
The Growth Playbook
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
P.S. Get free daily lessons on grow like the best: https://growthforum.io/newsletter
Latest episodes

Mar 10, 2025 • 12min
#292: How To Win Back Deals That Ghost You
Get free daily lessons on How to Scale to $100M: https://growthforum.io/newsletterCopy these sales and marketing tactics to reach $100M in sales and beyond. Each week, Luigi Prestinenzi and David Fastuca sit down to share the strategies and tactics the best in B2B use to grow their company to $100M and beyond. If you want to get ahead, this show is for you.

Mar 3, 2025 • 16min
#291: The 3 Key Things to Master Cold-Calling
Get free daily lessons on How to Scale to $100M: https://growthforum.io/newsletterCopy these sales and marketing tactics to reach $100M in sales and beyond. Each week, Luigi Prestinenzi and David Fastuca sit down to share the strategies and tactics the best in B2B use to grow their company to $100M and beyond. If you want to get ahead, this show is for you.

Feb 24, 2025 • 8min
#290: Avoid These 3 First Call Mistakes
Click here to "Scale to 10m" with our daily growth lessons.Connect on LinkedIn:Luigi Prestinenzi -David FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Feb 18, 2025 • 13min
#289: How to Ask BETTER Sales Questions to WIN more Deals
Click here to "Scale to 10m" with our daily growth lessons.Connect on LinkedIn:Luigi Prestinenzi -David FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Feb 10, 2025 • 14min
#288: How To Master Your Tone To Win More Deals
Click here to "Scale to 10m" with our daily growth lessons.Connect on LinkedIn:Luigi Prestinenzi -David FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Feb 3, 2025 • 16min
#287: What Separates the Great from the Lame
Click here to "Scale to 10m" with our daily growth lessons.
Connect on LinkedIn: Luigi Prestinenzi - David Fastuca
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Jan 27, 2025 • 16min
#286: How to Spot Deals You’ll Actually Close
Click here to "Scale to 10m" with our daily growth lessons.
Connect with your hosts on LinkedIn: Luigi Prestinenzi - David Fastuca
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Jan 20, 2025 • 13min
#285: Go-To-Market Predictions for 2025
Click here to "Scale to 10m" with our daily growth lessons
Connect with your hosts:
Luigi Prestinenzi on Linkedin
David Fastuca on Linkedin
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Jan 13, 2025 • 18min
#284: The Secret Behind Sales Teams Smashing Their Quotas: Is Your Cadence Costing You Millions?
Click here to "Scale to 10m" with our daily growth lessons
Connect with your hosts:
Connect with Luigi Prestinenzi on Linkedin
Connect with David Fastuca on Linkedin
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Jan 7, 2025 • 33min
#283: Use This Honest Framework To Win More Deals in 2025
📈 Get FREE access to our 5-part email course used by the fastest-growing b2b brands
Here are 3 key takeaways you don’t want to miss:
🔑 Demonstrate Product Usage: Ensure you understand how the buyer would use your product if given free access today. Avoid a mere product tour by focusing 80% on primary differentiators that provide specific value to the customer.
🔑 Address Trust Issues Early: Buyers often distrust that reps understand their industry or role. Build credibility by starting your discovery with a well-researched hypothesis of value specific to the buyer’s role and industry.
🔑 Empower the "No": Create a non-pressure environment by asking if continuing the discussion is worthwhile, emphasizing mutual fit. This honest approach builds trust by showing you are invested in meaningful deals only.
Connect with your hosts:
Connect with Luigi Prestinenzi on Linkedin
Connect with David Fastuca on Linkedin
About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.