The Amy Porterfield Show

Biggest Takeaways You Don’t Want to Miss: Marie Forleo is back to tell it like it is. Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck at 900.” No more “I can’t connect with my audience.” So if you feel overwhelmed or overstretched or maybe, just maybe, like you’re drowning, this conversation is for you. Marie has this uncanny ability to help you uncover what’s truly holding you back from getting results and on this episode, you’ll be amazed to discover that all of the strategies we’re diving into today require more of you and less of all the tools and gizmos you think you need to succeed online.And if you let them, these strategies will free you up and open the door to a business you’ve been dreaming of.WARNING: This one is definitely an “ear-buds episode” (to wear around the kids); Marie’s breaking out the adult language.Check out these highlights: Why running faster and faster and faster and working harder and harder and harder (like a hamster) will not get you the results you want. [10:00] What it means to show the raw, real you. [12:02] How Marie shook up her longtime video show with a little sumthin’ called Marie Unplugged. [17:23] Do NOT spend a lot of money on that production! [20:46] A real unscripted moment Marie had on the streets of New York. [22:23] Our 24-hour challenge for you. [23:25] Forget Social and focus on THIS instead. [25:05] One of the most underrated and overlooked traits for creatives and entrepreneurs. [35:43] How Marie took her B-School refund rate from 19% to less than 2%. [40:31] Make sure to check out Marie’s FREE Video Training SeriesThis is some of the best marketing training out there today (in my opinion!). In Video One Marie covers two burning questions: Where should I focus in my business? How do I know if I’m working on the right things for my business? Grab video one here now.Links I mentioned in this episode:Exploring B-School: 30 Days of Diving Into the Details For the third year in a row, I’m bringing back my free, 30-Day B-School Pop-up Facebook Group, where I will get laser-focused on my experience with Marie’s B-School program. I’ll share personal business-building stories of how I got where I am today, exclusive live video trainings, and a lot of insights of how I got the most out of B-School. You can request access here.

Biggest Takeaways You Don’t Want to Miss: If I know one thing after running hundreds of webinars, it’s this: Connection on a webinar presentation is THE path to higher conversions. With that in mind, I wanted to show you three key strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar conversions. Which is EXACTLY why I wanted to share these three elements with you, so that you can focus on creating true, real touch points with your audience on your webinar, create those deeper connections, and ultimately see better conversions. As some of you might already know, I relaunched my List Builder’s Lab program with a series of live webinars. And every time I do a series of live webinars I always learn new strategies or walk away with aha moments about how to do things differently or have a bigger impact. And you know me: I’m holding nothing back. Including sharing an embarrassing story of how I blew off advice from Marie Forleo. So let’s dive in.Check out these highlights: The true path to higher conversions begins here. [2:12] How to get your webinar audience thinking “That’s totally me!” [4:58] The (strong) case for keeping the chat live and open. [8:35] What my team does during live chats to keep attendees engaged. [12:08] How to get the most out of your Q&A time. [14:50] Increasing the trust factor during every presentation. [17:45] Are you asking: At what point in my live webinar do I focus on selling? I’ve got answers. [19:10] The importance of reading between the lines and identifying what your audience SHOULD be asking. [20:18] This episode is brought to you by:Free Masterclass: How to Create Your Ultimate List Building Catch-up Plan

Biggest Takeaways You Don’t Want to Miss: You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce. When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33)Check out these highlights: How I create so much content in my business [00:38] The type of content that brings in my ideal customer avatars like bees to honey. [6:48] To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07] Content for the masses vs. content for your Tribe. [13:34] Who is social media content really for? [16:50] When to focus most of your content creation time into your free promo content. [19:33] The key lesson for creating paid course content. [25:10] The right time for paid bonus content. [27:45] Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40] Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars

Biggest Takeaways You Don’t Want to Miss: Criticism—it’s inevitable as an online marketer and business owner. As an entrepreneur I’ve come across my fair share. You’ll run into your own criticism at some point (if you haven’t already!) and yes, it may get uncomfortable. So I want you to be prepared for it. Today I’m sharing with you my three-point approach to dealing with criticism in a graceful way (and saving your sanity and overall well-being). In the end, it’s all about how you face it. With the right strategies you can actually turn criticism into something powerful (15:19) for you and your business. It can even change HOW you do business. When you are building your online business, you’re opening yourself up to a completely different world for feedback (in contrast to say, the corporate realm). And the fact is that total strangers may be giving you “input.” It can be daunting in the beginning, however if you can learn to face this feedback without taking it personal, then you will become that much stronger of an entrepreneur. Let’s check out those tips now.Check out these highlights: Trolls are the worst, and you have to learn to deal with them. But what about when it’s from your audience, your clients, your students? [5:17] That one time I tried to make up for a “mistake” with a disgruntled fan and how it went very, very wrong. [6:13] How two of my students handled a flood of negative comments… [12:16] Sometimes criticism can actually be really helpful- depending on the delivery. [15:50] What I actually learned after that horrible experience dealing with criticism (and what I do now). [16:44] What about when you want to give feedback? [17:56] This episode is brought to you by: Free Masterclass: The Ultimate List Building Catch-up Plan

