Well-Oiled Operations with Stacy Tuschl

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. We're still in the middle of talking about Facebook Messenger Bots. On Monday (Episode 187) Stacy explained about what a Messenger Bot is and also, why you should care. It's really almost like an email auto-responder- like an actual sequence that you can set up and have activated. She points out that eighty to ninety percent of people are opening up your Facebook Messenger Bots, so that's why you definitely want to be thinking about it. Listen in now, to find out more. Today, we're talking about two ways to do Messenger Bots and then, on Friday, we'll do five things that you really should not do with Messenger Bots, unless you want people unsubscribing! Listen in and find out how Facebook Messenger Bots will help you to transform your business! Some highlights include: "So we're talking about free ways to do it and paid ways to do it." From minute 1:53, Stacy talks about both free and paid ways to do Facebook Messenger Bots. "I want you to be testing with the free stuff before we even try to dive into the paid stuff." From minute 2:26, Stacy encourages you to try the free stuff first. "The biggest thing you need to know with Bots is...." From minute 4:08, Stacy explains how you can engage with people with Messenger Bots in a way that will have them engage back. "It's really really important that we are having people self-select where they should go and what they want to hear from us." From minute 6:44, Stacy talks about ways that you can let people select what they want to hear from you so that you can really dial into them. "People can realize when you immediately respond, that it's probably a Bot." From minute 8:34, Stacy talks about letting people know when they're dealing with a Bot and when they're actually communicating with you because people get excited when they know that it really is you answering their questions! "There are so many options here to be growing your social media following, your Facebook Groups, your list, whatever it is." At minute 9:51, Stacy talks about the benefit of Bots for growing your contacts on social media. "What is one of your biggest priorities right now?" From minute 10:06, Stacy talks about priorities and where you need the most growth- then converting that to sales. "Remember Facebook is always their first priority- is always always the user experience." From minute 11.35, Stacy explains a rule that you have to know when working with Facebook Messenger. "You've got to make yourself think 'what can I give them to make them want to click?'". From minute 13:50, Stacy talks about thinking of ways to make people want to engage with you. "So what I mean by 'paid' Facebook Messenger..." From minute 16:00, Stacy talks about paid Facebook Messenger Ads and how you can use them to re-target people. "Well, now people are doing this just to grow their Messenger List, right." From minute 18:48, Stacy talks about things that people are doing to grow their Facebook Messenger Lists. "For those of you that want to dive in deep and actually create your first Bot, next week, Tuesday, we're going to be doing a Live Training." From minute 22:45, Stacy talks about the Live Training that she's giving on Tuesday, next week, where you will actually build your Bot and get it set up and running. Link: For Stacy's Live Training on Tuesday the 27th, go to: bit.ly/botbasics

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you know what Messenger Bots are? Or do you know what it they are, but find them too confusing to use? If so, you will really learn a lot from Stacy this week, because she will be diving deeply into the subject. There is so much that she needs to share with you about Facebook Messenger Bots, that she has to cover it in three videos because she really wants to make sure that she doesn't confuse you, as it can be very confusing. Listen in today, as Stacy breaks this down, to make it as simple as possible, step by step so that it's understandable for everybody. Today's show is going to be about what Messenger Bots are and also, why should you care? On Wednesday, Stacy will talk about the different ways that you can use them, either paid or free. On Friday, she will cover five things you should not do when you're using Messenger Bots, as there are some things that you really need to be very careful about, lest you turn people off. If you think that this is a topic that your client needs to hear, then you should definitely share this out, because it's really going to be a good one. Stacy loves them because they're so new and so cutting edge! Listen in now, because Stacy promises that they are actually so easy that many of you could be doing this week already! Some highlights include: "So, first, what is a Messenger Bot?" At minute 2:21, Stacy explains what a messenger bot actually is. "Just be respectful and make sure that you're letting people unsubscribe." At minute 4:05, Stacy cautions you about inadvertently imposing on people. "Let's talk about statistics..." From minute 4:40, Stacy discusses some surprising statistics about Messenger Bots. "I can't private message every single person that is in my community..." From minute 6:24, Stacy explains the benefits of being able to auto-broadcast to people, to start a