The Growth Playbook #307: Can You Use AI To Personalize At Scale?
Jul 14, 2025
Dive into the challenges of personalizing communication at scale using AI. Discover how to balance authenticity with automation in an oversaturated market. Listen to a case study demonstrating how tailored outreach can boost sales effectiveness. Learn strategies for enhancing engagement through AI while avoiding generic messaging. The conversation emphasizes the importance of thorough research in crafting messages that resonate with prospects.
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Challenges of Generic Personalization
- Personalization at scale often fails because the messages lack genuine, relevant insights about the prospect's business.
- Simply mentioning known information like a LinkedIn profile detail doesn't resonate or add value to the prospect.
AI for Insightful Research
- Use AI for top-level research to identify industry challenges relevant to your target role.
- Incorporate these insights into your sales messaging to make outreach more relevant and effective.
SDR's Deep Research Success
- An SDR researched e-commerce providers' platforms deeply, identifying slow load times affecting conversions.
- This personalized insight booked more meetings and advanced the SDR's career to an enterprise role in New York.