
She Slays the Day with Dr. Lauryn Brunclik
Being a chiropractor isn’t just about adjusting spines—it’s about running a thriving service-based business while balancing patient care, practice ownership, and personal sanity (or at least attempting to). If you’ve ever felt overwhelmed by the challenges of private practice success, you’re not alone. She Slays the Day is here to help.
Hosted by Dr. Lauryn Brunclik, a chiropractor, entrepreneur, speaker, and coffee-fueled truth-teller, this podcast delivers chiropractic business strategies, practice management hacks, and straight-up real talk. Whether you’re just starting out or looking to scale your clinic with business efficiency and automation, each episode is packed with actionable insights, expert interviews, and a healthy dose of humor.
Expect conversations about chiropractic leadership, professional practice management, patient-centered business models, and multiple revenue streams. Dr. Lauryn dives deep into the nuts and bolts of clinic systems, team building, private practice marketing, and healthcare entrepreneurship. Need advice on client retention, business mindset, or avoiding professional burnout? She’s got you covered. Want to hear faith-driven encouragement and raw stories of entrepreneurial freedom? That’s here too.
She Slays the Day has featured interviews with chiropractic legends and luminaries like Dr. Simon Floreani, Dr. Billy DeMoss, Dr. Amy Haas, Dr. Devin Vrana, and more, bringing you the best insights from the top minds in the industry. Whether it’s local business growth, healthcare leadership, or professional autonomy, these conversations will help you take your practice to the next level.
Through unfiltered, insightful discussions, She Slays the Day gives chiropractors and service providers the tools to create a profitable, sustainable business without sacrificing their joy. Whether you’re a solo practitioner, part of a growing team, or dreaming of practice freedom, you’ll find inspiration, laughter, and the strategies you need to thrive.
New episodes drop every Sunday morning, with highlights and replays throughout the week.
Join the thousands of chiropractors and healthcare entrepreneurs tuning in every week to learn, laugh, and level up.
Follow Dr. Lauryn:
Instagram: https://www.instagram.com/sheslayspodcast/
YouTube: https://www.youtube.com/@sheslaysthedaypodcast
Latest episodes

Aug 11, 2024 • 1h 18min
273 - Instagram Insights: Updating the Social Media Marketing Playbook for Chiropractors feat. Molly Cahill
Are you struggling to make Instagram work effectively for your practice? Or maybe you’ve been ignoring Instagram and social media marketing altogether? It’s easy to feel overwhelmed by all the options and wonder if your efforts are truly paying off. That’s why, in this week’s episode, we’re bringing back our multi-time guest Molly Cahill to dive into the evolving Instagram strategies for chiropractors and other health professionals.Molly is a marketing and Instagram coach specializing in the health and wellness industry. She’s been instrumental in helping my practice run a successful, ROI-driven Instagram operation over the past few years. In our conversation, we cover how to stay on top of the latest trends, the importance of specificity in your messaging, the current role of keywords and hashtags in today’s algorithms, why authenticity and vulnerability are winning strategies, and much more.Interested in working with Molly Cahill's Holistic Marketing Hub? Hit this link to learn more and use code "sheslays" at check out for $200 off your purchase.Follow Molly: Instagram | LinkedIn – – – – – Transform your practice, elevate your finances, secure your future at ChiroWealthCon 2024! Learn more and purchase tickets here.Dr. Lauryn’s two new courses are officially live! Learn more and purchase here:The Launchpad: A Catalyst for Family Practice SuccessThe Growth Lab: Essential Marketing Strategies for ChiropractorsSign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | Facebook– – – – – Mentioned in this episode:To learn more about Sked visit the link below!Sked

Aug 4, 2024 • 1h 8min
272 - Ayurveda’s Guide to Gut Health: Detox, Spices, and a Path Towards Vitality feat. Dr. Shivani Gupta
As chiropractors, we are always looking for the best and most natural paths towards overall health and well-being. One such world that we haven’t explored on the show until now has been Ayurvedic. In this week’s episode, Dr. Lauryn is joined by Dr. Shivani Gupta to dive deep into a conversation on what Ayurveda is and how it can help us build better gut health, detoxify our bodies, and lead to more vitality. During the conversation, Dr. Shivani shares her personal journey, from grappling with severe health issues to finding solace and healing through Ayurveda. Then, the two discuss the importance of understanding your doshas, integrating Ayurvedic spices and herbs into your daily routine, and the significance of modifying your diet for optimal health. Whether you're new to Ayurveda or looking to deepen your understanding, this episode is packed with valuable insights and actionable advice for living a healthier, more balanced life.Learn more about Dr. Shivani Gupta by visiting her website.Check out Dr. Shivani’s supplements at Fusionary Formulas, and use code “SheSlays” for 15% off!Follow Dr. Shivani: Instagram | Facebook | YouTube– – – – – Transform your practice, elevate your finances, secure your future at ChiroWealthCon 2024! Learn more and purchase tickets here.Dr. Lauryn’s two new courses are officially live! Learn more and purchase here:The Launchpad: A Catalyst for Family Practice SuccessThe Growth Lab: Essential Marketing Strategies for ChiropractorsSign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Jul 28, 2024 • 1h 4min
