

The Science of Creativity
Keith Sawyer
Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You’ll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon).
THE SCIENCE OF CREATIVITY is published every other Tuesday.
Episodes
Mentioned books

Dec 1, 2024 • 29min
The Creation of Christmas: Two Thousand Years of Collective Creativity
The perfect podcast for the Christmas season! This is a special Christmas episode of The Science of Creativity. Many of the traditions that we love—gift-giving, Santa Claus, kissing under the mistletoe—were invented across the generations, and are always evolving. This special holiday episode gives you the creation story of the secular, non-religious traditions that we celebrate at Christmas. The collective creation of these Christmas traditions is what I call social innovation, a kind of collective creativity where everyone plays a role. Five hundred years ago, Christmas was a wild party, where young men got drunk and roamed in packs around town. Children didn’t start getting gifts until about 200 years ago. In the late 1800s, the Santa Claus myth was invented, along with the elves and the sleigh and the workshop at the North Pole. It started two thousand years ago, in Ancient Rome, it picked up steam in the 1800s, and we’re still creating new Christmas traditions today. Chapters 0:00 Teaser 1:11 Introduction to the Special Episode 2:12 Tradition and Invention 5:28 Wassailing 12:23 Toys 16:06 Santa Claus 21:25 The War on Christmas 25:24 The Holiday for Everyone 27:54 Closer 28:44 Outro Music by License from Soundstripe: “Blues for Oliver” by Cast of Characters “Silent Night” by Cast of Characters “O Christmas Tree” by O Christmas Tree Jazz Trio “Just Walkin’” by Ryan Saranich “Uptown Lovers” by AFTERNOONZ Notes The Pagan Origins of Christmas: Saturnalia, Yule, and Other Pre-Christian Traditions | History Cooperative Wikipedia entries: “The war on Christmas” and “Wassailing” and “Syncretism” Copyright (c) 2024 Keith Sawyer

Nov 15, 2024 • 54min
Kit White: 101 Things to Learn in Art School
Kit White is the author of the international best-selling book 101 Things To Learn In Art School, which is based on his experience as a professor of art for 21 years at the Pratt Institute in New York. Many of the original drawings from the book are in the collection of the Luther W. Brady Art Gallery at the Corcoran School of Art and Design, George Washington University. He’s had more than 25 solo exhibitions of his artworks in galleries and museums. His artworks are in the permanent collections of the Guggenheim Museum, New York, and many others. He's frequently featured in magazines, newspapers, and television, including The New York Times, The New Yorker, and The Nation. In addition to Pratt, he’s taught at Vanderbilt, McGill, the Metropolitan Museum of Art, and the Frick Collection. His work is the subject of a monograph by Carter Ratcliff, Line Into Form. For more information: 101 Things To Learn In Art School www.kitwhiteart.com Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Nov 1, 2024 • 49min
Dr. Ellen Winner: The Psychology of the Arts
Dr. Ellen Winner, a retired Psychology Professor at Boston College and a Senior Research Associate at Harvard's Project Zero, discusses the fascinating psychology behind art. She explores the emotional responses people have to challenging themes in art and the unique value original works hold over forgeries. Winner highlights the diminishing creativity in children that resurges in adults, contrasting Eastern and Western approaches to art education. Her insights shed light on the significant role of creativity in understanding ourselves and the world.

Oct 15, 2024 • 1h 3min
Dr. Erica Halverson: How the Arts Can Save Education
Dr. Erica Halverson is one of the world’s leading experts in arts education. She’s a trained actor who’s founded two successful acting programs for school children, one in Chicago and one at her current home, the University of Wisconsin at Madison. She’s an expert in helping children realize their creativity. Her research shows that children learn much more from the arts than just painting or acting. They learn profound skills like collaboration, how to translate ideas into reality, and—most profound of all—they learn who they are. We’ll talk about her book called How the Arts Can Save Education. For more information: Dr. Halverson’s book How the Arts Can Save Education Dr. Halverson’s website Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Episode notes and content Copyright (c) 2024 Keith Sawyer

Oct 1, 2024 • 51min
Dr. Mike Sharples: Artificial intelligence and creative writing
Dr. Mike Sharples has been studying computers and creativity for over 40 years. He’s an expert in education, technology, and innovation. In the 1970s, he was one of the first people to argue that computers might someday be able to write stories. We talk about his 2022 book Story Machines: How Computers Have Become Creative Writers. He’s a psychologist who studies how people create stories and how readers understand stories. His 2002 book How we write: Writing as creative design tells us how (human) authors do their work. In 1993, he told a journalist that a computer would write a novel within twenty years. (Yes, it has happened, but you probably won’t enjoy reading it!) In this interview, Dr. Sharples gives us a refreshing perspective on artificial intelligence and generative AI. For more information: Mike Sharples web site: www.mikesharples.com The book Story Machines: The book How we write Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Sep 15, 2024 • 1h 1min
Dr. Kenan Sahin on Entrepreneurship and Innovation
Today’s episode is about creativity and entrepreneurship. Our guest, Dr. Kenan Sahin, founded several companies that are known for their technological innovation. His first company, Kenan Systems, sold in 1999 for $1.54 billion in stock. When he founded it in 1984, he was a professor at MIT’s Sloan School of Management, and many of the early employees were MIT graduates with expertise in artificial intelligence and in decision support systems. Our conversation ranges widely over topics that will be of interest to both creativity researchers and to aspiring entrepreneurs. Dr. Sahin’s companies have developed innovations in cutting-edge fields including artificial intelligence and battery technology. He is an expert in managing R&D organizations. Dr. Sahin has just published a book called Lean Startup to Lean Company to Rich Exit. For more information https://books.forbes.com/books/lean-startup-to-lean-company-to-rich-exit/ Dr. Sahin’s Wikipedia page Music by license from SoundStripe "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

