

The Science of Creativity
Keith Sawyer
Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You'll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
Episodes
Mentioned books

Feb 1, 2025 • 54min
Adam Galinsky: How to Be a Creative Leader
How can leaders foster creativity in their teams? How can you inspire people to reach their potential? Today's guest, Dr. Adam Galinsky, has spent decades studying these questions, doing research in social psychology, leadership, and organizational behavior. His latest book, Inspire: The Universal Path for Leading Yourself and Others, gives research-based advice for how to increase motivation, creativity, and collaboration. These are important skills for leaders but also for everyone in their daily lives. Adam is also the co-author of Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both. Adam Galinsky is a professor at Columbia Business School. For more information: Adam's web site Inspire: The Universal Path for Leading Yourself and Others Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

Jan 15, 2025 • 58min
Dr. Robert Sternberg: The psychology of wisdom, love, and creativity
Dr. Robert Sternberg, a professor of psychology at Cornell University, is one of the best-known psychologists in the United States. He's done groundbreaking research on the most important issues in psychology, including scientific studies of wisdom, love, hate, leadership, and of course, creativity. Dr. Sternberg is known for reforming college admissions requirements to include measures of creativity, which he did while a dean at both Tufts University and at Oklahoma State University. He's published literally thousands of books and scientific articles and his research has been cited by other scholars over 250,000 times. Dr. Sternberg's research represents the best that we have in The Science of Creativity. For more information: Robert J. Sternberg, 2007. Wisdom, Intelligence, and Creativity Synthesized. Robert J. Sternberg, 2002. Defying the Crowd: Cultivating Creativity in a Culture of Conformity. Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer

13 snips
Jan 1, 2025 • 58min
Anna Abraham: Myths and Truths of the Creative Brain
Dr. Anna Abraham, a neuroscientist and creativity expert at the University of Georgia, shares fascinating insights into the complexities of the creative brain. She debunks common myths, linking creativity to emotional well-being and inclusive education. The discussion highlights the role of neuroscience in creativity, showing it as a networked process rather than a single function. Abraham also advocates for expanding creative opportunities in schools and emphasizes that creativity is a skill anyone can develop through practice and community engagement.

Dec 15, 2024 • 49min
John Hendrix: Translating What's Beyond the Drawing
John Hendrix is a New York Times bestselling author and illustrator. His latest book is a graphic novel called The Mythmakers: The Remarkable Fellowship of C. S. Lewis and J. R. R. Tolkien. In this episode, John and I talk about his new book and about his own creative process. John's work has appeared in numerous publications, such as Newsweek, Sports Illustrated, Entertainment Weekly, Rolling Stone, The New Yorker, Esquire, The New York Times, Time Magazine, National Geographic, among many others. His images also appeared in advertising campaigns for ESPN/ABC, AT&T, Pfizer, and Target. I interviewed John about his creative process for my 2025 book Learning to See: Inside the World's Leading Art and Design Schools. John is the Kenneth E. Hudson Professor of Art and the founding Chair of the MFA in Illustration and Visual Culture program at the Sam Fox School of Design and Visual Arts at Washington University in St. Louis. For more information: John Hendrix Illustration: www.johnhendrix.com The Mythmakers: The Remarkable Fellowship of C. S. Lewis & J. R. R. Tolkien Sawyer's new book Learning to See will be published in April, 2025. Music by license from Soundstripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Dec 1, 2024 • 29min
The Creation of Christmas: Two Thousand Years of Collective Creativity
The perfect podcast for the Christmas season! This is a special Christmas episode of The Science of Creativity. Many of the traditions that we love—gift-giving, Santa Claus, kissing under the mistletoe—were invented across the generations, and are always evolving. This special holiday episode gives you the creation story of the secular, non-religious traditions that we celebrate at Christmas. The collective creation of these Christmas traditions is what I call social innovation, a kind of collective creativity where everyone plays a role. Five hundred years ago, Christmas was a wild party, where young men got drunk and roamed in packs around town. Children didn't start getting gifts until about 200 years ago. In the late 1800s, the Santa Claus myth was invented, along with the elves and the sleigh and the workshop at the North Pole. It started two thousand years ago, in Ancient Rome, it picked up steam in the 1800s, and we're still creating new Christmas traditions today. Chapters 0:00 Teaser 1:11 Introduction to the Special Episode 2:12 Tradition and Invention 5:28 Wassailing 12:23 Toys 16:06 Santa Claus 21:25 The War on Christmas 25:24 The Holiday for Everyone 27:54 Closer 28:44 Outro Music by License from Soundstripe: "Blues for Oliver" by Cast of Characters "Silent Night" by Cast of Characters "O Christmas Tree" by O Christmas Tree Jazz Trio "Just Walkin'" by Ryan Saranich "Uptown Lovers" by AFTERNOONZ Notes The Pagan Origins of Christmas: Saturnalia, Yule, and Other Pre-Christian Traditions | History Cooperative Wikipedia entries: "The war on Christmas" and "Wassailing" and "Syncretism" Copyright (c) 2024 Keith Sawyer

