Marketing Trends

On this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The Retargeting Playbook” and “Complete B2B Online Marketing.” Ian and Lauren discuss Lauren's background in marketing, why CMOs get fired, and how executives can keep up with the latest trends in marketing. 00:45 - Lauren's marketing background. 4:00 - Stumbling into lead scoring. 7:30 - Blending strategic and tactical marketing. 10:15 - Why great marketing looks easy. 12:50 - Why CMOs get fired, and how to avoid it. 17:00 - How to stay up to date with the latest marketing trends. 25:20 - How to set expectations with your CEO and board. 31:40 - The dumbest things a CMO can get fired for. 36:00 - The umbrella theory of marketing. 37:00 - Why this is the best time to be a marketer. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce.  Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing. 1:25 - Shannon’s background in marketing and how she got started. 4:45 - How "Melrose Place" inspired Shannon to get into marketing. 7:50 - The link between marketing success and customer success. 10:05 - The campaign Shannon is most proud of. 15:00 - How marketers can embrace failure. 17:45 - How to improve the top of the marketing funnel. 19:40 - How to take complex ideas and make them simple. 21:00 - Why anyone can be in marketing, but not everyone is a marketer. 27:30 - How to build a team from the ground up. 31:50 - The best piece of advice for a beginning marketer. 32:40 - Lightning Round. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Marketing Trends, Ian talks with Menaka Shroff, Global Head of Marketing of Devices and Mobility at Google. Menaka has also worked in marketing roles for Box and Yahoo. We cover how she manages to find great companies to work for right before they take off, how to use analytics to drive better marketing, and how to get sales and marketing into better alignment. 1:10 - How Menaka got into marketing. 2:00 - Menaka’s strategy for picking great companies. 2:50 - The difference between corporate and start-up life. 5:10 - How to balance analytical marketers with other roles on a marketing team. 7:45 - Aligning sales and marketing on metrics. 10:10 - The best campaign Menaka has ever been a part of. 13:35 - The process of becoming a thought leader in an industry. 14:50 - How to plan and run a great corporate event. 16:40 - Lightning Round. 18:20 - The future of AI and machine learning. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Marketing Trends, Ian and Chad talk with Mark Viden, VP of Marketing for Dignity Health. Dignity Health is a large healthcare company based in California that does more than $10 billion in revenue and employs more than 60,000 people. Mark shares the early impact of reading David Ogilvy, how he deals with rejection, and sheds light on his 17-year career at Dignity Health.  1:45 - When Mark first got excited about marketing and advertising. 3:20 - Mark’s marketing inspirations. 5:10 - Advice for up-and-coming marketers. 7:00 - Executing on the Hello Humankindness campaign. 17:40 - How to use marketing to improve someone’s life. 19:00 - Lightning Round. 20:45 - Mark’s favorite marketing tool. 22:00 - The most important marketing trends that Mark sees coming. 26:50 - Why you should always start with strategy. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio. She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to be meticulous about finding ways to connect with the customer.  1:30 - How Sara got inspired to get into marketing. 5:30 - How form affects substance when you are creating content. 6:55 - Learning from both bad bosses and good bosses. 8:45 - Prioritizing a day and not being driven by your inbox. 11:00 - How to create a great conference. 14:00 - The marketing campaign Sara is most proud of in her career. 16:40 - Learning to pitch risky or difficult initiatives. 18:40 - Why demand gen is an art and a science. 21:20 - The worst campaign Sara has ever run. 24:15 - Generating word of mouth buzz. 25:40 - Lightning Round. 28:00 - Where marketers blow the most money.  Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ian Faison, Chief Content Officer of The Mission, is joined by Chad Grills, CEO of The Mission. They discuss their background in marketing, why they decided to produce Marketing Trends, and what you can expect in the upcoming season. 1:10 - Why Marketing Trends? What do we hope to accomplish? 3:05 - Who is Marketing Trends for? 5:15 - Why we need more honesty in marketing. 7:15 - Who are we? Who are we interviewing? 9:00 - How marketers can help mediate a better future. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com. This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.  Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.