Well-Oiled Operations with Stacy Tuschl

Today we continue our August series about creating digital training products. Next week, we wrap up the series with a Live Q and A. Today we're talking about the 5 Steps to Creating Your First or Next Digital Product. Assessing Your Expertise - most entrepreneurs have multiple areas of expertise, so it's important to narrow down your focus to the things that people already coming to you for. This will make it easier to sell the course. You also can get feedback from others to find out what we are really good about. Market Research - check out what your competition is doing. It's important that you know what other people are doing in their email funnels, their membership sites, etc. You want to be better, not just cheaper. Pricing and Packaging - price your product too low and people will think you aren't at the level they need from an expert. The flip side is to price your product too high - don't price yourself out of the market. Either end of the spectrum can be devastating to your business. Either be in the fair market value range or go with premium pricing. Beta testing - everyone should beta test before you launch to the public. You will gain so much information from the beta test and it will help you tweak your course. Then you can relaunch at a higher price point after beta testing. Do not do a beta test for free. Do not feel guilty about charging for your beta test. You don't want opinions from people who have not paid for your product. Having them pay for beta testing makes your testers invested in your product. Get some testimonials and re-launch - make the tweaks from the beta testing results and then you can charge a higher price point. Keep a file of screenshots of any compliments you get from your users/clients. How to Plan, Create and Launch Your Digital Product in 90 Days is a challenge that will be open soon and you can jump in and join us to get your course launched. In the meantime, you can grab the Ace Framework that shows you how your social media can be used to turn your leads into sales. You can get access to that at bit.ly/aceframework Sept 11-15 is a week of daily FB lives again to get the challenge started. So please join us, even if you went through the last challenge!

Last week I was in Laguna Beach, California, with my Mastermind, where I go every ninety days. It's a really great way to refresh and recharge and it was exactly what I needed, so I'm really excited to be back today! Today, we're talking about creating a Product Suite that will increase your customer's lifetime value. What is a Product Suite? It's that customer journey. A few years ago, before I had a digital product, I went to a Brendan Burchard Event and there they taught us to charge what you're worth and not to undervalue yourself. I totally agree, but I also think we have to be realistic here and realize that people won't just jump into a two thousand, a four thousand, or a ten thousand dollar product after they find you for the first time. It's a lot easier to convert when you have a customer journey. Today I want to share with you something that I have done, since then. I've come out with a customer journey with a couple of things that we're going to talk about today. Listen in to find out what it's all about. Show highlights: "So, first of all, you have to have free content." From minute 2:11, Stacy explains the necessity for having something completely free in your Product Suite, that would be worth paying for. "After the free offer, a really great place to start is an Introductory Offer." From minute 2:47, Stacy explains that an Introductory Offer could be worth anywhere between $7 and $97. It's a great way to sample your products, or what you're like to work with, before they may jump into a huge $10 000 program, or whatever you have to offer. "After Introductory, I would head towards more of an intermediate type of offering." From minute 3:14, Stacy explains that an intermediate type of offering would be anywhere from $197 to $997. There's a huge range, here, but your own range needs to make sense. "After that is the Premium Offer." From minute 3:46, Stacy explains that the Premium Offer would be anywhere from $1997 to $5000, or even $10 000. "And then the Exclusive Offer is this high priced, high ticket offer." From minute 3:59, Stacy explains the value of this Exclusive Offer. The price point on this could be $10 000 to $100 000. "You want to start with the end in mind." From minute 4:43, Stacy explains that you shouldn't start with the freebie, or it may not lead to the Introductory and then you may have just a random product that doesn't really make sense. "I have had, in my head, my Exclusive Offer, for a long time." From minute 5:06, Stacy explains how to create an Exclusive Offer. She's always wanted to post her own Mastermind, and so she knows that all her offers will lead in that direction. It won't be something for the masses. It will be something much smaller and more intimate, so you only want the select group that will accept your price point. You need to be thinking about where you're heading and where you'll be taking those people- and what's the biggest ticket price that you could possibly have. "After we have that Exclusive Offer, I want to know what is your Premium Offer?" From minute 6:42, Stacy uses herself as an example, to show what you can do as a Premium Offer. "So the Premium Offer leads very nicely into the Year Long Offer." From minute 7:18, Stacy explains that you need to make sure that your Premium Offer leads very nicely into the Year Long Offer and that yours makes sense to do that. You want to continue that customer journey and continue increasing the lifetime value of that customer. "Then the next point is the Intermediate Offer." From minute 7:58, Stacy explains that for her, the Intermediate Offer is more of a DIY online course. You don't have to