13 snips
Sep 1, 2024 • 56min
Messier: Build a Daily Creative Habit
In this engaging discussion, Josh Seidenfeld, CEO of Messier, and Dr. Zorana Ivcevic Pringle, a Yale creativity expert, dive into the transformative power of daily creative practices. They explore the Messier app, likening it to meditation tools that foster a creative habit. Topics include the importance of stepping out of comfort zones, enhancing creative confidence through daily challenges, and how a growth mindset can empower artistic expression. They also touch on AI's role in creativity, making this a must-listen for anyone looking to boost their creative journey.

Aug 15, 2024 • 57min
Bob Mankoff, Cartoonist and New Yorker editor
For over 40 years, Bob Mankoff has been a driving force of comedy and satire at some of the most honored publications in America, including The New Yorker and Esquire. He has devoted his life to discovering just what makes us laugh and seeks every outlet to do so, from developing The New Yorker’s web presence to integrating it with algorithms and A.I. For 20 years, Mankoff was the cartoon editor at The New Yorker magazine, which is famous for its single-frame black-and-white cartoons. In 2005, he created the “Cartoon Caption Contest” and it’s still in every issue of the magazine. Each week, the magazine publishes a cartoon illustration, but with no caption. Then, magazine readers come up with caption ideas and send them to the magazine. The contest is so successful that they get 5,000 caption submissions a week. Mankoff has partnered with Microsoft and Google Deep Mind to develop machine learning algorithms to help identify the funniest captions. In 2018, Mankoff became president of cartoonstock.com, the largest cartoon licensing source on the planet. In addition to being a successful creator, Mankoff has studied the psychology of what makes us laugh. He’s developed insights into the creative process, for example in his 2002 book The Naked Cartoonist: A New Way to Enhance Your Creativity and his New York Times bestselling memoir, How About Never – Is Never Good For You?: My Life In Cartoons. His story was the focus of the 2015 HBO documentary Very Semi-Serious. Mankoff is currently the cartoon editor at the weekly online newsletter Air Mail. Chapters 0:00 Elaine from Seinfeld 3:58 The New Yorker magazine cartoons 8:45 Artificial Intelligence 12:20 The movie "Semi Serious" 19:00 A.I. and humor 27:40 The Cartoon Caption Contest 31:40 The Seinfeld episode "The Cartoon" 38:50 Having a sense of humor 44:10 A.I. and the Cartoon Caption Contest 51:10 The Reverse Cartoon Caption Contest 55:32 Closer 56:15 Until next time! For further information: The Naked Cartoonist: A New Way to Enhance Your Creativity How About Never—Is Never Good for You?: My Life in Cartoons Bob Mankoff’s web site Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Aug 1, 2024 • 45min
Josh Linkner: Author, Entrepreneur, Innovation Consultant
Josh Linkner is an innovation consultant, keynote speaker, venture capitalist, author, and entrepreneur. He’s been a professional jazz musician since high school, he attended the Berklee College of Music, and he's performed over 1,000 concerts around the world. He’s been the founder and CEO of five tech companies, which sold for a combined value of over $200 million. In this interview, we talk about his 2011 book Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity and his 2021 book Big Little Lies: How Small, Everyday Innovations Drive Oversized Results. Josh also talks about his “Find A Way” innovation framework. For more information: www.joshlinkner.com Check out Josh’s podcast “Mic Drop” And his 2021 book: Big Little Lies: How Small, Everyday Innovations Drive Oversized Results Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer

Jul 15, 2024 • 56min
James Kaufman, Psychologist and Creativity Researcher
Dr. Sawyer interviews the legendary creativity research Professor James Kaufman, of the University of Connecticut. Dr. Kaufman is an influential researcher who’s published 50 books and hundreds of scientific articles. Dr. Kaufman talks about his new book, The Creativity Advantage, where he develops his theory of self-transformational creativity. This kind of creativity has immense benefits to your mental health and well-being. Self-transformational creativity enhances your life in five ways: self-insight; healing; connection; drive; and legacy. Chapters: 0:00 Teaser 0:37 Welcome 1:03 Introducing Professor Kaufman 2:31 The interview 3:14 What’s different about creativity research 5:39 Creativity in theater 15:56 How to edit a book 26:38 The Creativity Advantage 32:11 Self insight 36:06 Healing 39:09 Connection 44:07 Drive 46:24 Legacy 52:58 Creativity advice for next week 54:49 Closer 55:20 Outro For more information: James Kaufman's web site Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer