

Self Storage Income
AJ Osborne
The authority on creating wealth and income through self storage.
Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
Find our video podcast on YouTube: https://www.youtube.com/playlist?list=PLoaCszL7eN9T7EixaJgL49WTLsT-CWLD1
Episodes
Mentioned books

Aug 19, 2021 • 1h 4min
The Truth About Debt - How Debt Can Make or Break You
Welcome back everybody to the Self Storage Income Podcast! I’m your host AJ Osborne!
Debt - there are very few subjects that have gotten as bad a wrap as debt has. Don’t get me wrong, debt when you don’t understand it… can be downright deadly. But debt used as a rocket fuel for generating wealth and income… that’s when debt becomes a massive force of leverage.
But how? How can taking on debt ever be a good thing? Isn’t buying all cash a better way to go? Isn’t paying off a loan as quickly as possible the best course of action? Yes and no, just like the above gives hint to - it depends on what kind of debt we’re talking about.
Let’s clear this up once and for all - not all debt is BAD and not all debt is created equal. We have two kinds of debt - consumer debt (which is generally bad and that you should try to avoid). And then we have revenue producing debt (which is the sweet nectar of the gods for investors).
This is just the tip of the iceberg and I couldn’t be more excited to help shed some light on this subject because I see it and hear it every single day. I hope this helps you more fully understand the different types of debt, when you should and SHOULDN’T be afraid of debt, and when you can use it effectively to help grow your wealth.
Outside of that, I give a bit of economic back story in regard to capital, the different types of markets, economic cycles, and more to really take a deep dive on the subject.
Enjoy everybody and we’ll catch you next time!
AJ
Become a part of the CRE Circle: https://ajosborne.com/cre-circle/
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Aug 11, 2021 • 50min
The Self Storage Industry Today & What the Future Looks Like for Investors with John Lindsey
Welcome back everybody to the Self Storage Income Podcast! I’m your host AJ Osborne!
Today we have an incredible individual on the podcast who I’m honored to call a great friend - the one and only John Lindsey from the Lindsey Self Storage Group.
John has a huge wealth of knowledge when it comes to self storage. He’s done and is still doing it all - he owns and operates his own facilities, owns and operates a commercial real estate brokerage with an emphasis on self storage, has help partner and form the most powerful self storage co-op in the country, has authored a book, the list seriously could go on and on.
Today is simply a down to earth conversation about what John is seeing in the self storage industry currently, what he’s seen and experienced in the past, and what he believes is the not so distant future of self storage.
The self storage industry is not like it used to be. We compressed cap rates, stronger competition, and the space that used to be so fragmented is consolidating at a rapid rate that none of us ever predicted.
What does all this mean for you? What does it mean for us as self storage investors?
Hopefully today, we scrape the surface to help answer these questions.
Thanks for listening everybody and be sure to pick up a copy of John’s book below!
AJ
John’s Book - The Sexy Side of Self Storage: An Insider’s Guide to A Necessary Commodity
https://www.amazon.com/Sexy-Side-Self-Storage-Necessary-Commodity/dp/1642251682/ref=sr_1_1?dchild=1&keywords=john+lindsey&qid=1628138243&sr=8-1
Connect and keep up with John on the Lindsey Self Storage Group website:
https://lindseyselfstoragegroup.com/
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Aug 11, 2021 • 42min
Special Edition - On Site and On the Ground Analyzing Self Storage Deals and Markets with My Team
Welcome back everybody to the Self Storage Income Podcast, this is your host AJ Osborne!
This is a special edition episode of the podcast that I thought would be super fun and insightful for you guys to listen in on. This episode is of my team and I while we were on the ground in real time evaluating a number of potential self storage deals. Some of these we already have under contract and some we don’t… yet ;).
Join myself, Brittany Arnason, Brian Mullalley, Conner Skeen as we dissect our day of looking the deals, looking at and evaluating the overall self storage market, and more.
This episode is short and sweet but it’s packed with value and I’m super excited to be able to share it out with you guys.
Enjoy, take notes and be sure to keep up with all of us on social media where you can follow us in real time as well as we look at these awesome deals!
Thanks everybody!
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step by step playbook walks you through from start to finish - how to identify a self storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jul 27, 2021 • 1h 1min
6 Storage Facilities in 2 Years with Jon Farling
Welcome back everybody to the Self Storage Income Podcast, I’m your host, AJ Osborne!
Do you know those people who are out there just who just always seem to be crushing it? Well, our guest today is that person and I’m excited to have him on the podcast for you guys. It’s my pleasure to introduce you to Jon Farling.
Jon came from a family who had a bit of a real estate background. His parents owned a duplex and built spec homes. This helped to give the foundations to become a real estate investor… but NOT before he decided to go into sales… True, he wavered a bit, but like we always do as investors, Jon found his way back to real estate investing and started to think seriously.
At first, he was considering single-family rentals as his real estate investment of choice. Finding out though that that route would be far too slow for his desired growth, he decided to start looking at self-storage. Fast forward to today, just two years later and Jon has six facilities that he owns and operates. Super impressive! And we’re going to dive into how exactly he made this happen.
We talk about his first facility, how he’s finding deals, how he scaled so quickly in just two short years, and how to use the right tools in the right place.
Jon is a wealth of knowledge, be sure to soak it up, take notes, and get ready to start building self-storage empires.
Thanks for listening everybody!
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jul 20, 2021 • 52min
Getting Started in Self Storage Investing with 2 Conversions with James Reid
Welcome back everybody to the Self Storage Income Podcast! I’m your host, AJ Osborne!
There are so many incredible stories out there of people who are getting their self-storage investing journey underway, and today I have a phenomenal episode lined up for you with self-storage investor James Reid.
James has been in the game for about 4 years, has two storage facilities under his belt, and is continuing to work on building his storage legacy. James started this journey in a somewhat unorthodox way through… these first two storage facilities he’s built and invested in are conversions! Yep, he went all-in from day one and it was awesome being able to sit down with him and discuss how he made all this happen.
James shares why and how he got into self-storage investing after coming from the landscaping contracting world, we go in-depth on his very first storage deal (and conversion), how he found the deal, analyzed it, funded it, and more. James also shares some incredibly creative ways that he’s been able to successfully market his storage facilities while also helping to build and maintain a great community in these markets that he’s in.
We cover it all today and I’m super excited to share this out with you guys.
Thanks for listening everybody,
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jul 13, 2021 • 59min
Breaking Into Self Storage Investing with Brian and Kelly Saari
Welcome back everybody to the Self Storage Income Podcast, this is your host, AJ Osborne!
You know those kinds of people you meet that you immediately know they’re just great and genuine people? Well, our guests today are just that. I’m excited to introduce you all to Brian and Kelly Saari.
Through and through, this episode is packed with so much value, I can’t even tell you… How Brian and Kelly have gone from square one, step by step through the process to where they are today is absolutely incredible. They’re the absolute epitome of combining skills with resources and doing what it takes to make huge moves and make huge accomplishments.
Brian and Kelly share how they broke into the self-storage investing world from the buying of the land to them actually building their own storage facility… not with a builder… on their own. This is just one example of their go-getter mentality, their will, and their determination to simply get things done and to make things happen.
Outside of the physical assets themselves, we talk about how Brian and Kelly got started and some of the creative ways they went about getting their self-storage investment portfolio up and running. In addition to this, we talk about management tips, how to understand supply and demand in third-tier markets, and how to build a business that allows you the time and freedom that you’re looking for.
Now I’m just going to shut up and let you guys get to it because this is such an awesome episode. Enjoy, take notes, and listen in on this awesome journey that Brian and Kelly are on.
Thanks everybody!
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jul 6, 2021 • 38min
How to Buy Your First Storage Facility with Dan and Ben Schiermeyer
Welcome back everybody to the Self Storage Income Podcast! I’m your host, AJ Osborne!
For anyone just starting out - those that are looking for that first storage facility to close on… I have two amazing guests lined up for you today - Dan and Ben Schiermeyer. Dan and Ben are self-storage brothers from the same mother… (I know, my jokes are great lol), and they just closed on their first-ever storage facility and they’re here to share the experience with us.
Dan and Ben tested the commercial investing waters by investing in a car wash. They enjoyed that, but when their broker who sold them the car wash brought along a self-storage facility deal… they knew they had to jump at the opportunity.
They share on today’s episode the whole process from start to finish - finding the facility, valuing the facility, the financing, the purchase, the management, and of course... the VALUE ADD.
Like most deals, this wasn’t cut and dry, there were hurdles that they had to overcome, problems that needed to be solved, and like I’m always talking about, they didn’t figure this all out on their own. They used all their resources and made the deal happen, which has turned out to be a huge success for them.
Huge congratulations to these guys and I couldn’t be more excited to share their story with you guys, our listeners.
Thanks everybody,
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jun 29, 2021 • 53min
3 Million Square Feet of Self Storage in 5 Years with Jon Marshalla and Andrew Freeman
Welcome back everybody to the Self Storage Income Podcast! I’m your host, AJ Osborne!
Man do we have an incredible guest episode lined up for you guys today! It’s my pleasure to introduce Jon Marshalla and Andrew Freeman.
These guys started in the self-storage world in 2016 after building a wildly successful e-commerce business. Fast forward to today and they have over 3 million square feet of storage, with more facilities coming down the pipeline. To say these guys know how to grow and scale a business would be a massive understatement.
Building so much success in e-commerce, Jon and Andrew needed somewhere to place their capital. Which led them to self-storage (for a lot of the same reasons we all love the self-storage asset class). We talk about their experience purchasing their very first facility and what the process looked like for them, what they learned, what they saw immediately that they could do better to increase value and more.
