

The Growth Playbook
By GrowthForum.io
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
Episodes
Mentioned books

Mar 4, 2020 • 39min
The Sales Mindset, with Jeffrey Gitomer
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome the man, the myth, the king... Jeffrey Gitomer to the podcast. Jeffery is one of the best sales professionals in the business and he how to #bethebestyoucanbe.
There is so much you can learn from Jeffery so make sure your fingers are warm because there are so many nuggets of information you will be wanting to write down!
This episode is proudly brought to you buy the #1 sales engagement software Vanillasoft.
Where you can find Jeffery Gitomer:
https://www.linkedin.com/in/jeffreygitomer (https://www.linkedin.com/in/jeffreygitomer)
https://www.gitomer.com (https://www.gitomer.com)
twitter.com/gitomer
Timestamps:
[03:30] - Jeffrey Gitomer introduces himself and how he got into sales
[05:10] - The concept and importance of spaced repetition
[06:50] - The need for sales experts who don’t focus on money
[08:15] - The inspiration for the sale manifesto
[11:00] - Has the fundamentals of selling changed?
[16:40] - Why are so many sales people avoiding avenues of growth?
[17:50] - What you can do to change your habits
[18:30] - An unsponsored message about apple devices
[20:40] - Do sales people go straight to price because they have a scarcity mindset instead of a mindset of abundance
[23:20] - Does Jeffrey have challenges where he struggles to maintain his mindset
[26:25] - The people who helped geoffry to develop his mindset
[28:00] - The steps to changing your mindset
[30:05] - The need for continual growth and learning
[32:20] - The biggest piece of advice Jeffery Gitomer has for you
[33:15] - What does selling mean to Jeff?
[35:20] - Sales: Art or Science
[36:00] - The biggest influence on Jeffrey’s career
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Feb 26, 2020 • 44min
The Perfect Close, with James Muir
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome author, sales expert and all round great guy James Muir to the podcast. James is an expert seller who knows what it means to close a sale.
This week we are going to explore what it means to close and what you should be doing to #bethebestyoucanbe.
Grab your pens, guys and girls, because this episode is Fantastic! So many key learnings for you to take away… so that you can strive towards being the best salesperson you can be.
This episode is brought to you by the #1 Sales Engagement software Vanillasoft.
Where you can find James:
Puremuir.com
Timestamps:
[03:10] - How James Muir accidentally became a salesperson
[06:10] - Jame’s definition of closing
[09:20] - Why people have a negative association with closing
[12:08] - The truth about closing
[18:45] - The non-negotiables you must do to get to a close
[24:10] - The first step to the perfect Sale
[32:20] - The next step to the perfect close
[38:45] - Sales: Science or art?
[40:20] - Biggest influence in James Muir
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Feb 19, 2020 • 39min
Just One More Step, with Kerwin Rae
This episode is brought to you by Growth Forum - sign up for 45-days free
This week we welcome Kerwin Rae to the podcast. When it comes to personal development and high-performance Kerwin is the man you want to talk to.
With over 10 years of sales and marketing experience in 11 different countries, Kerwin is Australia’s leading business strategist and high-performance specialist. Through all his experiences and the knowledge he has gained, Kerwin definitely knows what it means to #Bethebestyoucanbe.
This week we discuss Kerwin’s inspirations and journey in sales, what high performance looks like and how to both tolerate and overcome your fears. Make sure you have your notepads ready because there are some great lessons that you can take from this episode and apply to not just your sales career but everyday life as well.
Where you can find Kerwin:
www.kerwinrae.com
http://www.linkedin.com/in/kerwinrae (www.linkedin.com/in/kerwinrae)
www.twitter.com/kerwinrae
https://www.facebook.com/kerwinrae/ (www.facebook.com/kerwinrae/)
Timestamps:
[00:25] - Luigi Introduces Kerwin Rae and the themes of this episode
[02:20] - Kerwin’s journey into the world of sales and personal development
[07:50] - Kerwin’s inspiration for helping people develop their skills
[12:00] - Overcoming a difficult situation with a growth mindset
[16:20] - Some simple steps to push you to #bethebestyoucanbe
[17:20] - Kerwin’s definition of high-performance
[18:35] - Learning to tolerate fear
[26:00] - What’s next for Kerwin?
[30:20] - Biggest influence in Kerwin’s career
[32:15] - The importance of Tension
[34:50] - Skills that separate great salespeople from everyone else
This episode is brought to you by Growth Forum - sign up for 45-days free