conversation. "What I like about it being so new is too..." From minute 7:22, Stacy explains what she likes about this being so new. "It's not about fooling people..." From minute 7:57, Stacy explains some things that people do to show people that they're not communicating with a real person when using Bots. "Here's a couple of things that I really think is going to be great for the future." From minute 9:36, Stacy talks about some of the really positive things that she sees coming in the future, with Bots. "I don't think email marketing is going away, I just think that this is another thing that's coming in." From minute 11:16, Stacy shares what she thinks about where Bots are going in the next few months, with marketing. "Don't ever put all of your eggs in one basket." At minute 12:35, Stacy cautions you about what could happen if you put all your eggs into one basket. "I've really now put a lot of time and energy and even bought a course to really educate myself on how to do this." From minute 14:31, Stacy explains how much effort and energy she's put into getting to really understand Messenger Bots because it's really expensive to outsource. "I want you to sign up for this program called Many Chat." From minute 16:44, Stacy talks about Many Chat (manychat.com ), the program she uses to do all of her Messenger Bots, for only $10 per month. "The reason that I want you to do it today and not tomorrow..." From minute 17:52, Stacy explains why she wants you to sign up with Many Chat immediately. "Next week, I'm actually doing a paid training." From minute 27:52, Stacy talks about her Paid Training for $97 that she's doing next week, on Tuesday. Links: For your Bot basics, (Only if you're not one of Stacy's clients) go to: bit.ly/botbasics

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Are you really expert at something, or do you have an amazing product to sell, yet nobody actually knows that you even exist? Then you really need to listen to today's show, where Stacy talks about this common problem that she sees very often. She points out that marketing is the one thing that you should be spending 80% of your time on and that she meets so many expert people and yet they become their own best-kept secret. They have fantastic stuff to share, but nobody even knows their products or their programs exist! Listen in to find out how Stacy can help you to overcome this problem. Today's a fun day for Stacy, She's really grown to love Wednesdays because it's her Live Day and she does Group Coaching and Masterminds. She reminds you that when you're excited about what you're doing, it really makes time go by so quickly! Today Stacy answers your questions on Facebook Live and she also explains how you can work with the comments there, to be notified when she will go live again in the future. Listen in now, to find out more. Some highlights include: "I don't have enough consistency in my business." At minute 3:33, Stacy answers a question about how to attain consistency in business. "Everybody hears the word funnel." From minute 4:32, Stacy explains how sales funnels work and how to make them work for you. "There are people like us, people like me, people like you, going 'where do I get bonuses from, who can I have with this program?" From minute 7:32, Stacy explains about how to grow your list of contacts and to get people to know who you are and what you're doing. "You don't just get asked to be on somebody's podcast." From minute 9:06, Stacy explains how to get to be on other people's podcasts. "I didn't realize that marketing should be about 80% in the beginning." From minute 10:24, Stacy explains why marketing should be 80% of your focus. "There is internal marketing and there's external marketing." From minute 12:10, Stacy explains the difference between internal and external marketing. "You need to figure out what do people actually want from you and the pre-sell is an amazing step." From minute 14:12, Stacy explains why she often recommends pre-selling. "What percentage of the day are you spending on marketing?" At minute 15:15, Stacy asks you how much of your time you think you're spending on marketing. "So two cool things that I have coming up for you guys today..." From minute 17:33, Stacy explains how to work with the comments on Facebook Live, to be notified about her next Live session. "Next week, it is 19th, 21st, and 23rd, Monday, Wednesday, Friday..." From minute 19:00, Stacy tells you when she will be on Facebook Live next week and what she will be talking about on each session. "So one of the things I'm going to be doing..." From minute 21:10, Stacy explains about Her Marketing Lab, her brand new six-month program that she will be launching shortly. "I've got a founding members price point." From minute 24:58, Stacy talks about the special founding member's price point that she's offering the first twenty applicants, for her new program. Link: To sign up for Her Marketing Lab, go to: bit.ly/hermarketinglab