have three different products or digital programs. It could be three different levels, where one is a DIY, one is a Group Coaching Program and one is a smaller, intimate Mastermind and it's still one product. "Tripwire isn't a word you would use internally." From minute 8:59, Stacy explains about the Introductory Offer and she cautions you about using the word 'tripwire' when talking to your customers. She also explains about using the stuff that you already have, to create this. "Let's go from free all the way up to exclusive and let's decide does this really lead from one to another." From minute 11:40, Stacy talks about making sure that your one product leads to the next one. Does your freebie make someone want to buy your introductory offer? And does that offer make them want to work with you more? Is everything in alignment and does it feel like it should if you're on a customer journey? Think about the one person who really wants to continue to work with you. Think about how you can serve them and keep them wanting to come back. Links: Go to bit.ly/Aceframework to get Stacy's Ace Framework, completely free. Stacy is doing another Challenge in a couple of weeks, so stick with her to check it out!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. I'm heading out to James Wedmore's Mastermind this week, so I'm really excited, as this is always something that I really look forward to. I go on a trip like this every ninety days and it really helps me to sit back and take in the big picture. This particular Mastermind has helped me to have a truly big breakthrough and so, next week I will be talking about my own Mastermind that I will be hosting, along with a few other female entrepreneurs, next year. I will also be talking about product development, or your product suite next week and I'm really going to dive in deep, so make sure to listen in. Today, we're talking about assessing your product and really making sure that it is something that you should be putting out there and that it really is something that people are actually going to want. Listen in, as I'm going to explain five things to you now, that you really need to know before you create your product, to make sure that you create it the right way. Show highlights: "So, first of all, it is stay in your lane." From minute 2:10, Stacy explains what she means, when she talks about staying in your lane. If there's something that you're really good at, there's really no reason not to be doing it online. "Number two- Speak to the old you." From minute 3:31, Stacy explains that we often forget how incredibly smart we are, in what we are doing and she reminds you that you were not always that way. You also struggled to learn these tips, tools and strategies and what is very normal and natural for you right now, was not so a few years ago. You need to take a step back and break it down until it's really super, super simple. Make sure that you're not teaching over people's heads. "Now, number three, clarify the end result." from minute 4:42, Stacy explains that any time that you sell something, there has to be a problem- and then you have the solution for it. You need to be crystal clear about what you're actually promising to people. You need to be clear about the features and characteristics of what you're offering and what people's lives are going to feel like when they complete your program. "Now, number four is running a Beta Test." From minute 5:34, Stacy explains what you can do, before you actually launch to the public. You can go to people who may want to buy it at a cheaper price point, or for some other bonus perks, to help you to create your product from scratch. This will be incredibly valuable for you to get to know what you really need before you launch your product to everybody. Stacy explains that people really need to pay for these Beta Tests, otherwise they will not be fully committed- even if it's a really nominal amount. "So number five, refine and optimize." From minute 8:25, Stacy explains that this is really important. Entrepreneurs often get excited and just want to move on to the next thing, but refining and optimizing what you have already done will help you to get better results. If you have even just one person buy your product, you know that it will convert and you just need more visibility or eyes on your product and you can continue to scale whatever you are doing. Stick with what's already working and continue to tweak. Go to bit.ly/aceframework to get Stacy's free Ace Framework, which is all about gathering leads on social media and turning them into customers.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. [Why should we create an online course. Showcase statistics, case studies, etc -- build a case of all the whys and what people are doing - people who give public knowledge about their launch numbers, etc -- scalability, not trading your time for dollars] Poll: Appreciate the benefits as the business owner: Stop trading your time for dollars. Scale your business -- serve more people ----Allow others to learn at a much more affordable rate in a DIY or group setting --- my 1:1 rate right now is $2k/month not everyone can afford that but they can learn in a program like her marketing lab for a fraction of the cost and still get access to me. Passive income - Make money while you sleep. I want to share with you a quick story…. Almost 2 years ago, I kept getting asked by business owners time and time again, "How do you get so much done?" I would meet with women at a coffee shop and explain my Google calendar system, I would have women over to my home to share all of my productivity tips and quickly I realized there were so many business owners who needed to get more done, but wasn't sure how to best maximize their time. Cue, online course! I quickly realized I needed to create a training that didn't subject me to my time and that someone