Jon and Andrew also talk about the systems they’ve used and that they’re using today to help run the facilities. We also dive into scaling. To go from nothing to owning over 3 million square feet of storage in just a few years is incredible. These guys have made some huge changes recently to help keep that trajectory, mainly hiring a solid team to manage and sustain the growth. And one of the huge talking points of this episode that I want you all to take away is the process of building real relationships with storage owners and operators. They share the keys to how they’ve been able to build incredible relationships with other storage owners and how hugely beneficial that has been for them and their storage markets.
That said guys, jump in, take notes and learn from a couple of the best!
Thanks everybody,
AJ
Keep up with Jon and Andrew on social media:
Jon - https://www.linkedin.com/in/jonmarshalla
Andrew - https://www.linkedin.com/in/andrew-freeman1/
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jun 22, 2021 • 1h 5min
100th EPISODE | Special Edition Listener Q&A
Well everybody, welcome to the 100th episode of the Self Storage Income Podcast!! I’m your host, AJ Osborne.
That’s right everybody, we’ve done 100 episodes here on Self Storage Income. We’ve covered a ton of self-storage ground (or square footage you might call it lol). We’ve talked about and shared numerous value add investment strategies, interviewed top leaders in the self-storage industry who are disrupting the self-storage industry in the best possible way, and who are setting new and exciting standards for their facilities and their tenants. We’ve talked about the big picture, goals and how to achieve them, economics, and finance. We’ve shared A LOT! Even what most others have decided to charge tens of thousands of dollars for, all... for free.
But why? Why in the world would I want to start this podcast, write my book(s), and essentially create more of what people would generally call “competition”?
Here’s the deal - first and foremost, when it comes to self-storage.... my company makes money from investing in self-storage. It’s that simple. My goal, strategy, my time, effort, and resources are focused on self-storage investing. This is my bread and butter. It’s NOT focused on making money from what I will loosely call “coaching”. Self-storage is my ticket, not YOUR pocketbook.
Second - self-storage is one of the most incredible industries I’ve ever been a part of. The more I work in coordination with other self-storage owners and operators, the more I help to build a strong self-storage economy and industry… the better the self-storage industry does and the better we ALL do. I’ve said this so many times, but I’ll say it again - success does not happen on an island, and a rising tide lifts all ships. So, the more I help you, the more I help the industry, the better everything gets. What we don’t want is a bunch of people running around in the storage industry not knowing or understanding the self-storage industry. This can spell disaster for healthy self-storage markets as we’ve seen time and time again.
All of that said… let’s get to what we’re all here for. What’s our special 100th episode actually going to actually be about!? It would have to be something epic of course… and it absolutely is. Our episode today is about you guys, our fans, our followers, our amazing supporters.
We’re going to be walking through an intensely in-depth Q&A. That’s right, we’re taking questions right from you guys and giving you answers. So if you’ve ever asked any self-storage questions online whether that’s the self-storage income website, social media, YouTube, or even my personal social media page, then tune in from start to finish. We just might be featuring your question.
Thank you all so much for the incredible support here at Self Storage Income and everything we’re doing. You guys are the best! Here’s to 100 more episodes!
Thanks everybody,
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast

Jun 15, 2021 • 43min
How to Start Investing in Self Storage | Learning the Ropes with Pam Domingue
Welcome back everybody to the Self Storage Income Podcast! This is your host, AJ Osborne!
I’m so excited today because we get to sit down with my great self-storage friend Pam Domingue. Pam owns and operates several self-storage facilities in California and even Hawaii! She has a ton of incredible experience, experiences that she’s sharing with us today.
Pam shares how she got into the self-storage industry and gives us an in-depth look into the very first facility purchase. This insight is key for so many of you out there that may be just starting out. She talks a lot about the resources and the tools she used to learn and to be able to transition into the self-storage investing world effectively.
We go on to talk about buying versus building and what Pam is looking at currently. We talk about the pros and cons of the self-storage industry as a whole and her suggestions for self-storage investing beginners. There’s also a huge question in all our minds as the self-storage industry continues to consolidate and continues to align more and more with technology and the expectations of today’s consumers - what does the future of self-storage look like?
Tune in, get ready to take some notes, and enjoy this behind-the-scenes look at the self-storage industry with one of the best.
Thanks everybody,
AJ
The Self Storage Income Exclusive Fall Event in Coeur d’Alene Idaho (GET YOUR SEATS RESERVED ASAP!) - https://selfstorageincome.com/events/
Be sure to go to Selfstorageincome.com to get your copy of my Self Storage Playbook. This step-by-step playbook walks you through from start to finish - how to identify a self-storage market, how to perform due diligence, how to contact a current owner, and ultimately how to land a deal and purchase a storage facility.
You can also find the Self Storage Income Podcast on:
iTunes
Spotify
Stitcher
The Self Storage Income Podcast is Sponsored by:
Janus International - https://www.janusintl.com/
Store Local - https://www.selfstorage.coop/aws/SL/pt/sp/home_page
Live Oak Bank - liveoakbank.com/incomepodcast