

The Science of Creativity
Keith Sawyer
Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You'll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
Episodes
Mentioned books

13 snips
Sep 1, 2024 • 56min
Messier: Build a Daily Creative Habit
In this engaging discussion, Josh Seidenfeld, CEO of Messier, and Dr. Zorana Ivcevic Pringle, a Yale creativity expert, dive into the transformative power of daily creative practices. They explore the Messier app, likening it to meditation tools that foster a creative habit. Topics include the importance of stepping out of comfort zones, enhancing creative confidence through daily challenges, and how a growth mindset can empower artistic expression. They also touch on AI's role in creativity, making this a must-listen for anyone looking to boost their creative journey.

Aug 15, 2024 • 57min
Bob Mankoff, Cartoonist and New Yorker editor
For over 40 years, Bob Mankoff has been a driving force of comedy and satire at some of the most honored publications in America, including The New Yorker and Esquire. He has devoted his life to discovering just what makes us laugh and seeks every outlet to do so, from developing The New Yorker's web presence to integrating it with algorithms and A.I. For 20 years, Mankoff was the cartoon editor at The New Yorker magazine, which is famous for its single-frame black-and-white cartoons. In 2005, he created the "Cartoon Caption Contest" and it's still in every issue of the magazine. Each week, the magazine publishes a cartoon illustration, but with no caption. Then, magazine readers come up with caption ideas and send them to the magazine. The contest is so successful that they get 5,000 caption submissions a week. Mankoff has partnered with Microsoft and Google Deep Mind to develop machine learning algorithms to help identify the funniest captions. In 2018, Mankoff became president of cartoonstock.com, the largest cartoon licensing source on the planet. In addition to being a successful creator, Mankoff has studied the psychology of what makes us laugh. He's developed insights into the creative process, for example in his 2002 book The Naked Cartoonist: A New Way to Enhance Your Creativity and his New York Times bestselling memoir, How About Never – Is Never Good For You?: My Life In Cartoons. His story was the focus of the 2015 HBO documentary Very Semi-Serious. Mankoff is currently the cartoon editor at the weekly online newsletter Air Mail. Chapters 0:00 Elaine from Seinfeld 3:58 The New Yorker magazine cartoons 8:45 Artificial Intelligence 12:20 The movie "Semi Serious" 19:00 A.I. and humor 27:40 The Cartoon Caption Contest 31:40 The Seinfeld episode "The Cartoon" 38:50 Having a sense of humor 44:10 A.I. and the Cartoon Caption Contest 51:10 The Reverse Cartoon Caption Contest 55:32 Closer 56:15 Until next time! For further information: The Naked Cartoonist: A New Way to Enhance Your Creativity How About Never—Is Never Good for You?: My Life in Cartoons Bob Mankoff's web site Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Aug 1, 2024 • 45min
Josh Linkner: Author, Entrepreneur, Innovation Consultant
Josh Linkner is an innovation consultant, keynote speaker, venture capitalist, author, and entrepreneur. He's been a professional jazz musician since high school, he attended the Berklee College of Music, and he's performed over 1,000 concerts around the world. He's been the founder and CEO of five tech companies, which sold for a combined value of over $200 million. In this interview, we talk about his 2011 book Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity and his 2021 book Big Little Lies: How Small, Everyday Innovations Drive Oversized Results. Josh also talks about his "Find A Way" innovation framework. For more information: www.joshlinkner.com Check out Josh's podcast "Mic Drop" And his 2021 book: Big Little Lies: How Small, Everyday Innovations Drive Oversized Results Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Jul 15, 2024 • 56min
James Kaufman, Psychologist and Creativity Researcher
