The Amy Porterfield Show

On today’s show, we’re diving into strategies around two things I LOVE to talk about: list-building and evergreen lead automation! However, there’s a twist! I’ve brought on someone to walk us through some really great strategies on these topics on a platform I haven’t covered much here: YouTube!You and I both know video is where it’s at so even if you haven’t thought about the platform much or are not a huge fan of video, this episode is loaded with very doable strategies that I want you to consider using to grow your email list.My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising.Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers and and has helped her clients to go from zero to 100,000 subscribers and build their email lists from zero to 28,000 in less than 10 months (resulting in multiple 6-figure businesses). HOW BECOMING A YOUTUBE BOSS WAS A HAPPY ACCIDENTTHE POWER OF REVERSE ENGINEERINGWHAT CONTENT IS BEST FOR YOUTUBE?GETTING STARTED GENERATED LEADS ON YOUTUBEYou’ll want to tune into today’s episode to get all the details on Sunny’s 3-phase system to creating an evergreen lead machine, but here are the phases broken down:PHASE 1This phase is all about creating profitable content that increases your reach and revenue without having to rely on paid advertising. The key here is to research before recording and here’s how: Use frequently asked questions for content ideas Look for ideas from your competition and community hubs (Sunny’s not suggesting you steal from your competition, but there’s nothing wrong with getting a little inspiration and putting your spin on an idea that’s resonating with your ideal customer.) Look to provide content on trends within your industry. This is not for the evergreen leads so much, but more more gaining visibility and reach. Research and find the right keywords and key phrases to use when titling your videos. PHASE 2This phase is all about converting your viewers into customers through Sunny’s H.O.T. (Hook, Outcome, Testimonial) formula. She explains how you can use this formula to tweak your video scripts to keep your viewer engaged, which will turn them into a loyal viewer, and ultimately a paying customer.It’s through Sunny’s H.O.T. formula where list-building comes in too! Sunny explains how to work in the ever-so-important conversion calls to action where you provide an opportunity for your viewer to download a guide, checklist, or worksheet.  PHASE 3This is the evergreen traffic machine phase! Now that you’ve got your phase 1 and 2 bases covered, it’s time to publish your video. But you’re not just going to publish and wait...Sunny explains why the first 24-48 hours after posting your video is crucial to actively distribute a link to your warm audience in order to get some engagement going which tells YouTube that your video is one that should be ranking on the first page. Once you’re on that first page, your cold audience is introduced to your video and this begins that evergreen lead machine!You might be thinking, “This is great, but I don’t have any authority on YouTube, so how am I supposed to rank when my competition is so tough?” Sunny explains in detail in today’s episode but the key is to work on getting search rankings in smaller competition pools.So there you have it! I’d love to hear how you’re going to use YouTube as a list-building technique in your business. Head over to Instagram and DM me and let me know. I’d love to hear from you!This episode is brought to you by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days”. If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.

On today’s show I brought on the Integrator on my team, Chloe Euse. The goal of this episode is to help you step into the Visionary role as the founding entrepreneur of your business so that you can do more of the things that you were created to do and that are in your zone of genius.The deal is, in order to be able to fully step into that role, you will need to hire an Integrator (also known as a Project Manager) to work alongside you.I’m taking you behind-the-scenes so you can see how a Visionary and Integrator work together. To give you a hint, you as the Visionary are responsible for deciding on the WHAT of the business, while your Integrator figures out the HOW to make your vision come true.I really want you to take the time to tune in and listen today and hear directly from us, but here are the key areas we cover: The skills that are vitally important for an Integrator to have How specific Myers Briggs types may work better (or worse) together The nitty-gritty of how a Visionary and Integrator work together (you two are going to work VERY closely together so you better like each other!) Whether you should hire a local or virtual Integrator How the Integrator executes on the Visionary’s vision (this is where the other members of your team and contractors come in!) How tension between the Visionary and Integrator is actually a good thing Why an Integrator is NOT an implementer. There is a very important distinction here! What a day in the life of an Integrator looks like Chloe’s TOP 3 tools that she couldn’t live without as an Integrator Chloe gives you (the Visionary) some final words of wisdom for when you decide to take the leap and hire your Integrator (her insight here as an Integrator is GOLDEN!) And to wrap this episode up with a big bow, we’ve got a couple fantastic freebies for you. Both are Google Doc templates that you can take and make your own. The exact Integrator job description I used when I hired Chloe. The pre-hire test-run assignment I used for my top Integrator candidates. This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you. Click here to sign up. 

Raise your hand if you could use a little extra cash in your business right now!In the first few years of building my business I certainly could have used some extra money, and had I known what I know today, I would have done something entirely different that would have brought in a nice flow of revenue during those tight times: affiliate marketing. If you don’t have affiliate marketing as a revenue generator in your business, I want that to change for you today.My guest today, Pat Flynn, is going to share his proven system for earning money through affiliate marketing. Why did I choose Pat to be our guide today? Because he has earned three million dollars through affiliate marketing commissions since he started this business! He knows his stuff!   AFFILIATE MARKETING IS A GAME-CHANGER!If you’re new to the idea of affiliate marketing, Pat simply defines it as the process of earning a commission by promoting another person or another company’s product.The great thing about affiliate marketing is that if you love a product or service and have a platform that you’re able to share why you love it with your audience, you can earn a commission from that recommendation at no cost to your audience.Pat shared how he promoted one of his favorite products through a banner ad on his website and was being paid $1,000 per month, but he contacted them and asked about trying out an affiliate relationship instead. They did and he went from earning $1,000/month to $8,000 the next month!TWO TYPES OF AFFILIATE MARKETING TO CONSIDER: PASSIVE & ACTIVEAn example of a PASSIVE way of affiliate marketing is when you include links to products on your website, like my Tools of the Trade page here. This is considered PASSIVE because once you set it up, it’s there and as people come to your website or are linked to it in an email, they can click on the links to make a purchase. Another example is by including a link just like this link right here in the show notes in which I’m sharing my affiliate link to Pat’s 123 Affiliate Marketing program.An example of an ACTIVE format of affiliate marketing would be it Pat and I decided to do a special webinar with a launch sequence where we were actively promoting and selling the product to our audiences and we even offer a special deal that’s only available during a specified time period.A prime example of this is when I promote B-School each year in February. I go all out in promoting Marie’s program because I 1000% stand behind her program, and because of this I promote the program as if it were my own. Being an affiliate for this program has been a game-changer for my business and I definitely use the strategies that Pat teaches in his program.Either way, always be upfront with your audience that you are an affiliate. This is being transparent with your audience, but also protects you legally.TOP MISTAKES TO AVOID IN AFFILIATE MARKETING Promoting the wrong product. Make sure your are promoting relevant products that you have experience with and that WILL help your audience. Not pushing hard enough. Of course you don’t want to be annoying or too pushy, but when you know you’ve got a product that will solve that person’s problem or help them to achieve a certain goal they have, then you can and should push harder. Alright, you’ve got ninja tricks, some mistakes to avoid, and hopefully a plan to either begin earning money through affiliate marketing, or a plan to give your existing affiliate strategy a boostTake a listen to this short one-minute video where Pat tells you a little bit more about how you can earn money through affiliate marketing. 

I just got back from a total immersion weekend retreat in Palm Springs with my Integrator Chloe and in today’s episode I share all the details of what went down! Unlike a typical team retreat we weren’t brainstorming ideas, we were actually cleaning up the messy stuff in our business.Yep, I’ve got messes to clean up just like anyone else. I must say, I do believe my team and I are a gold standard when it comes to setting up systems and processes, but I think no matter how well the backend of your online business looks every single one of us has room to do a little cleaning, don’t you think?FIVE QUESTIONS YOU SHOULD ASK YOURSELF BEFORE YOUR TOTAL IMMERSION WEEKEND RETREATAnswering the following five key questions will help you to set a focus and make sure you’re on the same page (if you will be with someone from your team): What’s your #1 pain point in your business right now? What feels messy, broken, or painfully slow? What needs to be fixed before you can grow? Where are you losing money? Do you have any current leaks in your funnels, or in any system that you’re using to make money right now? What have you been putting off for way too long? What are the important things you’ve been wanting to get to but you know there are just not enough hours in the day? MY TOP TOTAL IMMERSION WEEKEND TIPS Choose a destination you enjoy and that inspires you. It doesn’t have to be fancy or expensive, but if you’re at a place in your business where you can splurge a little, go for it! Just know that your days are going to be long. We worked hard, but it was so worth it! Change up your environment so you don’t go stir crazy. We found fun little places around the hotel property to work throughout the weekend: the beautiful lobby, our hotel room, and we even knocked out a couple of hours of work from the bar while sipping on a refreshing margarita! Take time to eat, drink lots of water, get some fresh air, take walks, and get 7-8 hours of sleep each night. Let your family know that this time away will be focused on work and that you will not be available much throughout the weekend. It’s very important to limit distractions in order to make the most of your time away, and by stating this up front you will make sure no one at home is feeling neglected! Keep a Google Doc noting the big decisions that you’ve made over the weekend and any team communication you want to relay when you return. Get all those action items moved into your project management tool. Chloe always says, “If it’s not in Asana, it’s not happening!” Don’t forget to have a little fun, too! You’re going to be working really hard, so I suggest you treat yourself to a massage or some sort of simple pleasure at the end of your weekend. Upon your return, have a meeting with your team or individual team members to fill them in on some of the decisions you made or changes that may be coming down the pipeline. Repeat your total immersion retreat weekend on a quarterly basis! This episode is brought to you by Audible where you too can listen to the book I mentioned that I’m loving right now: High Performance Habits by Brendon Burchard, for FREE! Members of my audience get a FREE audiobook download and 30-day free trial at www.audibletrial.com/OMME

HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY! I'm always in awe when one of my students shares with me how they’ve built their million dollar businesses. Anna’s story is one of my favorites and I wanted her to share it with you as well!Anna spent 23 years as a second grade teacher but decided she wanted to make an impact on the education community in a bigger way. This decision to shift her focus led her to my programs and she dove right in, taking action after action until things clicked! She made $10k on her very FIRST webinar and she's NEVER TURNED BACK.You won’t want to miss Anna’s incredible story as she shares her journey to success. She shares the specific steps (and consistent action) she took from making that first $10k selling 2nd grade course curriculum, to creating a membership site for teachers that brings in almost $60k per month, to her latest venture, a course that teaches teachers how to teach guided-math, which at the time of this recording had only been live three weeks and she’d already made $35,000! That’s an entire year’s earnings for some teachers! TWO MISTAKES TO AVOID WHEN GROWING YOUR ONLINE BUSINESS And to wrap it up, Anna shares the two things she would do differently had she known back then what she knows now. I 100% agree with both, so do yourself a favor and take what she says and don’t let those mistakes slow you down from the impact you are destined to make!Alright, if you’ve gotten this far and haven’t listened in to the podcast yet, what are you waiting for? : ) I promise you, you’ll be inspired by Anna’s story and fall in love with her just like I did!If you’d prefer to watch the interview, enjoy that right here...This episode is sponsored by my free master class, “How to Confidently Create Your First Profitable Course in 60 Days” If you’ve been thinking about creating an online course, or if you’ve had a course idea for awhile but you are just not sure how to get started, this free master class is for you.

Neil Patel, master marketer and SEO genius, joined me on my show today to dive into the the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue! He walks us through a 3-month plan that I’ve broken down for you in a free guide that you can grab right here.!IT’S NOT ROCKET SCIENCEOne thing that Neil dispelled immediately is the fear that so many of us have around the idea of SEO strategy, and that is, that SEO is too complicated and we’ll never understand what exactly to do!Here’s what he had to say about that:“SEO is not rocket science...it’s not hard, and as long as you follow this plan, which is broken down into three main steps, you should get results.”And let me tell you the plan is not complicated...it’s very doable and this guide is going to help!WHAT IS SEO AND WHY SHOULD I HAVE AN SEO STRATEGY?SEO stands for Search Engine Optimization and Neil explained that it’s really all about making your site compatible for search engines. Now of course we create our content for our audience to enjoy and find useful, but we need to understand the importance of making our content compatible for BOTH users AND search engines.HOW SEO WILL INCREASE TRAFFIC, CONVERSIONS AND REVENUEAs an entrepreneur, you likely have a strong “why” behind what you’re doing online, but the bottom-line is that you want more people to see or listen to your content, you want to turn followers into customers, and you want to earn a living doing what you love to do. One way to accomplish this is to develop an SEO plan that has the ability to give you these tangible results.And that’s exactly what Neil shared in today’s show! He broke down exactly what you need to do in order to get a really good, simple SEO strategy running on your website.THE 3-MONTH SEO PLANI’ve outlined some of the key points Neil made in the interview here, but for the step-by-step plan download your free 3-Month SEO Guide here.MONTH 1 - Research & Competitor AnalysisMONTH 2 - Optimize Your On Page Code and Building ContentNeil also discussed the importance of building quality content on a consistent basis on your blog. You’ve gotta have a place to use that keyword research from month-one research, right? Here are a few pointers Neil suggests you implement when you write your blog posts/articles: Write in a conversational tone Create thorough content (NOT short) Use sub-headings Keep paragraphs short Use images Wrap up your blog posts with a summary conclusion End your conclusion with a question MONTH 3 - Building Links and Getting Social SharesPart of Neil’s three-month plan also includes a great strategy for gaining social shares to your content. While social sharing will not directly affect your SEO, it sure will indirectly. Social sharing builds social proof, which ultimately builds awareness and your authority.Make sure to grab your free 3-Month SEO Guide right here, to learn all about Neil’s technique for getting social shares through Buzzsumo.I hope you listened to the episode because Neil broke all of this down in such an easy to understand and doable fashion. But let’s not leave it at that...I want you to put this plan in action. Here what I’d love for you to do right now: Print out the 3-Month SEO Guide Schedule time in your calendar to implement the steps in the plan. Remember to be non-negotiable with the time you block out. Join my OMME Podcast Facebook group so that we can share our SEO successes in a few months. See you there! This episode is brought to you by:Gravy—my very own 24/7 engagement team who contacts my customers within hours of their failed payment, captures updated billing information and saves the customers I worked so hard to acquire. If you have a subscription model business or offer payment plans, you’ve got to check out Gravy!

One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts.That usually only happens while on vacation. As a matter of fact, I’m just back from a family vacation in Hawaii and I totally binge listened to a couple of my fave podcasts, The Life Coach School with Brooke Castillo and Oprah’s Super Soul Conversations. They are both soooo good! What made this episode extra special for me was to have some of my listeners submit their favorite episodes as well. (I’ve included audio messages from them directly in today’s show!) Let’s dive in!YOUR ONLINE MARKETING MADE EASY SUMMER LISTENING PLAYLIST TOP FIVE LISTENER FAVORITES Both Michelle from Canada and Sarah from Denmark are fellow megabatching lovers and they recommend episode #182: How To Mega-Batch Your Content. My productivity has skyrocketed since I began mega-batching in my business.  Lyndsey from Asheville, NC (hello Blue Ridge Mountains!) recommends you listen to an episode that helped her to grow her email subscriber list to 50,000 in just one year: Episode #99: How to Build a List-Building Blitz Campaign. Make sure to listen to her audio message in today’s show, she has some great insight on the one thing in episode #99 that made all the difference in her list growth!  Molly from Oregon actually has three favorites to share: Episode #149: Your 90-Day Pre-Launch Blueprint (she really loved the freebie in this episode and if you like a detailed blueprint, so will you!) Episode #150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch (This episode is a follow up to episode 149 and will show you what the pre-launch strategy looks like in the real world.) Episode #209: The Surprising Journey of Launching a Physical Product with Lara Casey - I love hearing that Molly learned about a resource in this episode that saved her TONS of money in the production of her own physical product! Gregory from Nashville, TN (you’ve got to tune in to hear his awesome southern accent!) is a fan of the DIY approach and recommends you listen to episode #171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out - I was so happy to hear that Gregory said that this episode really gave him clarity to begin to build his brand and his online business. I’m definitely specific in this episode about what you should and should not be delegating in your business when you’re first starting out. For the 5th spot of my listener favorites list, I had to include a double-whammy because both of the recommendations are so good! Also, I just love how so many parts of the world are represented in the show today! All the way from Perth in Western Australia, Neda shares her favorite episode #201: 5 Ways to Make Money (Without Using Webinars). - I love how Neda said this helped her combine her previous experience with what she’s doing now to make more money in her business. And finally, from May in Oslo, Norway! May loves how episode #206: Post-it Note Content Creation Mini-Training contains a content creation process that’s easy to take action on! May, you are not alone...I had so much great feedback (and pictures of people’s Post-it Note creations) from this episode!  I absolutely LOVED hearing from so many of my listeners and how their favorite episodes of Online Marketing Made Easy have helped move their businesses forward! So there you have it - you’ve got a nice summer playlist to tune into! I’m guessing there may have been one or two recommendations that really resonated with you and I want you to commit to listening to those in the next 24 hours.