could do on their own. I knew there were more people that needed this training, and I hadn't even begun to grow my following, so guess what I did? I reached out to someone else who had a following. We agreed to split the earnings 50/50 and we launched my first online course. Little did I know this would be the start of a great new beginning, and we brought in $11,000 our first launch. So, if you have been saying to yourself defeating thoughts such as: "I could never create an online course, I don't have a following yet" or "I could never create an online course, I don't have any expertise," let me just silence those thoughts right now! Creating an online course is as simple as taking a question you are asked frequently, breaking it down into a step by step solution and sharing it with others! (And yes, this exact course I have mentioned still exists and is now the course I include as a BONUS in most of my course launches because I know it is essential to maximizing your time in both life and business). So, by the time you have reached this point in the blog, I am sure you are ready to get at it and create your first digital product, so I don't want to keep you any longer. If you want to learn more in-depth about digital products, don't forget to watch the replay of my training today here. SUBSCRIBE TO SHE'S BUILDING HER EMPIRE!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Today, we're doing another Q&A session. The last one we did was really so good- in fact it was one of our most popular podcast episodes to date! I really love having these Q&A's! I love being able to jump right in and have you join us live and get some questions answered. We also have had some people submit their questions beforehand, just in case they can't make it live, so listen in, as we dive right in today, wrapping up our series for the month of July, which is all about working smarter, not harder. Show highlights: "I've just got back from an event on Monday and Tuesday and one of the things I've noticed from going to Live Events- and also posting my Live Events, is..." From minute 1:33, Stacy shares a big difference that she's noticed between herself, as a visionary, and others, when it comes to working smarter, not harder, after coming home from Live Events. This is about seeing the bigger picture, rather than the tedious little ones that tend to overwhelm you. "I want to start a podcast, but I don't know how to manage finding the time." From minute 2:57, Stacy answers a question about how to find more time, in an already busy schedule. Here, Stacy explains about re-purposing. She takes just one piece of content and uses it all over the place! "I'm thinking about using Facebook notes, rather than a separate blog- what do you, or anyone else in this group, think of that?" At minute 6:30, Jessica asks a question about saving time, using Facebook notes, rather than writing a separate blog. Stacy comes up with a number of different ideas here and explains about picking your niche and attracting the type of people that you want to come to you. "What are the best methods for managing time spent with existing clients?" At minute 8:03, Stacy talks about the fine line between engaging with your clients and giving them your attention, and when they expect too much and begin crossing your boundaries. Here she explains how to remain in charge of your boundaries, in order for you to run your business and not have it running you. "What do you do when you realise- okay, I don't have boundaries set and I've been letting them break them?" From minute 11:30, Stacy explains what you can do, right this second, if you realise that you haven't set any boundaries with your clients and things are out of control. She explains how you can set new levels of expectation. "When you are trying to give away these bonuses and perks and and all of this..." From minute 14:37, Stacy explains how you can throw in perks and bonuses, and still make it scalable, without giving away your time. "I have an email provider- well the email provider could, at any moment, go bankrupt, or anything and those emails are just gone." From minute 15:52, Stacy talks about the types of unforeseen things that people just don't think about, with the things that they do not own, like email providers. So your eggs should never all be in one basket. "Do you think having a Facebook Group versus just having a Fan Page is important? I'm afraid that it would take up too much of my time." From minute 12.23, Stacy answers Natasha's question and explains some confusing bits of Facebook, relating to the personal and business aspects of your profile. Linking your Personal Profile to your Business Page and your Group, on Facebook, really saves you time. You definitely do need a Fan Page- if you don't, it means that you're not running Facebook Ads and you really should be doing that, because everybody's target market is on Facebook. Again, this relates to re-purposing. "If you can properly tag your Friends, to whatever category they should be in, it would be really great to show entrepreneurs certain things, but I don't want my sister to have to watch, or my mother-in-law to have to watch." From minute 19:39, Stacy talks about how to properly tag on Facebook, so that only the right people see the things that you post. "In my Group, I might be doing something a little extra, or a little bonus, but the Group is about engagement and it's where we have our big challenges." From minute 21:48, Stacy explains how she makes great use of her Facebook Group for her big challenges. She has one coming up in September and she points out the massive changes that you will see, in the Group, when the challenge happens. It goes to literally hundreds of posts per day! "I really think that you need to be having all three of them- and that sounds so overwhelming, but, when you use a scheduling tool..." From minute 22:15, Stacy