Dr. Sawyer interviews the legendary creativity research Professor James Kaufman, of the University of Connecticut. Dr. Kaufman is an influential researcher who's published 50 books and hundreds of scientific articles. Dr. Kaufman talks about his new book, The Creativity Advantage, where he develops his theory of self-transformational creativity. This kind of creativity has immense benefits to your mental health and well-being. Self-transformational creativity enhances your life in five ways: self-insight; healing; connection; drive; and legacy. Chapters: 0:00 Teaser 0:37 Welcome 1:03 Introducing Professor Kaufman 2:31 The interview 3:14 What's different about creativity research 5:39 Creativity in theater 15:56 How to edit a book 26:38 The Creativity Advantage 32:11 Self insight 36:06 Healing 39:09 Connection 44:07 Drive 46:24 Legacy 52:58 Creativity advice for next week 54:49 Closer 55:20 Outro For more information: James Kaufman's web site Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Jul 1, 2024 • 1h 6min
Danah Henriksen: The Creative Power of Transdisciplinary Thinking
In this episode, Dr. Sawyer talks with Professor Danah Henriksen of Arizona State University. Dr. Henriksen and Dr. Sawyer are the co-authors of the book Explaining Creativity: The Science of Human Innovation, published by Oxford University Press in 2024. Dr. Henriksen is an expert on creativity and teaching. She is a top scientist who does rigorous studies of creativity. She's published well over a hundred scientific journal articles, book chapters, and academic presentations. Dr. Henriksen studies the seven habits of mind of exceptional creators, with a special focus on teaching, technology, and design thinking. Her research shows that the most creative people engage in multiple different activities and disciplines—for example, a scientist who performs jazz piano. Today's conversation ranges widely over a broad range of topics related to technology, education, and creativity. Chapters: (0:00) Welcome (1:00) Dr. Danah Henriksen Introduction (2:29) Interview (10:46) Online teaching at ASU (12:20) Exceptional teachers (18:58) Transdisciplinary thinking (20:23) Wide range of interests (24:30) Habits of mind (32:56) Design thinking (39:30) Teachers as designers (45:40) Experience design (50:36) Remote learning (57:33) Technology and creativity (1:00:50) Advice for next week For more information: www.danah-henriksen.com Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Jun 1, 2024 • 1h 3min
Tony Wagner: Transforming Education
Today's guest is Dr. Tony Wagner, a globally recognized expert in education, creativity, and learning. Dr. Wagner was at Harvard for over 20 years and he's published seven books about education. In today's episode, Dr. Wagner provides profound insights into the U.S. educational system today. This is a wide-ranging conversation about teaching and about what schools can do differently to foster deep learning and creativity in students. Dr. Wagner is a Senior Research Fellow at the Learning Policy Institute. While at Harvard, he was an Expert in Residence at the Harvard Innovation Lab and the founder and co-director, for more than a decade, of the Change Leadership Group at the Harvard Graduate School of Education. Before that, he spent 12 years as a high school teacher and an elementary school principal. He's written seven books and countless articles about his research. Dr. Wagner is a frequent speaker at national and international conferences. Copyright (c) 2024 Keith Sawyer Chapters (0:00) Welcome (1:32) Dr. Tony Wagner Introduction (3:14) Reimagining Education (8:48) A Ribbon for Axemanship (14:11) Less is More (19:16) Learning How to Think (26:08) Intrinsic Motivation (35:20) Harvard's Change Leadership Lab (41:54) Harvard's Innovation Lab (46:20) Curiosity (54:29) Learning to See (1:00:15) Advice for the Listener (1:02:22) Closer For further information: Dr. Wagner's web site: www.tonywagner.com Books mentioned in this episode: Keith Sawyer, 2019, The Creative Classroom: Innovative Teaching for 21st-Century Learners By Tony Wagner: 2020, Learning By Heart: An Unconventional Education 2012, Creating Innovators: The Making of Young People Who Will Change the World 2008, The Global Achievement Gap: Why Even Our Best Schools Don't Teach the New Survival Skills Our Children Need—and What We Can Do About It. Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich

