
Self Storage Income
The authority on creating wealth and income through self storage.
Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
Latest episodes

Feb 21, 2024 • 44min
233. Can you Make Money from Cell Towers on your Storage Property? w/ Hugh Odom
Learn how cell towers can boost profits for self-storage facilities as experts discuss negotiating lease agreements with tower companies, maximizing value, and the importance of expert guidance in this insightful episode.

Feb 13, 2024 • 39min
232. Are Self Storage Price Drops a Lie? Well, sort of...
Like any industry, self storage has recently adopted the idea of "promotional pricing." Think "first month's rent" for housing or "device trade in credit" for buying the newest smartphone. At some point, it is just too good to be true.
There's a fine line between "promotional" and "false advertising." Attracting the right customer base - and getting them in the door the RIGHT way - is what Conner and Jesse Harmon talk about in this episode of Self Storage Income.
Jesse recently got back from the Tenant Inc. Innovation Conference, where there was a lot of discussion on customer acquisition, customer service, and the role of AI in revenue management. The overwhelming consensus in the industry (particularly the REITs), is to lower prices, get people renting, and then jack up prices. But that takes the choice away from the consumer (and as a consumer, you may feel swindled or ripped off. Rightly so!). Questionable ethics aside, is this really a sustainable long-term strategy? Is there any other way?
Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Check out Storelocal!
https://www.storelocal.com/
Ready to buy storage? Have your deals personally evaluated by AJ and our team!
https://www.selfstorageincome.com/feasibility
Take advantage of today’s market conditions and invest with us:
https://cedar.cc/invest

Feb 6, 2024 • 41min
231. Switching from Single Family Homes to Self Storage w/ Mike Moulton
Single Family homes and Self Storage facilities are drastically different assets. They are both a solid path of investment that can yield great returns. And as a homeowner (or a prospective one), self storage may seen complicated and out of your price range.
Like Mike, you may be a homeowner with 1 or multiple properties. He is an ex-corporate worker in the Charolette, NC area and used to be a player in long-term/short-term rentals for Single Family homes. Barely making it out of 2008, he eventually ended up in storage.
Three years ago, Mike bought his first Self Storage facility, a small deal under 10,000 sq.ft, moving up from there. Mike's story is inspiring and provides great insights into the nuances of being a new storage owner. Are you ready to take on the challenge?
Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Ready to buy storage? Have your deals personally evaluated by AJ and our team!
https://www.selfstorageincome.com/feasibility
Take advantage of today’s market conditions and invest with us:
https://cedar.cc/invest

Jan 30, 2024 • 36min
230. Marketing Self Storage Facilities - Tips to do it RIGHT!
Self storage marketing is one of the most CRUCIAL parts of owning a facility, but most self storage operators completely overlook it. They hear words like “branding,” “advertising,” and “SEO” and become frozen, so they stick to drive-by marketing and running ads in the local newspaper.
This WILL NOT work in 2024, and with vacancies still running high across the country, the ONLY thing that will save you is self storage marketing done RIGHT. Luckily, we’re about to show you exactly how to do it.
We’ve tested these self storage marketing ideas for over a decade, beating the local competition AND the REITs at their own game. And if you’re struggling to fill up your first facility or seeing your whole portfolio stagnate, slowly losing customers to the self storage facility next door, this is a show you CANNOT miss. We’re going to tell you exactly what you need to do to get in front of new customers, close the sale, and fill up your facility in 2024.
What you’ll learn in today’s show:
How to start marketing your self storage facility so customers find you TODAY
What to do when a REIT or big facility moves into your local market
Why small facilities MUST “play a different game” to get their doors rented
Our surprising finding about intro rates that completely blew our minds
Why your self storage facility name (probably) doesn’t matter as much as you think
How to use branding to break into new markets (EVEN if they have high competition)
Want more free education & market insights? Search "Self Storage Income" on YouTube!
Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Ready to buy storage? Have your deals personally evaluated by AJ and our team!
https://www.selfstorageincome.com/feasibility
Take advantage of today’s market conditions and invest with us:
https://cedar.cc/invest

Jan 23, 2024 • 46min
229. Get your FIRST (or next) Storage Deal in 2024: the New Era of Self Storage
Learn how to acquire your first or next self storage deal in 2024 by building an investing 'buy box' and avoiding rookie mistakes. Explore the benefits of property management software and feasibility studies. Discover the importance of building relationships and networking within the self-storage industry. Surround yourself with experts, access abundant resources, and enjoy the lower risk and faster growth of the current industry era. Overcome obstacles in closing deals by understanding sellers' wants, having a team, and being confident in decision-making.

