

The Growth Playbook
By GrowthForum.io
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
Episodes
Mentioned books

Mar 14, 2019 • 52min
Starting Conversations With People You Don’t Know, with Marylou Tyler
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Understanding your company’s target market is vital to a sales professional and the best way to do this is to create ideal buyer personas for your organisation.
Knowing the personas is key to opening your funnel, increasing your pipelines flow and having a healthy relationship with both your prospects and clients.
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Feb 27, 2019 • 53min
The Sales Process: Empathize | Educate | Empower, with Victor Antonio
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The sales process that you use directly affects your ability to sell to people in your industry. So it is interesting to see how unnecessarily complicated companies make this process.
This week the international speaker Victor Antonio joins the podcast and helps us break down this process into 3 easy to remember steps... EMPATHIZE ... EDUCATE... EMPOWER.
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Feb 16, 2019 • 30min
Tips to Get Your Pipeline Humming
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Increasing your pipeline is the goal of ever Sales professional... but are you doing it the right way?
This week we look back at some of the most important advice that each of our guest have given us so that we can push forward on our journey to becoming the best sales professionals we can be.
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Feb 6, 2019 • 46min
Relationship Selling: Nothing Transactional Here, with Jim Cathcart
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“The purpose of selling is to build profitable relationships. Without relationships there are only transactions and every day is just as hard as the one before it. With stronger sales relationships every day will be easier, more profitable and more fun!” – Jim Cathcart
Relationships are a vital part in all aspects of life, whether…
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Jan 30, 2019 • 34min
Sales Leadership: Are YOU a Good Leader, with Mareo McCraken
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“The best stories a sales manager can tell are stories where they messed up, not their success stories – it’s actually stories where they failed. Those build the strongest connection because we connect more with failure then we do success because most of us feel we are not where we want to be.” – Mareo…
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Jan 22, 2019 • 45min
Prospecting: How Good is YOUR Narrative, with Tony Hughes
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“If you deliver the right message, what will they think as alerts ding away on their cell phone…. Go beyond social selling and think digital selling. Harness all the tools available combined with your own value narrative and Wile. E Coyote determination and cunning.” – Tony Hughes, Combo Prospecting, page 53-54
Prospecting
Prospecting is a…
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Jan 15, 2019 • 57min
Closing: Nothing Nutty…Just Ask, with Anthony Iannarino
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No matter what you are selling your customer will go through a buying process. As a sales professional, it is our job to understand this buying process and the ways in which we approach customers to ensure we are doing everything we can to successfully help them through this process.
Joining us this week is Anthony Iannarino. Regarded as the number one thought leader globally in B2B sales and having written three best sellers, Anthony has shown he knows his stuff. Today he shares with us his knowledge on the buying process and how to successfully close more clients.
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Jan 8, 2019 • 34min
Increasing Conversions With Social Selling, with Daniel Disney
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As Daniel says, Social Selling is simply using social media to sell. With all the discussion around cold calling vs social selling, we need a better understanding of how to utilize social channels to engage with our prospects and provide value early in the relationship.
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Dec 17, 2018 • 53min
Authenticity is Not Optional, with Larry Levine
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Larry Levine doesn’t just talk the talk, using his real-world experience in B2B sales and learning by trial and error how to maximise social platforms, Larry walks the walk and has a genuine aspiration to help sales people sell more.
International best-selling author of Selling From the Heart and co-host of the Selling From the Heart Podcast, Larry joins us to share how authenticity is vital for a sales professional, setting you apart from the “empty suit sales person” and helping you become a sales professional who is as a leader in the workplace and industry.
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Nov 16, 2018 • 51min
Are We Starting With the Right Prospects, with Mark Hunter
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This week we speak to Mark Hunter, one of the key influencers within the sales industry about his views on prospecting. Being both an author and award-winning key note speaker, the Sales Hunter has both the experience and knowledge to help us as salespeople achieve more and strive to be the best sales professionals we can be.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30