

The Growth Playbook
By GrowthForum.io
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
Episodes
Mentioned books

Oct 3, 2019 • 44min
The Psychology of the Sale, with Bernadette McClelland
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This week we are joined by Bernadette McClelland as we delve into the mystery and “psychology of the sale.” There are a lot of good nuggets for you to take from this episode and incorporate into your own work… especially about mindset and high-performance culture.
Bernadette is ‘The Sales Psychologist…’ equipped with an expert knowledge…
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Sep 12, 2019 • 45min
How to Get a NO So You Can Get a YES, with Andrea Waltz
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This week Andrea Waltz joins the podcast to discuss the reasons that your target shouldn’t be to meet a quota of yes’… But rather to get up to 15 No’s… Crazy right???
Make sure you have your pen and paper ready as we explore the ideology behind ‘going for the no’ and help you look…
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Aug 28, 2019 • 46min
How to Lead World Class Sales People, with Deb Calvert
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Hope you guys are ready for another awesome episode of the podcast. Man what an episode! so many nuggets right there for you to extract.
This week we welcome Deb Calvert to the podcast as we discuss the different ways that you can “Stop Selling and Start Leading.” Pay close attention to what…
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Aug 19, 2019 • 58min
The Truth Behind Sales Enablement, with George Brontén
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Strap yourselves in for an awesome episode featuring special guest, CEO and founder of Membrain.com – George Brontén!! This week Luigi and George discuss the creation of Membrain as well the key learnings from his time in Sales.
Get your pens ready because there are a heap of nuggets in this episode for you to discover. …
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Aug 12, 2019 • 42min
How to Differentiate Yourself and Future Proof Your Career, with Anita Nielsen
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Sales isn’t just about making a transaction… It’s about you helping a person to achieve success through their company.
This week Luigi and special guest Anita Neilson tackle the topic of automation in the workplace and what you should be doing to ‘beat the bots’ and continue to have a successful career in sales.…
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Aug 5, 2019 • 51min
Generational Selling: How to Sell Your Personas, with Anna Liotta
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This week we welcome the sensational Anna Liotta to the podcast. Anna is an expert in generational dynamics of the business world and how an understanding of these dynamics can impact relationships with your customers and help with generational selling. This understanding comes from 20 years of research and consulting with clients ranging from…
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Jul 26, 2019 • 46min
How to Sell More with Gap Selling, with Keenan
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This week’s guest is a little controversial with some of what he says not going down too well with a few people in our industry, but with so much knowledge and experience there is a lot of value Jim Keenan gives us Sales Professionals. Author of Gap Selling and Not Taught, Keenan is the founder…
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Jul 19, 2019 • 37min
#SalesTruths to Help You Sell More, with Mike Weinberg
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We all know it, it’s a key #SalesTruth: being a Sales Professional requires hard work, because there are no shortcuts to having the right mindset and being a leader in your industry.
This week we talk to Mike Weinberg, author of best sellers ‘#SalesTruth’ and ‘Sales Management. Simplified’. Mike and Luigi are both avid believers that…
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Jul 11, 2019 • 57min
How to Create a Mindset of High Performance, with Coach Dana Cavalea
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If you’ve engaged with any of my content or undertaken our training and coaching, you will have seen how passionate I am about getting your mindset right to succeed in Sales. It all starts with self and in order to be a high performing sales professional, you need to get the fundamentals right. If you’ve…
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Jul 4, 2019 • 38min
How to Build a High Converting Outreach Process with Mark Kosoglow
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Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous!
Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30