Nov 15, 2024 • 54min
Kit White: 101 Things to Learn in Art School
Kit White is the author of the international best-selling book 101 Things To Learn In Art School, which is based on his experience as a professor of art for 21 years at the Pratt Institute in New York. Many of the original drawings from the book are in the collection of the Luther W. Brady Art Gallery at the Corcoran School of Art and Design, George Washington University. He's had more than 25 solo exhibitions of his artworks in galleries and museums. His artworks are in the permanent collections of the Guggenheim Museum, New York, and many others. He's frequently featured in magazines, newspapers, and television, including The New York Times, The New Yorker, and The Nation. In addition to Pratt, he's taught at Vanderbilt, McGill, the Metropolitan Museum of Art, and the Frick Collection. His work is the subject of a monograph by Carter Ratcliff, Line Into Form. For more information: 101 Things To Learn In Art School www.kitwhiteart.com Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Nov 1, 2024 • 49min
Dr. Ellen Winner: The Psychology of the Arts
Dr. Ellen Winner, a retired Psychology Professor at Boston College and a Senior Research Associate at Harvard's Project Zero, discusses the fascinating psychology behind art. She explores the emotional responses people have to challenging themes in art and the unique value original works hold over forgeries. Winner highlights the diminishing creativity in children that resurges in adults, contrasting Eastern and Western approaches to art education. Her insights shed light on the significant role of creativity in understanding ourselves and the world.

Oct 15, 2024 • 1h 3min
Dr. Erica Halverson: How the Arts Can Save Education
Dr. Erica Halverson is one of the world's leading experts in arts education. She's a trained actor who's founded two successful acting programs for school children, one in Chicago and one at her current home, the University of Wisconsin at Madison. She's an expert in helping children realize their creativity. Her research shows that children learn much more from the arts than just painting or acting. They learn profound skills like collaboration, how to translate ideas into reality, and—most profound of all—they learn who they are. We'll talk about her book called How the Arts Can Save Education. For more information: Dr. Halverson's book How the Arts Can Save Education Dr. Halverson's website Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Episode notes and content Copyright (c) 2024 Keith Sawyer

Oct 1, 2024 • 51min
Dr. Mike Sharples: Artificial intelligence and creative writing
Dr. Mike Sharples has been studying computers and creativity for over 40 years. He's an expert in education, technology, and innovation. In the 1970s, he was one of the first people to argue that computers might someday be able to write stories. We talk about his 2022 book Story Machines: How Computers Have Become Creative Writers. He's a psychologist who studies how people create stories and how readers understand stories. His 2002 book How we write: Writing as creative design tells us how (human) authors do their work. In 1993, he told a journalist that a computer would write a novel within twenty years. (Yes, it has happened, but you probably won't enjoy reading it!) In this interview, Dr. Sharples gives us a refreshing perspective on artificial intelligence and generative AI. For more information: Mike Sharples web site: www.mikesharples.com The book Story Machines: The book How we write Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Sep 15, 2024 • 1h 1min
Dr. Kenan Sahin on Entrepreneurship and Innovation
Today's episode is about creativity and entrepreneurship. Our guest, Dr. Kenan Sahin, founded several companies that are known for their technological innovation. His first company, Kenan Systems, sold in 1999 for $1.54 billion in stock. When he founded it in 1984, he was a professor at MIT's Sloan School of Management, and many of the early employees were MIT graduates with expertise in artificial intelligence and in decision support systems. Our conversation ranges widely over topics that will be of interest to both creativity researchers and to aspiring entrepreneurs. Dr. Sahin's companies have developed innovations in cutting-edge fields including artificial intelligence and battery technology. He is an expert in managing R&D organizations. Dr. Sahin has just published a book called Lean Startup to Lean Company to Rich Exit. For more information https://books.forbes.com/books/lean-startup-to-lean-company-to-rich-exit/ Dr. Sahin's Wikipedia page Music by license from SoundStripe "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer


