From elementary school days and color-coordinated folders … To my corporate days and making a name for myself as the girl with the checklists, the one you could depend on to know exactly what comes next… I’ve always been a girl with a plan. But I’ve learned, much to my dismay, that even when you have an airtight plan… things don’t always turn out the way you’d hoped. Especially in business. Especially when that business is your business.  So today, I want to talk about how to handle launches… promotions… or just moments in your business that don’t shake out according to plan. (From a girl who’s seen her fair share!)  I’ll be sharing a moment from my own business that I won’t call a failure… but I definitely wouldn’t call a success. It was a particular launch that I had sky-high hopes for (and a project plan that would make Clea and Joanna from Home Edit proud, proud, proud.) But it still. didn’t. work. Not like I’d expected it to, at least. I’m talking about the feelings, hindsight realizations, and, of course, the lessons learned from this (and many) failures (a.k.a unmet expectations) inside my business. Plus, you know I have a word of encouragement and a little tough love for you, dear online entrepreneur, for those days where things don’t go exactly to plan in YOUR business. Spoiler alert… your business isn’t defined by those moments. In fact, your business is *made* in those moments. Here’s a glance at this episode... [0:54] I have discovered that I have an all or nothing mentality, and friend, it doesn’t serve me! [6:01] I want to start looking at things where I’m going to do my best and enjoy the journey, not just focusing on accomplishing things. It’s my new mission to enjoy the process, not the outcome. [7:39] Imagine adopting a mindset where you’re going to do the best you can, and just showing up and going through the process is just as important as the goal that you set.  [11:02] Not hitting your number or your goal isn’t a failure. Remember that we make our own goals, and we are in it for the long haul. We are on this journey together. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already,  follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

Content creation dread is about to become a thing of the past!Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours. Yep! An entire business quarter worth of digital content -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours.In this episode, we’ll be diving deep into content creation strategy together, covering topics like: How to identify big topics that will leave your audience clamoring for more How big promotions should factor into your content plans How to leverage holidays and themes to communicate well with your perfect audience How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine And so much more Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need!You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode. Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time. Here’s a glance at this episode... [03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content.  [04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge? [10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day. [11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on. [13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week. [21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars.  [25:44] Action step: Grab the free 3-month content calendar and start filling it out! Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

What To Do When You Just Don’t Want To Work It’s the calling card of entrepreneurship. Total flexibility. Time freedom. The ability to make your schedule and change your schedule. But in this episode, I want to talk about something a little less… organized. A little less concrete and more, well, reactive. If I’m being perfectly honest, there are times in my business that I just don’t want to work. There, I said it! And this is coming from a girl who completely adores my business, the work I get to do, and the people I work with.  But the best way I can explain this feeling is simply, “I just don’t want to do anything.”  I want to unplug from everything except The Real Housewives. I want to wipe my calendar clean. And I want to curl up with Scout and watch a few TikToks. 10 years ago, this thought would trigger instant guilt or shame. “There’s so much work to be done!”  “You’re the boss, Amy! Set an example, keep your word, don’t inconvenience others.” And so in the past, I’d ignore this feeling… pushing through and showing up to my day with a quarter of a tank. Dear friends, as entrepreneurs, when we’re living for the weekends (or dreading Mondays) we’re doing it wrong.  (And my 9-5ers, I know your situation is different. I have a word of advice in this episode for you, too!) It’s important for you to be able to stop and not do anything.  Because these feelings of not wanting to do anything are often screaming signs of burnout.  Sometimes, you need to make time to not do anything. Even if it’s the middle of the week. You hear me?  Flexibility is the beauty of being an entrepreneur and running your own business -- lean in. And if you’re wondering how, this one’s for you.  In this episode, I’m sharing what I do now with feelings of resistance instead of freaking out and falling into a shame spiral. Including: What I do to my schedule How I know what to push and what not to How I find time to really slow down How to not judge yourself when you finally do take that time off And the pep talk you probably need to hear right now When you’re the boss, you get to decide what it means to be the boss. And that means trusting yourself and your capability to prioritize and make space so that you can show back up as a better partner, leader, friend, and entrepreneur.  More patient. More present. More impact.  So go ahead, my dear entrepreneur. Click to listen and then do it… take the days off.  