Jan 16, 2024 • 39min
228. What Cooling Inflation means for Self Storage
The Fed chair Jerome Powell decided to stop interest rate hikes. It's in the news, it's what's trending - but is it accurate? If so, what are the effects on storage?
The potential rate drop creates a weird dichotomy. Despite wanting GDP to drop, and for unemployment to rise, the Fed changing its tune is surprising. Recessions are the most effective way to stop inflation...when it works. It's also an election year: historically, the Fed has only changed rates once before an election. It threatens the politics involved, and they want to step back.
If they're going to do something, they have to make a decision quickly.
In self storage, this affects more than just the price of a storage unit. This can hit maintenance costs, building/renovations, staffing costs, advertising, and much more.
Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Ready to buy storage? Have your deals personally evaluated by AJ and our team!
https://www.selfstorageincome.com/feasibility
Take advantage of today’s market conditions and invest with us:
https://cedar.cc/invest

Jan 9, 2024 • 39min
227. Crushing your Self Storage Goals in 2024
Reflecting on past experiences to achieve storage goals in 2024, including handling crises and the importance of standard operating procedures. Aligning oneself with the right conditions and distinguishing between signals and noise. Making investment decisions based on reality and focusing on controllable factors in the self-storage business.

Jan 2, 2024 • 47min
226. High Cost of Commercial Lending: What it means for Self Storage
Commercial lending is a mess. Interest rates are up, deals aren’t getting done, and banks are becoming very selective with who they lend money to. And whether you’re a beginner or a veteran investor, you’re feeling the sting of struggling to find the money to make your next deal happen.
But what if we told you it wasn’t impossible to find funding even in 2024’s tough real estate market? What if you knew exactly what a bank wanted BEFORE you brought them your deal? How easy would funding be then?
In today’s show, we brought on Vice President of Capital Markets at Cedar Creek Capital, Ben Benditson, to share what investors NEED to know about today’s interest rates, predictions for 2024, and how to get a loan on your next self storage deal, even when everyone else is telling you it’s impossible.
What you’ll learn in today’s show:
- How rising interest rates destroyed demand and occupancy for many self storage operators
- “Semi-black swan” events that changed the real estate market forever
- What lenders want to see from you NOW to lend on your next deal
- DSCR explained, and the one metric banks NEED to see
- Alternative commercial lending products that’ll help you get a deal done WITHOUT the banks
Make self storage management easier than EVER with our podcast sponsor Tenant Inc. - https://www.tenantinc.com/
Ready to buy storage? Have your deals personally evaluated by AJ and our team!
https://www.selfstorageincome.com/feasibility
Take advantage of today’s market conditions and invest with us:
https://cedar.cc/invest

Dec 26, 2023 • 37min
225. The Business of Storage: Making Good Deal BETTER
This podcast explores the business aspects of the self-storage industry, including legal, accounting, acquisitions, and technology. It emphasizes the need for a team of professionals and discusses the importance of property management software, growth, and asset management. It also highlights the significance of evaluating goals and aspirations, networking, and forming a strong team of experts.

Dec 19, 2023 • 51min
224. How to Stay Competitive w/ Effective Management
Investing in self storage is not a "passive" investment. It's about how the business is run. We talk a lot about the investment side of things, but what about the business itself?
In this 2 part episode, we focus on how the business side of self storage is executed, with our very own co-host Conner Skeen, who is the COO of our asset management side. He brings over key concepts and ways we approach managing the self storage business.
He calls it, the 4 Pillars of the Self Storage Business.
- Management
- Customer Acquisition Process & Revenue Management
- Maintenance
- Core Departments
We couldn't fit all the good knowledge and stories in one episode, so we're talking about the 4th pillar, our backend Core Departments, in the next episode. Follow the podcast so you don't miss that episode!
Want to take advantage of todays market conditions with us? Invest in our opportunistic Fund 2 Here: https://cedar.cc/invest
Our Sponsor - Tenant Inc. - https://www.tenantinc.com/
Ready to buy storage? Have our team do the leg work for you! Our feasibility studies: https://www.selfstorageincome.com/feasibility