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today's very special guest is Mary Hyatt, a Personal Life and Business Coach, who really has so much knowledge to share with you. Today, Mary explains how you can learn to love and accept yourself, which is essential for you to attain real success. Listen in as Stacy and Mary dive in deep and explore ways of finding your true perspective and finding your authentic voice. Mary, who lives in Nashville, first started thinking about the kinds of businesses that she could create after her Dad gave her a book about being an entrepreneur when she was still a little girl. She and her four sisters are all very successful entrepreneurs, with none of them ever having gone to college. Mary thinks that entrepreneurship was instilled in her from watching her Dad start, fail and then start again at many different businesses. Listen in and find out how Mary has evolved through her businesses and became the really successful Coach that she is today. Some highlights include: "I started a Farmer's Market, in Nashville..." From minute 2:31, Mary talks about her powerful learning experience from the Farmer's market she started in Nashville. "I kinda found myself about eight years ago now, where I was about sixty, seventy, eighty pounds heavier." From minute 3:00, Mary talks about the physical problems she was experiencing about eight years ago. "So I started using the essential oils, which kinda fast forward, I ended up creating a multi six figure income." From minute 3:51, Mary explains how the essential oils she that used became a really successful business for her. "In certain circumstances, it really makes sense to do the college thing." From minute 5:30, Mary discusses the merits of going to college, for certain people. "If it's not obnoxious, it feels really defeating..." From minute 7:25, Mary discusses the challenges people tend to face, when trying to keep up with others on social media. "It became this cycle of putting mask on after mask, after mask." At minute 9:13, Mary talks about how her own inauthenticity eventually leads her down a really dark road. "If we aren't okay with who we are, if we on some really deep level believe that we are broken..." From minute 10:18, Mary explains the really negative results of not believing in yourself. "Now I feel like I can really pick up on people's branding." From minute 12:10, Mary talks about how she's able to pick up the authenticity (or not) behind people's branding. "We have to be able to say, 'yes this has been really difficult, however,1pm'..." From minute 14:01, Mary talks about allowing people to see your vulnerability, at times. "The first step is getting curious." From minute 15:36, Mary offers some ways that you can start to bring out your authenticity. "I am a walking, breathing, affirmation saying machine!" At minute 20:45, Mary talks about her use of affirmations and their fantastic value in helping you to choose what you want to believe. "I do a lot of work around body image- I am always focused on how I can accept and love my body more." From minute 24:36, Mary talks about the importance of developing a positive body image and affirming that you really are lovable from your very essence. Links: Mary's website: www.maryhyatt.com Mary is on Facebook and Instagram. Catch Mary on Facebook live every Wednesday 1 pm(Central)

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. How often have you had somebody wanting to pick your brains about some aspect of a business that you really know about? This used to happen to Stacy a lot because she really loves sharing the ups and downs and what's working and what's not. She did this until she realized that she was teaching and sharing her experience with other people- and doing it for free! She points out that we are now living in an age where you can access almost anything the second that you jump on Google, Youtube, or Facebook, so today, Stacy asks you why you shouldn't become one of the resources that other people go to? Listen in as Stacy explains how you can make this happen. Today, still in the series of Course Creation, Stacy talks about why it's a really great idea for you to have an online course. Whether or not you have an audience or a list yet, Stacy dives into how you can actually make this happen, when it makes the best sense for you to do this and she gives you three reasons why you really should do this right now and not later. Listen in to find out more. Some highlights include: "Everybody needs to stop being that free coffee date." From minute 2:30, Stacy urges you to start charging what you're worth. "I think number one is the authority." From minute 3:18, Stacy talks about getting authority through something you've created. "Don't be afraid of this being a bubble." From minute 4:26, Stacy assures you about stepping up into the online space. "You've got to always be educating yourself." From minute 6:24, Stacy explains why you really need to keep educating yourself in the online space. "As your value increases, and your prices increase, people are going to be begging you to build an online course that's more DIY." From minute 7:36, Stacy explains about your increasing value and people affording to work with you. "As long as you are investing in yourself..." From minute 8:20, Stacy talks about the value of investing in yourself with up to date information. "Number two, scale-ability." From minute 8:29, Stacy talks about scaling and sustaining your business. "The big thing here is results." From minute 9:57 Stacy explains about ways of helping people to get great results. "I created a top ten list." At minute 13:53, Stacy talks about her top ten list. "One of the things that really helped me grow..." From minute 14:54, Stacy talks about how she implements what she's learned. "When you go through a launch and you get your results..." From minute 15:56, Stacy talks about things you could have done better, to get better results. Links: For Stacy's Course Creation Workshop: bit.ly/coursecreation For Stacy's checklist: bit.ly/her10tips