Here’s a glance at this episode... [08:04] When you are your own boss, and you are calling the shots. Take some time for yourself when you get to that point of burnout. You don't always have to be on. [09:38] The beauty of being an entrepreneur is that you can take time to wind down or do nothing. Being your own boss is a lot of responsibility and a lot of work. There are times when you just need to slow down and recharge. [10:05] Another thing that has helped me not reach burnout is my 4 day work week. We all love the extra time and feel more relaxed and focused during our work week. [11:53] You have permission to take more than a weekend off. You deserve it! After all, you are the boss! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Where Life, Love, and List Building MeetChoosing to start your own business can be one of the wildest, most beautiful, and sometimes scariest decisions you’ll ever make.But what about the people who share the kitchen that you now call an office?Those peeking in on you at 4am before you head into the office with a hot cup of tea and a kiss on the head?Those who listen intently, attempt to encourage and celebrate each tiny win wildly (even if they don’t totally understand what you’re talking about)Entrepreneurship doesn’t just affect the entrepreneur -- for better or for worse. It also influences the lives of those closest to you. In my own marriage, I can attest to how becoming an entrepreneur has both challenged and strengthened my relationship with Hobie.We often talk about the now and then and how our relationship has changed, how I’ve grown, and how entrepreneurship has really affected our lives.And in this episode, I’d love to invite you into the conversation.I’m sitting down with my favorite guest ever, Hobie, to discuss what’s changed in our marriage thanks to my business, and how you can protect, support, and grow your relationships as you build the business that frees you up to enjoy them.We talk about... Where I struggled and the number one roadblock Hobie saw me come up against in the early days  What was the hardest part for Hobie as the spouse of someone starting an online business Finances in our early days versus now, how we began to lean on one salary more than the other, and the challenges that came with that Plus, a pep talk from Hobie to you I hope this episode gives you the tools and encouragement to tackle the tricky parts head-on with the people you love the very most.(Because none of it matters without them, right?)Here’s a glance at this episode...Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

What Should Come First: Your Email List Or Digital Course? Remember “The Great Social Media Crash of October 2021”?  You know...people totally freaked out and Twitter had its best day in years? Well, it didn’t disrupt my business one bit. In fact, that day I sent an email to a segmented group on my email list about a product that I thought would be really valuable to them. And within a day, I made $17,000 from that one email. I tell you all this because when you have an email list, you’re in control of your business and how you reach your audience.  I sent one email, made 17k on a day when many, many people lost money. I don't know about you, but I don't want to give anyone else power over my revenue like that. Not only does email marketing produce 174% more conversions than social media, according to Campaign Monitor... ...but an email list is the only business asset proven to yield an average of $44 for every $1 spent. A 440% ROI? I rest my case. And with all this hard data, I still see entrepreneurs struggling to prioritize and grow their email list.  And in this episode, I’m revealing why I find that is (and exactly how you can avoid finding yourself in a similar rut.) So listen and prepare to plant yourself squarely back in the driver's seat of your biz and email list.  Here’s a glance at this episode... [1:28] My number one obstacle when selling Digital Course Academy is people not having an email list, or people saying they don't have an audience.  [2:17] If you're not focusing on your list, all the strategies in the world won't help. You can't build your business on rented land or social media. [4:06] Your email list is the number one most important asset in your business. It will convert 4 times higher than any social media post. [5:03] Here’s what’s missing: Are you connecting and aligning your email list with your dreams and goals for your business?  [7:14] Everything you want in your business and everything you dream of would be easier and faster if you had an engaged email list. [10:21] Let your business be easy! It doesn't happen to be hard. Focus on a list that will make your business easy and align with your dreams and goals. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Stop Stressing And Start LivingHave you ever seen a bright and up-and-coming entrepreneur featured in your dream publication...and felt that tight knot of envy form in your stomach?Well, bid that feeling farewell, my friend.Because in this episode, the brilliant Susie Moore is showing you how to pack the “Featured In” portion of your website with major names and publications (without paying expensive PR fees.)Susie has landed herself in over 300 media publications including Oprah, Marie Claire, Forbes, and The Today Show. So, to say she knows a thing or two about getting exposure would be a massive understatement.Susie has secured herself these features on her own behalf and in this episode, she’s revealing the strategies and techniques that landed her on Oprah (OPRAH!) for you to replicate. And while Susie is known for landing big PR opportunities, more than anything, she’s passionate about helping entrepreneurs find ease in the big and small things and move past discomfort when faced with big decisions, opportunities, or hold ups.Taking risks and playing big requires discomfort and in this episode, Susie is sharing the strategies necessary to engage your mind through it all and take the stress out of the imaginary. So if gaining more exposure for your online business is one of your big, audacious goals for 2022 -- or you’re simply looking for a liiiitle more courage to make and tackle a few big audacious goals -- this episode is a MAJOR can’t-miss.Here’s a glance at this episode... [05:41] Susie is obsessed with helping people become more confident in an authentic, easy way.  [08:24] Overwhelm can often be a stress response to things going right. Give yourself permission to pause and understand what's happening. A slight shift in how we see things always helps.  [13:52] We need to employ our mind consciously -- so much of our stress is imaginary. Quit asking what ifs and let it be easy.  [22:49] A Get To Do list changes everything. Be thankful for what you have instead of being burdened by responsibilities that come with it.  [31:37] Confidence is a willingness to feel uncomfortable. There has to be some type of trust there -- be willing to say yes and be willing to be rejected.  [41:41] When presenting yourself to the media ask: Who's interested? What can I tell these people? Share why you can tell the information? Share why now? [44:28] Susie loved cracking the code for her new book, Let It Be Easy. The book contains real practical ways that you can apply to areas where your life may feel hard. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Kick Procrastination To The Curb And Make Peace With Your To-Do List  You know those tasks in your business that feel like a reward? For me, it’s meeting with my leadership team or creatively strategizing for opportunities and projects we have coming down the line. Mmm-mmm. Pack my calendar with those tasks any day! But then there are some tasks that I see in Asana...and I would rather file taxes than tackle those during my day. So what ends up happening? I push those tasks off and off...and they linger and linger.   You too?  Well in this episode, we’re examining the things we don’t want to do in our business and why we don’t want to do them.  While the beauty of being an entrepreneur is that you don’t have to do stuff you don’t want to do, it benefits you (and your business!) to examine WHY you avoid things or feel resistance around them.  So in this episode, I’ll be covering: How to examine whether your procrastination has to do with your insecurities.  *gulp* Things you can do to help get clear on whether that feeling of dread is something that’s truly serving you (which can be the case!) or if it’s getting in the way.  A simple challenge you can try out this week to assess resistance you’re feeling in your business and begin to grow the entrepreneurial muscles necessary to overcome them.  Plus, I’ll give you examples of dread that I experience in my own business and how I overcome them without white-knuckling and wearing myself out.  So grab your headphones, set your task list aside for the moment, and let’s tackle this together.  Here’s a glance at this episode... [02:08] Is the outcome of this task going to outweigh the feeling of uncertainty of doing it? [05:20] Are you dreading something because you feel insecure or is it genuinely not your thing?  [07:33] Check in with yourself after you've done the thing. Pay attention to how you feel afterwards. Pay attention to your audience. Did they love it? [11:14] Change the sentence from “I have to record a podcast” to “I get to record a podcast.” Pay attention to what's coming up for you and learn where the resistance is coming from. [12:37] Take the next step to notice where your dread or resistance is coming from and then ask why it's coming up for you. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

It’s important for you to know how the technology in your business works.And if you told me that 13 years ago, I might have just abandoned ship on the whole thing. Lifestyle, financial, and time freedom...on the other side of learning and dealing with software?Not sure it’s worth it. But after 13 years of tech trial, errors, and tragedy...I have some good news.You don’t have to be an expert at the tech in your business. And you don’t need to know everything.But choosing a few systems to use in your business and understanding how they work holistically will allow you to show up 10x more confident in your business.And in this episode, I’m helping you do exactly that.I’m spelling out five tips for overcoming tech overwhelm that I’ve learned over the last 13 years that save the day every time.If you are technologically faint of heart…...or could just use a little confidence boost when it comes to choosing and using the software necessary to run an online business), I recorded this episode with you in mind. I’m sharing some pretty entertaining tech flops, as well as a very tiny guest appearance from my CMO, Cho Cho! You’re in for a treat. Also, be sure to head to my show notes to grab the freebie that goes along with this episode... and never worry about going live ever again!Here’s a glance at this episode... [05:22] Tech Tip #1: Spend a little time researching what platforms you want to use. Ask for recommendations, research and then make a decision.  [09:40] Tech Tip #2: Find the tech you are going to use and stick with it. No platform is perfect -- if you keep flip-flopping, you'll never master it. [19:33] Tech Tip #3: Don't be super fancy. Go for the basic option when you're first starting out. [23:01]Tech Tip #4: If you have a little extra money to spare, contract it out. If you hire someone to set up your tech, take some time to have them teach you how to use it. [31:25] Tech Tip #5: Shift your mindset. Watch what you're saying to yourself. Negative self-talk does not serve you -- even if it's challenging, say to yourself that you will figure it out. [34:09] Have a plan B. Make sure you know what to do if something goes wrong. Having a back-up plan takes a little bit of time and work, but if you have one you can avoid a lot of problems. Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, Follow to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Follow now!