271 - AI For Chiropractors: Enhancing Practice Efficiency and Patient Care Through Tech Integration feat. Callan Faulkner
Have you been hearing all the buzz about AI and wondering if it’s worth the hype? While the brave among us have dipped our toes into the AI pool, the question remains: can these cutting-edge tools actually enhance your chiropractic practice and should you and your team invest time in learning them? In this week’s episode, Dr. Lauryn sits down with AI expert and coach, Callan Faulkner, to explore how chiropractors can harness the power of AI to become more efficient and deliver superior care. Callen shares practical insights and examples on using tools like ChatGPT, Claude, Zapier, and more, to create customized AI models and navigate the complexities of this rapidly advancing technology. Tune in to learn how to help streamline your daily operations.Callan Faulkner, Founder of REI Optimize, specializes in automation and systems coaching, helping entrepreneurs scale their businesses by improving lead generation and operational efficiency through automation. Passionate about AI and automation, Callan explores its impact on productivity, decision-making, and personal development.Check out Callan’s AI Masterclass and other available coursesFollow Callan: Website | LinkedIn | Instagram – – – – – Transform your practice, elevate your finances, secure your future at ChiroWealthCon 2024! Learn more and purchase tickets here.Dr. Lauryn’s two new courses are officially live! Learn more and purchase here:The Launchpad: A Catalyst for Family Practice SuccessThe Growth Lab: Essential Marketing Strategies for ChiropractorsSign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:Go from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareLooking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!She Slays Associates Job BoardTo learn more about Sked visit the link below!SkedDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro Matchmakers

Jul 21, 2024 • 1h 7min
270 - Healing Through Movement: Connect Your Body and Your Business with the Power of Somatic Therapy feat. Layla El Khadri
Your body keeps score; what does your scoreboard look like? We all know the importance of healing our minds and bodies, and strive for personal and business growth. One method of doing so that has peaked Dr. Lauryn’s interest of late is Somatic Therapy, which is why this week, Dr. Lauryn is joined by feminine leadership mentor, speaker & author, Layla El Khadri to dive into the world of Somatic Therapy and healing through movement.During their conversation, Layla gives background on her own journey of discovering and studying somatic therapy, before explaining how and why the body keeps score, why movement is the answer, how somatic therapy helps in your business life as well as the personal, some easy ways to get started, and more!To learn more about Layla El Khadri and her courses, visit her website.Looking to understand the basics of Somatic Therapy? Start Here.Follow Layla: Instagram | YouTube | Facebook– – – – – Transform your practice, elevate your finances, secure your future at ChiroWealthCon 2024! Learn more and purchase tickets here.Dr. Lauryn’s two new courses are officially live! Learn more and purchase here:The Launchpad: A Catalyst for Family Practice SuccessThe Growth Lab: Essential Marketing Strategies for ChiropractorsSign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | Facebook– – – – – Mentioned in this episode:Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next months posting!She Slays Associates Job BoardGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link below!Genesis Chiropractic SoftwareTo learn more about Sked visit the link below!SkedDo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro Matchmakers

Jul 14, 2024 • 1h 12min
269 - Creating Wealthy Chiropractors: Transform Your Practice, Elevate Your Finances, Secure Your Future feat. Dr. Stephanie Wigner