May 15, 2024 • 45min
The Creative Classroom: Innovative Teaching for 21st-Century Learners
How do you teach students how to be creative? In this episode, you'll learn what research has to say about teaching for creativity. The surprising message is that we need to completely change the way we think about teaching and learning. We need to teach creative knowledge instead of shallow knowledge. We need to move from instructionist methods to a new pedagogy called guided improvisation. This episode is for every teacher, not just the art teachers, because in today's world, students need to be prepared to be creative in everything they do. After all, people are creative in specific subjects and disciplines and art forms. How can we change the way we teach in every subject, so that students learn the kind of knowledge that prepares them to be creative in that subject? This episode shows you how to create a Creative Classroom. Chapters (0:00) The Need for Creativity (1:00) Two Questions (2:49) Instructionism (9:18) Creative Knowledge (13:41) Bloom's Pyramid (18:08) Domain Specificity (21:08) Guided Improvisation (25:40) Open-Ended Problems (38:51) The Take-Home Message (43:19) Fostering Creativity Copyright (c) 2024 Keith Sawyer For more information: The Creative Classroom by Keith Sawyer. Published in 2019 by Teachers College Press. Music by license from Soundstripe: "Miss Missy" by AFTERNOONZ "At The Get Down" by Matt Wigton "Uptown Lovers" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich

May 1, 2024 • 30min
Toy Story: How Toy Story Was Created
Toy Story is one of the best loved movies of all time. Released in 1995, it was the first fully digitally animated feature film. The Toy Story creation story is filled with surprising twists and turns. This episode reveals the secrets behind the movie, the paths not taken, the characters and events that never made it into the final movie. The initial script treatment was almost nothing like the movie we know and love. This episode tells you the backstory of Toy Story. None of your favorite characters was in the original script! When we look at how Toy Story was created, from start to finish, we see the essence of creativity. We see an improvisational, exploratory process. This episode shows you how you can use these lessons to enhance your own personal creativity. Chapters: (0:00) Welcome (00:25) Introduction (00:50) Pixar's Challenge (3:54) The Plot (9:10) The Surprises (18:18) The Improvisational Path (28:08) The Lessons (29:25) Outro References: David Price, The Pixar Touch Keith Sawyer, "The Zig Zag Path to Toy Story" Music by license from Soundstripe.com: "Uptown Lovers Instrumental" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer I do not hold the copyright to the Toy Story movie audio excerpts in this episode nor the episode cover art. The rights to the cover art and the audio clips remain with the original rightsholders. They are reproduced here under fair use.

Apr 15, 2024 • 25min
Monopoly: Invention through Collaboration
Monopoly is the bestselling boardgame of all time. In this episode you'll learn how Monopoly was invented. Until the truth came out, in the 1970s, we used to believe that a man named Charles Darrow created the game in 1934 in a burst of genius. But some dedicated sleuths discovered the real invention story. It's a fascinating story about the power of collaboration and social networks. You'll hear about the battle against Capitalism, the Supreme Court, Quakers, a political campaign—this story has it all! Monopoly emerged over a 30-year period, with creative contributions by hundreds of people. Each person contributed a small spark of creativity along the way. The story of Monopoly demonstrates the power of collaboration to drive creativity. (0:00) The Myth (00:26) Introduction (00:51) The Success (1:57) Anti-Monopoly (4:49) Charles Darrow (9:01) The Single Tax (10:23) The Quakers (13:39) Professors and Fraternities (15:06) Atlantic City (18:10) The Supreme Court (20:02) The Collaborative Web (23:55) Closer (24:22) Outro Copyright (c) 2024 Keith Sawyer SOURCES: Keith Sawyer, Group Genius: The Creative Power of Collaboration Ralph Anspach, The Billion Dollar Monopoly Swindle Philip Orbanes, Monopoly: The World's Most Famous Game and How It Got that Way Mary Pilon, "How a fight over a boardgame monopolized an economist's life." Wall Street Journal, October 20, 2009 Gavin Edwards, "Overlooked no more: Lizzie Magie, the unknown inventor behind Monopoly." New York Times Tim Walsh, Timeless toys: Classic toys and the playmakers who created them Music by license from Soundstripe (in order of appearance): "Miss Missy" by AFTERNOONZ "Uptown Lovers" by AFTERNOONZ "At The Get Down" by Matt Wigton "What's The Big Deal" by Ryan Saranich


