Living The Red Life

In this podcast episode, i delve into the world of disruptive brands, exploring the transformative impact of billion-dollar companies on various industries. Through examples like Liquid Death's unconventional approach to selling water or the paradigm-shifting clash between Netflix and Blockbuster, the narrative unveils the power of innovation and adaptation in driving success. These stories underscore the importance of agility and foresight in navigating turbulent economic landscapes, urging entrepreneurs to seize opportunities and pivot swiftly to meet evolving consumer demands. By dissecting the strategies and philosophies behind these disruptive giants, this episode offers invaluable insights for aspiring entrepreneurs seeking to carve their own path in an ever-changing business landscape.CHAPTERS1:33 - The Need for Speed: Staying Ahead in Disruptive Markets2:32 - Uber: A Case Study in Industry Disruption3:51 - Netflix vs. Blockbuster: The Evolution of Entertainment5:46 - Airbnb: Transforming Travel and Hospitality7:58 - Impossible Foods: Redefining the Meat Industry9:53 - Spotify: Revolutionizing the Music Business12:00 - Warby Parker: Changing the Way We Shop for Glasses13:09 - Robinhood: Democratizing Stock Trading14:56 - The Power of Disruptive Brands: Lessons for Entrepreneurs15:59 - Liquid Death and the Art of Branding Innovation16:30 - The Speed of Disruption: How Fast Is Fast Enough?17:24 - Creating a Billion-Dollar Brand: Strategies for SuccessConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Paul Fisher, a Supermodel agent, that has represented some of the biggest stars in the industry over several decades. From Naomi Campbell to Stephanie Seymour, his roster boasts iconic names that have graced the covers of top magazines and walked the most prestigious runways. With a knack for spotting talent and brokering multi-million dollar deals, Paul's influence extends beyond the modeling world into the realm of social media, where he now navigates the landscape of influencers and celebrities.Transitioning seamlessly into the digital age, Paul recognizes the shifting dynamics in the industry, where social media metrics often hold as much weight as traditional modeling accolades. His approach emphasizes not just star power, but also the values and impact of the personalities he manages. Fisher's insights into the convergence of celebrity, brand influence, and entrepreneurial endeavors offer a unique perspective on navigating the ever-evolving landscape of fame and commerce. Buckle up, this is a juicy one!CHAPTERS1:06 - Introducing Paul Fisher, Supermodel Agent 2:32 - Navigating Celebrity Influence: Building Brands in a Changing Landscape 4:55 - The Future of Brand Deals: Strategies for Beginners 8:16 - Harnessing Celebrity Influence for Startups: Strategies for Success13:39 - The Role of Philanthropy in Branding: Creating Conscious Celebrity Partnerships 15:44 - The Impact of Influencers: Shaping the Modern Fashion Industry 18:01 - Building a Successful Business: Key Principles for Entrepreneurs 22:01 - Paul Fisher's Journey: From $10K to Over $300 Million in Deals 23:07 - The TV Show Legacy: Exploring "I Can Make You a Supermodel" 24:31 - Unveiling "Confessions of a Modeling Agent": Insider Stories from the Fashion World Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, I delve into the psychology of buying and selling, unraveling the mysteries behind pricing strategies and consumer behavior. To help you understand, I draw from parallels between the automotive industry and product pricing, emphasizing the critical role branding and perceived value play in driving consumer decisions. The importance of aligning pricing with the buyer's journey and psychological triggers, which will hopefully shift your perspective and force you to tailor their marketing strategies accordingly.Another key concept I cover is the stages of buyer awareness, from the unaware masses to the committed customers, advocating for a nuanced approach in messaging and content creation. By understanding where potential customers fall within this spectrum, businesses can craft targeted campaigns and offers that resonate with their specific needs and preferences. CHAPTERS1:08 - Understanding Pricing Psychology2:07 - Analogies from Everyday Shopping3:50 - Matching Sales Processes to Products7:05 - Simplifying the Sales Process8:13 - Tailoring Touch Points to Product Value9:50 - Webinars and High-Ticket Sales11:08 - Drop-off Rates and Sales Funnels12:09 - Matching Price to Purchase Process15:08 - Perceived Value and Branding16:30 - Elevating Product Perks and Brand Strength18:36 - Brand Effect on Price19:50 - Adding Value: Ideas and Implementation22:02 - Navigating Buyer's Awareness Stages24:20 - Tailoring Sales Approach to Buyer JourneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

This episode features my good friend "Jason Phillips". Someone who has successful built and exit multi million dollar companies time and time again. He shares his background, starting from a challenging financial situation in 2014 to rapidly growing his online coaching business to multiple seven figures. He then transitioned to building a certification institute for coaches and eventually decided to focus more on profit and happiness, leading to the decision to sell one of his companies and restructure the other for cash flow.We delve into various aspects of entrepreneurship, including the importance of understanding the market, creating separation in the marketplace, maintaining clean financial records, and building a strong team. The evolution of marketing strategies, emphasizing community-driven and connection-based approaches. We also touch on lessons learned from previous exits, such as the need for vision, understanding personal branding