Nov 29, 2019 • 49min
How to Optimize Your Sales Cadence, with Gabe Larsen
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Gabe Larsen. Gabe is THE person you want to talk to and should be following on social if you want to learn about Sales Cadence and using it effectively in your career.
This week we dive deep into Sales Cadence and what you should be doing to enhance your ability and sell effectively in your industry. There is tons of information here for you to unpack so we hope you are ready to take it all in.
We are loving the feedback so please keep it coming, tell us your sales stories, we want to hear how you have improved your skills and taken the next step in your sales journey.
Where you can find Gabe:
https://www.linkedin.com/in/gabelarsen/ (https://www.linkedin.com/in/gabelarsen/)
https://podcasts.apple.com/au/podcast/sales-secrets/id1119915980 (https://podcasts.apple.com/au/podcast/sales-secrets/id1119915980)
https://www.xant.ai (https://www.xant.ai)
[03:15] - How Gabe got into sales
[07:30] - The definition of Sales Cadence
[10:50] - The 5 pillars of sales cadence
[12:30] - The importance of cadence and the need for marketing and sales to work together
[15:05] - The best outreach attempt Luigi had… and it didn't have a call to action!!
[16:25] - Why you should be using video despite what the statistics tell you
[20:30] - The secrets behind making an expert video to open a dialogue
[32:00] - Tips for using text to enhance your sales experience
[40:50] - Salespeople; are they born or made?
[43:00] - Sales; a science or art?
[45:30] - The biggest influence in Gabe's career
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 21, 2019 • 40min
How to Disrupt a Major Retailer, with Justin Dry
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome special guest Justin Dry to the podcast! Justin – not only a dead set legend, is the co-founder and joint CEO of Vinofomo, an e-commerce premium wine retailer. From Vinomofo inception to disruption of the wine industry, Justin shares an immense wealth of knowledge and how a positive mindset helped him achieve his success. Grab out your pens guys…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 16, 2019 • 49min
The Value of Having an SDR Team, with John Barrows
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week on the Podcast we are excited to have John Barrows join us to discuss all things Sales.
This week we have an interesting theme… and that theme is SDR Selling. John is one of the top salespeople in the world and he shares so much of his knowledge that we…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 4, 2019 • 50min
Principles of a Sales Professional, with Jeff Bajorek
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome the one and only Jeff Bajorek to the show. Jeff is the host of the why and the buy podcast and he brings a lot of information to the table…
This week we discuss the principles that great sales professionals follow and what has led Jeff to thinking these principles are…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Oct 24, 2019 • 46min
How to Coach for Sales Results, with Brad Sugars
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we are joined by Founder and chairman of ActionCOACH Brad Sugars to discuss coaching for sales results and what you should be doing right now to improve your own sales abilities.
There is a heap of useful information in this weeks episode about what makes a great sales professional and what you can…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Oct 17, 2019 • 45min
Building the Mindset for Success, with Jennifer Gluckow
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week is all about Mindset… and who better to discuss this topic than special guess Jennifer Gluckow of the Sell or Die Podcast.
Jennifer is an avid believer in having a positive mindset throughout all aspects of your life and you can see that throughout the episode. This week we want to do something…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Oct 12, 2019 • 44min
A Guide to Buyer Enablement, with Kevin Dixon
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Kevin Dixon to the podcast. Kevin is the founder of ‘Boxxstep.’ A brilliant software that adds a buyer-centric approach to your CRM.
In this episode Kevin and Luigi have an in depth discussion about buyer enablement and the points in the sales industry which could be improved upon. There is a…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30