How Entrepreneurs Do The Work That Drives Them How’s your breathing today?  Deep and restorative? (Or did that question just prompt your first deep inhale of the day?) And your shoulders? High and tight OR relaxed, breezy, and unburdened by the weight of the world?  (I bet I can guess.)  The unfortunate reality is that “business as usual” can leave entrepreneurs anatomically all shook up. And I hate it.  The very reasons we leave the 9-5 grind… ...more flexibility, more control over our time, more room to be creative and do the work we love… ...becomes buried by the demands of being a 1-man or 1-woman show.  This means the entrepreneur’s archnemesis BURNOUT lurks right around the corner. But, not for you. Not today. Because in this episode, we’re adding tools to your tool belt to help you nip that entrepreneurial threat in the bud.  I’m so excited to share my fascinating conversation with the brilliant Jonathan Fields with you! Jonathan hosts the popular podcast called The Good Life Project and serves as the founder & CEO of Spark Endeavors -- a company that helps people and organizations discover the work that truly drives them.  But today, specifically, I’m excited to chat about a concept that Jonathan created called Sparketype.  This innovative strategy will help you discover your unique imprint for doing work that lights you up, understand how to use your energy in different areas of your life, and better avoid burnout. And the coolest part? This unique approach draws upon years of research and more than 25 million data points.  By the end of today’s episode, you’ll have a clearer picture of what a Sparketype is, how you can use this information in your life to avoid uninspired work and burnout, and start experiencing more meaningful work, excitement, and joy in your life.  Here’s a glance at this episode... [06:09] Burnout is caused by our work not being a true expression of how we feel.  [12:55] Burnout is different from anxiety, it's a feeling of profound depletion. [15:40] A sense of discontent and not feeling like you have meaning in life can be a sign of misalignment. Our work can be a huge part or a missed opportunity of getting meaning. [26:24] Through a lot of research, Jonathan was able to distill these impulses down to 10 archetypes or what he calls Sparketypes. [27:56] The Primary Sparketypes are the ones that really make you feel alive. Shadow Sparketypes are your next strongest impulses. The Anti-Sparketype is work that you have to do.  [51:48] Understanding your Sparketypes gives you really good insight into your decision-making process. You also start to feel seen -- it reflects back to you a deeper truth about who you are. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

Go Live On Video With The Confidence Of A ProNothing like the words “live video” to make you break out in a sweat.I’m talking about the kind of nerves you haven’t experienced since your 8th grade “Under the Sea” dance.Let’s keep it real, live video is intimidating...especially when you’re just getting started. Over the years, I’ve stumbled over words, lost my train of thought, and said the wrong thing at the wrong time more often than I can count.When it comes to live video? You’ve gotta roll with the punches and get on with the show, my friend.But what if a mess up happens in front of, oh I don’t know...Rihanna?Or Elton John...Kim Kardashian...or Adam Lavigne?My guests on this episode know a thing or two about high stakes on live video.They’ve become experts in their field at acting natural, going off the cuff, and navigating live video faux pas. These EXTRA! special guests are hands down the best in the biz.Did you guess it?!I’m sitting down with Jason Kennedy and Giuliana Rancic who you may know from their years and years on E! News. Pinch me!But what you may not know about Jason and Giuliana is that, aside from being experts in front of the camera, they’re also entrepreneurs who have a digital course! In this interview, the three of us discuss: The best piece of advice they’ve ever received in their career How to keep things under control when you veer away from the plan How to go off the cuff without getting worked up How to be engaging and ways to show up more naturally on video And my personal favorite, stories about a time when they were most nervous in front of the camera.  If going live on video is something you currently do inside of your biz -- or you know you need to do more of -- this episode is a can’t miss!Click to listen and learn from the pros (I know I did!) Here’s a glance at this episode... [01:14] Being on video is a big part of being a digital course creator and a big part of being an online entrepreneur. That doesn't mean it's easy or comfortable. It takes skill and practice, and I have experts Giuliana Rancic and Jason Kennedy here to talk about that. [14:08] When it comes to live video, the more prepared you are the more comfortable you will be. Rehearse and practice! [19:35] Secret tip: Tilt your face, don't just move your eyes when reading a teleprompter! Make subtle movements to the left and right while keeping your eyes forward.  [28:56] One of the most common video mistakes is not acting natural and being yourself. Find what makes you feel comfortable and go with that. [36:54] We learn why you need to be authentic, don't rehearse jokes, and be careful with the level of spray tan you get.  [46:51] Jason's best advice ever received is to not be so hard on himself. Embrace your flaws, traits, gifts, and talents.  [49:13] Giuliana says there are no shortcuts. She realized her dreams because she was a hard worker and was willing to do the work. [59:55] Action steps: Put one of the things you learned today into practice.  Rate, Review, & Follow on Apple Podcasts"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!