implications, and leveraging data-driven decision-making to maximize profitability and prepare for exit. I'm Sure you will find this episode very insightful!CHAPTERS2:08 - The Journey to Profitability: From Broke to Seven Figures3:28 - Reevaluating Success: Lessons from Backing Out of Diligence5:05 - Finding Happiness in Profit: A New Business Paradigm7:02 - The Struggle of Day-to-Day Operations: Visionaries vs. Managers9:02 - Maximizing Profit: Evolution of Business Models10:36 - Transitioning to a Leaner Model: Streamlining for Higher Profits11:19 - Ensuring Impact: Balancing Profitability with Purpose15:21 - Marketing Insights: Strategies for Growth and Differentiation20:08 - Creating Market Separation: The Key to Sustainable Growth21:07 - Preparing for Exit: Lessons in Vision and Strategy22:38 - Standing Out in a Crowded Market: The Importance of Uniqueness23:43 - Navigating Personal Branding: Balancing Asset and Liability25:09 - Planning for Transition: Integrating Personal Brand into Business Exit Strategy26:05 - The Power of Data: Leveraging Analytics for Success26:09 - The Path to Acquisition: Maximizing Value for Long-Term SuccessConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter Connect with Jason:Facebook - Jason Phillips

In todays episode we delve into the age-old notion that millionaires typically maintain multiple streams of income. How businesses, even giants like Amazon and Apple, continuously grapple with challenges and imperfections despite their monumental success, and why the dream of passive income might not be what you think it is. From start-up inception to scaling operations, and the significance of aligning entrepreneurial aspirations with individual capabilities and market dynamics. This episode will help you understand not just if you should diversify, but more importantly when you should and shouldn't.CHAPTERS3:01 - Understanding Entrepreneurial Roles and Goals4:07 - The Skill Set and Experience Threshold 5:08 - Navigating Business Growth: From Start-Up to Scale-Up5:26 - Industry and Market Dynamics5:56 - Personal Entrepreneurial Goals and Alignments 6:29 - Choosing Between Multiple Ventures 7:39 - The Importance of Testing and Adaptation 8:04 - Transitioning from Start-Up to Million-Dollar Business8:24 - Balancing Side Hustles and Scaling Ambitions 8:34 - The Power of Diversity in Business Growth 9:02 - Diversity: Adding Support Vehicles 10:52 - The Challenge of Innovation and Focus 13:36 - Apple's Strategy: Balancing Main and Side Ventures 15:36 - The Ever-Present Entrepreneurial Battle 17:02 - Conclusion: The Journey to 10 Million Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode I had the pleasure of sitting down with Nick Santonastasso, a motivational speaker and entrepreneur. He shares insights into his journey of self-discovery and success. From his early days creating viral content on Vine to evolving into a sought-after speaker and coach, Nick's story is one of resilience and adaptation. He emphasizes the importance of embracing authenticity and staying true to oneself, even amidst the pressures of entrepreneurship. Nick's vision for the future includes expanding his impact through comedy, music, and entertainment, while continuing to empower others to share their stories and monetize their expertise.Throughout the conversation, Nick delves into the nuances of personal growth, the power of mindset, and the necessity of pivoting in the face of adversity. He highlights the importance of setting audacious goals and constantly pushing boundaries to reach new heights. From navigating the challenges of COVID-19 to redefining success on their own terms, Nick's journey serves as both inspiration and practical guidance for aspiring entrepreneurs and speakers alike. With a blend of humor, authenticity, and unwavering determination, Nick exemplifies the limitless potential of pursuing one's passions and embracing the journey towards self-discovery and fulfillment.CHAPTERS1:38 - The Evolution of Motivation2:06 - Building Success3:15 - From Humble Beginnings3:38 - Learning from Others4:26 - Pivoting During COVID5:06 - Overcoming Adversity7:27 - Personal Pricing Evolution9:03 - Setting New Goals10:05 - Vision for the Future11:15 - Pushing Boundaries17:45 - Embracing Comedy19:01 - Finding Success in Laughter19:52 - Helping Others SucceedConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, I delve into the crucial systems and frameworks necessary for scaling a business to a million-dollar enterprise and beyond. I emphasize the significance of implementing robust systems for tracking Key Performance Indicators (KPIs), recruitment processes, personnel management, financial monitoring, and marketing strategies. Drawing from personal experience and industry insights, the host provides detailed examples and practical advice for entrepreneurs aiming to optimize their business operations.Throughout the episode, I touch on the transformative power of structured systems and frameworks in fostering business growth and scalability. By meticulously outlining methodologies for tracking KPIs, streamlining recruitment processes, managing personnel performance, monitoring finances, and executing marketing strategies. With a focus on creating replicable systems like well known corporations such as McDonald's. This episode will serve as a comprehensive guide for entrepreneurs seeking to elevate their businesses to million-dollar enterprises and beyond.CHAPTERS00:00 - Preview0:57 - Introduction2:10 - The Importance of Systems and Frameworks3:07 - Key Performance Indicators (KPIs) Tracking System5:36 - Recruitment Framework: Building Your Team10:11 - People and Performance Management18:38 - Financial Systems and Monitoring21:23 - Marketing, Branding, and Social Media Strategies24:27 - The Value of Building Systems and