What does being wealthy mean to you? Does just hearing or saying that word, wealth, have any negative associations to you? Unfortunately, for many in our industry as well as in society at large, the word wealthy and other financial related topics comes with stigmas and negative associations that need to be broken. In this week’s episode, Dr. Lauryn welcomes back to the podcast Dr. Stephanie Wigner to discuss all things wealth building for chiropractors. The break down why there is often shame or guilt that comes with talking about money, why you should see the world as full of opportunity, and much more, before going into details about their upcoming event, ChiroWealthCon, including why they want to put this event on for chiropractors and what you would expect to get out of attending.Transform your practice, elevate your finances, secure your future at ChiroWealthCon 2024! Learn more and purchase tickets here. Don’t wait, early bird pricing ends July 19th!Stephanie Wigner is the founder of The Wealthy Practitioner where she helps other practitioners scale their businesses to 7 figures and beyond. She currently owns and operates 4 clinics on the East Coast with her husband. Most of her time is spent being CEO and leading her team to success. In addition to growing businesses, investing and mentoring she loves spending as much time as possible with her son and husband. She is a huge advocate for building a legacy without sacrificing those that you're building it for.Follow Dr. Stephanie: Website | Instagram | Facebook– – – – – Dr. Lauryn’s two new courses are officially live! Learn more and purchase here:The Launchpad: A Catalyst for Family Practice SuccessThe Growth Lab: Essential Marketing Strategies for ChiropractorsSign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Jul 7, 2024 • 1h 16min
268 - Playing the Points Game: Maximizing Credit Card Rewards for Business and Life feat. Kirby
You likely encounter rewards and loyalty offers almost every day—whether it's a credit card promising perks or a business offering incentives. While it may seem like these offers primarily benefit the companies behind them (and they do), there are still significant opportunities for you. With the right approach and consistent monitoring, you can reap substantial rewards, like scoring first-class tickets to Tokyo!In this week’s episode, Dr. Lauryn is once again joined by Kirby to break down the how and why behind their own use of credit card points and rewards, both in their businesses and their personal lives. They go through the ways in which to be careful playing these games, the situations that offer the most potential benefit, how different cards/services operate, the methods they have in place for tracking it all, effects on credit score, and a whole bunch more.Dr. Lauryn’s two new courses are officially live! Learn more and purchase here:The Launchpad: A Catalyst for Family Practice SuccessThe Growth Lab: Essential Marketing Strategies for ChiropractorsThe two recommended resources Kirby references throughout are The Points Guy and Nerd Wallet, check them out to start your own deep dive into the world of rewards!Cards and Programs referenced throughout this episode:Personal Platinum AmexBusiness Platinum AmexPersonal Delta Reserve AmexBusiness Delta Reserve AmexMarriott Bonvoy AMEXIHG SelectChase Marriott Card– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Jun 30, 2024 • 1h 12min
267 - Being Intentionally Selfish: Amplifying Intimacy, Ambition, Balance & Relationships feat. Naketa Ren Thigpen
We all seek balance, right? But what does that even mean or look like for you, specifically. If you’ve got an idea, is that vision something you are being intentionally selfish about, making time to learn about and develop your best self that can make that vision reality? This week, Dr. Lauryn is joined by Naketa Ren Thigpen, who believes strong relationships are led by those bold enough to be intentionally selfish. They go deep on what intentional selfishness looks like, and how you can better amplify your intimacy, ambition, balance and relationships.Naketa Ren Thigpen is a healer at her core, architecting a culture of embodied self-care with balance and relationship strengthening techniques that amplify intimacy from the bedroom to the boardroom. Through her company that she co-founded and created with her soul’s half and forever lover, ThigPro Balance (and) Relationship Management Institute, she is building stronger families that L.E.A.V.E multi-generational imprints, witnessed from the ripples of love, empathy, adventure, victory, and edification they create from their wholeness.During their conversation, Dr. Lauryn and Naketa discuss how to find your passion, Naketa shares her equation for joy, they break down why you need to make time for yourself, and finish up by going deep into the types of intimacy that exist, how to develop them, our libidos, being imperfect, and more.Learn more about ThigPro Balance and Relationship InstituteListen to the Balance Boldly for Ambitious Women In Business podcast: Apple | SpotifyListen to the Lazy Overachiever podcast: Apple | SpotifyOrder Naketa’s book, Selfish: Permission to Pause, Live, Love and Laugh Your Way to Joy, via your local bookstore.Follow Naketa: LinkedIn | Instagram – – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Jun 23, 2024 • 55min
266 - Shockwave Therapy Q&A: Why, Which One, and How I Implemented It Into Practice feat. Dr. Dan Ruitenbeek