Biggest Takeaways You Don’t Want to Miss: I don’t know it all. That’s an incredibly humbling thing to say, but it’s the truth. I don’t know everything about business, and in fact, I’ve got my share of blind spots. That’s exactly why I surround myself with incredible peers, so I can have a go-to resource to solve for business challenges and help make big decisions. And I think a great way to find that sounding board is through a mastermind. I know there are no real silver bullets in online business, but a good mastermind comes pretty darn close. I think it can make the difference between success and total failure for you as a business owner. So today I’m digging into masterminds— Why you should think about joining a mastermind How you know if you’re ready How to pick a great one Plus I’ll talk about a big decision I just made to join a mastermind for 2018, why I’m signing up, and who’s coming with me.By the way—if you know me, you know I’m always looking for inspiration. And a big thing about working with a mastermind is that the group members inspire you to take action, partly because you’re seeing them take action, and partly because you’re in this together, and want everyone to succeed. I’ll even share a specific example of how I inspired one member to get some serious things done for her business. (13:19)Check Out These Highlights: The many reasons to join a mastermind. [7:54] A really good mastermind has members that do this on a consistent basis. [9:00] How do you know when you are ready to join a mastermind? The criteria to consider. [14:17] Three steps to help you find the right mastermind for you. [19:51] The elements that are crucial for me in joining a peer group. [25:17] Your must nots are just as (if not more) important than your musts. Here’s why. [28:44] End cap: Let’s talk about money and masterminds. [34:26] This episode is brought to you by: Free Masterclass: The Ultimate List Building Catch-up PlanMastermind/Group Coaching Resources:Jeff Walker’s Masterminds Jeff has two—a Launch Club and a Platinum group. Currently all spaces are full; for more information, email support@productlaunchformula.com.Brendon Burchard’s Masterminds (2 levels)Rick Mulready’s Accelerator Group Coaching ProgramThe Course for Completion Mastermind (for course creators)*Note: At this time both of James Wedmore’s masterminds are full and therefore I am not linking to them in the show notes.

Biggest Takeaways You Don’t Want to Miss: Today, I’m going to make some confessions about my weaknesses in leadership. I’ve been thinking a lot about what it means to be a stellar leader, and ultimately, a VISIONARY. You’re going to hear me talk about the idea of being a visionary in this episode, and I’m also sharing my own mantra for 2018. Not only what it is, but also specifically how I came up with it, the questions I asked myself and how I plan on using this mantra to drive my year forward. Then I’m giving you an easy, three-step strategy (that I call my Three V’s) to embody your theme every year and move forward in the direction you want to go. (5:01) As you listen to me figure out what I really want to be as a leader I want you thinking about this for yourself, and how you can implement these three steps and transform your business in the next year. Being intentional about setting my vision for each year has shifted the way I think about my business, and I want the same for you! Let’s start to work those visionary muscles...Check out these highlights: See how one of my favorite TV characters inspired my theme. [1:54] How this all started with a simple quiz on an airplane ride. [6:58] One person I definitely look up to as the iconic visionary leader. [10:46] How to find your own visionary role model. [13:00] Being real and vulnerable doesn’t necessarily clash with being professional. [13:52] When your image online takes over your real-life identity. And how to prevent it. [17:38] How to actually manifest your vision. [21:22]

Biggest Takeaways You Don’t Want to Miss: If you’re anything like me, you love to see behind the curtain, to what’s really going on with successful entrepreneurs. Many of you have been asking me (for a while) to map out my day—what I plan to do, what I actually get done, how I use my time. Well I’m taking it one step further and talking through an entire WEEK. You’ll hear about my struggles. How I get into the flow. And when I couldn’t get it together. Oh, and the one podcast I’m obsessed with right now. The truth is, my processes and habits are a big part of what makes my business successful. I’ve got BIG chunks of time carved out where I can stay hyper-focused and get what might take another person weeks to do. And I know that many of my students want to do that too. So I’m hoping you’ll learn a little something about how to optimize your routine with this episode...Here’s How the Episode Breaks Down: I’ll start the week with my Sunday session.From there, each day I’ll check in during the Morning and talk about what the day is going to look like.Then I’ll check back in during the Evening to chat about what actually happened.Check Out These Highlights: My personal and professional goals for the week (including my battle with one food that makes me feel sick). [7:08] How I approach a new content project. [18:45] My workday shutdown ritual. [24:47] All about my co-working space and how it helps my business. [30:50] My quality time with the hubby, Hobie. [34:51] The 3 roles I play in my business. [38:06] My new favorite podcast featuring one of my business idols. [41:23] Jasmine Star and my first InstaLive. [43:00] Where I ended up at the end of of the week. [1:03:01]