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today, after wrapping up the Challenge and Launch with her Profit Mastermind, Stacy wants to dive into all the lessons she learned from that because she really thinks that there are a number of those things that she can share with you. Listen in to find out what Stacy has to share. Firstly, Stacy learned from going through the launch, that the topic is a much-needed one. She points out that all of this is truly market research for her, because every time someone reacts to the course or says something about it, it helps her to build an even bigger and better program for the next time! She mentions that although there is this phenomenal group of women in her Profit Mastermind, a lot of the people who wanted to get into the Mastermind just didn't quite feel ready. Their number one objection was that they do not yet have a course. Their big question was: "How can I actually launch if I don't have a course?", so they naturally felt like it wasn't the right time. Listen in now, as Stacy shares her ten steps to successfully pre-selling your launch. Some highlights include: "I would say 90% of the women in the group are creating brand new programs." At minute 2:44, Stacy talks about women creating something new, that they are launching. "I believe that you truly can be doing this and launching in ninety days, whether or not you have this course created." At minute 3:00, Stacy explains what she believes about launching in ninety days. "The most crucial step out of any of them is Market Research." From minute 3:30, Stacy explains the importance of doing Market Research. "I love doing SWOT analysis." From minute 4:45 Stacy talks about the value in doing a Competitor Analysis to stand out from your competitors. "How to swim through this just like a sea of ideas?" From minute 6:36, Stacy explains about content overload. "How to pre-sell your course to not just validate your idea." From minute 7:30, Stacy talks about building hype about your launch while pre-selling it. "How to leverage the pre-sell to create this focused course content..." From minute 8:36, Stacy talks about leveraging the pre-sell and getting people to pay for it. "How to ensure that your course will provide the transformation you envisioned. To offer" From minute 9:22, Stacy talks about how to actually make your envisioned course happen. "How to best cater to the learning styles that make the experience what it is." From minute 10:24, Stacy talks about catering to the many different learning styles out there. "How to set clear expectation and boundaries for your course so you don't end up feeling overwhelmed." From minute 12:22, Stacy talks about setting boundaries and creating the right expectations. "How to help your clients track their own transformation, without you getting emotionally attached to the outcome." From minute 14:10, Stacy explains about emotional attachment and also tools, systems, and processes. "We are going to be doing a ninety-minute Live Workshop..." From minute 16:56, Stacy talks about her Live Workshop, coming up on the 14th of June. Links: For Stacy's Live Workshop on 14th June: bit.ly/creationworkshop

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you have a question that you'd really like to ask Stacy? Now's your chance! Today is going to be a really fun episode because she's doing an "Ask Stacy Anything" Show. There have already been a number of questions submitted to her on Facebook Live, so Stacy encourages you to join Facebook Live so that you can have your questions answered right away, on the spot. This may happen again in the future, so if you're interested, make sure that you're in Stacy's Facebook Group, as this is where she'll be telling people about it, ahead of time. Listen in now, as Stacy answers your questions, some of which are really good ones, that she never thought to talk about before. Some highlights include: "So you're basically saying, it may be your thinking that great Facebook Groups are everywhere, so if I try to get them in my group... " From minute 1:29, Stacy answers Amanda's question about whether it's better for her to use her Facebook Group, or a Fan Page, for Stacy's free challenge. "How many Facebook profiles do you have?" At minute 2:51, Stacey Marks asks about the different profiles that Stacy has on Facebook, for personal or business purposes. " This is a loaded question that I could do an entire Webinar on." From minute 4:29, Stacy answers Rebecca's question about getting followers, when advertising for a launch. "Let's say that you are not in the Mastermind and you need everything, okay." From minute 7:17, Stacy answers Lindsey's question about how much money she needs to set aside to invest in a launch. " I always market my launches two weeks in advance." From minute 10:55, Stacy answers Olivia's question about how far in advance to