
Foundering
Foundering is an award-winning, serialized podcast from the journalists at Bloomberg Technology. Each season, Foundering brings you inside a different high-stakes drama from the technology industry, where its companies are wielding unprecedented capital and power.
Latest episodes

Apr 29, 2021 • 37min
TikTok Part 3: ‘I’ll Be Making Bank! Hopefully.’
TikTok has redefined American pop culture and upended the music industry, advertising and the economics of fame. In this episode, reporter Shelly Banjo examines TikTok’s hands-on approach with its creators and artists, minting a new generation of social media stars and positioning TikTok’s parent company as the first Chinese tech giant to come out with a truly global consumer app.See omnystudio.com/listener for privacy information.

Apr 22, 2021 • 38min
TikTok Part 2: The Silent Force from China
TikTok is powered by sophisticated artificial intelligence that predicts what users want to see next. This technology was developed at ByteDance, TikTok’s Chinese parent company and the most valuable startup in the world. In this episode, reporter Shelly Banjo explains how ByteDance founder and CEO Zhang Yiming fundamentally changed how a generation consumes media on their phones.See omnystudio.com/listener for privacy information.

5 snips
Apr 22, 2021 • 29min
TikTok Part 1: An Epiphany on a Train
Alex Zhu, a Chinese tech entrepreneur, was seated on a train in Silicon Valley across from a group of teenagers. He watched as the kids were listening to music and making videos on their phones, and he decided to create an app that combined the two cultural obsessions. The resulting platform would become the social media powerhouse now known as TikTok. In this episode, reporter Shelly Banjo explains the genesis of Gen Z’s favorite app.See omnystudio.com/listener for privacy information.

Apr 1, 2021 • 2min
Coming Soon: A New Season of Foundering
TikTok emerged as the defining app of a generation: a cultural tastemaker, a musical hitmaker and a launchpad for a new breed of celebrity. But as the app reached over 2 billion downloads, TikTok became a victim of its own success, attracting sharp scrutiny from the world’s two most powerful countries. In this season of Foundering, Bloomberg Technology reporter Shelly Banjo tracks the rise of TikTok by taking listeners inside the mysterious Chinese mega-startup behind the phenomenon and the political hysteria that followed.See omnystudio.com/listener for privacy information.

Mar 12, 2021 • 3min
Introducing: Doubt
A few decades ago, nobody really questioned vaccines. They were viewed as a standard part of staying healthy and safe. Today, the number of people questioning vaccines risks prolonging a pandemic that has already killed hundreds of thousands of Americans. How we got to this moment didn’t start with the rollout of vaccines or in March 2020, or even with the election of Donald Trump. Our confidence in vaccines, often isn't even about vaccines. It’s about trust. And that trust has been eroding for a long time. Doubt, a new series from Bloomberg’s Prognosis podcast, looks at the forces that have been breaking down that trust. We'll trace the rise of vaccine skepticism in America to show how we got here — and where we’re going. Doubt launches on March 23. Subscribe to Prognosis today on Apple Podcasts, Spotify or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

Jul 30, 2020 • 42min
WeWork Part 7: In the End, There Was Adam
After WeWork's failed IPO, thousands of employees were laid off and the company teetered on the brink of collapse. Meanwhile, ousted CEO Adam Neumann flew to Israel with a generous exit package in hand. In this final episode of Foundering, reporter Ellen Huet surveys the wreckage of WeWork. Adam's executives and employees were asking themselves: Did Adam ever really believe in the values he preached? And what lessons will the world draw from WeWork's crash?See omnystudio.com/listener for privacy information.

Jul 23, 2020 • 42min
WeWork Part 6: IPO -- Just Kidding
WeWork's failed IPO and the dramatic downfall of the company are explored in this episode, delving into the questionable actions of CEO Adam Neumann, the power struggle within SoftBank, and the controversial decisions leading up to the IPO flop.

Jul 21, 2020 • 4min
Introducing: Blood River, A New Podcast From Bloomberg
A deep dive into the murder of environmental activist Berta Caceres in Honduras, shedding light on the dangers faced by activists in the region. The podcast unravels a web of corruption, political motives, and the pursuit of justice while exploring the inspiring journey of Caceres as an environmental activist.

Jul 16, 2020 • 36min
WeWork Part 5: The Universe Does Not Allow Waste
Adam Neumann always had wild ambitions. By 2017, he had found an even wilder investor who wanted to fund those ambitions: SoftBank CEO Masayoshi Son. Adam spent his billions from SoftBank on competitive tactics, seemingly random investments, and even an elementary school. In this episode, reporter Ellen Huet explores why this free-wheeling spending was so odd: Adam knew this was a bad idea. In exclusive recordings from internal meetings in 2016, he warned his employees that they had to cut back on WeWork's "spending culture." But once the money poured in, it appeared like he forgot his own advice.See omnystudio.com/listener for privacy information.

Jul 9, 2020 • 31min
WeWork Part 4: WeWork Sued Her the Same Day
Former WeWork employees speak out about the lack of transparency and financial struggles within the company. The podcast explores the challenges faced by disgruntled employees, including leaked internal documents, unpaid responsibilities, and lawsuits for wrongful termination and unpaid wages.
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