explains that by using a Scheduling Tool to create automated posts, you really can use a Fan Page, a Group and a Business Page on Facebook, without becoming overwhelmed. Stacy uses Meet Edgar. "We've had Brand Ambassadors, so people that I'm coaching in my Profit Mastermind, my Profit Mastermind members have stepped up to the plate and have been the Brand Ambassador for the week." From minute 23:01, Stacy explains how the members of her Profit Mastermind have really stepped up and become her Brand Ambassadors for the week. She's fully utilising these leaders and showing their capabilities out there, and it's also a test run for them, so this is another way that Stacy is working smarter, not harder. "Where do I need to look to get a phone number on Google?" From minute 24:10, Stacy answers Amanda's question and explains that by going to Google Voice, you can get a free Google Phone Number in there. Stacy explains the benefits of having this option and also why she really loves having Google Voice. "It's always, always in the preparation and not in the performance." At minute 27:17, Stacy explains why you really need to focus on being prepared. " August is going to be all about Product Development." From minute 27:55, Stacy talks about what's coming up in August. The focus will be on creating a better product for your customer. "Heading into September, we are launching a challenge and we will be relaunching another round of Profit mastermind." At minute 28:36, Stacy talks about what you can expect to be coming up, in September.

Today is an extra special day, because we are live, in my home, with eight other women! They are here for the Profit Mastermind Retreat. The Profit Mastermind is a ninety-day program that I launched back in May. Some of the women in it upgraded to a special retreat- and they're here, so I'm super excited! A few of them are going to pop in today, to say 'hello' and talk a bit about how they're working smarter, not harder. Listen in to find out about how they're doing that. I'm really grateful to be having this retreat in my home. Remember though, that these people were already enrolled in a program and I've known them for a few months now. Neither my husband nor I would allow just anybody into our home. What's really cool about having them come here is this sense of connection, on a different level to the online portion of the Mastermind. I almost regretted doing it here, because I had to get my house ready- it's a bit like having a party, so everything had to be a bit cleaner than normal. But, now that it's here, I'm really glad, because I did not have to travel out on Tuesday, and then back again on Friday- and I get to sleep in my own bed! Even though we're just barely into the retreat, it was really great to start developing deeper relationships with everyone, through hearing all of them share their unique stories last night. This morning, we've just kicked off and I'm truly loving doing this from my house, so this might really be something that I will do again, in the future. Listen in as I introduce you to the ladies. I really think you will love hearing what they're doing and how they're doing it. Remember that next week we will have a Q&A about anything you want to hear about working smarter, not harder. Some highlights are: "So, first off, I am a twin Momma Bear, to four-year-olds, and my day job is as an emergency trained Veterinarian." From minute 3:52 Amber talks about herself, her life and how she's working smarter, not harder, to help other moms to live their most optimum life, focusing on brain and gut connections. Her website is amberlangleygill.com "I'm a Speech Language Pathologist and I'm kinda just down the road from Stacy." From minute 7:21, Jann talks about what she does and how she's working smarter, not harder. She's always looking ahead with her business practice, however, she's realized, through this Mastermind, that the time frame that she's looking ahead with isn't quite as big a picture as it should be. Her website is speechworksllc.com. "So, I'm Julie Ruley and I'm a single mom of four amazing children." From minute 9:09 Julie, from Mom On A Mission, talks about herself, her kids, her website, how she became a Mom On A Mission and how she's working smarter, not harder to get everything done through enlisting her kids. She really wants to empower other women to follow their dreams and turn their goals into a purpose. Her website is momsonamissionclub.com. "Well, I'm a big advocate in productivity." From minute 13:10, Cheryl talks about what she's doing and how she's working smarter, not harder. Cheryl became aware of how many women, herself included, were trapped in a career that they didn't love any more, so she launched Elite Women In Business, to help them to get off the corporate treadmill, seize their passion and go out and create their own businesses. Cheryl had a real Bucket List Moment when she was invited by John Lee Dumas, to be a guest on EOFire Podcast. It is recorded two months in advance, so in those two months, she really wanted to leverage the exposure and get some long term benefits from that amazing opportunity. The funny thing is that the show aired on July the 4th, when Cheryl and her family were away on vacation, with no internet connection, so she only got to hear the show an almost week after it aired! She did, however, make sure, prior to leaving for her vacation, that she automated ads to run to the link to that podcast. She also had a blog post prepared to go out and she'd pre-scheduled all her Facebook posts, to give the links to the show notes. Due to having taken the time to pre-plan all of that, she came home to a really huge number of new hot contacts. Her website is elitewomeninbusiness.com. There will be another Profit Mastermind in September, again with the optional upgrade to a Retreat. To get onto the waiting list, go to bit.ly/launchedin90.