market a launch. "If you're thinking 'Okay, I've seen some of these long Landing Pages' or 'I've seen a sales page that just goes on and on and on'..." From minute 11:49, Stacy answers a question about possible information overload on Landing Pages. "So that is something you'll see from me, coming soon. I'm going to be calling mine workshops because I think Webinar has a really bad..." From minute 15:18, Stacy answers a question about paid Webinars or Masterclasses. "So, Rita, what we do with our programs, our landing pages, is we tested both..." From minute 17:05, Stacy answers Rita's question about being brief vs the long copy. "So the follow-up sequence with the emails are so incredibly important, even if you're thinking 'Oh my goodness, there are so many of these.'" From minute 18:35, Stacy answers a question about the real impact of the After launch Email. "Me specifically, I use Click Funnels for my affiliate links." From minute 20:13, Stacy answers a question about how to give somebody an affiliate link. "In the space, it is pretty typical that we do a fifty-fifty cut." From minute 22:37, Stacy answers a question about the right percentage to give someone as a commission for referral purchases. "There are so many free products that you absolutely could get right now." From minute 27:50, Stacy answers a question from Nicole, about new business owners, trying to grow a list, who don't have money to invest in equipment or software yet. "You know, I had Wordpress and then I moved to Create Our Square Space..." From minute 29:47, Stacy answers Julie's question about whether it really matters which Website Hosting Service you have. "So, a tripwire, what I mean by that is, it's kinda like a sample..." From minute 32:36, Stacy explains what a tripwire is. "So, tomorrow, I have a Webinar which I call The Masterclass and it's seven reasons why your launch could still fail and what you need to do about it." From minute 33:32, Stacy talks about her Masterclass Webinar. Links: For Stacy's Live Masterclass Webinar go to: bit.ly/failedlaunch for the link

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. While being an entrepreneur you can let your imagination run as wild as you want, but when it comes to launching…there's no place for assumptions. However, that's the mistake 90% of the entrepreneurs make, which leads only to sheer disappointment, fatigue, and failure. Stepping out of your comfort zone and cultivating growth mindset is crucial to the success of your launch (and your business). However, you cannot expect to hit your goals just by visualizing and meditating about it. Today is Day 5 of the "Launched in 90 Days" Challenge, now so far we have talked about everything from your launch vision and mindset to finding your perfect person and launching your offer like a pro (by choosing one of the proven launch models). Today I want you to take a step back from planning your launch and see what costly mistakes other entrepreneurs are making + how these mistakes are affecting their launches (in a bad way). UNREALISTIC SALES PROJECTIONS – Unrealistic Goals = Setting yourself up for failure. Launching your offer to a list of 100 and expecting to make $100K is wishful thinking that only leads you to an abyss of disappointment.I am in no way saying that it's not possible to have a profitable launch with a small list, but it's important to have enough quality leads to convert at a good percentage. THE 6-FIGURE ILLUSION – The online 6-figure launch race is contagious and so many good and hard-working entrepreneurs fall prey to it even before they take off. You've got to learn to walk before you can run and then fly.To make 100K in 90-Days is not mission impossible but it shouldn't be your only mission. You may need to have smaller launches to boost your Know, Like & Trust Factor and build up towards a mega-launch. OVERCONFIDENCE – Being confident in your abilities is one thing, but neglecting super important aspects of your launch is simply overconfidence. You can't expect to be a know-it-all, do-it-all kind of person and have a lucrative launch.Get out of your head and go out there to really listen to your dream clients and their needs so buying your offer becomes a no-brainer when you share it with them. Also, look for a support system that's there for you every step of the way (from pre-launch to post-launch) to keep you from falling off the wagon or feeling uninspired. DAY FIVE ASSIGNMENT: What are you going to do to avoid these costly launch mistakes? Would you be willing to invest your time and money in a system that will help you avoid all of these mistakes with a step-by-step launch process? What's the importance of having sheer accountability for YOU during your launch? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day5 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community with an amazing challenge wrap up party (we're talking challenge winners, raffle and something spectacular that's coming your way!) I can't wait to see you in the Facebook Group!