Today you’re going to learn how to use one of the fastest growing social platforms, Instagram Stories, to build your email list, without using the Swipe Up feature. I don't know about you, but Instagram is by far my favorite social media platform. Mostly because I love Instagram Stories but also because I think the connections on Instagram feel more real than any other social platform.If you are on Instagram then you've probably either recorded an Instagram story yourself, viewed one--or several (they are completely addictive), or you've heard someone else talk about Instagram Stories and you weren't really sure what the heck they were talking about.I had the pleasure of interviewing Tyler J. McCall, an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! And, don’t worry, as I mentioned earlier this strategy has nothing to do with the Swipe Up feature, which requires you have 10,000 followers to use.So whether you’re familiar with Instagram Stories or not, we’ve got you covered here! Let’s first dive into the basics around Instagram Stories and then we’ll go ALL in on strategies to grow your email list via this platform! WHAT IS AN INSTAGRAM STORY?How Stories are different than a post in your regular Instagram feed is that the content goes away after 24 hours unless you add it as an Instagram Story highlight in your profile, which is a whole different episode!WHY YOU SHOULD BE USING INSTAGRAM STORIES IN YOUR BUSINESS:Tyler tells us that Instagram Stories are taking over as the content of choice, and Instagram likes this, because it gives them another place to run ads. And as business owners, Instagram ads are a very powerful tool, as well. And let me tell you, Instagram Story ads are converting really well for my business right now!In order to grow your email list through Instagram Stories (we’ll get to that strategy in a minute), you first need to know how to create high quality Instagram Stories that people want to watch. Here’s a quick rundown, but make sure to tune in to the episode for all the details! Create your Stories with purpose and intention Use a good mix of personal and business (Tyler shares information about his business in his Stories, but he also shares his shopping trips to Target! Yes, he loves to walk the aisles and point out some of his favorite products!) Utilize a beginning, middle, and an end to your Story. Just like your elementary school teacher taught you! Download this great 2-page worksheet “The Story Arc Method” to work through an exercise Tyler put together for you to up your Instagram Story game! “Never let the dashes turn into dots!” I love how Tyler put this, regarding being careful to not create painfully long Stories.  I asked Tyler how he always has AMAZING light for his Stories and he shared two tips that money can’t buy!! Use captioning in your Stories for people who want to consume your content but don’t use audio. Tyler said that this technique will help keep retention high, too. Drive interaction with Instagram features like polls and DM conversations. Engage with your followers! How to Grow Your Email List Using Instagram Stories Without Using the Swipe Up FeatureI’ve found that it’s helpful for me to actually create a task in Asana (my project management tool), to check my DMs daily, and that’s working well at this point.So here’s what I want you to do, download and work through this 2-page worksheet that Tyler created for you and don’t spend another minute on Instagram without intention and purpose.A great big thank you to Tyler for providing such great step-by-step teaching in this interview!Tyler and I would both love to hear from you in our DMs! I’m @amyporterfield and he’s @tylerjmccall.All my best,AmyThis episode is brought to you by: LBL

As an entrepreneur, your business is constantly changing—that’s the beauty of being an entrepreneur. And here’s the thing: YOU change too. You change your mind about things you used to be adamant about.I’ve experienced this myself. For example, when it came to creating courses, five years ago I would have said: Concentrate on building your course, don’t worry about the selling.But since then I have had a change of heart.I’ve watched my students inside of my training program Courses That Convert, and I’ve seen a need that I did not see years ago. That need is around launching their course before they have 100% completed it.Now I talk about the benefits of pre-selling your course, or selling it in advance of the course being done, then delivering your content each week via a LIVE workshop to a group of founding members who have already paid.So this episode is going to walk you through the exact steps that go into pre-selling a course. I am going to walk you through the pieces you’ll need to make your offer, get your first students through the door, and deliver your content.There are a few reasons I like this strategy: #1: Pre-selling is a big validator of your course idea. #2: Pre-selling helps you build confidence about your training. Nothing builds confidence more than getting a few PAYING students through the door. #3: Pre-selling helps with cash flow! I know that building a course and getting your online course up and running can sometimes be a bit of a pinch on your finances. That’s why pre-selling is great—to bring in a bit of money to help you pay for some of those expenses. #4: Pre-selling helps you build momentum and accountability. By selling before your content has been