Ever since Dr. Lauryn shared on Instagram that she had begun incorporating Shockwave Therapy into her clinic, you all have had a lot of questions. So for today’s episode we’ve done something a little bit different. Dr. Lauryn did an Instagram Live earlier this week with Dr. Dan Ruitenbeek, the co-founder at Shockwave Centers of America, which is the brand of device she ended up purchasing and now uses in her practice. She had Dr. Dan answer some of her own original questions as well as ones she has been receiving from many of you. We then took that IG Live and sandwiched it between two solo segments where Dr. Lauryn discusses her experience with shockwave therapy. How and why she originally became interested in adding it to her practice, what she looked for when choosing a brand/device, and most importantly, how she went about actually implementing it and what the results have been so far a couple of months in. A very informative episode about finding ways to expand our practice, profitability, and impact on our patients. If you end up interested in learning more about shockwave therapy, follow this link, and if you’ve got any questions, as always, DM Dr. Lauryn!Get $250 off your purchase of any device from Shockwave Centers of America, learn more here. Guest Bio:Dr. Dan Ruitenbeek is the Co-Founder at Shockwave Centers of America. Their goal at Shockwave Centers of America is to help implement shockwave therapy into health and med-spa practices to assist practitioners in getting better results through natural acoustic wave therapy. They have affordable state-of-the-art shockwave units as well as constant training and marketing and research resources to help develop your practice as the go-to shockwave center in your community.Interested in learning more about Shockwave Centers of America and their products? Visit here to schedule a free consultation call.Follow Dr. Dan: LinkedIn– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Jun 16, 2024 • 1h 10min
265 - Maternity Leave for Chiropractors: Planning for Success and Sustainability feat. Dr. Gena Bofshever Alon
How does being able to take a four month maternity leave where you are completely unplugged from your practice sound? How about being able to offer that to your associates? So often for female chiropractors there is an immense amount of friction between being able to sustain (if not grow) a practice while sustaining and growing a family. Well for this week’s episode, Dr. Lauryn is joined by Dr. Gena Bofshever Alon, who has successfully navigated a three to four month maternity leave while her practice continued to thrive on three separate occasions now. They dive into how she made this possible and how you can too!Dr. Gena is a leading South Florida chiropractor, owner of her own multi doctor practice, and dedicated health advocate who has influenced the industry for over 15 years. She has a focus and passion for perinatal care, pediatrics and family wellness. During the conversation, Dr. Gena shares how she set herself up for maternity leave three different times now, what sort of prep to do for your practice and for your people, how coverage docs can be best used, how the planning would look for an associate taking leave, and a bunch more!Learn more about Dr. Gena ChiropracticFollow Dr. Gena: LinkedIn | Facebook | YouTube – – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked

Jun 9, 2024 • 1h 9min
264 - Mastery, Not Hustle: Redefining the Path to Successful and Sustainable Entrepreneurship feat Racheal Cook
How do you define success? Stop and think about it for a second, because that question is the jumping-off point of this week’s episode. Answering it (and then living in alignment with that answer) turns out to be the best path toward a happy and sustainable entrepreneurial journey.In this week’s episode, Dr. Lauryn is joined by award-winning business strategist Racheal Cook to dive into the five parts of her definition of success and how each one plays an important role in our entrepreneurial journeys.Racheal Cook is an award-winning business strategist who believes entrepreneurship doesn’t have to be complicated. Through her signature online mastermind, The CEO Collective, she helps women entrepreneurs sustainably scale their businesses while prioritizing their life, health, and family. A sought-after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured by the US Chamber of Commerce, Entrepreneur on Fire, Female Entrepreneur Association, Inc., Fast Company, Forbes, and more.During their conversation, Dr. Lauryn and Racheal discuss defining success beyond revenue, why mastery should be the goal, not hustle, maintaining health and well-being, fostering strong relationships, incorporating creativity and spirituality into a busy entrepreneurial life, and much more.Whether you're a clinic owner, chiropractor, or an aspiring entrepreneur, this episode offers practical wisdom to help balance work and life effectively while maintaining high performance.Learn more about CEO CollectiveListen to Promote Yourself to CEO: Spotify | Apple Follow Racheal: LinkedIn | Instagram– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | FacebookMentioned in this episode:To learn more about Sked visit the link below!Sked