💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:Importance of authenticity and sincerity in salesHow to articulate value propositions and have clear business conversationsBuilding and maintaining a relationship funnel for long-term successStrategies for being strategic and valuable on social mediaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1.  What is social selling2. Why it's important3. How to master social sellingAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1.  Empathy and building connections through understanding the customer journey are important.2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.Resources referenced:Connect with Rand on LinkedinTry Sparktoro for free hereConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsHere are 3 key takeaways you don’t want to miss:🔑 Demonstrate Product Usage: Ensure you understand how the buyer would use your product if given free access today. Avoid a mere product tour by focusing 80% on primary differentiators that provide specific value to the customer.🔑 Address Trust Issues Early: Buyers often distrust that reps understand their industry or role. Build credibility by starting your discovery with a well-researched hypothesis of value specific to the buyer’s role and industry.🔑 Empower the "No": Create a non-pressure environment by asking if continuing the discussion is worthwhile, emphasizing mutual fit. This honest approach builds trust by showing you are invested in meaningful deals only.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn our latest podcast episode, Kevin Hopp connects with Luigi Prestinenzi to discuss the art and science of effective sales prospecting. Kevin dives deep into various strategies to streamline the effort between starting line and success, making sure your outreach efforts are not just productive but enjoyable.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with Kevin Hopp on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsSales can sometimes feel like trying to solve a giant jigsaw puzzle.You have all these pieces—clients, products, services, and strategies—and you need to figure out how they all fit together. In this episode of "How To Sell," hosts Luigi Prestinenzi and David Fastuca break down the art of asking the right questions in sales. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, you're going to learn the importance of;Chris Muddle’s journey from banking to becoming a top performer in sales is a story of overcoming fears, embracing failures, and finding balance.By incorporating simple habits, staying grounded, and focusing on personal connections, Chris has unlocked the secrets to success. Follow his example, and you too can become a high-performing sales professional.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, you're going to learn the importance of;1) Reflect on Past Successes: Analyzing successful interactions and deals can be more impactful than seeking new training. Understand what worked and why, to replicate those strategies in future sales efforts.2) Define Clear Outcomes: Before going into demos and meetings, be clear about what you want to achieve. Whether it's motivating a purchase or identifying pain points, having well-defined outcomes leads to more productive sales conversations.3) Create Your Own Goals: In sales, intrinsic motivation is key. Set personal goals and find what truly drives you. This isn't just about hitting quotas; it's about aligning your career with your personal aspirations to maintain your energy and commitment.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, you're going to learn the importance of;1) Why do you need to take control of the sales process2) Why you need to be an expert.3) Why you need to become a facilitator versus a salesperson.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brandsIn this episode, we're diving into a crucial topic: why the "one size fits all" approach doesn't work in sales. We'll explore the importance of understanding your buyer's level of education, the dangers of feature dumping, and how to truly add value during the sales process.Drawing from a recent buying experience of ours, we'll uncover key lessons that can transform your approach to selling.Plus, we'll share insights from industry expert Jen Allen on tailoring your pitch to meet your buyer's specific needs.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on Linkedin**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.