Biggest Takeaways You Don’t Want to Miss: Today this dog lover (me!) is talking cat grooming—but it’s not what you think :). I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German. Danelle started with one simple question (5:07) —and grew that focus to a business that now generates $12,000 a month on evergreen webinars ALONE. That’s not counting her speaking, curriculum deals, physical products and certification program. Danelle is here to teach us: If you really want to make money in this online marketing world, you need to drill down and serve a specific audience. You never know who you’re going to meet at live events, right? And I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect example of starting small and scaling slowly and intelligently. (During today’s episode, you’re going to hear me say “genius” A LOT.) I encourage you to “listen beyond the cat grooming” and absorb how Danelle uncovered new opportunities to consistently build her business.Check Out These Highlights: The question that Danelle’s audience REALLY wanted answered. [5:29] How difficult it was to focus on a small niche like cat grooming (when starting out)... [7:37] Why you don’t need massive amounts of customers. [12:12] How Danelle was able to avoid any tough competition. [14:45] The secret element that made Danelle’s business so effective in the early days. [18:19] Why it’s crucial to shed light on the problems your audience faces. [19:24] How Danelle added a non-cat grooming audience to her repertoire. [22:33] And where she found them (so you can add your own sub-audience!). Danelle’s experience on how she used Webinars That Convert to lock in her success.[29:05] Why she switched to evergreen webinars. [32:30] The unbelievable show-up rate Danelle sees on her webinars. [34:43] How to find and nail your niche. [41:38] Danelle on the Value of Staying in Your Zone of Expertise: “If I am 100% confident in what I am talking about and what I am teaching and, ultimately, what I am selling to people, I am going to do a much better job. The further I get out of the scope of my area of expertise and skill set, that confidence begins to diminish. I keep it real tight around that skill set and that knowledge base and then grow from there.” —Danelle German, Online Marketing Entrepreneur, National Cat Groomers Institute

Biggest Takeaways You Don’t Want to Miss: This year I made a big decision to open up what is typically a B-School bonus event, and do two one-day live events for ALL of my students. There is something incredible about holding live events—the connections with your audience, the relationships you build, the amazing team building. Which is exactly WHY I wanted to go behind the scenes and share the big learnings, and a few misses. I know some of you are thinking about holding your own events, so I wanted to give you some steps to making sure you hold your own ultra-successful event. And for me, it all starts with the connecting opportunities. (18:02) So if you have been thinking about using events as a great upsell, or a VIP experience, or maybe a new revenue stream, you will want to listen in to all the takeaways from this episode. For each point I walk through, I made sure to provide a “take action” piece for you so you can immediately apply it to your own event planning.Let’s get started making events work for your business.By the Way… I mention Marie Forleo’s B-School and my over the top bonus package (with a free live event!) for those who signed up via my affiliate link. I rarely do live events so if you don’t want to miss it in 2018, click HERE to sign up for the wait list and get all the details once it launches.Check out these highlights: WHY I decided to open my events to all of my students. [2:18] The art of layering elements for a fabulous experience (in other words: gifts!). [7:39] The feeding frenzy I created—and how to get people to stay in the room and connect. [10:42] Thinking about inviting guest speakers? Check out these criteria to help you choose. [16:30] Why you should consider including a VIP experience.[20:00] There’s always room for improvement… [21:22] How to make Q&A time meaningful for everyone (and not have it drag on!). [23:35]

Biggest Takeaways You Don’t Want to Miss: At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”? So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) and limit my number of live launches. In the spirit of pure transparency, I’m looking back on how the year went, and putting it all out there for you: the good, the bad, the (at times) ugly so you know how I made this decision, how I executed, and what I learned from the entire process. And how proud I am of my “bold move.” Spoiler-alert for this episode: I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along the way.To make it truly actionable, I have broken this episode into four parts: Part One: How I approached the year of automation [4:38] Part Two: What happened and the results [10:58] Part Three: What I learned [14:46] Part Four: How I plan to move forward [24:55]Check Out These Highlights: The original vision for going evergreen. [7:54] How long it REALLY took to get the funnels where I wanted them. [11:53] The factors that slowed us down in building the funnels. [14:45] How much the funnels ultimately generated for my business. [16:17] Why it’s not always about the money. [18:07] The things I didn’t love about my year of automation. [18:32] All about my recent launch of List Builder’s Lab. [20:20] Let’s talk about product fatigue for a minute. [21:15] My big “aha” about my Webinars That Convert program audience. [22:08]