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. "Stacy, I simply want to package up my expertise in a course or program and launch it, so people can benefit from it. Why is it so hard to do that?" This is what I get asked ALL the time. Being a passionate, high-performing and committed woman entrepreneur, you are not shy of putting in the work or showing up in your business. You're not even scared of learning new things and trying something different. But it all has to make sense, doesn't it? I mean you can't keep jumping from one plan to the next, following 100 different "Signature" systems (as every expert has got one)…leaving you more confused than ever before. You hear them say… Webinars are the fastest track to build rapport and sell your product… And then you read that webinars are dead. Because apparently, Master-class is the new "webinar." But then challenges are the easiest way to launch your product… So what about the video-series or Bootcamp style launches? So many options. So many expert opinions. So many unanswered questions. This is the reason so many of you just sweep the thought of launching your own info-product under the rug, as not everyone has the luxury to spend tons of time, money and energy only to see little to NO results. So today, let me share with you 4 simple launch models. Challenge Launch – Create a 5-Day challenge (just like this one), spend 2-3 weeks on promotion and then tie in a sales sequence to pitch your offer in the end. Webinar Launch – Promote for 2-3 weeks, go live with your webinar and pitch your offer live and then have a sales sequence in place to pitch your offer to the people who subscribed (Whether they attended the webinar or not). Video Series / Bootcamp – Break down your topic in 3-5 videos and build anticipation as you release them once every few days with the last one being a pitch to your offer and then follow up with a sales sequence. Facebook Live – The easiest way, start with daily Facebook lives to build authority and then pitch your offer directly, boost your viewership through ads. How do you choose one for YOUR launch? Well, here's a rough criteria. How much authority do you have within your niche right now? What's the urgency of your offer? How much time can you devote to this launch? What does your audience prefer based on their lifestyle, free-time, and personal choices? DAY FOUR ASSIGNMENT: Which launch style are you going to choose for this launch? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day4 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community . Remember! There's NO one way of doing things. There's only YOUR way. So pick the launch model that best suits your and your ideal clients' lifestyle and preferences. See you in the Facebook Group!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. The E-learning industry is expanding by the day. There's no denying that. But only a handful of entrepreneurs launch and market their product, course or program the right way. Now that's shocking, isn't it? But why is that so? Why create something only to let it collect dust on your digital shelf? Why not shout at the top of your lungs telling the world that your course or program exists? "Because it doesn't solve a specific problem." That's why. When your course or program (even if it's just an idea for now) doesn't present a unique solution to an existing problem, it does more damage to your time, energy and money than you can think of. You put in so much hard work and tons of time to create something… in hopes that it will fly…only to realize later on nobody wants it. And where does this all lead? Low self-esteem Self-doubts and Remorse No cash in the bank DESPITE having a product, you feel ashamed to share it with your audience, and even if you share it, you don't feel as confident as you should. Why? Because you know that it probably isn't what your ideal clients truly need. So today, we are going to get this piece of the puzzle right. It all starts with your perfect person. The ONE person who's looking to get help from you. You can't go into course creation or launch mode without getting crystal clear about that ONE person. You need to know this person from the inside out – their likes, dislikes, what excites them the most and what keeps them up at night. Unless you know who that person is and how you can help them, there's no point in launching. Note, that this person must be somewhere around you. You just need to talk to them specifically (instead of generalizing your message). DAY THREE ASSIGNMENT: What is the problem that your perfect person thinks they have? And, what do you think is the actual reason behind their problem? Hypothetically, if you were to take away all of their pains and problems, what would their life look like an in a problem-free world? Keeping in view your knowledge and expertise, what solution would you present to your perfect person that will ease their pain and solve their problem? ACTION STEPS: Answer the questions above. Share your answers in the FB group with the hashtag #Launchedin90 #Day3 to be entered for a chance to win our contest. (Grand prize valued at $997) Tune in at Noon CST to watch the LIVE class in She's Building Her Empire Community. Remember, niching down or honing in on your target audience doesn't mean that you're missing out on a larger set of people. It just means that you are focusing on the RIGHT set of people (no matter how small or huge it may be), one who's not there to get entertained, but to BUY from you as they need you right at this moment. See you in the Facebook Group!