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Do you feel guilty when you want to do something fun, when you know you should be back in the office, doing something else? Well, today we're talking about why you need to be thinking about growing your team and developing leaders within, even if you are a solo entrepreneur. We're still working through the Work Smarter And Not Harder series, for the month of July, so listen in to find out more. I know that all of that can really be scary. You're possibly thinking that you're not yet ready to hire or to take that to the next level, so if you are new, no matter how big or small your business is, I guarantee that this topic will benefit everybody watching! There are probably a lot of things on your to-do list that you really could delegate, but the question is: "Who do you give this to?". I really love the quote " You can do anything, but you can't do everything". I think this is something we should tell ourselves every single day. In one of my businesses, I have a large team of almost forty employees. I was, however, a solo entrepreneur for the first three years of my business and it's really important that you know that, because you don't just start with forty employees- that would be a disaster. I really do remember how exhausted and overwhelmed I was, as a solopreneur, though! I remember so many things that I guilt-tripped myself into, thinking that if I stop working, then nobody is working on my business! Then came a point where I realized that I would actually rather have more freedom, than the money aspect of my business. I was so burned out that I decided that I really wanted to buy back some of my time. I wanted to have someone working with me so that I could delegate to them, knowing that somebody was working on my business and my business was still moving forward, while I was out with my kids. That is really an incredible and irreplaceable feeling! Listen in to find out how you can get there, with your business. Some highlights include: "Sometimes... we have to possibly pay an employee or a contractor before we pay ourselves in our business." From minute 4:22, Stacy talks about the priorities in your business and how to justify paying someone on your team, when you're not getting paid. This is where you really have to see the future and focus on your mindset and know that this is only temporary. "It's no different than thinking you're investing in somebody like that then maybe investing in somebody that is your personal assistant." From minute 5:46, Stacy explains that investing in assistant is actually an investment, similar to hiring a Facebook Ads Strategist, or a Copywriter when you're not yet making money in your business. "If you don't have an assistant, you are the assistant." At minute 6:04, Stacy gives you a good phrase, that she really wants you to be thinking about. You really could be working on much higher paying jobs. "When you hire a coach, they're going to help you build strategies that help you make money." At minute 6:53, Stacy reminds you of the real value in hiring a coach- and it's the same thing when you're talking about any of these types of people. "Which tasks are you doing right now, in your business, that you are currently paying yourself way too little?" At minute 7:19, Stacy gives you something important to consider, about your business. These are the things that you really should not be doing in your business, that you could be outsourcing. "Don't forget about personal things like house cleaning- whatever else is holding you back from doing work." From minute 9:09, Stacy talks about more things that are taking up your time, that could be outsourced to someone else, for way less money than you would be earning if you were working on your business. "Ask yourself: 'Is this moving my business forward, or is this something that I could outsource for a much cheaper rate than what I should be doing- I should be bringing in?'" At minute 10:19, Stacy gives you a really important question that you need to ask yourself when doing something that could possibly be done by someone else. "The people that you bring in to help you, can be so much more than just a contractor or just an employee." From minute 10:58, Stacy explains how the people that you bring in to help you really can be a part of your business and how you can help them to feel that way, by helping them to see the vision and the end results. "If you're a control freak and you're thinking 'I could never take this off my plate.'" From minute 12:32, Stacy gives you some advice about how to give up control. There are some things that people on your team really can do better than you can. "I do want to tell you though when it comes to money, you don't have to hire somebody for full time." From minute 15:35, Stacy gives some ways to hire someone without having to spend too much money. "You have to keep paying them, but they're not doing anything because you don't have your act together to give them opportunities or things to work on." From minute 16:14, Stacy talks about why you really need to have systems in place and that it can be very inexpensive to hire someone if you hire them very part time. "I want you to be thinking about a list of three." From minute 18:05, Stacy gives you a list of three things that you can start working on immediately, today: 1)What should you be doing? 2) What should be deleted off of your to-do list? 3) What can you delegate? "Your delegate list becomes this great area for you to go and say really 'here's a job description'." From minute 19:52, Stacy explains how your delegate list can be used as a great job description, for the types of jobs you need to delegate when you're looking for somebody to help you. "You want to make sure that you hire somebody, you really are hiring them knowing, okay I can afford this." From minute 20:38, Stacy talks about hiring the right people, people who will be great in their departments. Remember: You really can do anything- you just have to stop doing everything!

