling yourself short — all while learning to make fun of yourself along the way. Tune in for a candid discussion filled with humor, practical tips, and inspiring stories that will empower you to embrace your true self on social.Follow Izzy across social @izzyzapata_

Join James Pendergrass, Netflix reality star and influencer, as he shares insights on creator skills, authenticity, and positivity. Learn about his journey from college to Netflix, dream brand deals, and balancing quality content creation with mental well-being. Follow for a refreshing take on being a content creator with passions for fitness, fashion, basketball, and mental health.