Frameworks25:26 - Lessons from McDonald's: Scaling with SystemsConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this podcast episode, my team has conjured up 20 juicy questions to ask me. I explore the significance of focus in achieving success and delves into the factors that contribute to creativity. Whether creativity can be taught and share personal experiences, including my biggest "oh sh*t" moment and scariest moment in business. The conversation transitions to advice for navigating challenges, including goal-setting best practices and deciding between paid ads and organic reach in advertising. Additionally, i emphasize the importance of building a personal brand and the benefits of working with celebrities in business. The episode concludes with insights on wealth management during market downturns, the inevitability of failure in entrepreneurship, and whether to start a new venture or refine an existing business model. Lastly, I touch on strategies to generate $1 million within 90 days, common misconceptions about marketing, and hypothetical choices if I were to have founded any company today.CHAPTERS1:37 - How important is it to be focused?1:35 - What makes you so creative?2:23 - Can you teach creativity?3:12 - What has been your biggest oh sh*t moment in business?3:56 - What has been your scariest moment in business?4:48 - When will you become a billionaire?5:28 - What advice do you have for men who feel lost?6:33 - If you were starting over, what community would you become part of?7:27 - Best Practices for Goal-Setting?8:02 - How do I choose platform to advertise on?9:19 - Prioritise paid ads or organic?9:59 - Why should I build a personal brand?10:51 - What benefits do you get from working with celebs?11:52 - How to keep wealth in a bare market?12:27 - How many times should I expect to fail until I succeed in business?13:41 - Start a new business or build upon an existing business model?14:53 - How would you make $1m in 90 days?15:38 - What is the biggest thing about marketing that people don't understand?16:04 - If you could of founded any company today, which one would you choose and why?Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In today's episode, I delve into the distinctive behaviors of successful individuals, focusing particularly on their morning routines. I elaborate on this to help you understand why you should craft a personalized routine tailored to your goals, without being swayed by societal norms. Drawing from interactions with high achievers across various fields, I've noticed unwavering focus on self-improvement and goal attainment, contrasting it with the common tendency to prioritize external validation.Successful Individuals invest in efficiency and effectiveness, often spending generously on tools and services that enhance their productivity. They often have unconventional spending habits, such as prioritizing premium travel options and outsourcing tasks to optimize time management. I also touch on the importance of prioritizing health and longevity, from my personal experience of how this impacts my daily life.CHAPTERS1:29 - Obsessively Focused on Yourself and Your Goals5:26 - The Importance of a Personalized Morning Routine6:47 - Intentional Use of Social Media vs. Unintentional Use8:00 - Investing in Efficiency: Spending Money Wisely10:06 - Prioritizing Health and Well-being for Success12:10 - Obsession with Health and Longevity15:08 - Building and Protecting Your Circle of Influence16:57 - Transitioning from Popularity to Selectivity18:00 - Embracing Uniqueness: Going Beyond NormalConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter

In this episode I got the chance to sit down with the legend himself Dame Dash, a trailblazer in the hip-hop industry, to share insights from his remarkable journey as an entrepreneur. Dame reflects on his transition from a teenage drug dealer to a music manager, highlighting the pivotal moments that led him to co-found Rockefeller Records and nurture talents like Jay Z and Kanye West. He emphasizes the importance of independence and integrity in business, recounting his experiences of breaking away from traditional models to forge his own path, which ultimately led to diverse ventures in fashion, television, and music.Dame delves into his current endeavors, including initiatives in education and politics, demonstrating his ongoing commitment to making a positive impact. He shares valuable entrepreneurial advice, emphasizing the necessity of resilience, confidence, and the willingness to pivot in the face of challenges. Through candid reflections on his successes and struggles, Dame Dash offers invaluable insights into the mindset and strategies that have propelled him forward on his entrepreneurial journey, inspiring aspiring entrepreneurs to pursue their dreams with determination and authenticity.CHAPTERS1:04 - From Hustler to Entrepreneur: Dame Dash's Journey2:19 - Breaking into Music: Jay Z and Rockefeller3:30 - The Middleman's Dilemma: Independence and Integrity5:38 - Collaborations and Discoveries: Kanye, Jay Z, and Kevin Hart6:39 - Diverse Ventures: Fashion, Television, and Music8:39 - Lessons Learned: Reflections from a Young Entrepreneur9:31 - Impacting Education and Politics: A New Frontier11:41 - The Future of Business: Vision and Innovation14:00 - Entrepreneurial Advice: Navigating Challenges and Pivots14:41 - Embracing Rejection: Fuel for Greatness15:57 - Confidence and Belief: Keys to Entrepreneurial Success17:26 - Working with Powerful Figures: Integrity and Consistency20:41 - Building from the Ground Up: Challenges and Wins22:17 - Managing Finances: Making and Keeping MoneyConnect with Rudy Mawer:LinkedInInstagramFacebookTwitter Connect with Dame Dash:IG - duskopoppingtonTIKTOK - Duskopoppingtonhttps://www.americanunetwork.com/