created, you have no choice but to deliver! This helps you avoid the “it’s been a year and my course is still languishing” syndrome! #5: Lastly, you get immediate feedback from actual students when you pre-sell. Since it’s more of a live interaction, you can tweak your content based on the feedback before you launch again. By the way, this episode was brought to you by Courses that Convert…I teach a much more robust version of this process in that course, with step-by-step plans and templates. Learn more by attending my free masterclass “How to Confidently Create Your First Profitable Course in 60 Days.”So if you’re as excited as I am about pre-selling your course, here are seven steps to get you started.The 7 Steps to Pre-Selling Your CourseStep 1: Determine Your Course OfferStep 2: Set Up Your Early Interest Page.Step 3: Create Your 30-Day Content BlitzStep 4: Set Up Your Checkout PageStep 5: Set Up Your Live Workshop ComponentsStep 6: Promote a 48-Hour Flash Sale OfferYour 48-hour flash sale offer will include two emails: The first is sent to your Early Interest list and informs them of your limited time offer, what’s included in the program, the number of spots available, and a link to your checkout page. Your second email gives them one more chance to sign up. In this step, you also have the option to include a webinar training as part of your pre-sell strategy.Step 7: Deliver Your ContentLinks mentioned in this episode: SamCart 90-Day Trial LeadPages Pro Trial Kajabi Free Trial Course Creation Resources: Episode #49: How to Know if Your Idea is ProfitableEpisode #107: How Do I Price My Online Course?Episode #133: How to Get Unstuck in Your Course Creation ProcessEpisode #206: The Post-It Content Creation Mini TrainingWebinar Resources: Episode #130: How to Sell on a Webinar (Without Being Overly Salesy)Episode #145: 13 Questions to Nail Down Your Winning Webinar Topic and TitleEpisode #211: 5 Things I Said Yes to In The Early Years (But Say No to Now)

Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in inaction. You will learn specific ways to take massive action, get more done, and get those big results you desire.“Taking action...” seems easy enough, right? “Just do something!” As you and I both know, it’s not as easy as it sounds!If right now what you’re doing in your business is not leading you to the results you desire, then this episode is for you!To shed some light on WHY we’re not taking action and to help us understand how to turn that around and become massive action takers, I had the pleasure of interviewing Brooke Castillo. Brooke is a Life Coach—I actually call her a Life Coach Extraordinaire— who has worked with thousands of people (including yours truly) who have been stuck, are not reaching the goals they’ve envisioned for themselves, or ultimately just need a coach to shine some light on a path that can lead them to the promised land of getting a lot done and achieving big results.Quick note before we move on: I mention that I’ve worked with Brooke personally; I get more into it on the podcast, but in case you were wondering, I’m part of her Self-Coaching Scholars program. You know I’m on a mission to up-level my life, including my health and my weight, but I’m also on a mission to up-level my mind, and Brooke really gets into this in her program. I know that focusing on how I think about things will change both my personal and business life, and I believe it could do the same for you. Because I stand behind what Brooke does, I have become an affiliate for the program, so if you are interested in joining her program, too, click here, and let Brooke know I sent you!MANAGING YOUR MINDBrooke began with the idea that so much of starting and building a business is about managing your mind. She said, “There's no way around it, because you can understand how to do everything, you can study all the material, but until you understand that what you think about is going to create the emotion that either drives the action or the inaction, you're never gonna take the action.”Did you get that? This is important: What you think about creates the emotion that drives the action or inaction.  If stress, fear and panic are fueling the action, you’re not going to be able to produce results at the level you want to produce.Brooke shared three entrepreneurial roadblocks—things that are keeping you from taking massive action.  Reason #1: YOU’RE STUCK IN THE BUSY HUSTLEReason #2: YOU’RE GIVING YOURSELF TOO MUCH TIME TO GET SOMETHING DONEReason #3: YOU’RE AVOIDING FAILURE AND DISCOMFORTWhat would be the activities or non-activities that you’d have in your comfort-time? Schedule it in! And remember: this time is non-negotiable. Agreed? Work hard, play hard! : )If you’re reading this and have not listened to the episode yet, I highly recommend you do. Brooke gives some great examples, insights, and encouragement that you’ll only hear by tuning in. Plus, Brooke is so fun! I guarantee you’ll not only learn a ton, but will enjoy a few laughs while listening to this episode, too!Thanks for spending time with me today!All my best,AmyLinks to things I think you might be interested in that were mentioned in these show notes and on the podcast episode: Brooke Castillo Podcast Learn more about the Self-Coaching Scholars (As I mentioned earlier, I’m a member of Brooke’s program and a huge believer in the work Brooke is doing! Check it out—and if you decide to join, tell her Amy sent you!)