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Happy 4th of July! Summer is really such an enjoyable time of year, yet even while there are so many fun things to do, you still know that you can't let your business suffer while all of this is happening. So, today, is going to be a really fun episode where, after the holiday weekend, we're going to be talking about "How do I get back into that work mode?" Stacy is really excited to be diving into that and talking about how to really enjoy the Summer, without working all of these crazy hours- and how to still manage to get it all in. At the end of today's show, she will explain all about her new contest. Listen in today, to find out how to work smarter and not as much as you may be doing in the Winter. Today, at the end of the show, Stacy will be doing a big contest giveaway for the Group Coaching Program, Her Marketing Lab, where you will get the details of how to apply and when the deadline will be. Listen in to today's show and find out how to really enjoy your summer and get the most out of what you're doing. Some highlights include: "So, for me, I'm working Mondays, Wednesdays, and Fridays." From minute 2:36, Stacy explains that she schedules her work for when her kids are away from home."How I'm able to do as much as I am, without Tuesdays and Thursdays. From minute 3:24, Stacy explains how she is able to fit in everything she needs to do, without working on Tuesdays and Thursdays. "How I'm able to do as much as I am, without Tuesdays and Thursdays. From minute 3:24, Stacy explains how she is able to fit in everything she needs to do, without working on Tuesdays and Thursdays. "So I'm going to talk about my mornings." From minute 5:07, Stacy explains how her mornings are structured to assist her with her productivity and also, that you will need to customize your mornings, to suit your specific needs. "So what does my morning look like when I wake up at 5.30." From minute 7:18, Stacy talks about her early morning routine and how she uses her Muse Headband to meditate. "I have my personal mission statement of what I am on this earth here to do." From minute 10:07, Stacy talks about her regular morning affirmations and how she really makes them work for her. " I woke up at 5.30 and I was definitely a little tired." From minute 13:34, Stacy talks about listening to your body and still managing to be productive. "So what do I do with my time during these days." From minute 15:32, Stacy talks about how she makes the best use of her time during her three full work days. "So next week Wednesday, we're going to be talking about what you should be doing." From minute 17:36, Stacy talks about what she will be covering on next Wednesday's episode. "I will use those three minutes here, or five minutes there, to actually be productive." From minute 19:02, Stacy talks about not wasting any time and really making the best use of the time you have. "I will use those three minutes here, or five minutes there, to actually be productive." From minute 19:02, Stacy talks about not wasting any time and really making the best use of the time you have. "Just take some time off for you." From minute 20:59, Stacy talks about the importance of taking some time off, just for yourself. "I have my first In Person Retreat." From minute 22:17, Stacy talks about her In Person Retreat, coming up next week, at her home. "And then week four, the last Wednesday of the month, we're going to be doing a Q & A." From minute 22:42, Stacy talks about the Q & A that she'll be doing on the last Wednesday of this month. "On episode 176, I interviewed Bob Burg." From minute 25:38, Stacy encourages you to listen to her interview with Bob Burg, to help you to get to know your value. "I'm doing a contest where I'm giving away my free Group Coaching Program." From minute 26:08, Stacy talks about her contest, where she's giving away her Group Coaching Program, Her Marketing Lab, for free. The deadline will be Tuesday, at noon central. Here's the link: www.bit.ly/ Here's the link: www.bit.ly/labcontest

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book "Is Your Business Worth Saving?" where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. Are you wondering whether or not to shut your Facebook Group down? Or perhaps you're wondering whether to start a one or not. Have you seen that people are closing down their Facebook Groups lately? Stacy wonders if you have, or if it's just her who's been noticing that. Well, today, we're talking about starting Facebook groups, when you're seeing that everyone else seems to be closing their's down. We will also be chatting about a cool opportunity, as Stacy will be offering some giveaways at the end of the show. Listen in right to the end today, to find out what the giveaways are all about. Some highlights include: "The first person that I saw was Kimber Luna." From minute 1:32, Stacy mentions some of the Facebook Groups that she's seen shutting down, and why. "Here's the problem that I see." From minute 2:15, Stacy discusses a problem that she sees time and time again, as an entrepreneur. "I truly believe that you should not be shutting down your Facebook Group." From minute 2:45, Stacy explains why she believes that you really should not be shutting your Facebook Group down, or not be holding yourself back from starting one. "One thing to know about Facebook..." From minute 3:26, Stacy explains five things that you really should know, that Facebook has recently announce "Number one is Group Insights." From minute 4:35, Stacy gives the five things that you should know about, on Facebook, which are really community management features. "So, Group insights for admins..." From minute 5:23, Stacy explains about Group Insights for admins, ways to do that and also why you should be doing it. "Number two, Removed Member Clean-up..." From minute 6:36, Stacy explains why Removed Member Clean-up is really great. "Now number three is the Scheduled Posts." From minute 8:34, Stacy talks about the benefits of using Scheduled Posts. "So, Group To Group Linking, number four..." From minute 9:44, Stacy talks about why you would really want to use Group To Group Linking. "The last one, Member Requests Filtering." From minute 11:22, Stacy explains what's really cool about using Member Requests Filtering, particularly when things start snowballing. "Definitely check out a recent podcast that we did not too long ago, episode 173 (on shesbuildingherempire.com, or on iTunes), all about delegating." From minute 13:50, Stacy discusses the benefits of delegating effectively. "Those of you that are thinking 'I don't really care about Facebook Groups'..." From minute 14:57, Stacy explains why you really should care about Facebook Groups and building a community of like-minded people. "I have had some incredible mentors..." From minute 16:08, Stacy talks about the real value of having mentors. "So I want to give some people the opportunity to actually win a membership..." From minute 16:40, Stacy talks about your chance to win membership opportunities, on the show- and also that any person who applies is going to win one of her training from Her Marketing Lab, worth $97! This is to really encourage you to apply. "I honestly believe that when you give and when you are generous..." From minute 19:17, Stacy explains why she's encouraging you to donate your skills or your time. Links: To apply for Stacy's contest, go to: bit.ly/labcontest. Do it soon, as it may not be there for very long! Go to Stacy's Facebook group to find out about her "Work Smarter Not Harder" Series, which will be aired every Wednesday in July, at noon central.

In today's episode, we are wrapping up the series on Facebook Messenger Marketing by talking about 5 things not to do on Messenger. Facebook Messenger has open rates as high as 90%, which is great by any standard but especially compared to email marketing. We've already talked about what Facebook Messenger Bots are and some free ways to use the Facebook messenger bots, as well as how to scale what you are doing with some paid strategies. So today, we're steering you around some of the pitfalls of Facebook Messenger. Don't set up your first Messenger Bot and then not engage. You don't just want to accumulate a bunch of names on your Messenger list, and then never send them anything or engage with them. The idea isn't to have the biggest list, but the most engaged list. You don't want your messages to feel like a Bot. Make sure people know how they can get engagement from you when the bot isn't meeting their needs. You can't do "set it and forget it" automation on this. You need to manage it. Don't mess up the first sentence. Your first sentence needs to be intriguing enough to get someone to open it. My best opener has been. "Hey XXX, I know you mentioned you want to get updates on this.." My lowest open rate (80%) was "Hey XXX, just a friendly reminder that….". Make sure you are intriguing enough for them to open the message. Don't put someone on your list and bombard them with messages. There is a balance between too little and too much. Don't treat Messenger like email. It's not email. Most people are looking at messenger on their phone. Keep it short and sweet! Emoji's in the text help break the text up and are more desirable. BONUS - Don't send them a promotional link and broadcast it to everyone. Get them to click below or comment below to get more information. Facebook needs to see that there has been engagement in the last 24 hours before you send them a link. Facebook Messenger Marketing will work if you do it properly. So, don't be afraid to get started and have real conversations with your audience. You can learn how to do this on your own, and figure it out. Or you can outsource it to someone and it may cost over $1000/month on a retainer basis. Or you can jump on my Bot Basics training next week. It's only $97! You'll have your first bot set up by the end of the training and I'll be personally checking out the funnels and testing everything myself! No matter what option you choose, you need to get started asap! Sign up for Bot Basics at bit.ly/botbasics Also, you may have heard about Her Marketing Lab and they are following along with all of my experiments with marketing. The bonuses alone are worth the price of the program! There's so much in this program, and you can get all the details at bit.ly/hermarketinglab